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Using Adobe InDesign®Using Adobe InDesign®

Session TwoSession TwoNewsletter WorkshopNewsletter Workshop

By Steve SloanBy Steve Sloan

Session TwoSession TwoNewsletter WorkshopNewsletter Workshop

By Steve SloanBy Steve Sloan

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Class FormatClass Format

PresentationPresentation Review of InDesign conceptsReview of InDesign concepts Introduction of newsletter elementsIntroduction of newsletter elements Information about InDesign resourcesInformation about InDesign resources

Hands-onHands-on Doing a NewsletterDoing a Newsletter

Samples and ExamplesSamples and Examples ACTC NewsletterACTC Newsletter Books and DVD to look atBooks and DVD to look at

PresentationPresentation Review of InDesign conceptsReview of InDesign concepts Introduction of newsletter elementsIntroduction of newsletter elements Information about InDesign resourcesInformation about InDesign resources

Hands-onHands-on Doing a NewsletterDoing a Newsletter

Samples and ExamplesSamples and Examples ACTC NewsletterACTC Newsletter Books and DVD to look atBooks and DVD to look at

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Session goalsSession goals

Give attendees experience putting a Give attendees experience putting a newsletter togethernewsletter together

Introduce practical concepts and Introduce practical concepts and considerations of publication of a considerations of publication of a newsletternewsletter

Help attendees gain a more in-depth Help attendees gain a more in-depth understanding of Adobe InDesignunderstanding of Adobe InDesign

Give attendees experience putting a Give attendees experience putting a newsletter togethernewsletter together

Introduce practical concepts and Introduce practical concepts and considerations of publication of a considerations of publication of a newsletternewsletter

Help attendees gain a more in-depth Help attendees gain a more in-depth understanding of Adobe InDesignunderstanding of Adobe InDesign

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The programThe program

This will be available for downloadThis will be available for download PDF(s), PowerPoint, Audio Version, PodcastPDF(s), PowerPoint, Audio Version, Podcast Temporary URL:Temporary URL:

www.edupodder.com/sessionswww.edupodder.com/sessions Sign Up SheetSign Up Sheet

Please be sure you are signed up!Please be sure you are signed up! Handout(s)Handout(s) EvaluationEvaluation

Let us know how I did!Let us know how I did!

This will be available for downloadThis will be available for download PDF(s), PowerPoint, Audio Version, PodcastPDF(s), PowerPoint, Audio Version, Podcast Temporary URL:Temporary URL:

www.edupodder.com/sessionswww.edupodder.com/sessions Sign Up SheetSign Up Sheet

Please be sure you are signed up!Please be sure you are signed up! Handout(s)Handout(s) EvaluationEvaluation

Let us know how I did!Let us know how I did!

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ReviewReview

DTP software is DTP software is preciseprecise

DTP software DTP software aggregates!aggregates! Content from other Content from other

programsprograms Quality controlQuality control

DTP software is DTP software is preciseprecise

DTP software DTP software aggregates!aggregates! Content from other Content from other

programsprograms Quality controlQuality control

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Review (Continued)Review (Continued)

Desktop Publishing Desktop Publishing (DTP) uses own (DTP) uses own measurement system measurement system and printing trades and printing trades languagelanguage Points and picasPoints and picas

6 picas = 1 inch6 picas = 1 inch12 points = 1 pica12 points = 1 pica

DTP termsDTP terms serifs, leading, kearningserifs, leading, kearning

The “Zen” of desktop The “Zen” of desktop publishing:publishing: Digital preparation of Digital preparation of

pages for press qualitypages for press quality

Desktop Publishing Desktop Publishing (DTP) uses own (DTP) uses own measurement system measurement system and printing trades and printing trades languagelanguage Points and picasPoints and picas

6 picas = 1 inch6 picas = 1 inch12 points = 1 pica12 points = 1 pica

DTP termsDTP terms serifs, leading, kearningserifs, leading, kearning

The “Zen” of desktop The “Zen” of desktop publishing:publishing: Digital preparation of Digital preparation of

pages for press qualitypages for press quality

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Review (Continued)Review (Continued)

Print:Print: Laser printingLaser printing

600+ dpi, (mostly for small batch, in-house, 600+ dpi, (mostly for small batch, in-house, flyers, newsletters, forms, black and white jobs)flyers, newsletters, forms, black and white jobs)

Electronic pre-pressElectronic pre-pressProfessional service bureaus, 1200+ dpi, and Professional service bureaus, 1200+ dpi, and

large press runs for bigger jobs large press runs for bigger jobs Prepare “camera ready” outputPrepare “camera ready” outputProduce “color separations” (for color)Produce “color separations” (for color)Version management and other work flow Version management and other work flow

considerationsconsiderations

Print:Print: Laser printingLaser printing

600+ dpi, (mostly for small batch, in-house, 600+ dpi, (mostly for small batch, in-house, flyers, newsletters, forms, black and white jobs)flyers, newsletters, forms, black and white jobs)

Electronic pre-pressElectronic pre-pressProfessional service bureaus, 1200+ dpi, and Professional service bureaus, 1200+ dpi, and

large press runs for bigger jobs large press runs for bigger jobs Prepare “camera ready” outputPrepare “camera ready” outputProduce “color separations” (for color)Produce “color separations” (for color)Version management and other work flow Version management and other work flow

considerationsconsiderations

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Review (Continued)Review (Continued)

Electronic OutputElectronic Output PDFPDF®® is the standard is the standard Cross platformCross platform PrintablePrintable EditableEditable Deployable on-lineDeployable on-line Importable into other Importable into other

softwaresoftware XMLXML eeBooksBooks

Electronic OutputElectronic Output PDFPDF®® is the standard is the standard Cross platformCross platform PrintablePrintable EditableEditable Deployable on-lineDeployable on-line Importable into other Importable into other

softwaresoftware XMLXML eeBooksBooks

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Review (Continued)Review (Continued)

In Design is palette basedIn Design is palette based DTP Introduces own termsDTP Introduces own terms

Strokes and fills Strokes and fills Palette based interfacePalette based interface

Palettes are a strongly followed Adobe UI Palettes are a strongly followed Adobe UI conceptconcept

There are many palettesThere are many palettes View menu controls their appearanceView menu controls their appearance ““Tiny arrows” indicate hidden toolsTiny arrows” indicate hidden tools

““Flyout” menusFlyout” menus Palettes dock, join, separate and can be Palettes dock, join, separate and can be

disconnecteddisconnected

In Design is palette basedIn Design is palette based DTP Introduces own termsDTP Introduces own terms

Strokes and fills Strokes and fills Palette based interfacePalette based interface

Palettes are a strongly followed Adobe UI Palettes are a strongly followed Adobe UI conceptconcept

There are many palettesThere are many palettes View menu controls their appearanceView menu controls their appearance ““Tiny arrows” indicate hidden toolsTiny arrows” indicate hidden tools

““Flyout” menusFlyout” menus Palettes dock, join, separate and can be Palettes dock, join, separate and can be

disconnecteddisconnected

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Review (Continued)Review (Continued)

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Review (Continued)Review (Continued)

Palettes help you get work donePalettes help you get work done Controlled with Window menuControlled with Window menu Have keyboard shortcutsHave keyboard shortcuts

Palette ManagementPalette Management Can pull apart from groups Can pull apart from groups Dock into side tabs (new with CS)Dock into side tabs (new with CS)

Click+Hold+Drag on palette tabClick+Hold+Drag on palette tab Hover over side area on rightHover over side area on right Release when see vertical barRelease when see vertical bar Click tab to openClick tab to open Return to group, or group palettes together as you wishReturn to group, or group palettes together as you wish

Palettes help you get work donePalettes help you get work done Controlled with Window menuControlled with Window menu Have keyboard shortcutsHave keyboard shortcuts

Palette ManagementPalette Management Can pull apart from groups Can pull apart from groups Dock into side tabs (new with CS)Dock into side tabs (new with CS)

Click+Hold+Drag on palette tabClick+Hold+Drag on palette tab Hover over side area on rightHover over side area on right Release when see vertical barRelease when see vertical bar Click tab to openClick tab to open Return to group, or group palettes together as you wishReturn to group, or group palettes together as you wish

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Columns and Guides (Cont.)Columns and Guides (Cont.)

RulersRulers Help you measure objects on Help you measure objects on

pagepage Drag guides from themDrag guides from them

Object alignmentObject alignment Click+Hold+Drag from inside Click+Hold+Drag from inside

ruler arearuler area Can move anywhere on pageCan move anywhere on page Works same with left rulerWorks same with left ruler Do not printDo not print ““View>Snap to guide” enables View>Snap to guide” enables

alignmentalignment If move object close, it snaps to If move object close, it snaps to

guideguide

RulersRulers Help you measure objects on Help you measure objects on

pagepage Drag guides from themDrag guides from them

Object alignmentObject alignment Click+Hold+Drag from inside Click+Hold+Drag from inside

ruler arearuler area Can move anywhere on pageCan move anywhere on page Works same with left rulerWorks same with left ruler Do not printDo not print ““View>Snap to guide” enables View>Snap to guide” enables

alignmentalignment If move object close, it snaps to If move object close, it snaps to

guideguide

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Elements of a newsletterElements of a newsletter

CostsCosts MaterialsMaterials

ConsumablesConsumables Paper, Film, SuppliesPaper, Film, Supplies

HardwareHardware Computer(s), Printers, CameraComputer(s), Printers, Camera

PeoplePeopleCreativesCreatives

Writers, editors, photographers, artists, etc.Writers, editors, photographers, artists, etc.Owners/MangersOwners/Mangers

CostsCosts MaterialsMaterials

ConsumablesConsumables Paper, Film, SuppliesPaper, Film, Supplies

HardwareHardware Computer(s), Printers, CameraComputer(s), Printers, Camera

PeoplePeopleCreativesCreatives

Writers, editors, photographers, artists, etc.Writers, editors, photographers, artists, etc.Owners/MangersOwners/Mangers

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Elements of a newsletterElements of a newsletter

MissionMission Know your mission and be true to it!Know your mission and be true to it!

Journalism, advocacy, public relations, etc.Journalism, advocacy, public relations, etc.

MoneyMoney Make your backers look goodMake your backers look good Watch the bottom lineWatch the bottom line

TrustTrust Always keep your reputation in mindAlways keep your reputation in mind

MissionMission Know your mission and be true to it!Know your mission and be true to it!

Journalism, advocacy, public relations, etc.Journalism, advocacy, public relations, etc.

MoneyMoney Make your backers look goodMake your backers look good Watch the bottom lineWatch the bottom line

TrustTrust Always keep your reputation in mindAlways keep your reputation in mind

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Elements of a newsletterElements of a newsletter

CirculationCirculation Have a dependable distribution systemHave a dependable distribution system

Typical model is “push” but can be “pull”Typical model is “push” but can be “pull” Design has to take circulation into accountDesign has to take circulation into account

Does it need “curb appeal?”Does it need “curb appeal?”Does it need a mailer?Does it need a mailer?

Do you have folks to meet distribution and Do you have folks to meet distribution and addressing needs?addressing needs?Make it a social eventMake it a social eventIf you feed them they will comeIf you feed them they will come

CirculationCirculation Have a dependable distribution systemHave a dependable distribution system

Typical model is “push” but can be “pull”Typical model is “push” but can be “pull” Design has to take circulation into accountDesign has to take circulation into account

Does it need “curb appeal?”Does it need “curb appeal?”Does it need a mailer?Does it need a mailer?

Do you have folks to meet distribution and Do you have folks to meet distribution and addressing needs?addressing needs?Make it a social eventMake it a social eventIf you feed them they will comeIf you feed them they will come

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Make it fun!Make it fun!

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Elements of a newsletterElements of a newsletter

FlagFlag Establishes brandEstablishes brand

Is a visual identity element of the publicationIs a visual identity element of the publication Powerful “look and feel” elementPowerful “look and feel” element

DateDate Should reflect frequency of publicationShould reflect frequency of publication

Less than a month a dateLess than a month a date Otherwise month, month range, season, semester, yearOtherwise month, month range, season, semester, year

FlagFlag Establishes brandEstablishes brand

Is a visual identity element of the publicationIs a visual identity element of the publication Powerful “look and feel” elementPowerful “look and feel” element

DateDate Should reflect frequency of publicationShould reflect frequency of publication

Less than a month a dateLess than a month a date Otherwise month, month range, season, semester, yearOtherwise month, month range, season, semester, year

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Elements of a newsletterElements of a newsletter

Staff listStaff list Especially important if Especially important if

using volunteers!using volunteers! Peer recognitionPeer recognition AppreciationAppreciation CitationCitation

Physical AddressPhysical Address Establishes physical Establishes physical

presencepresence AffiliationAffiliation AccountabilityAccountability CredibilityCredibility

Staff listStaff list Especially important if Especially important if

using volunteers!using volunteers! Peer recognitionPeer recognition AppreciationAppreciation CitationCitation

Physical AddressPhysical Address Establishes physical Establishes physical

presencepresence AffiliationAffiliation AccountabilityAccountability CredibilityCredibility

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Elements of a newsletterElements of a newsletter

Give creditGive credit Recognition critical!Recognition critical! Gives creatives a Gives creatives a

sense of sense of accomplishmentaccomplishment

I did this!I did this! May be their only May be their only

paymentpayment Use different type Use different type

styles to set by-line styles to set by-line apart from contentapart from content

Give creditGive credit Recognition critical!Recognition critical! Gives creatives a Gives creatives a

sense of sense of accomplishmentaccomplishment

I did this!I did this! May be their only May be their only

paymentpayment Use different type Use different type

styles to set by-line styles to set by-line apart from contentapart from content

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Optional newsletter elementsOptional newsletter elements

AdvertisingAdvertising Have to know your costs Have to know your costs

to determine ratesto determine rates Getting advertising itself Getting advertising itself

costscosts Dealing with moneyDealing with money ReportingReporting Editorial controlEditorial control AccountabilityAccountability

Know your goalsKnow your goals Cover costs?Cover costs? Turn profit?Turn profit?

AdvertisingAdvertising Have to know your costs Have to know your costs

to determine ratesto determine rates Getting advertising itself Getting advertising itself

costscosts Dealing with moneyDealing with money ReportingReporting Editorial controlEditorial control AccountabilityAccountability

Know your goalsKnow your goals Cover costs?Cover costs? Turn profit?Turn profit?

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Optional newsletter elementsOptional newsletter elements

Distribution elementsDistribution elements MailerMailer Postal noticesPostal notices

DisclaimersDisclaimers

Distribution elementsDistribution elements MailerMailer Postal noticesPostal notices

DisclaimersDisclaimers

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Do excerciseDo excercise

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Continuing on with IDContinuing on with ID

User Group User Group MeetingsMeetings

SF Bay Area IDUGSF Bay Area IDUG Meets bi-monthlyMeets bi-monthly http://http://

www.indesignusergrwww.indesignusergroup.comoup.com

You can’t be an You can’t be an expert without putting expert without putting in the time!in the time!

User Group User Group MeetingsMeetings

SF Bay Area IDUGSF Bay Area IDUG Meets bi-monthlyMeets bi-monthly http://http://

www.indesignusergrwww.indesignusergroup.comoup.com

You can’t be an You can’t be an expert without putting expert without putting in the time!in the time!

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Continuing on with ID (Cont.) Continuing on with ID (Cont.)

BooksBooks Deke McClelland Deke McClelland

(2004). (2004). Adobe Adobe InDesign CS One-InDesign CS One-on-one.on-one. Sebastapol: Sebastapol: Deke Press/O’ReillyDeke Press/O’Reilly

Adobe, Classroom-Adobe, Classroom-in-a-book, (2004) in-a-book, (2004) Berkeley: Adobe Berkeley: Adobe Press/Peachpit Press/Peachpit PressPress

BooksBooks Deke McClelland Deke McClelland

(2004). (2004). Adobe Adobe InDesign CS One-InDesign CS One-on-one.on-one. Sebastapol: Sebastapol: Deke Press/O’ReillyDeke Press/O’Reilly

Adobe, Classroom-Adobe, Classroom-in-a-book, (2004) in-a-book, (2004) Berkeley: Adobe Berkeley: Adobe Press/Peachpit Press/Peachpit PressPress

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Continuing on with ID (Cont.)Continuing on with ID (Cont.)

Computer Based Computer Based Training (CBT)Training (CBT) Total Training SeriesTotal Training Series Atomic LearningAtomic Learning

Classes $$$$$Classes $$$$$ Just Do It!Just Do It!

Use itUse it Teach itTeach it Support itSupport it

Computer Based Computer Based Training (CBT)Training (CBT) Total Training SeriesTotal Training Series Atomic LearningAtomic Learning

Classes $$$$$Classes $$$$$ Just Do It!Just Do It!

Use itUse it Teach itTeach it Support itSupport it

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InDesign ReferencesInDesign References

The Book!The Book! Kvern, O. M., & Kvern, O. M., &

Blatner, D. (2004). Blatner, D. (2004). Real World Indesign Real World Indesign CS.CS. Berkeley: Berkeley: Peachpit PressPeachpit Press

Adobe web siteAdobe web site User to user forumsUser to user forums

SF Bay Area IDUGSF Bay Area IDUG Meets bi-monthlyMeets bi-monthly

The Book!The Book! Kvern, O. M., & Kvern, O. M., &

Blatner, D. (2004). Blatner, D. (2004). Real World Indesign Real World Indesign CS.CS. Berkeley: Berkeley: Peachpit PressPeachpit Press

Adobe web siteAdobe web site User to user forumsUser to user forums

SF Bay Area IDUGSF Bay Area IDUG Meets bi-monthlyMeets bi-monthly

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InDesign ExcerciseInDesign Excercise

Please be sure you have handoutPlease be sure you have handoutUSE ID!!!USE ID!!!

Using the tool the only way to learn itUsing the tool the only way to learn it Consider taking on a projectConsider taking on a project Put in the time! (Volunteer?)Put in the time! (Volunteer?)

I hope you enjoyed this sessionI hope you enjoyed this session If you did not sign in, please do soIf you did not sign in, please do so Please don’t forget the comment pagesPlease don’t forget the comment pages

Please be sure you have handoutPlease be sure you have handoutUSE ID!!!USE ID!!!

Using the tool the only way to learn itUsing the tool the only way to learn it Consider taking on a projectConsider taking on a project Put in the time! (Volunteer?)Put in the time! (Volunteer?)

I hope you enjoyed this sessionI hope you enjoyed this session If you did not sign in, please do soIf you did not sign in, please do so Please don’t forget the comment pagesPlease don’t forget the comment pages

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The EndThe End

Steve.sloan@sjsu.eduSteve.sloan@sjsu.edu(408) 924-2374(408) 924-2374

Steve.sloan@sjsu.eduSteve.sloan@sjsu.edu(408) 924-2374(408) 924-2374