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! Fortune500 1990 . . . .
[1] .[2] . . [3] .[1] Original.[2] creativity[3] creation
[4] . .[4] Innovation.
. .
P 1- product
2- possibilities
3- processes
4- personal and group creativity
P
. . . . . . .
. . . S .
S 1- 2- 3- ()4- ()5- 6- 7- ( )
. .
. .
1- 101
2-
3-
( ) : 1- 2- 3- 4-
Steel case (( )) . . . 1970Steel case . .
. . .( )
. -
( ) . .
Royal Dutch/shell .
. 1990 . .
. .
1- 2- 3- 4- 5- 6-
. :
FRITO-LAY . FRIYO-LAY 5/3 (CPS ) 1987 . CPS FRITO-LAY : 1- 2- 3- 4- 5- 6- 7- 8-
. . . .
55 . . .
. . .
. . .
EATON . 38000 110 . . .
.1- .2- .3- .4- .
101
. .
1/1 :, , 2/2 3/3 4/4
5/1 6/2 7/3 8/4 9/5 10/6 11/7 12/8 13/9
14/1 15/2 16/3 17/4 18/5 19/6 20/7 21/8 22/9 23/10 24/11 25/12 -
26/1 27/1 28/2 29/3 30 /4 31/5 32/6 33/7 34/8 35/9 36/10
37/11 38/12 39/13 40/14 FCB 41/15 42/16 43/17 44/18 45/19 ( )46/20 47/21
49/23 48/22 50/24 51/25 52/26 53/27 54/28 55/29 56/30 57/31 58/32 7 7
59/33 60/34 61/35 62/36 63/3764/38 ...65/1
66/2 67/3 68/4 6/3/569/5 70/6 71/7 72/8 73/9 74/10 75/11
76/12 /77/13 78/14 79/15 80/16 81/17 82/18 83/19 , MY 84/20 85/21 86/22 NHK 87/23
88/24 6689/25 90/26 91/27 92/28 SIL 93/29 94/30 95/31 96/32 TKJ
97/1 98/2 99/1 100/2 , 101/3
.
1/1 , . . .
2/2
. . .
3/3 , . . 92-90 .
4/4
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. .
continental bank
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1) 2) 3) 4) 5) 6)
5/1 .
6/2 . (That s a Great Idea ) (= ) .
7/3 . . .
. The Music Man . : . . . . . 8/4
9/5 .
10/6 .
11/7 .
12/8 .
13/9 . .
14/1 .
15/2 . .
16/3 . .
17/4 Idea Scope . .
18/ 5
1- .2- .3- .4- .5- .6- -7- .
19/6 . . . .
20/7 . .
21/8 .
22/9 . .
.
23/10 . .
24/11
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25/12 -Why-why Diagram . : 1- 2- 3- 4- 5-
-
26/1
. . .
. . . Days Inns
27/1
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. . . .
28/2
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29/3 Association . 1- Contiguity2- Similarity3- Contrast
30/4
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31/5 . .
32/6 .
33/7
. . :
34/8 .
35/9 . Idea Fisher .
. . . ( ) .
36/10
. .
37/11 . . () .
38/12
Success . . .
1- 2- 3- 39/13 .
. FCB . .40/14 FCB
41/15 . . .
42/16
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43/17
. .
44/18 . ... . . . ! !
45/19 .
46/20 . . .
47/21 . . .
48/22 . . .
49/23 . . .
50/24
.
51/25
. .
: . . . . Silkience .
52/26 . . .
53/27
54/28 .
55/29 . . .
56/30 - - . . . .
57/31
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58/32 7 7
.
59/33 . . . .
60/34 . . .
61/35 Producer . .
62/36
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63/37
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64/38 ... ... .
. (CTC ) .CTC .
. ...
1- .2- .3- .4- .5- .6- .
65/1 . 60 . .: 6 12 .
1- .
2- .
3- .
4- .
66/2 . . .
67/3 Battle . 6 8 4 . .
68/4 6-3-5 30 108 .
69/5 . :1- 2- 3- .
70/6 . .
71/7 .
72/8 1925 . CSM . . . .
73/9 . .
74/10
. .
75/11 . .
76/12 /
. . .
77/13
. . .
78/14 . .
79/15 . Life Saver 75 Baskin-Robbins . .
80/16
. . Intuit Quicken .
81/17 . .
82/18 . ( ) () .
83/19 MY Clover . . .
84/20
1- . 2- .3- .4- .
85/21 . . ... . .
86/22 NHK NHK . .
87/23
. .
88/24 66
66 . . .
89/25 . . .
90/26 . . .
91/27 . . . .
. .
92/28 SIL . SIL : .
93/29
. . .
94/30 ... . .
95/31 5 5 . 40 . 5 .
96/32 TKJ KJ 1964 . . TKJ KJ . :