The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Include both goods and services

Goods are tangible objects that are useful to consumers.

Examples: tennis rackets, soccer balls, uniforms.

Services are intangible and include tasks or acts performed for a customer for a price or fee.

Examples: Going to a Broadway play or to a NASCAR race.

The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.

Includes sponsorship, endorsements, promotion, and fan clubs.

Basketball: Charlotte Bobcats Football: Carolina Panthers Hockey: Carolina Hurricanes

University of North Carolina UNC Charlotte Winston-Salem State University

Time Warner Arena Charlotte Motor Speedway Bojangles Coliseum

Marina Boat Land

Aerobics Soccer Basketball Swimming Area parks

Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

Professional Golf Association United States Tennis Association Professional Bowlers Association

Running Swimming Golf Bowling

AAU-Amateur Athletic Union

MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic

Association SEC ACC

NASCAR Racing Wives Auxiliary

Sports Town Asics Nike Adidas Diadora

Coca-Cola 600 Honda Battle of the Bands The Dew Tour

Sports Network Fox Sports ESPN

Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Bad Boy Records Def Jam Records JMG Records Jay-Z

Warner Brothers Disney Actors

Six Flags Kings Mountain Carowinds Theme Park

FM / AM Country Hip-Hop and R&B Top-40 Sirius XM Satellite Radio

Radio Raheem from the movie “Do the Right Thing”

Sundance Film Festival

Dawson’s Creek is filmed in the Wilmington area

Children’s Theatre

Adult’s Theatre Belk Theatre

X-Box 360 Kinect Nintendo Wii Sony PS3 EA Sports – “it’s in the

game” Madden

Smithsonian Museum

Mint Museum The Discovery

Place The Mint Museum

Uptown

Club Tempo

Club 935

The V Lounge

Library Internet Books

Las Vegas Reno Harrah’s

Southern Christmas Show

Sports: Naming Rights X-Games Sport Specific

Channels

Entertainment Internet Web Casts MP3’s DVD’s

Generates about $213 to $350 billion in revenue.

Approximately 800 million people viewed the 2002 Super Bowl.

The average attendance per NFL game is 66,000.

In 2000, approximately 16,346,710 people watched a NFL game.

The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.

The NBA average is about 16,804 attendants.

The average MLB attendance is 20,000,000 per year.

Over 35 million people visit Walt Disney World each year.

The Titanic, the movie, grossed almost $1 billion in global ticket sales.

Over 95 million American households own a VCR.

Over 30 million American households own a DVD player.

68% of Americans subscribe to cable TV.