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1000 CZKYoung Lions 2013 - 17/4/2013
Peter Miûík a Jakub Kesl
Wednesday, April 17, 13
Target group
Wednesday, April 17, 13
3 x How
How to reach them?How to attract their attention?How to deliver the message?
Wednesday, April 17, 13
Key message
1 000 CZK can help business environment in the Czech republic.
Wednesday, April 17, 13
How to reach them?
They pay with bigger value banknotes.
Wednesday, April 17, 13
How to attract their attention?
We choose a medium that matters to them.
Wednesday, April 17, 13
How to deliver the message?
Direct message from TI when you get 1000 CZK banknote in cash.
+QR code+ WWW
Wednesday, April 17, 13
Partners
Wednesday, April 17, 13
Budget
100 000 CZK for POST-IT production & deliveryPR potential (both partner and TI)
Wednesday, April 17, 13
Summary
Wednesday, April 17, 13