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VisionVision
The commercial potential of The commercial potential of location commercelocation commerce that connects customers to their local merchants that connects customers to their local merchants or services is tremendous. With UrMap, people will or services is tremendous. With UrMap, people will be able to satisfy their needs be able to satisfy their needs Here and Now!Here and Now!
Location CommerceLocation Commerce
People search online for goods or services, but People search online for goods or services, but most of them end up purchase locally. The most of them end up purchase locally. The enormous market is ready for those who can help enormous market is ready for those who can help people search for local availability.people search for local availability.
Service CommerceService Commerce
Groupon Groupon 是世界上第一個以從事「服務業的交易」是世界上第一個以從事「服務業的交易」為主的大型網站為主的大型網站
Local Service CommerceLocal Service Commerce
From mail order to e-commerce, people have gone From mail order to e-commerce, people have gone a long way to make remote commerce work, a long way to make remote commerce work, nonetheless, most of them are not “services” but nonetheless, most of them are not “services” but merchants.merchants.
Modern logistic can deliver almost every product but Modern logistic can deliver almost every product but only a few services. In most cases, there areonly a few services. In most cases, there are only only local availabilities when you are looking for local availabilities when you are looking for services.services.
Location based services will very likely be the Location based services will very likely be the key to the success of service commerce.key to the success of service commerce.
Location Based ServicesLocation Based Services
20022002
Key Issue of LBSKey Issue of LBS
Positioning technologiesPositioning technologies
Software platforms of handsetsSoftware platforms of handsets
Mobile network accessMobile network access
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UrMapUrMap
Founded in 2000Founded in 2000
# 1 Map Service Provider in Taiwan # 1 Map Service Provider in Taiwan
# 1 Location Based Service Provider in Taiwan # 1 Location Based Service Provider in Taiwan
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AwardsAwards Top 100 Websites (Taiwan) – Winner 2009 & 2010Top 100 Websites (Taiwan) – Winner 2009 & 2010
Red Herring Global 100 – Winner (Jan., 2009)Red Herring Global 100 – Winner (Jan., 2009)
Red Herring Asia 100 – Winner (Dec., 2008)Red Herring Asia 100 – Winner (Dec., 2008)
Red Herring Asia 100 – Finalist (Sep., 2007)Red Herring Asia 100 – Finalist (Sep., 2007)
Coolest Web 2.0 Website in Taiwan (Jan., 2007)Coolest Web 2.0 Website in Taiwan (Jan., 2007)
#1 (60% voters’ choice)#1 (60% voters’ choice)
Information Month Award (Aug., 2006)Information Month Award (Aug., 2006)
Best information application and productBest information application and product
Digital Publication Award (May, 2006)Digital Publication Award (May, 2006)
Innovative digital contentInnovative digital content
7th Click! Awards (May, 2006)7th Click! Awards (May, 2006)
Best web technology of the yearBest web technology of the year
Best mediaBest media
Best web contentBest web content
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PatentsPatents• Location NotesLocation Notes
– I302252 issued in Taiwan I302252 issued in Taiwan • Location driven waking up apparatusLocation driven waking up apparatus
– ZL2005 2 0019127.4 issued in ChinaZL2005 2 0019127.4 issued in China– 113282 issued in Japan113282 issued in Japan– M278976 issued in TaiwanM278976 issued in Taiwan
• Method for modifying an electronic mapMethod for modifying an electronic map– ZL 2006 1 0090772.4 issued in ChinaZL 2006 1 0090772.4 issued in China– to be issued in Taiwan in May 2009to be issued in Taiwan in May 2009
• Apparatus for modifying an electronic mapApparatus for modifying an electronic map– ZL 2006 2 0124613.7 issued in ChinaZL 2006 2 0124613.7 issued in China– Nr.20 2006 013 181.7 issued in GermanNr.20 2006 013 181.7 issued in German– M302084 issued in TaiwanM302084 issued in Taiwan
• Live NavigationLive Navigation– M333553 issued in TaiwanM333553 issued in Taiwan– ZL 2007 2 00195555.1 issued in ChinaZL 2007 2 00195555.1 issued in China
Location-based Service Apps
SQL query enabled
OleMap SpatialDataBase
Spatial DataBase enabled
Java APIs
DB Server
App Interface
Location Engine Java LBS Engine
EJB Container(WebLogic) Real-time Information
OleSpotTM 1.0
Control Center
NeighborCell #1
ServingCell
Client
Mobile Device
Broadcasting Station
Transmission Center
Wireless Carriers
ITS Service (FM)
XY, Request, Device PatternRequest of Routing, Information, P.O.I….Result of Routing, Information, P.O.I….
Accident, congestion…
Res
ult
Pure text
Map, data…
Current Structure of OleMap’s LBS applications
Enterprise MobileDatabase
Fleet ManagementSystem
Employee AllocationManagement
Emergency (911)
Disabler Trackingfor Safety
Tracking/Safety
Travel Information
Where am I ?
Map & Local Guide
Driving DirectionIndexing
Mass Transportation Routing System
Traffic/Travel
Parking Space Indexingin Real Time
Useful Information(POI Finder)
Part-time Job & TutorOpportunity Finder
House RentalInformation Indexing
Location WeatherForecasting
DB/Information
Location BBS/ IM
Location Notes
Movie Star Tracking
Lover Matching
LBS FriendFinder/Playmate Finder
Community
One-to-one Marketing
Direct Marketing
Restaurant Reservation/On-line Booking
Push-modeAdvertisement
LBS Shopping List (by Credit-card Ctr)
Pushing Marketing
City War
City Simulation
Indian Game
Treasure Hunting
Monopoly
LBS Game
OleMenu
Consumer
Corporation
Either
The Platform Based LBS Applications
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• Software Platforms of Mobile Phones• There were too many different platforms to work on
• WAP was the only universal solution
• Positioning Technologies• 911 mandate was not complied as expected
• Cell-ID was the only available technology
• Mobile Networks• The rollout of 3G networks were delayed
• There was no “affordable” packages
The Problems
Transition PushPull
Local GuideMap
Zone
PassiveLocation
Determining
ActiveLocationTracking
Pinpoint
Push-mode Adv.
Announcement
POI Finder
Driving DirectionRouting
Coupon Download
Travel/Leisure Info.Buddy List
LocationNotes
LBS Game
Parking Space
Where am I?
Real Time Traffic Info.
Hazard Alert
Fleet Management
employeeallocation
management
Location FindFriend
Lover Matching
Ticking/TollingEmergency
Location-Based Service Profiles
UrMapUrMap
求新求變求新求變 反應現況的線上地圖 反應現況的線上地圖
– 崧圖科技崧圖科技– 每月更新每月更新
反應現況的衛星影像反應現況的衛星影像– 國家太空中心國家太空中心 ++師大師大– 定期每季全面更新定期每季全面更新– 重大事件重點更新重大事件重點更新
UrMap As An UtilityUrMap As An Utility
Map services for instant messengerMap services for instant messenger (MSN, Yahoo Messenger, and Skype) (MSN, Yahoo Messenger, and Skype)
- extends the reach and service domain- extends the reach and service domain
- a new tool for enterprise applications- a new tool for enterprise applications
資訊系統架構的演進資訊系統架構的演進
集中式架構 集中式架構– 中、大型主機系統中、大型主機系統
獨立式架構獨立式架構– 微電腦微電腦
用戶端用戶端 //伺服器架構伺服器架構– 微電腦經由網路連結主機系統微電腦經由網路連結主機系統
軟體平台的演進軟體平台的演進
大型作業系統 大型作業系統– 中、大型主機系統中、大型主機系統
視窗作業系統視窗作業系統– 微電腦微電腦
網路軟體系統網路軟體系統– 微電腦以網路瀏覽器連結伺服器微電腦以網路瀏覽器連結伺服器– 走上雲端走上雲端
The trend
from light clients to ultra-light clientsfrom server farm to cloud computing
～ 網路才是王道 ～
web-based programming rules
走上雲端之後走上雲端之後
資訊系統在雲裡 資訊系統在雲裡 操作、展示系統在瀏覽器端操作、展示系統在瀏覽器端
– 微電腦微電腦– 手持裝置手持裝置– 網路家電網路家電終端設備最重要的工作是：終端設備最重要的工作是：提供順暢、宜人的「人機介面」提供順暢、宜人的「人機介面」
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Location Based ServicesLocation Based Services
It was.....It was.....
Gourmet FinderGourmet Finder
Gourmet finder finds the nearest “good” restaurants for mobile users. Gourmet finder finds the nearest “good” restaurants for mobile users.
Child/elder SafetyChild/elder Safety
Child/elder care let users know their children’s and disable elders' whereabouts. Child/elder care let users know their children’s and disable elders' whereabouts.
Emergency servicesFor Example: Personalized tracking service
for elders, user friendly features for elder users or voice integrated
Requires higher accuracy of location determination
Discreet tracking of Elders & Children via PC or wireless devicesProvide location information (by landmark, nearest street intersection), in order to enforce the safety feature of this application servicePrivacy – Option to disable positioning
Buddy FinderBuddy Finder
Buddy Finder allows users to keep track of their buddies as well as making Buddy Finder allows users to keep track of their buddies as well as making new friends within the vicinity of each other. new friends within the vicinity of each other.
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• Software Platforms of Mobile Phones• Smart phones become popular
• Software platforms consolidate
• Positioning Technologies• Improvement of accuracy, frequency, and coverage
• Positioning APIs are available
• Networks• The bandwidth is no longer an issue
• Flat-rate packages are available
The Triggers
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The Rise of Location Based Services- Awareness promotion
Link
Link
Link
“The killer apps of tomorrow’s mobile infocom industry won’t be hardware devices or software programs but social practices.”
Howard Rheingold “Smart Mobs: The Next Social Revolution”
The TrendThe Trend
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Meet-up Service- an example
• Find a venue
• recommends POIs according to users’ profiles
• Send invitations
• works as the organizer
• Remind attendants
• provides navigation services to all attendants
• announces upon their arrivals (check-in)
Patent Pending: PCT/CN2009/000814Patent Pending: PCT/CN2009/000814
And now .....And now .....
《約會小管家》《約會小管家》
以「我」為地圖中心點，搜尋：‧附近店家資訊‧在地優惠好康‧擴充實境〈 AR〉搜索模式
所有查詢方法一次到位！
便利查地點！
便利查地點！
《約會小管家》《約會小管家》
隨時掌握交通狀態，包括：‧地圖導航‧公車即時動態查詢
連公車幾分鐘到站都知道唷！
交通即時通！交通即時通！
《約會小管家》
揪人好方便！揪人好方便！
一次整合網路社群，聚會前，先選你想要的朋友圈！
‧ UrMapUrMap會員‧ Facebook G-mail‧ YAHOO‧ ！
想揪誰，就揪誰！
《約會小管家》
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• Mobile Phones – the applications• Develops location based social applications (smart phones)
• Provides primitive WAP services (feature phones)
• Computing Cloud - social network services• Offers APIs of all local search and communication services
• Engages with popular SNS
The Service Architecture
沒有結論，只有不斷的演進
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UrMapUrMap
a great venture manifesting a great venture manifesting innovation and ingenious new innovation and ingenious new combination of online toolscombination of online tools
