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1.02 Discuss the impact of 1.02 Discuss the impact of sports and entertainment sports and entertainment
marketing on the marketing on the economy.economy.
MarketingMarketing
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
ProductsProducts
Include both goods and services
GoodsGoodsGoods are
tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.
ServicesServices
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.
Sports MarketingSports MarketingThe involvement of sports to
develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.
Professional TeamsProfessional Teams
Basketball: L.A. LakersFootball: Carolina PanthersHockey: Carolina Hurricanes
Collegiate and Scholastic Collegiate and Scholastic TeamsTeams
UGA-University of GeorgiaFSU-Florida State UniversityUniversity of Miami
Venues: Arenas, Stadiums, Venues: Arenas, Stadiums, Coliseums, SpeedwaysColiseums, Speedways
Verizon AmphitheaterLowe’s Motor SpeedwayCricket Arena
Commercial FacilitiesCommercial FacilitiesMarina Boat Land
Health ClubsHealth Clubs
Gold’s GymYMCATriangle SportsPlexLadies Fitness and WellnessQuincy Roberts’ Elite Fitness
Center
RecreationRecreationAerobicsSoccerBasketballSwimmingArea parks
CampsCampsTennis CampBasketball CampSoccer CampCamp Thunderbird
Professional Individual Professional Individual SportsSports
PGAWorld Tennis AssociationPBA
Professional Individual Professional Individual SportsSports
Running Swimming Golf Bowling
Amateur SportsAmateur Sports
AAU-Amateur Athletic Union
AgenciesAgenciesMLB-Major League BaseballNBA-National Basketball
AssociationNFL-National Football LeagueNCAA-National College Athletic
AssociationSECACC
Sport Support ServicesSport Support Services
NASCAR Winston Cup Racing Wives Auxiliary
Sporting Goods IndustrySporting Goods Industry
Sports TownAsicsNikeAdidasDiadora
Sport SponsorsSport SponsorsCoca-Cola 600Cadillac sponsoring the
PGA TourWachovia Cup
Tournament at Quail Hollow Country Club
Sports MediaSports MediaSports NetworkFox Sports NetESPN Radio
Entertainment MarketingEntertainment MarketingInvolves the use of entertainment
to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
Music IndustryMusic IndustryMaverick RecordsPSE RecordsJMG RecordsQuincy Jones
Movie IndustryMovie IndustryWarner BrothersDisneyActors
Theme ParksTheme ParksSix FlagsFamily Fun CenterCarowinds Theme Park
Radio IndustryRadio IndustryFMAMCountryRapHip-hopJazzSirius satellite radio
Film IndustryFilm IndustrySundance Film Festival
Television IndustryTelevision IndustryDawson’s Creek is filmed in the
Wilmington area
Dramatic Arts IndustryDramatic Arts IndustryChildren’s TheatreAdult’s TheatreBelk Theatre
Video Game IndustryVideo Game IndustryX-BoxNintendoSonySega
Fine Arts and Science Fine Arts and Science IndustryIndustry
Smithsonian Museum
Mint Museum
Night Club IndustryNight Club Industry
Literacy IndustryLiteracy IndustryLibraryInternetBooks
Casinos IndustryCasinos IndustryLas VegasRenoHarrah’s
Hobbies/Craft IndustryHobbies/Craft Industry
Southern Christmas Show
Trends in Sports & Trends in Sports & EntertainmentEntertainment
Sports:– Naming Rights– X-Games– Sport Specific
Channels
Entertainment– Internet Web
Casts– MP3’s– DVD’s
Importance of Sports and Importance of Sports and EntertainmentEntertainment
Generates about $213 to $350 billion in revenue.
Approximately 800 million people viewed the 2002 Super Bowl.
The average attendance per NFL game is 66,000.
Importance of Sports and Importance of Sports and EntertainmentEntertainment
In 2000, approximately 16,346,710 people watched a NFL game.
The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.
The NBA average is about 16,804 attendants.
The average MLB attendance is 20,000,000 per year.
Importance of Sports and Importance of Sports and EntertainmentEntertainment
Over 35 million people visit Walt Disney World each year.
The Titanic, the movie, grossed almost $1 billion in global ticket sales.
Importance of Sports and Importance of Sports and EntertainmentEntertainment
Over 95 million American households own a VCR.
Over 30 million American households own a DVD player.
68% of Americans subscribe to cable TV.
Rank Title Worldwide Box Office
1. Titanic (1997) $1,835,300,000
2. The Lord of the Rings: The Return of the King (2003) $1,129,219,252
3. Pirates of the Caribbean: Dead Man's Chest (2006) $1,060,332,628
4. The Dark Knight (2008) $1,001,921,825
5. Harry Potter and the Sorcerer's Stone (2001) $968,657,891
6. Pirates of the Caribbean: At World's End (2007) $958,404,152
7. Harry Potter and the Order of the Phoenix (2007) $937,000,866
8. Star Wars: Episode I - The Phantom Menace (1999) $922,379,000
9. The Lord of the Rings: The Two Towers (2002) $921,600,000
10. Jurassic Park (1993) $919,700,000
11. Harry Potter and the Goblet of Fire (2005) $892,194,397
12. Spider-Man 3 (2007) $885,430,303
13. Shrek 2 (2004) $880,871,036
14. Harry Potter and the Chamber of Secrets (2002) $866,300,000
15. Finding Nemo (2003) $865,000,000
16. The Lord of the Rings: The Fellowship of the Ring (2001) $860,700,000
Harry Potter: $3,664.2 billion
Lord of the Rings: 2,911.5 billion
Pirates of the Caribbean: $2,018.7 billion