Double Your Income Information Marketing System

“What Millionaire Experts Do To Get Started –10 Must-Have Steps To Be Successful with

Information Marketing”

Linda L. Keefe“The Execute Your

Vision Maven”

Agenda

• Announcements

– Bootcamp In A Box launches

– B-Box Buyers – Complimentary Orientation Webinar

• The “10 Steps for Success”

– My story – and what it means to you– My story – and what it means to you

– Why was the Core Sales Circle developed (“how to”)

– Core Sales Circle (tied together)

• Preview of “Bootcamp In A Box”

– TABLE OF CONTENTS: LEARN -- 22 modules (graphics, web, ezine, offer, product …)

– LISTS of elements with specific titles for each: 20 checklists, 14 scripts,

20 forms, 77 video snippets, 27 step-by-step guides

www.DoubleYourIncomeInformationMarketing.com

Three Steps to Success

• Knowing what to do.

• Knowing how to do it.• Knowing how to do it.

• Then doing it – taking action!

My Story - How It Benefits You

• Background

– Music – flutist (creative, artistic)

– Elementary Teacher

– MBA– MBA

– Publisher: TECH TALK for Non Techies (12 years)

– Xerox: Communications Manager

• Shared Results International, 1995

– Execute Your Vision

o Organizationally

o Individually

Why Develop the “The Circle”

• Strategic Shift in Business

– Gained expertise

– Wanted less in-class training

– Desired to help worldwide

• Struggled and tried all the “things” we were supposed to do

• Attended Ali Brown “Online Success Blueprint Workshop”

– Took a list – most technical questions

– Talked to others – previous attendees

– Returned home – didn’t know where to start

– Knew others in the same boat!

“Core Sales Circle”

aka: The TechnologyMap

“10 Must-Have Steps”

Core Sales Circle: #1 Market

Micro Target Market

Micro Target Market

– Who can you reach easily in large numbers?

– Who typically wants what you have?

– How can you create a subset – narrow it down?

BestWomen (age 35-65)

who want to live healthy

forever and are willing

to work for it through

alternative means.

BetterMen and women who

don’t want to be in pain.

BadPeople of all ages who

want to be healthy.

Moniker - Branding

Moniker

– Establish your expertise

– Become trusted, believed, liked

– Watch for them

Best• The Relationship

Marketing Coach

• The Productivity Guru

• The Writer’s

SuperHeroine

Better• A name

• One formal photo

• A Jack of All Trades

Bad• No Name

• No photo

• No personal

presence

SAMPLE: www.DoubleYourIncomeInformationMarketing.com

Core Sales Circle: #2 OptIn

Free Offer / Special Report

Offer

– What digital something do you have that can become an e-report?

– What topic could you quickly write about: 3 secrets . . / 3 mistakes that entrepreneurs make . . . ? Top Ten . . . .

– Not your full knowledge of tips, but high quality ones

– What compelling need could you write about?– What compelling need could you write about?

Best“Three Secrets To Living

Healthy Forever”

or

“The Three Deadly

Mistakes Smart Women

Make To Achieve Optimal

Health and How To Avoid

Them”

Better15 Ways to Be Healthy

BadCorrecting Subluxations

For Your Benefit

Offer / Special Report Titles

• Your title needs to say it all

• Make it exciting

• Start with a number (a list) or “How To. . .”

– “3 Simple Secrets to Publishing an Ezine that Makes You – “3 Simple Secrets to Publishing an Ezine that Makes You

Money” (A. Brown)

– “10 Biggest Sales Mistakes Most Women Make”

– “7 Ways to Double Your Savings This Year” (B. Losey)

– “How to Get Your Kids to Behave – Finally!” (Mom’s on Purpose)

– “How to Start Your Own Personal Assistant Business”

Create Graphics & Web Pages

SnagIt and ColorPic – Software

• Use SnagIt to create graphics

– Picture of your ezine

– Picture of your special report– Picture of your special report

– Create your banner for web page

– Create your banner for your ezine

– Create different effects with your photo

• Use ColorPic to match colors – exactly

www.TheMavenRecommends.com

Core Sales Circle: #3 Thanks

Core Sales Circle: #4 Cart

Shopping Carts

• Which cart to use – Information Marketing

• What level of service do you need

• Three main areas

– Email & Marketing– Email & Marketing

o Custom Forms – Opt in Sign Up

o AutoResponders – Lists and Messages

o Broadcasting – Solo Emails

– Clients – paid and non-paid

– Products

o One time purchase

o Recurring purchase

o Commissions

Core Sales Circle: #5 Responder

AutoResponders

• AutoResponder – Categories

– Who joins your ezine

– Who signs up for a specific class

– Who buys a particular product

– Who is in your advanced group

• AutoResponder – Messages

– Responds to signing up on your OptIn page

– Responds to signing up for classes

– Responds to buying a product

• Techniques

– How to create one

– What to say

– How to connect them to the trigger

Core Sales Circle: #6 Delivery

Core Sales Circle: #7 Product

Product

Product

– Maps to the market need

– Presents a large $$$ return

– Is easy to get out

BestLeadership Coaching

Package …

with 3 CDs,

a private session with you,

a monthly call on a topic of

interest,

two special reports.

BetterAn ebook, or

One Teleseminar

BadAn hour of your

consulting time.

Look at Examples

www.ExecuteYourVision.com

Core Sales Circle: #8 Ezine

Ezine Article Topics

Ezine

– What 3 – 5 types of things does your market want to know

about?

– What thought, image or category would describe or

summarize this list?summarize this list?

Best• Eating to boost

energy.

• Moving to feel

younger.

• Sleeping like a baby

Better• How to eat well.

• How to move well

• How to sleep better

Bad• The science of eating

• How to flex your

joints

• The three types of

sleeping

Tie The Tools Together

Techniques: Moving Your List

Shopping Cart Auto

Responder List

of people who want the

ezine

Constant

Contact List

to receive

ezine

ezine

Clean up the

Excel Exported

spreadsheet to

import into

Constant

Contact

Core Sales Circle: #9 Articles

Core Sales Circle: #10 Emails

For This System, You’ll…

Develop:1. Killer Offer

2. Opt In /Squeeze Page

3. Landing Pages

4. Long Letter to sell

5. Solo email / broadcast

Learn how to:

• Write convincing copy

• Design marketing items

• Create autoresponders

• Develop sales letter formula5. Solo email / broadcast

6. Ezine – build relationship

Decide:1. Micro target market

2. Positioning for market

3. Product

4. Color scheme / branding

• Develop sales letter formula

• Categorize clients

• Use shopping carts

• Create web pages

• Link your opt-in on web page to

shopping cart’s auto-responder

• Position your product

• Create your own graphics

Your Tool Investment

Monthly Fees

• Shopping Cart ($59/mo)

• Credit Card Service ($26/mo)

• Web page design / hosting ($19 / mo)

Optional and Free

• Audio Recording Web Tool ($19 / mo)

• Email Formatting Web Tool (free)

• Ezine service ($20 - $35/mo)

One Time / Annual Fees

• Graphics grabbing tool ($29 one time)

• Domain names (@ $10 / year)

• Color Matcher Software (free)

• Hyperlink Coding Web Tool (free)

• Document Sharing Web Tool (free)

Henry Ford

You can’t build a reputation

on what you are going to do.

Bootcamp In A Box

• 300+ pages of instruction

• 22 Modules of Content

• Quick Start Guide

• Detailed Road Map for Program

• Tutorial Accessories Guide– 20 Forms and Templates

• Examples for You to Model– What to say

– How to format

• Maven’s Resources

• Maven’s Glossary

• 12 Weeks of Assignments– 20 Forms and Templates

– 27 Step-By-Step Guides

– 14 Scripts and Models

– 20 Process Checklists

– 77 Video Snippets

• 6 DVDs - Videos

• An Info. Mktg. Audio CD

• A Data CD – forms, templates

• 12 Weeks of Assignments

• Launch Review by Linda

PLUS

• 3 Mo Double Income Mastermind

• Paradigm Mindset Shift – CD

• 6 Mo Access to Virtual Library

• Oct 10th – B-Box Orientation

www.DoubleYourIncomeInformationMarketing.com

No Risk!!!

• Bootcamp In A Box

– No Risk - one year guarantee, full refund

– http://www.DoubleYourIncomeInformationMarketing.com

“Double Your Income Information Marketing System,

What Millionaire Experts Do To Get Started”

Linda L. Keefe“The Execute Your

Vision Maven”

Questions & Comments

Do To Get Started”

http://www.DoubleYourIncomeInformationMarketing.com