Embed Size (px)
Citation preview
Five Steps towards Optimising Your LinkedIn Profile
1webtrafficthatworks.com
webtrafficthatworks.com
Get the full article by going to
2
Who is Adam Houlahan?
3
Adam is a leading world expert when it comes to helping business owners
and entrepreneurs4
Adam and his team have helped over 3,200 people and he shares some of his
top secrets in his bestselling books, Social
Media Secret Sauce5
Adam and the team at Web Traffic That Works
also have a lifetime partnership with
Buy1Give16
Web Traffic That Works are closing in on an
amazing 400,000 impacts
7
THE TOP 5 TAKEAWAYS
8
#1. You need to have a great profile picture
(preferably taken by a professional
photographer) to set yourself apart from the
rest
TOP 5 TAKEAWAYS FROM THIS ARTICLE
9
#2. Generic titles such as Founder and CEO are far
too common, and will reduce your chances of appearing in potential
clients’ searches
TOP 5 TAKEAWAYS FROM THIS ARTICLE
10
#3. Your LinkedIn summary is a great way to highlight a problem with
the industry, and how you and your business can
solve that problem
TOP 5 TAKEAWAYS FROM THIS ARTICLE
11
#4. Your profile should only focus on one of your business ventures (you
can rotate these, making different ventures focal,
as necessary)
TOP 5 TAKEAWAYS FROM THIS ARTICLE
12
#5. Your profile should include two calls to action that bring users to your website and encourage
them to contact you
TOP 5 TAKEAWAYS FROM THIS ARTICLE
13
TOP 3 QUOTES
14
“Your current position description should never be around you. It should be around the industry problems that there are and how you go about
solving them”
TOP 3 QUOTES FROM THIS ARTICLE
15
“LinkedIn is a platform where people want to
connect with a person not a company; in fact, the
company profiles on LinkedIn are practically a
waste of time”
TOP 3 QUOTES FROM THIS ARTICLE
16
“Generally speaking, other than the spammers, people on LinkedIn are looking for
people to do business with so they need to understand
very quickly what your value proposition is. ”
TOP 3 QUOTES FROM THIS ARTICLE
17
TOP 3 ACTION ITEMS
18
#1. Hire a professional photographer for your profile picture. It may
cost a couple of hundred dollars but will be worth it in the long
run
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
19
#2. Write down three problems within your industry, along with
the solutions to those problems that your
business offers
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
20
#3. Brainstorm keywords that a
potential client might search for, and change your title on LinkedIn
to one of them
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
21
webtrafficthatworks.com
Get the full article by going to
22
