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1 Exh2_Google_Data.xlsx Survey ID Question number Question text Winning answer Response count 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the future? Will not consider at all 1615 5trxbvqughtvm 2 In a metal jewelry product containing gold, how would you prefer to see the gold content described? Karat (such as 14K) 497

1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Page 1: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

1

Exh2_Google_Data.xlsx

Survey ID Question number Question text Winning answer Response count5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the future? Will not consider at all 16155trxbvqughtvm 2 In a metal jewelry product containing gold, how would you prefer to see the gold content described? Karat (such as 14K) 497

Page 2: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

1

Exh2_Google_Data.xlsx

Survey ID Question number Question text Answer Answer by percent5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the future? Will definitely consider 12.35%5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the future? Will probably consider 9.53%5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the future? Will possibly consider 15.55%5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the future? Will not consider at all 62.58%5trxbvqughtvm 2 In a metal jewelry product containing gold, how would you prefer to see the gold content described? Karat (such as 14K) 53.63%5trxbvqughtvm 2 In a metal jewelry product containing gold, how would you prefer to see the gold content described? Percentage (such as 66% gold) 15.83%5trxbvqughtvm 2 In a metal jewelry product containing gold, how would you prefer to see the gold content described? Parts-per-thousand (such as 900PPT) 3.50%5trxbvqughtvm 2 In a metal jewelry product containing gold, how would you prefer to see the gold content described? No preference 27.04%

Page 3: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

Time (UTC) Gender Age Geography Urban Density Income Weight Answer2013-05-22 18:30:11 Male 45-54 US-NORTHEAST-PA-Erie Suburban $0-$24,999 0.5937609 Will probably consider2013-05-22 18:30:39 Female 18-24 US-SOUTH-NC-Greensboro Suburban $25,000-$49,999 2.2409641 Will not consider at all2013-05-22 18:30:36 Female 35-44 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 1.2513321 Will not consider at all2013-05-22 18:30:38 Male 45-54 US-WEST-CA-Auburn Suburban $25,000-$49,999 0.7640629 Will definitely consider2013-05-22 18:30:51 Male 35-44 US-MIDWEST-MN-Austin Suburban $25,000-$49,999 0.5756966 Will possibly consider2013-05-22 18:30:57 Female Unknown US-WEST-OR-Grants-Pass Suburban $25,000-$49,999 Will not consider at all2013-05-22 18:30:58 Female 35-44 US-WEST-CA-Los-Angeles Urban $0-$24,999 0.8128253 Will not consider at all2013-05-22 18:30:57 Male 35-44 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.7547600 Will possibly consider2013-05-22 18:31:08 Male Unknown US-NORTHEAST-PA-Edinboro Rural $25,000-$49,999 Will possibly consider2013-05-22 18:30:57 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will probably consider2013-05-22 18:32:23 Male 25-34 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 1.1191303 Will not consider at all2013-05-22 18:31:12 Male 45-54 US-NORTHEAST-PA-York Suburban $25,000-$49,999 0.5937609 Will probably consider2013-05-22 18:31:19 Male 35-44 US-WEST-OR-Canby Suburban $25,000-$49,999 0.7547600 Will not consider at all2013-05-22 18:31:05 Male 25-34 US-MIDWEST-MN-Austin Suburban $25,000-$49,999 1.1191303 Will not consider at all2013-05-22 18:31:12 Female 45-54 US-NORTHEAST-PA-Philadelphia Urban $50,000-$74,999 0.8330275 Will definitely consider2013-05-22 18:31:08 Unknown Unknown US-SOUTH-DC-Washington Urban $25,000-$49,999 Will not consider at all2013-05-22 18:31:16 Male 25-34 US-WEST-CA-Mountain-View Suburban $50,000-$74,999 0.6587960 Will not consider at all2013-05-22 18:31:21 Male 55-64 US-WEST-NM-Portales Suburban $25,000-$49,999 0.5794539 Will not consider at all2013-05-22 18:31:29 Male 35-44 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.2442787 Will definitely consider2013-05-22 18:31:27 Male 25-34 US-WEST-NM-Albuquerque Suburban $0-$24,999 0.6587960 Will not consider at all2013-05-22 18:31:28 Female 35-44 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.8128253 Will definitely consider2013-05-22 18:31:29 Male 25-34 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7331476 Will possibly consider2013-05-22 18:39:47 Female Unknown US-MIDWEST-IL-Wheaton Urban $75,000-$99,999 Will not consider at all2013-05-22 18:40:10 Unknown Unknown US-WEST-ID-Boise Suburban $25,000-$49,999 Will not consider at all2013-05-22 18:40:20 Unknown Unknown US-WEST-WA-Everett Urban $25,000-$49,999 Will definitely consider2013-05-22 18:40:30 Male 45-54 US-MIDWEST-OH-Montrose-Ghent Suburban $75,000-$99,999 0.6091852 Will not consider at all2013-05-22 18:40:13 Unknown Unknown US-MIDWEST-OH-Painesville Suburban $25,000-$49,999 Will not consider at all2013-05-22 18:40:26 Male Unknown US-WEST-CA-Hanford Suburban $25,000-$49,999 Will definitely consider2013-05-22 18:40:21 Unknown Unknown US-MIDWEST-OH-Avon-Lake Suburban $50,000-$74,999 Will not consider at all2013-05-22 18:40:21 Female 65+ US-SOUTH-TX-Austin Urban $25,000-$49,999 1.1986857 Will not consider at all2013-05-22 18:40:18 Unknown Unknown US-NORTHEAST-MA-Westfield Suburban $25,000-$49,999 Will definitely consider2013-05-22 18:40:27 Male 35-44 US-MIDWEST-MN-Andover Suburban $50,000-$74,999 0.5756966 Will not consider at all2013-05-22 18:40:26 Female 18-24 US-SOUTH-MS-Starkville Rural $25,000-$49,999 2.2409641 Will not consider at all2013-05-22 18:40:18 Male 25-34 US-MIDWEST-MN-Waseca Suburban $25,000-$49,999 1.1191303 Will not consider at all2013-05-22 18:40:39 Female Unknown US-SOUTH-DC-Washington Urban $50,000-$74,999 Will not consider at all2013-05-22 18:40:21 Unknown Unknown US-WEST-CA-La-Quinta Suburban $50,000-$74,999 Will not consider at all2013-05-22 18:40:19 Unknown Unknown US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 Will not consider at all2013-05-22 18:40:43 Male 55-64 US-MIDWEST-MI-Alpena Rural $25,000-$49,999 0.6532989 Will definitely consider2013-05-22 18:42:34 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will not consider at all2013-05-22 18:40:45 Male 35-44 US-NORTHEAST-NJ-Park-Ridge Urban $75,000-$99,999 1.2442787 Will not consider at all2013-05-22 18:40:23 Unknown Unknown US-SOUTH-MS-Columbus Suburban $0-$24,999 Will probably consider2013-05-22 18:40:32 Female 65+ US-SOUTH-TX-Dallas Urban $25,000-$49,999 1.1986857 Will not consider at all2013-05-22 18:40:28 Male 35-44 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 0.5756966 Will probably consider

Page 4: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-22 18:40:25 Unknown Unknown US-MIDWEST-OH-Westlake Suburban $50,000-$74,999 Will definitely consider2013-05-22 18:40:39 Unknown Unknown US-WEST-WA-Wenatchee Suburban $25,000-$49,999 Will not consider at all2013-05-22 18:40:58 Female 65+ US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.8035718 Will not consider at all2013-05-22 18:41:44 Male Unknown US-NORTHEAST-PA Rural $25,000-$49,999 Will definitely consider2013-05-22 18:41:41 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will definitely consider2013-05-22 18:40:45 Female Unknown US-MIDWEST-MO-Macon Rural $25,000-$49,999 Will not consider at all2013-05-22 18:40:35 Male 45-54 US-MIDWEST-OH-Cleveland Urban $25,000-$49,999 0.6091852 Will possibly consider2013-05-22 18:40:41 Female 45-54 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 0.5194376 Will possibly consider2013-05-22 18:40:33 Male 18-24 US-WEST-CA-Bakersfield Suburban $25,000-$49,999 0.8303337 Will definitely consider2013-05-22 18:40:52 Female 55-64 US-MIDWEST-MI-Coldwater Rural $25,000-$49,999 0.6624681 Will probably consider2013-05-22 18:40:57 Female 18-24 US-MIDWEST-MN-Mankato Suburban $25,000-$49,999 0.9078563 Will not consider at all2013-05-22 18:41:09 Female 45-54 US-MIDWEST-SD-Vermillion Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-22 18:50:43 Male 25-34 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.7331476 Will possibly consider2013-05-22 18:50:24 Male 25-34 US-MIDWEST-MO-St.-Louis Suburban $0-$24,999 1.1191303 Will not consider at all2013-05-22 18:50:24 Male 18-24 US-MIDWEST-IL-Northbrook Urban $75,000-$99,999 1.0875068 Will possibly consider2013-05-22 18:50:27 Male 55-64 US-MIDWEST-SD-Sioux-Falls Urban $25,000-$49,999 0.6532989 Will not consider at all2013-05-22 18:50:27 Male 45-54 US-MIDWEST-MN-Albert-Lea Suburban $25,000-$49,999 0.6091852 Will not consider at all2013-05-22 18:51:49 Male Unknown US-SOUTH-TX-San-Marcos Suburban $25,000-$49,999 Will not consider at all2013-05-22 18:50:28 Unknown Unknown US-MIDWEST-IL-Sycamore Suburban $50,000-$74,999 Will not consider at all2013-05-22 18:50:29 Female 55-64 US-SOUTH-TX-Lubbock Suburban $0-$24,999 1.0228039 Will not consider at all2013-05-22 18:50:37 Male Unknown US-MIDWEST-IL-Sterling Suburban $25,000-$49,999 Will probably consider2013-05-22 18:50:33 Male 55-64 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.6532989 Will not consider at all2013-05-22 18:59:31 Female 25-34 US-MIDWEST-IL-Freeport Suburban $25,000-$49,999 1.1183007 Will not consider at all2013-05-22 19:06:13 Male 35-44 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.2442787 Will not consider at all2013-05-22 19:00:36 Unknown Unknown US-MIDWEST-IL-Woodstock Suburban $50,000-$74,999 Will not consider at all2013-05-22 19:00:45 Male 55-64 US-MIDWEST-OH-North-Ridgeville Suburban $50,000-$74,999 0.6532989 Will not consider at all2013-05-22 19:01:01 Unknown Unknown US-MIDWEST-OH-Westlake Suburban $50,000-$74,999 Will not consider at all2013-05-22 19:00:34 Male 35-44 US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 0.7547600 Will not consider at all2013-05-22 19:00:38 Female 18-24 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.7813822 Will not consider at all2013-05-22 19:00:36 Unknown Unknown US-NORTHEAST-NJ-Raritan Urban $50,000-$74,999 Will not consider at all2013-05-22 19:00:41 Male 25-34 US-MIDWEST-MN-Brooklyn-Park Urban $50,000-$74,999 1.1191303 Will not consider at all2013-05-22 19:01:00 Unknown Unknown US-NORTHEAST-NY-Fairmount Suburban $50,000-$74,999 Will not consider at all2013-05-22 19:00:40 Male Unknown US-WEST-CA-San-Bernardino Suburban $0-$24,999 Will not consider at all2013-05-22 19:01:32 Male 45-54 US-MIDWEST-MN-Austin Suburban $25,000-$49,999 0.6091852 Will not consider at all2013-05-22 19:00:43 Unknown Unknown US-SOUTH-DC-Washington Urban $25,000-$49,999 Will definitely consider2013-05-22 19:00:52 Male 35-44 US-MIDWEST-OH-Brunswick Suburban $50,000-$74,999 0.5756966 Will possibly consider2013-05-22 19:00:45 Male 55-64 US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 0.6532989 Will not consider at all2013-05-22 19:00:48 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will definitely consider2013-05-22 19:00:50 Male 45-54 US-MIDWEST-OH-Medina Rural $50,000-$74,999 0.6091852 Will possibly consider2013-05-22 19:01:29 Unknown Unknown US-MIDWEST-SD-Yankton Suburban $25,000-$49,999 Will not consider at all2013-05-22 19:00:50 Female 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.8330275 Will not consider at all2013-05-22 19:00:52 Female Unknown US-WEST-CO-Cañon-City Suburban $25,000-$49,999 Will not consider at all2013-05-22 19:01:09 Male 35-44 US-WEST-CA-Palo-Alto Rural $75,000-$99,999 0.7547600 Will not consider at all2013-05-22 19:01:08 Male 45-54 US-SOUTH-KY-Louisville Urban $0-$24,999 1.4124275 Will not consider at all

Page 5: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-22 19:01:00 Male 25-34 US-WEST-CA-Roseville Suburban $100,000-$149,999 0.6587960 Will not consider at all2013-05-22 19:01:05 Unknown Unknown US-SOUTH-TN-Chattanooga Suburban $25,000-$49,999 Will not consider at all2013-05-22 19:01:03 Male 65+ US-SOUTH-FL-Gainesville Rural $25,000-$49,999 1.6856769 Will definitely consider2013-05-22 19:10:14 Unknown Unknown US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 Will not consider at all2013-05-22 19:10:12 Male Unknown US-WEST-CA-La-Quinta Suburban $50,000-$74,999 Will definitely consider2013-05-22 19:10:23 Male 55-64 US-SOUTH-VA-Smithfield Rural $25,000-$49,999 2.0686441 Will not consider at all2013-05-22 19:10:26 Female 25-34 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 2.6378609 Will not consider at all2013-05-22 19:10:12 Male 45-54 US-NORTHEAST-PA-Fairview Suburban $50,000-$74,999 0.5937609 Will not consider at all2013-05-22 19:10:12 Male 45-54 US-MIDWEST-OH-Brooklyn-Heights Suburban $50,000-$74,999 0.6091852 Will not consider at all2013-05-22 19:10:14 Unknown Unknown US-WEST-CA-Santa-Barbara Urban $25,000-$49,999 Will not consider at all2013-05-22 19:10:08 Male 35-44 US-WEST-CA-Long-Beach Urban $50,000-$74,999 0.7547600 Will probably consider2013-05-22 19:10:17 Male 35-44 US-MIDWEST-OH-Cleveland Urban $0-$24,999 0.5756966 Will probably consider2013-05-22 19:10:10 Male 18-24 US-WEST-CA-Bakersfield Urban $25,000-$49,999 0.8303337 Will not consider at all2013-05-22 19:10:27 Male 35-44 US-WEST-CA-Claremont Suburban $50,000-$74,999 0.7547600 Will not consider at all2013-05-22 19:10:18 Male 35-44 US-SOUTH-AR-Little-Rock Suburban $50,000-$74,999 1.7313853 Will not consider at all2013-05-22 19:10:53 Male 18-24 US-MIDWEST-IN-Hanover Rural $25,000-$49,999 1.0875068 Will not consider at all2013-05-22 19:10:11 Female 45-54 US-MIDWEST-OH-Findlay Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-22 19:10:10 Female Unknown US-MIDWEST-IL-Mattoon Suburban $25,000-$49,999 Will definitely consider2013-05-22 19:10:17 Female 18-24 US-NORTHEAST-PA-Pottsville Suburban $25,000-$49,999 1.7813822 Will not consider at all2013-05-22 19:10:31 Male 18-24 US-SOUTH-TX-Houston Urban $25,000-$49,999 0.9933132 Will not consider at all2013-05-22 19:10:30 Unknown Unknown US-SOUTH-TX-Houston Urban $25,000-$49,999 Will probably consider2013-05-22 19:10:35 Male 55-64 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 0.7580757 Will not consider at all2013-05-22 19:10:24 Male 55-64 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.7580757 Will not consider at all2013-05-22 19:10:33 Male 45-54 US-WEST-CA-Delano Suburban $25,000-$49,999 0.7640629 Will possibly consider2013-05-22 19:10:45 Unknown Unknown US-SOUTH-TX-Laredo Urban $0-$24,999 Will not consider at all2013-05-22 19:13:08 Female Unknown US-WEST-NM-Albuquerque Suburban $0-$24,999 Will possibly consider2013-05-22 19:10:55 Unknown Unknown US-NORTHEAST-NY-New-York Urban $0-$24,999 Will definitely consider2013-05-22 19:20:06 Female 55-64 US-WEST-WY-Jackson Suburban $50,000-$74,999 0.6727829 Will not consider at all2013-05-22 19:20:18 Unknown Unknown US-MIDWEST-IL-Chicago Urban $50,000-$74,999 Will not consider at all2013-05-22 19:20:58 Male 18-24 US-SOUTH-TX-San-Antonio Suburban $75,000-$99,999 0.9933132 Will possibly consider2013-05-22 19:20:32 Male 18-24 US-MIDWEST-IL-Evanston Urban $50,000-$74,999 1.0875068 Will not consider at all2013-05-22 19:20:38 Male 35-44 US-MIDWEST-IL-Chicago Urban $50,000-$74,999 0.5756966 Will not consider at all2013-05-22 19:20:33 Male 55-64 US-WEST-CA-Folsom Rural $25,000-$49,999 0.5794539 Will not consider at all2013-05-22 19:20:20 Male Unknown US-SOUTH-TX-Houston Urban $25,000-$49,999 Will definitely consider2013-05-22 19:20:26 Male Unknown US-SOUTH-FL-Melbourne Urban $25,000-$49,999 Will possibly consider2013-05-22 19:20:27 Unknown Unknown US-WEST-CA-Walnut Suburban $50,000-$74,999 Will not consider at all2013-05-22 19:20:39 Unknown Unknown US-NORTHEAST-NY-New-York Urban $50,000-$74,999 Will not consider at all2013-05-22 19:20:29 Male 25-34 US-MIDWEST-MI-Rochester-Hills Urban $50,000-$74,999 1.1191303 Will not consider at all2013-05-22 19:20:36 Female 25-34 US-MIDWEST-IL-DeKalb Suburban $25,000-$49,999 1.1183007 Will definitely consider2013-05-22 19:20:31 Female 25-34 US-WEST-CA-San-Francisco Urban $25,000-$49,999 1.9454663 Will not consider at all2013-05-22 19:20:38 Female 35-44 US-WEST-CO-Edwards Rural $50,000-$74,999 0.8128253 Will not consider at all2013-05-22 19:20:29 Unknown Unknown US-NORTHEAST-NY-New-York Urban $50,000-$74,999 Will possibly consider2013-05-22 19:21:17 Male 18-24 US-WEST-OR-Coos-Bay Suburban $25,000-$49,999 0.8303337 Will not consider at all2013-05-22 19:20:44 Female 45-54 US-SOUTH-TX-Austin Urban $0-$24,999 1.2834456 Will probably consider

Page 6: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

4

Exh2_Google_Data.xlsx

2013-05-22 19:20:34 Female 35-44 US-MIDWEST-OH-Grafton Rural $50,000-$74,999 0.8356002 Will probably consider2013-05-22 19:20:31 Unknown Unknown US-SOUTH-VA-Arlington Urban $50,000-$74,999 Will definitely consider2013-05-22 19:20:38 Female 55-64 US-MIDWEST-MN-Albert-Lea Suburban $25,000-$49,999 0.6624681 Will not consider at all2013-05-22 19:21:17 Male 45-54 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 0.5937609 Will not consider at all2013-05-22 19:20:55 Male 25-34 US-WEST-CA-Bakersfield Suburban $25,000-$49,999 0.6587960 Will possibly consider2013-05-22 19:20:43 Male 65+ US-MIDWEST-MN-Elbow-Lake Rural $25,000-$49,999 0.8678255 Will not consider at all2013-05-22 19:20:54 Female 45-54 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.2834456 Will definitely consider2013-05-22 19:20:42 Male 25-34 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.7331476 Will not consider at all2013-05-22 19:20:53 Female 35-44 US-SOUTH-MS-Caledonia Rural $25,000-$49,999 1.6657464 Will not consider at all2013-05-22 19:20:46 Unknown Unknown US-SOUTH-TX-Houston Urban $25,000-$49,999 Will not consider at all2013-05-22 19:21:11 Female 45-54 US-SOUTH-TX-Fort-Worth Suburban $25,000-$49,999 1.2834456 Will definitely consider2013-05-22 19:20:55 Male 25-34 US-NORTHEAST-NJ-North-Bergen Urban $25,000-$49,999 0.7331476 Will not consider at all2013-05-22 19:21:03 Unknown Unknown US-WEST-AZ-Tucson Suburban $0-$24,999 Will not consider at all2013-05-22 19:20:57 Male 65+ US-SOUTH-TX-Sugar-Land Unknown $50,000-$74,999 1.6856769 Will not consider at all2013-05-22 19:20:56 Female 45-54 US-MIDWEST-OH-Oberlin Suburban $25,000-$49,999 0.5194376 Will definitely consider2013-05-22 19:30:35 Female Unknown US-MIDWEST-MI-Midland-Township Rural $25,000-$49,999 Will possibly consider2013-05-22 19:30:29 Unknown Unknown US-WEST-CO-Eagle Rural $50,000-$74,999 Will definitely consider2013-05-22 19:30:57 Male 45-54 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.5937609 Will definitely consider2013-05-22 19:31:05 Unknown Unknown US-SOUTH-DC-Washington Suburban $0-$24,999 Will not consider at all2013-05-22 19:31:16 Female Unknown US-SOUTH-SC-Anderson Suburban $25,000-$49,999 Will not consider at all2013-05-22 19:31:37 Male 18-24 US-MIDWEST-IL-Long-Grove Suburban $100,000-$149,999 1.0875068 Will possibly consider2013-05-22 19:34:45 Male 18-24 US-MIDWEST-OH-Madison Suburban $25,000-$49,999 1.0875068 Will not consider at all2013-05-22 19:31:58 Unknown Unknown US-MIDWEST-MN-Minneapolis Urban $25,000-$49,999 Will not consider at all2013-05-22 19:31:37 Male 55-64 US-NORTHEAST-NJ-Matawan Urban $50,000-$74,999 0.7580757 Will not consider at all2013-05-22 19:32:31 Male 25-34 US-WEST-CA-Fairfield Unknown $50,000-$74,999 0.6587960 Will definitely consider2013-05-22 19:32:50 Male 65+ US-MIDWEST-MN-Battle-Lake Rural $25,000-$49,999 0.8678255 Will not consider at all2013-05-22 19:33:16 Unknown Unknown US-MIDWEST-IL-Belleville Suburban $25,000-$49,999 Will possibly consider2013-05-22 19:32:57 Female 45-54 US-MIDWEST-IL-Schaumburg Urban $50,000-$74,999 0.5194376 Will possibly consider2013-05-22 19:33:26 Male 25-34 US-MIDWEST-IL-Rockford Suburban $25,000-$49,999 1.1191303 Will not consider at all2013-05-22 19:33:54 Male 45-54 US-MIDWEST-IL-Schaumburg Urban $50,000-$74,999 0.6091852 Will not consider at all2013-05-22 19:34:07 Male 45-54 US-MIDWEST-OH-Lorain Urban $25,000-$49,999 0.6091852 Will not consider at all2013-05-22 19:34:26 Male 25-34 US-SOUTH-DC-Washington Urban $25,000-$49,999 1.5635934 Will not consider at all2013-05-22 19:34:16 Male 25-34 US-MIDWEST-IL-Carbondale Suburban $0-$24,999 1.1191303 Will definitely consider2013-05-22 19:34:33 Female 25-34 US-WEST-NM-Clovis Suburban $25,000-$49,999 1.9454663 Will not consider at all2013-05-22 19:40:19 Male 25-34 US-MIDWEST-MI-Ironwood Suburban $25,000-$49,999 1.1191303 Will definitely consider2013-05-22 19:41:06 Male 65+ US-NORTHEAST-NY-New-York Urban $25,000-$49,999 2.0526723 Will not consider at all2013-05-22 19:41:38 Female 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6727829 Will not consider at all2013-05-22 19:42:45 Unknown Unknown US-MIDWEST-MN-Duluth Suburban $0-$24,999 Will possibly consider2013-05-22 19:44:47 Male 55-64 US-WEST-CA-Lake-Forest Suburban $50,000-$74,999 0.5794539 Will not consider at all2013-05-22 19:45:56 Male 55-64 US-MIDWEST-MN-Fridley Urban $25,000-$49,999 0.6532989 Will not consider at all2013-05-22 19:46:08 Female Unknown US-MIDWEST-MN-Jordan Rural $50,000-$74,999 Will not consider at all2013-05-22 19:46:50 Female Unknown US-SOUTH-TX-Horizon-City Unknown $25,000-$49,999 Will not consider at all2013-05-22 19:47:06 Female 18-24 US-SOUTH-TX-Weatherford Rural $25,000-$49,999 2.2409641 Will not consider at all2013-05-22 19:47:18 Unknown Unknown US-SOUTH-TX-Dallas Urban $25,000-$49,999 Will possibly consider

Page 7: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

5

Exh2_Google_Data.xlsx

2013-05-22 19:48:02 Unknown Unknown US-NORTHEAST-NJ-Wantage Rural $50,000-$74,999 Will possibly consider2013-05-22 19:47:48 Female 45-54 US-SOUTH-TX-Lufkin Suburban $25,000-$49,999 1.2834456 Will not consider at all2013-05-22 19:48:31 Female Unknown US-WEST-CA-Rancho-Cordova Urban $25,000-$49,999 Will not consider at all2013-05-22 19:49:00 Female 35-44 US-WEST-CA-Mountain-View Suburban $50,000-$74,999 0.8128253 Will possibly consider2013-05-22 19:49:27 Unknown Unknown US-WEST-CA-Concord Suburban $50,000-$74,999 Will not consider at all2013-05-22 19:49:32 Female Unknown US-MIDWEST-WI-Superior Suburban $25,000-$49,999 Will possibly consider2013-05-22 19:49:44 Male 35-44 US-MIDWEST-OH-Avon Suburban $50,000-$74,999 0.5756966 Will not consider at all2013-05-22 19:50:42 Female 25-34 US-SOUTH-MS-Columbus Suburban $0-$24,999 3.0000000 Will not consider at all2013-05-22 19:51:07 Female 18-24 US-WEST-CA-Yuba-City Suburban $25,000-$49,999 1.3691444 Will not consider at all2013-05-22 19:51:54 Male 35-44 US-MIDWEST-MN-Golden-Valley Urban $50,000-$74,999 0.5756966 Will not consider at all2013-05-22 19:51:38 Female 65+ US-NORTHEAST-PA-Montgomeryville Urban $50,000-$74,999 1.0323058 Will possibly consider2013-05-22 19:53:55 Female 25-34 US-SOUTH-WV-Huntington Suburban $25,000-$49,999 3.0000000 Will probably consider2013-05-22 19:53:54 Unknown Unknown US-WEST-CA-San-Diego Suburban $75,000-$99,999 Will not consider at all2013-05-22 19:54:50 Female 35-44 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.8128253 Will not consider at all2013-05-22 19:55:29 Male 25-34 US-WEST-CA-Irvine Urban $50,000-$74,999 0.6587960 Will not consider at all2013-05-22 19:55:51 Female Unknown US-WEST-NM-Clovis Suburban $25,000-$49,999 Will possibly consider2013-05-22 19:56:00 Female 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6727829 Will not consider at all2013-05-22 19:56:19 Unknown Unknown US-WEST-CA-Upland Urban $25,000-$49,999 Will definitely consider2013-05-22 19:56:32 Male 45-54 US-WEST-CO-Glenwood-Springs Suburban $25,000-$49,999 0.7640629 Will not consider at all2013-05-22 19:56:37 Female 55-64 US-WEST-CA-La-Mirada Urban $50,000-$74,999 0.6727829 Will possibly consider2013-05-22 19:56:54 Male 35-44 US-WEST-CA-Fremont Suburban $50,000-$74,999 0.7547600 Will probably consider2013-05-22 19:57:07 Male 18-24 US-WEST-CA-Irvine Urban $75,000-$99,999 0.8303337 Will not consider at all2013-05-22 19:57:25 Unknown Unknown US-WEST-CA-Los-Angeles Urban $0-$24,999 Will not consider at all2013-05-22 19:57:45 Female Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will not consider at all2013-05-22 19:58:08 Female 35-44 US-WEST-CO-Aspen Suburban $50,000-$74,999 0.8128253 Will not consider at all2013-05-22 19:58:30 Male 35-44 US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 0.5756966 Will not consider at all2013-05-22 20:02:01 Female 18-24 US-MIDWEST-SD-Centerville Rural $25,000-$49,999 0.9078563 Will definitely consider2013-05-22 20:00:29 Unknown Unknown US-NORTHEAST-PA-Fairview Suburban $50,000-$74,999 Will probably consider2013-05-22 20:00:39 Unknown Unknown US-NORTHEAST-PA-Fairview Suburban $50,000-$74,999 Will possibly consider2013-05-22 20:01:04 Unknown Unknown US-WEST-CO-Colorado-Springs Urban $25,000-$49,999 Will not consider at all2013-05-22 20:01:25 Male 55-64 US-WEST-CO-Glenwood-Springs Suburban $25,000-$49,999 0.5794539 Will not consider at all2013-05-22 20:03:21 Unknown Unknown US-MIDWEST-IL-Coal-City Suburban $50,000-$74,999 Will not consider at all2013-05-22 20:03:20 Female 35-44 US-WEST-CO-Glenwood-Springs Suburban $25,000-$49,999 0.8128253 Will not consider at all2013-05-22 20:03:31 Female 18-24 US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 0.9078563 Will definitely consider2013-05-22 20:04:00 Male 18-24 US-SOUTH-WV-Huntington Suburban $25,000-$49,999 0.9933132 Will not consider at all2013-05-22 20:03:53 Female Unknown US-NORTHEAST-PA-Hershey Suburban $25,000-$49,999 Will probably consider2013-05-22 20:04:02 Male 18-24 US-NORTHEAST-PA-Levittown Urban $25,000-$49,999 1.5996385 Will not consider at all2013-05-22 20:06:58 Female 25-34 US-MIDWEST-IL-Batavia Suburban $50,000-$74,999 1.1183007 Will not consider at all2013-05-22 20:05:18 Unknown Unknown US-SOUTH-TN-Farragut Unknown $25,000-$49,999 Will not consider at all2013-05-22 20:05:28 Male 35-44 US-SOUTH-VA-Reston Urban $100,000-$149,999 1.7313853 Will definitely consider2013-05-22 20:07:10 Female 65+ US-MIDWEST-MN-Underwood Rural $25,000-$49,999 0.7756199 Will not consider at all2013-05-22 20:08:39 Female 45-54 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6813110 Will probably consider2013-05-22 20:08:43 Female 45-54 US-MIDWEST-MO-Columbia Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-22 20:10:28 Female 65+ US-WEST-NM-Fort-Sumner Rural $25,000-$49,999 0.8035718 Will not consider at all

Page 8: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

6

Exh2_Google_Data.xlsx

2013-05-22 20:10:24 Male 65+ US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6945590 Will not consider at all2013-05-22 20:11:59 Female 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6813110 Will not consider at all2013-05-22 20:12:10 Male 55-64 US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 0.6532989 Will not consider at all2013-05-22 20:12:09 Male 65+ US-MIDWEST-IL-Schaumburg Urban $50,000-$74,999 0.8678255 Will possibly consider2013-05-22 20:12:54 Unknown Unknown US-SOUTH-NC-Charlotte Urban $50,000-$74,999 Will not consider at all2013-05-22 20:15:05 Male 35-44 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 0.5756966 Will possibly consider2013-05-22 20:16:46 Male 35-44 US-MIDWEST-IL-Downers-Grove Urban $50,000-$74,999 0.5756966 Will possibly consider2013-05-22 20:20:49 Female Unknown US-NORTHEAST-NJ-Elizabeth Urban $25,000-$49,999 Will not consider at all2013-05-22 20:20:23 Male 35-44 US-MIDWEST-ND-Fargo Suburban $25,000-$49,999 0.5756966 Will definitely consider2013-05-22 20:20:54 Female 25-34 US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 1.1183007 Will not consider at all2013-05-22 20:21:52 Female 65+ US-NORTHEAST-PA-Franklin Rural $25,000-$49,999 1.0323058 Will not consider at all2013-05-22 20:22:50 Male 18-24 US-WEST-CA-Westminster Urban $25,000-$49,999 0.8303337 Will not consider at all2013-05-22 20:22:51 Male 25-34 US-WEST-CA-Paramount Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-22 20:23:08 Male 55-64 US-NORTHEAST-MA-Waltham Urban $50,000-$74,999 0.7580757 Will not consider at all2013-05-22 20:27:55 Female 45-54 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-22 20:25:10 Male 55-64 US-MIDWEST-MN-Elbow-Lake Rural $25,000-$49,999 0.6532989 Will not consider at all2013-05-22 20:28:25 Female 35-44 US-MIDWEST-OH-Vermilion Suburban $50,000-$74,999 0.8356002 Will not consider at all2013-05-22 20:29:52 Female 35-44 US-MIDWEST-MN-Mankato Suburban $25,000-$49,999 0.8356002 Will not consider at all2013-05-22 20:34:04 Unknown Unknown US-WEST-CO-Louisville Suburban $50,000-$74,999 Will probably consider2013-05-22 20:39:25 Female 65+ US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 0.7756199 Will not consider at all2013-05-22 20:44:04 Unknown Unknown US-MIDWEST-OH-Medina Rural $50,000-$74,999 Will not consider at all2013-05-22 20:43:41 Female 65+ US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 0.7756199 Will not consider at all2013-05-22 20:44:33 Female 35-44 US-WEST-CO-Aspen Suburban $50,000-$74,999 0.8128253 Will not consider at all2013-05-22 20:44:12 Unknown Unknown US-MIDWEST-IL-Chicago Urban $25,000-$49,999 Will not consider at all2013-05-22 20:47:51 Male 35-44 US-MIDWEST-OH-Lorain Suburban $25,000-$49,999 0.5756966 Will not consider at all2013-05-22 20:47:51 Female 65+ US-SOUTH-AR-Eureka-Springs Rural $25,000-$49,999 1.1986857 Will not consider at all2013-05-22 20:48:20 Female 45-54 US-MIDWEST-IL-Des-Plaines Urban $50,000-$74,999 0.5194376 Will possibly consider2013-05-22 20:49:57 Male 45-54 US-WEST-CA-Rocklin Suburban $50,000-$74,999 0.7640629 Will not consider at all2013-05-22 20:50:13 Male 35-44 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.7313853 Will not consider at all2013-05-22 20:50:41 Female 45-54 US-MIDWEST-MI-Ironwood Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-22 20:50:55 Unknown Unknown US-SOUTH-TX-Houston Urban $50,000-$74,999 Will definitely consider2013-05-22 20:51:16 Male 45-54 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.7640629 Will not consider at all2013-05-22 20:55:58 Male 35-44 US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 0.7547600 Will possibly consider2013-05-22 20:51:44 Male 55-64 US-SOUTH-TX-Austin Suburban $75,000-$99,999 2.0686441 Will not consider at all2013-05-22 20:51:47 Female Unknown US-NORTHEAST-PA-Uniontown Suburban $25,000-$49,999 Will probably consider2013-05-22 20:52:24 Female 35-44 US-MIDWEST-IL-Schaumburg Urban $50,000-$74,999 0.8356002 Will not consider at all2013-05-22 20:53:32 Female 55-64 US-MIDWEST-IL-Princeton Suburban $25,000-$49,999 0.6624681 Will not consider at all2013-05-22 20:56:29 Male Unknown US-WEST-CA-Sacramento Urban $0-$24,999 Will not consider at all2013-05-22 20:55:25 Male Unknown US-WEST-CO-Lakewood Urban $25,000-$49,999 Will not consider at all2013-05-22 20:55:35 Male 55-64 US-WEST-CO-Greenwood-Village Urban $75,000-$99,999 0.5794539 Will definitely consider2013-05-22 20:55:53 Male Unknown US-MIDWEST-OH-Norwalk Suburban $25,000-$49,999 Will not consider at all2013-05-22 20:56:39 Male 18-24 US-SOUTH-TX-Austin Urban $75,000-$99,999 0.9933132 Will definitely consider2013-05-22 20:58:10 Unknown Unknown US-WEST-CO-Grand-Junction Urban $0-$24,999 Will possibly consider2013-05-22 21:03:14 Male 45-54 US-MIDWEST-IL-Riverside Urban $50,000-$74,999 0.6091852 Will not consider at all

Page 9: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

7

Exh2_Google_Data.xlsx

2013-05-22 20:58:25 Male 45-54 US-MIDWEST-IL-Naperville Urban $50,000-$74,999 0.6091852 Will probably consider2013-05-22 20:58:34 Female 18-24 US-MIDWEST-IL-Schaumburg Urban $50,000-$74,999 0.9078563 Will not consider at all2013-05-22 21:02:00 Female 18-24 US-WEST-CO-Broomfield Suburban $50,000-$74,999 1.3691444 Will not consider at all2013-05-22 21:03:28 Female 35-44 US-MIDWEST-OH-Medina Rural $50,000-$74,999 0.8356002 Will definitely consider2013-05-22 21:04:50 Male 65+ US-MIDWEST-OH-Ottoville Rural $50,000-$74,999 0.8678255 Will probably consider2013-05-22 21:04:07 Male Unknown US-WEST-CO-Fort-Collins Suburban $25,000-$49,999 Will not consider at all2013-05-22 21:05:00 Unknown Unknown US-MIDWEST-IN-Auburn Suburban $25,000-$49,999 Will possibly consider2013-05-22 21:04:49 Male 55-64 US-NORTHEAST-PA-Franklin Rural $25,000-$49,999 0.7580757 Will not consider at all2013-05-22 21:16:17 Female 45-54 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.2834456 Will not consider at all2013-05-22 21:18:27 Male 45-54 US-MIDWEST-IL-Spring-Grove Suburban $50,000-$74,999 0.6091852 Will possibly consider2013-05-22 21:18:35 Male 65+ US-MIDWEST-IL-Woodstock Suburban $50,000-$74,999 0.8678255 Will not consider at all2013-05-22 21:18:28 Female 35-44 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 0.8356002 Will definitely consider2013-05-22 21:26:01 Female 45-54 US-MIDWEST-OH-Brunswick Suburban $50,000-$74,999 0.5194376 Will not consider at all2013-05-22 21:27:15 Female 65+ US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.7756199 Will not consider at all2013-05-22 21:27:55 Unknown Unknown US-WEST-CO-Boulder Suburban $25,000-$49,999 Will not consider at all2013-05-22 21:28:21 Male 25-34 US-WEST-NM-Espanola Suburban $25,000-$49,999 0.6587960 Will not consider at all2013-05-22 21:33:17 Male 45-54 US-WEST-CA-San-Francisco Suburban $0-$24,999 0.7640629 Will not consider at all2013-05-22 21:33:50 Male 45-54 US-NORTHEAST-PA-Meadville Suburban $25,000-$49,999 0.5937609 Will possibly consider2013-05-22 22:57:19 Male 45-54 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.7640629 Will definitely consider2013-05-22 23:10:57 Male 18-24 US-NORTHEAST-PA-Carlisle Rural $25,000-$49,999 1.5996385 Will not consider at all2013-05-23 00:06:17 Female 45-54 US-MIDWEST-SD-Salem Rural $25,000-$49,999 0.5194376 Will possibly consider2013-05-23 00:17:02 Female 35-44 US-MIDWEST-IL-Naperville Urban $100,000-$149,999 0.8356002 Will not consider at all2013-05-23 00:21:49 Female 45-54 US-MIDWEST-IL-DeKalb Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-23 00:23:12 Female 35-44 US-WEST-WA-Vancouver Urban $25,000-$49,999 0.8128253 Will definitely consider2013-05-23 00:26:25 Female 55-64 US-NORTHEAST-NJ-Washington-Township Rural $100,000-$149,999 0.7871212 Will possibly consider2013-05-23 00:39:22 Female 45-54 US-SOUTH-WV-Huntington Suburban $25,000-$49,999 1.2834456 Will possibly consider2013-05-23 01:03:31 Female 45-54 US-MIDWEST-IL-Bloomingdale Urban $50,000-$74,999 0.5194376 Will not consider at all2013-05-23 01:08:41 Female 45-54 US-WEST-CA-Roseville Suburban $50,000-$74,999 0.6813110 Will not consider at all2013-05-23 01:17:25 Female 45-54 US-WEST-CA-Burbank Urban $50,000-$74,999 0.6813110 Will not consider at all2013-05-23 01:27:06 Male 35-44 US-MIDWEST-IA-Clinton Suburban $25,000-$49,999 0.5756966 Will not consider at all2013-05-23 01:29:24 Female 25-34 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 1.1183007 Will possibly consider2013-05-23 01:33:45 Male 18-24 US-MIDWEST-IA-West-Des-Moines Suburban $50,000-$74,999 1.0875068 Will definitely consider2013-05-23 01:36:20 Male 55-64 US-NORTHEAST-MA-Walpole Suburban $50,000-$74,999 0.7580757 Will probably consider2013-05-23 01:37:22 Unknown Unknown US-MIDWEST-SD-Centerville Rural $25,000-$49,999 Will definitely consider2013-05-23 01:40:53 Female 55-64 US-NORTHEAST-NH-Hampton Suburban $50,000-$74,999 0.7871212 Will probably consider2013-05-23 01:42:03 Female 35-44 US-NORTHEAST-NY-Elmont Urban $50,000-$74,999 1.2513321 Will possibly consider2013-05-23 01:55:06 Male 18-24 US-SOUTH-MS-Jackson Suburban $25,000-$49,999 0.9933132 Will possibly consider2013-05-23 01:57:49 Unknown Unknown US-NORTHEAST-PA-Corry Rural $25,000-$49,999 Will not consider at all2013-05-23 01:57:51 Male 45-54 US-MIDWEST-IL-Downers-Grove Urban $50,000-$74,999 0.6091852 Will not consider at all2013-05-23 02:03:07 Unknown Unknown US-WEST-CO-Denver Suburban $50,000-$74,999 Will not consider at all2013-05-23 02:04:44 Female 35-44 US-NORTHEAST-PA-Stewartstown Rural $50,000-$74,999 1.2513321 Will not consider at all2013-05-23 02:31:08 Unknown Unknown US-WEST-AK-Point-MacKenzie Urban $25,000-$49,999 Will not consider at all2013-05-23 02:43:59 Male 55-64 US-MIDWEST-ND-Fargo Suburban $25,000-$49,999 0.6532989 Will definitely consider2013-05-23 03:43:14 Unknown Unknown US-MIDWEST-IA-Manchester Suburban $25,000-$49,999 Will possibly consider

Page 10: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

8

Exh2_Google_Data.xlsx

2013-05-23 03:55:10 Female 45-54 US-MIDWEST-IL-Libertyville Suburban $75,000-$99,999 0.5194376 Will not consider at all2013-05-23 04:18:25 Female 55-64 US-WEST-NM-Farmington Suburban $25,000-$49,999 0.6727829 Will possibly consider2013-05-23 04:33:39 Unknown Unknown US-SOUTH-FL-Pinellas-Park Urban $25,000-$49,999 Will not consider at all2013-05-23 04:37:36 Female 25-34 US-MIDWEST-OH-Cuyahoga-Falls Suburban $25,000-$49,999 1.1183007 Will not consider at all2013-05-23 04:44:03 Male 45-54 US-MIDWEST-IN-Vincennes Suburban $25,000-$49,999 0.6091852 Will not consider at all2013-05-23 04:44:38 Male 25-34 US-MIDWEST-IN-Gary Urban $0-$24,999 1.1191303 Will not consider at all2013-05-23 04:53:41 Male 25-34 US-SOUTH-SC-Columbia Rural $25,000-$49,999 1.5635934 Will definitely consider2013-05-23 04:58:59 Male 25-34 US-WEST-CO-Denver Urban $25,000-$49,999 0.6587960 Will possibly consider2013-05-23 06:27:57 Male 18-24 US-WEST-CO-Denver Urban $25,000-$49,999 0.8303337 Will possibly consider2013-05-23 07:07:32 Male 18-24 US-WEST-AZ-Phoenix Suburban $50,000-$74,999 0.8303337 Will not consider at all2013-05-23 08:15:43 Male 35-44 US-WEST-CA-Los-Angeles Urban $25,000-$49,999 0.7547600 Will definitely consider2013-05-23 09:47:59 Male 55-64 US-SOUTH-FL-Orlando Suburban $25,000-$49,999 2.0686441 Will not consider at all2013-05-23 09:54:34 Unknown Unknown US-NORTHEAST-ME-Bar-Harbor Rural $25,000-$49,999 Will definitely consider2013-05-23 10:13:39 Female 55-64 US-NORTHEAST-NY-Pleasantville Urban $100,000-$149,999 0.7871212 Will not consider at all2013-05-23 11:09:19 Female 45-54 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.2834456 Will not consider at all2013-05-23 11:09:25 Male 55-64 US-MIDWEST-SD-Yankton Suburban $25,000-$49,999 0.6532989 Will not consider at all2013-05-23 11:12:33 Female 55-64 US-MIDWEST-SD-Yankton Suburban $25,000-$49,999 0.6624681 Will definitely consider2013-05-23 11:22:58 Female 18-24 US-MIDWEST-OH-Van-Wert Suburban $25,000-$49,999 0.9078563 Will probably consider2013-05-23 11:33:02 Unknown Unknown US-SOUTH-GA-Candler-Mc-Afee Urban $50,000-$74,999 Will probably consider2013-05-23 11:33:51 Female 55-64 US-SOUTH-GA-Cumming Rural $50,000-$74,999 1.0228039 Will not consider at all2013-05-23 11:33:50 Unknown Unknown US-SOUTH-GA-Candler-Mc-Afee Urban $50,000-$74,999 Will probably consider2013-05-23 11:35:35 Unknown Unknown US-SOUTH-OK-Norman Suburban $25,000-$49,999 Will definitely consider2013-05-23 11:37:30 Female 55-64 US-SOUTH-FL-Cape-Coral Urban $25,000-$49,999 1.0228039 Will not consider at all2013-05-23 11:38:34 Male 35-44 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.7313853 Will not consider at all2013-05-23 11:40:36 Female 45-54 US-MIDWEST-SD-Yankton Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-23 11:44:44 Female 55-64 US-SOUTH-LA-New-Iberia Suburban $25,000-$49,999 1.0228039 Will probably consider2013-05-23 12:00:11 Female 45-54 US-MIDWEST-MN-Elbow-Lake Rural $25,000-$49,999 0.5194376 Will not consider at all2013-05-23 12:22:11 Male Unknown US-SOUTH-WV-Huntington Suburban $25,000-$49,999 Will not consider at all2013-05-23 12:27:53 Male 45-54 US-MIDWEST-IL-Sugar-Grove Rural $50,000-$74,999 0.6091852 Will definitely consider2013-05-23 12:28:28 Male 55-64 US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 0.6532989 Will possibly consider2013-05-23 12:39:36 Female 65+ US-MIDWEST-MI-Ironwood Suburban $25,000-$49,999 0.7756199 Will not consider at all2013-05-23 12:41:11 Male 25-34 US-NORTHEAST-RI-South-Kingstown Suburban $50,000-$74,999 0.7331476 Will not consider at all2013-05-23 12:45:00 Unknown Unknown US-WEST-WY-Worland Suburban $25,000-$49,999 Will not consider at all2013-05-23 12:46:01 Female 45-54 US-MIDWEST-OH-Lima Suburban $25,000-$49,999 0.5194376 Will definitely consider2013-05-23 12:53:46 Female 55-64 US-WEST-CA-Torrance Urban $50,000-$74,999 0.6727829 Will possibly consider2013-05-23 12:54:21 Male 55-64 US-WEST-CA-Sacramento Urban $0-$24,999 0.5794539 Will not consider at all2013-05-23 12:58:38 Male 65+ US-SOUTH-VA-Fredericksburg Suburban $50,000-$74,999 1.6856769 Will not consider at all2013-05-23 13:01:42 Male 25-34 US-SOUTH-MD-Rockville Urban $50,000-$74,999 1.5635934 Will not consider at all2013-05-23 13:05:28 Unknown Unknown US-NORTHEAST-CT-Milford Urban $50,000-$74,999 Will not consider at all2013-05-23 13:07:08 Male Unknown US-SOUTH-FL-Pensacola Urban $0-$24,999 Will definitely consider2013-05-23 13:07:36 Female 35-44 US-SOUTH-FL-Palm-Bay Suburban $25,000-$49,999 1.6657464 Will not consider at all2013-05-23 13:09:03 Male 18-24 US-SOUTH-FL-St.-Petersburg Urban $25,000-$49,999 0.9933132 Will definitely consider2013-05-23 13:10:21 Male 18-24 US-SOUTH-FL-Altamonte-Springs Urban $25,000-$49,999 0.9933132 Will not consider at all2013-05-23 13:10:40 Male Unknown US-SOUTH-FL-St.-Petersburg Urban $25,000-$49,999 Will possibly consider

Page 11: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

9

Exh2_Google_Data.xlsx

2013-05-23 13:11:16 Unknown Unknown US-NORTHEAST-NY-Albany Urban $0-$24,999 Will definitely consider2013-05-23 13:11:45 Female 35-44 US-SOUTH-FL-Bradenton Urban $25,000-$49,999 1.6657464 Will not consider at all2013-05-23 13:11:55 Female 18-24 US-SOUTH-FL-Clearwater Urban $25,000-$49,999 2.2409641 Will not consider at all2013-05-23 13:12:50 Unknown Unknown US-SOUTH-FL-Tampa Suburban $25,000-$49,999 Will not consider at all2013-05-23 13:18:02 Male 18-24 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 0.9933132 Will possibly consider2013-05-23 13:18:23 Female 25-34 US-NORTHEAST-PA-Meadville Suburban $25,000-$49,999 2.6378609 Will not consider at all2013-05-23 13:18:40 Male 55-64 US-SOUTH-NC-Hickory Suburban $25,000-$49,999 2.0686441 Will not consider at all2013-05-23 13:23:14 Female 55-64 US-WEST-NM-Espanola Suburban $25,000-$49,999 0.6727829 Will possibly consider2013-05-23 13:23:10 Female 55-64 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.0228039 Will definitely consider2013-05-23 13:24:49 Female 45-54 US-SOUTH-LA-Ferriday Rural $0-$24,999 1.2834456 Will not consider at all2013-05-23 13:27:52 Female 65+ US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.1986857 Will possibly consider2013-05-23 13:32:44 Male 25-34 US-WEST-CO-Denver Suburban $50,000-$74,999 0.6587960 Will not consider at all2013-05-23 13:35:28 Female 18-24 US-WEST-CO-Denver Suburban $25,000-$49,999 1.3691444 Will possibly consider2013-05-23 13:45:03 Female 45-54 US-MIDWEST-OH-Medina Rural $50,000-$74,999 0.5194376 Will not consider at all2013-05-23 13:51:43 Male 25-34 US-SOUTH-GA-Marietta Urban $50,000-$74,999 1.5635934 Will not consider at all2013-05-23 13:40:48 Female 25-34 US-MIDWEST-IL-Woodstock Suburban $50,000-$74,999 1.1183007 Will definitely consider2013-05-23 13:41:06 Male 55-64 US-MIDWEST-IL-Highland-Park Urban $100,000-$149,999 0.6532989 Will probably consider2013-05-23 13:41:27 Male 45-54 US-MIDWEST-IL-Mc-Henry Suburban $50,000-$74,999 0.6091852 Will not consider at all2013-05-23 13:42:23 Female 45-54 US-MIDWEST-IL-Spring-Grove Suburban $50,000-$74,999 0.5194376 Will not consider at all2013-05-23 13:42:19 Female 45-54 US-MIDWEST-IL-Mc-Henry Suburban $50,000-$74,999 0.5194376 Will not consider at all2013-05-23 13:41:52 Female 55-64 US-MIDWEST-IL-Woodstock Suburban $50,000-$74,999 0.6624681 Will not consider at all2013-05-23 13:41:56 Male 45-54 US-MIDWEST-IL-Crystal-Lake Suburban $50,000-$74,999 0.6091852 Will not consider at all2013-05-23 13:43:25 Unknown Unknown US-NORTHEAST-MA-Franklin Suburban $50,000-$74,999 Will not consider at all2013-05-23 13:42:56 Female 65+ US-MIDWEST-IL-Crystal-Lake Suburban $50,000-$74,999 0.7756199 Will possibly consider2013-05-23 13:42:54 Male 35-44 US-NORTHEAST-MA-Abington Urban $50,000-$74,999 1.2442787 Will not consider at all2013-05-23 13:43:07 Female 35-44 US-MIDWEST-IL-Fox-River-Grove Urban $50,000-$74,999 0.8356002 Will not consider at all2013-05-23 13:43:39 Male 55-64 US-NORTHEAST-MA-Waltham Urban $50,000-$74,999 0.7580757 Will not consider at all2013-05-23 13:50:26 Female 45-54 US-MIDWEST-IL-Crystal-Lake Suburban $50,000-$74,999 0.5194376 Will probably consider2013-05-23 13:43:57 Male 18-24 US-MIDWEST-IL-Mc-Henry Suburban $50,000-$74,999 1.0875068 Will not consider at all2013-05-23 13:50:35 Female 55-64 US-NORTHEAST-NY-White-Plains Urban $50,000-$74,999 0.7871212 Will not consider at all2013-05-23 14:09:50 Female 25-34 US-NORTHEAST-NY-White-Plains Urban $75,000-$99,999 2.6378609 Will not consider at all2013-05-23 13:53:52 Male 45-54 US-NORTHEAST-PA-Girard Rural $25,000-$49,999 0.5937609 Will not consider at all2013-05-23 13:54:58 Female 45-54 US-SOUTH-MS-Ridgeland Suburban $25,000-$49,999 1.2834456 Will possibly consider2013-05-23 13:57:19 Female 55-64 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.0228039 Will not consider at all2013-05-23 13:57:44 Female 35-44 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.6657464 Will possibly consider2013-05-23 13:58:37 Female 55-64 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.0228039 Will not consider at all2013-05-23 14:01:43 Female 65+ US-MIDWEST-IN-Schererville Urban $50,000-$74,999 0.7756199 Will not consider at all2013-05-23 14:21:59 Unknown Unknown US-MIDWEST-MI-Holland Suburban $25,000-$49,999 Will definitely consider2013-05-23 14:22:55 Male 55-64 US-MIDWEST-MI-Ann-Arbor Suburban $50,000-$74,999 0.6532989 Will possibly consider2013-05-23 14:23:38 Male Unknown US-MIDWEST-MI-Flint Suburban $25,000-$49,999 Will not consider at all2013-05-23 14:33:32 Female 55-64 US-MIDWEST-MN-Minneapolis Urban $0-$24,999 0.6624681 Will definitely consider2013-05-23 14:33:59 Unknown Unknown US-MIDWEST-MO-St.-Louis Urban $25,000-$49,999 Will possibly consider2013-05-23 14:33:43 Female 35-44 US-MIDWEST-IL-Amboy Rural $25,000-$49,999 0.8356002 Will definitely consider2013-05-23 14:53:47 Unknown Unknown US-SOUTH-VA-Bon-Air Urban $50,000-$74,999 Will not consider at all

Page 12: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

10

Exh2_Google_Data.xlsx

2013-05-23 14:57:38 Female 45-54 US-SOUTH-TX-Austin Urban $25,000-$49,999 1.2834456 Will not consider at all2013-05-23 14:59:37 Female 35-44 US-WEST-CA-Los-Angeles Urban $0-$24,999 0.8128253 Will not consider at all2013-05-23 15:00:57 Female 35-44 US-SOUTH-TX-Austin Urban $25,000-$49,999 1.6657464 Will possibly consider2013-05-23 15:01:23 Unknown Unknown US-WEST-AZ-Tucson-Estates Rural $25,000-$49,999 Will not consider at all2013-05-23 15:02:12 Male 65+ US-WEST-AZ-Tucson Urban $0-$24,999 0.6945590 Will not consider at all2013-05-23 15:05:04 Male Unknown US-SOUTH-GA-Atlanta Urban $50,000-$74,999 Will not consider at all2013-05-23 15:05:02 Male 18-24 US-SOUTH-GA-Atlanta Urban $0-$24,999 0.9933132 Will not consider at all2013-05-23 15:09:01 Female 18-24 US-SOUTH-GA-Atlanta Urban $0-$24,999 2.2409641 Will not consider at all2013-05-23 15:10:51 Male 45-54 US-MIDWEST-OH-Van-Wert Suburban $25,000-$49,999 0.6091852 Will definitely consider2013-05-23 15:18:23 Female Unknown US-NORTHEAST-MA-Worcester Urban $25,000-$49,999 Will not consider at all2013-05-23 15:20:39 Male 18-24 US-MIDWEST-KS-Andover Suburban $50,000-$74,999 1.0875068 Will not consider at all2013-05-23 15:22:48 Female 45-54 US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 0.6813110 Will definitely consider2013-05-23 15:25:25 Female 35-44 US-WEST-CO-Denver Suburban $50,000-$74,999 0.8128253 Will not consider at all2013-05-23 15:27:40 Male 45-54 US-WEST-CO-Denver Suburban $50,000-$74,999 0.7640629 Will not consider at all2013-05-23 15:34:50 Male 25-34 US-WEST-CA-Auburn Suburban $25,000-$49,999 0.6587960 Will definitely consider2013-05-23 15:41:15 Female 65+ US-MIDWEST-MN-Minneapolis Urban $50,000-$74,999 0.7756199 Will not consider at all2013-05-23 15:59:31 Female 25-34 US-MIDWEST-SD-Sioux-Falls Suburban $25,000-$49,999 1.1183007 Will not consider at all2013-05-23 16:00:25 Male 35-44 US-MIDWEST-SD-Sioux-Falls Suburban $25,000-$49,999 0.5756966 Will possibly consider2013-05-23 16:22:13 Unknown Unknown US-SOUTH-FL-Orlando Urban $25,000-$49,999 Will not consider at all2013-05-23 16:01:50 Unknown Unknown US-SOUTH-FL-North-Lauderdale Urban $25,000-$49,999 Will definitely consider2013-05-23 16:11:08 Male 45-54 US-SOUTH-TN-Crossville Rural $25,000-$49,999 1.4124275 Will not consider at all2013-05-23 16:13:06 Unknown Unknown US-NORTHEAST-NY-New-Paltz Rural $25,000-$49,999 Will not consider at all2013-05-23 16:13:15 Male 25-34 US-NORTHEAST-NY-Melville Urban $75,000-$99,999 0.7331476 Will not consider at all2013-05-23 16:13:32 Male 45-54 US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 0.7640629 Will possibly consider2013-05-23 16:14:25 Male 35-44 US-NORTHEAST-NY-East-Syracuse Suburban $25,000-$49,999 1.2442787 Will not consider at all2013-05-23 16:22:52 Female Unknown US-SOUTH-NC-Hayesville Rural $25,000-$49,999 Will definitely consider2013-05-23 16:23:27 Unknown Unknown US-SOUTH-NC-Clayton Unknown $25,000-$49,999 Will not consider at all2013-05-23 16:24:10 Female 35-44 US-MIDWEST-MN-St.-Louis-Park Urban $50,000-$74,999 0.8356002 Will not consider at all2013-05-23 16:24:28 Female 35-44 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 0.8356002 Will not consider at all2013-05-23 16:24:27 Male 35-44 US-SOUTH-NC-Fayetteville Rural $25,000-$49,999 1.7313853 Will not consider at all2013-05-23 16:24:30 Male 35-44 US-MIDWEST-MN-Saint-Paul Urban $50,000-$74,999 0.5756966 Will not consider at all2013-05-23 16:25:08 Male 18-24 US-MIDWEST-MN-Minneapolis Urban $25,000-$49,999 1.0875068 Will not consider at all2013-05-23 16:26:29 Male Unknown US-SOUTH-NC-Elizabeth-City Rural $25,000-$49,999 Will not consider at all2013-05-23 16:27:12 Male 55-64 US-MIDWEST-MN-Saint-Paul Urban $50,000-$74,999 0.6532989 Will probably consider2013-05-23 16:27:23 Unknown Unknown US-SOUTH-NC-Durham Urban $0-$24,999 Will definitely consider2013-05-23 16:29:03 Unknown Unknown US-WEST-UT-Highland Suburban $50,000-$74,999 Will possibly consider2013-05-23 16:29:06 Female 65+ US-MIDWEST-MN Rural $25,000-$49,999 0.7756199 Will not consider at all2013-05-23 16:30:34 Male 45-54 US-MIDWEST-MN-Albert-Lea Suburban $25,000-$49,999 0.6091852 Will not consider at all2013-05-23 16:30:38 Male 55-64 US-MIDWEST-MN-Albert-Lea Suburban $25,000-$49,999 0.6532989 Will not consider at all2013-05-23 16:37:17 Male Unknown US-SOUTH-GA-Newnan Rural $25,000-$49,999 Will not consider at all2013-05-23 16:41:50 Male 18-24 US-SOUTH-VA-Leesburg Suburban $75,000-$99,999 0.9933132 Will not consider at all2013-05-23 16:42:22 Female 45-54 US-NORTHEAST-PA-Edinboro Rural $25,000-$49,999 0.8330275 Will definitely consider2013-05-23 16:47:54 Male 25-34 US-SOUTH-TX-Austin Urban $0-$24,999 1.5635934 Will not consider at all2013-05-23 16:52:54 Female 35-44 US-SOUTH-KY-Louisville Urban $0-$24,999 1.6657464 Will not consider at all

Page 13: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

11

Exh2_Google_Data.xlsx

2013-05-23 16:53:05 Male 25-34 US-SOUTH-KY-Louisville Urban $0-$24,999 1.5635934 Will probably consider2013-05-23 16:54:26 Unknown Unknown US-SOUTH-KY-Richmond Rural $25,000-$49,999 Will probably consider2013-05-23 16:59:23 Unknown Unknown US-WEST-WA-Tacoma Urban $25,000-$49,999 Will possibly consider2013-05-23 16:59:44 Male 55-64 US-WEST-WA-Kirkland Urban $50,000-$74,999 0.5794539 Will not consider at all2013-05-23 17:02:18 Unknown Unknown US-WEST-WA-Port-Angeles Suburban $25,000-$49,999 Will definitely consider2013-05-23 17:50:07 Male 45-54 US-WEST-CO-Denver Suburban $50,000-$74,999 0.7640629 Will possibly consider2013-05-23 17:50:38 Female 25-34 US-WEST-CO-Denver Urban $25,000-$49,999 1.9454663 Will not consider at all2013-05-23 17:50:50 Male 35-44 US-WEST-CO-Denver Suburban $50,000-$74,999 0.7547600 Will possibly consider2013-05-23 17:51:04 Female 45-54 US-WEST-CO-Denver Urban $25,000-$49,999 0.6813110 Will possibly consider2013-05-23 17:52:09 Male 25-34 US-WEST-CO-Denver Suburban $25,000-$49,999 0.6587960 Will not consider at all2013-05-23 17:52:34 Male 45-54 US-WEST-CO-Denver Suburban $50,000-$74,999 0.7640629 Will not consider at all2013-05-23 17:53:14 Male 35-44 US-WEST-CO-Denver Suburban $50,000-$74,999 0.7547600 Will probably consider2013-05-23 18:05:56 Female 35-44 US-NORTHEAST-PA-Pittsburgh Urban $0-$24,999 1.2513321 Will not consider at all2013-05-23 18:13:10 Male 25-34 US-WEST-CA-San-Francisco Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-23 18:48:26 Male 35-44 US-NORTHEAST-NY-Hicksville Urban $50,000-$74,999 1.2442787 Will not consider at all2013-05-23 18:56:57 Male 45-54 US-NORTHEAST-NY-New-York Suburban $75,000-$99,999 0.5937609 Will probably consider2013-05-23 19:32:25 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will not consider at all2013-05-23 19:36:44 Female 45-54 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 0.8330275 Will possibly consider2013-05-23 19:39:01 Male 65+ US-WEST-WA-Wenatchee Suburban $25,000-$49,999 0.6945590 Will not consider at all2013-05-23 19:40:03 Female 55-64 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 0.7871212 Will not consider at all2013-05-23 19:44:09 Female 25-34 US-WEST-CA-Los-Angeles Urban $25,000-$49,999 1.9454663 Will possibly consider2013-05-23 20:10:07 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-23 20:12:49 Female 55-64 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.7871212 Will not consider at all2013-05-23 20:20:52 Male 45-54 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 0.5937609 Will probably consider2013-05-23 20:22:48 Male 35-44 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.7547600 Will not consider at all2013-05-23 20:26:29 Female 18-24 US-NORTHEAST-NY-West-Hempstead Urban $50,000-$74,999 1.7813822 Will not consider at all2013-05-23 20:28:46 Male Unknown US-MIDWEST-IL-Lisle Urban $50,000-$74,999 Will definitely consider2013-05-23 20:29:07 Male 25-34 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-23 20:30:20 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will not consider at all2013-05-23 20:31:03 Male 55-64 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.7580757 Will definitely consider2013-05-23 20:30:48 Male 18-24 US-SOUTH-TX-Round-Rock Suburban $50,000-$74,999 0.9933132 Will not consider at all2013-05-23 20:37:21 Male 25-34 US-SOUTH-VA-Falls-Church Urban $75,000-$99,999 1.5635934 Will not consider at all2013-05-23 20:36:48 Unknown Unknown US-NORTHEAST-RI-Newport Suburban $25,000-$49,999 Will not consider at all2013-05-23 20:38:29 Male 65+ US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6945590 Will not consider at all2013-05-23 20:45:19 Female 45-54 US-NORTHEAST-PA-Erie Urban $25,000-$49,999 0.8330275 Will possibly consider2013-05-23 20:48:45 Male 25-34 US-WEST-CA-San-Francisco Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-23 21:00:46 Male 25-34 US-MIDWEST-IL-Green-Oaks Suburban $75,000-$99,999 1.1191303 Will not consider at all2013-05-23 21:04:07 Male 25-34 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 0.7331476 Will probably consider2013-05-23 21:06:13 Unknown Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will not consider at all2013-05-23 21:12:03 Female 35-44 US-SOUTH-NC-Raleigh Suburban $50,000-$74,999 1.6657464 Will not consider at all2013-05-23 21:13:54 Female 55-64 US-WEST-CA-Los-Angeles Suburban $75,000-$99,999 0.6727829 Will probably consider2013-05-23 21:15:29 Male 55-64 US-WEST-CA-Los-Angeles Urban $25,000-$49,999 0.5794539 Will definitely consider2013-05-23 21:15:12 Male 45-54 US-WEST-CA-Los-Angeles Urban $50,000-$74,999 0.7640629 Will not consider at all2013-05-23 21:15:12 Male 55-64 US-WEST-CA-Los-Angeles Urban $25,000-$49,999 0.5794539 Will probably consider

Page 14: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

12

Exh2_Google_Data.xlsx

2013-05-23 21:34:33 Unknown Unknown US-SOUTH-TX-Carrollton Suburban $50,000-$74,999 Will probably consider2013-05-23 21:37:12 Male 25-34 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6587960 Will definitely consider2013-05-23 21:41:34 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will definitely consider2013-05-23 21:56:31 Male 18-24 US-WEST-CA-Fresno Urban $0-$24,999 0.8303337 Will not consider at all2013-05-23 22:04:09 Female 55-64 US-MIDWEST-WI-Madison Suburban $50,000-$74,999 0.6624681 Will not consider at all2013-05-23 22:07:47 Female Unknown US-WEST-CA-El-Dorado-Hills Suburban $75,000-$99,999 Will not consider at all2013-05-23 22:08:43 Male Unknown US-SOUTH-TX-Mount-Pleasant Rural $25,000-$49,999 Will not consider at all2013-05-23 22:08:33 Unknown Unknown US-WEST-CA-Garden-Acres Suburban $25,000-$49,999 Will not consider at all2013-05-23 22:10:18 Female 25-34 US-WEST-WA-Spokane Urban $0-$24,999 1.9454663 Will possibly consider2013-05-23 22:11:01 Male 25-34 US-WEST-CA-Oakland Urban $50,000-$74,999 0.6587960 Will definitely consider2013-05-23 22:17:40 Unknown Unknown US-MIDWEST-MN-Eden-Prairie Urban $75,000-$99,999 Will not consider at all2013-05-23 22:18:25 Male 65+ US-MIDWEST-IA-Des-Moines Urban $25,000-$49,999 0.8678255 Will not consider at all2013-05-23 22:19:24 Female 18-24 US-MIDWEST-OH-Van-Wert Suburban $25,000-$49,999 0.9078563 Will definitely consider2013-05-23 22:20:41 Male 35-44 US-MIDWEST-OH-Van-Wert Suburban $25,000-$49,999 0.5756966 Will not consider at all2013-05-23 22:25:28 Unknown Unknown US-WEST-CA-Sacramento Urban $0-$24,999 Will not consider at all2013-05-23 22:26:20 Unknown Unknown US-MIDWEST-IL-Louisville Rural $25,000-$49,999 Will not consider at all2013-05-23 22:26:55 Male 45-54 US-WEST-CA-Los-Angeles Urban $50,000-$74,999 0.7640629 Will not consider at all2013-05-23 22:27:17 Female 55-64 US-WEST-CA-Bakersfield Suburban $25,000-$49,999 0.6727829 Will not consider at all2013-05-23 22:28:10 Female Unknown US-WEST-CA-Los-Angeles Urban $0-$24,999 Will not consider at all2013-05-23 22:29:05 Unknown Unknown US-WEST-CA-Hacienda-Heights Urban $50,000-$74,999 Will possibly consider2013-05-23 22:29:41 Female 65+ US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.8035718 Will not consider at all2013-05-23 22:30:24 Unknown Unknown US-WEST-CA-San-Jose Suburban $75,000-$99,999 Will possibly consider2013-05-23 22:31:06 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-23 22:31:10 Female 35-44 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.2513321 Will not consider at all2013-05-23 22:34:46 Male 55-64 US-WEST-CA-Palo-Alto Urban $75,000-$99,999 0.5794539 Will not consider at all2013-05-23 22:36:27 Male 55-64 US-WEST-UT-Delta Rural $25,000-$49,999 0.5794539 Will not consider at all2013-05-23 22:40:43 Female 45-54 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6813110 Will not consider at all2013-05-23 22:41:55 Male 18-24 US-WEST-CA-Napa Suburban $50,000-$74,999 0.8303337 Will possibly consider2013-05-23 22:53:55 Female 55-64 US-MIDWEST-OH-Troy Suburban $25,000-$49,999 0.6624681 Will not consider at all2013-05-23 23:01:35 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will not consider at all2013-05-23 23:10:30 Female 55-64 US-WEST-CA-San-Luis-Obispo Suburban $25,000-$49,999 0.6727829 Will possibly consider2013-05-23 23:19:17 Male 35-44 US-WEST-CA-San-Ramon Suburban $75,000-$99,999 0.7547600 Will not consider at all2013-05-23 23:22:41 Female 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.8330275 Will not consider at all2013-05-23 23:23:28 Female 65+ US-WEST-NM-Albuquerque Suburban $25,000-$49,999 0.8035718 Will possibly consider2013-05-23 23:24:03 Female 25-34 US-WEST-CA-Cupertino Suburban $100,000-$149,999 1.9454663 Will not consider at all2013-05-23 23:27:39 Female 55-64 US-WEST-CA-Bakersfield Suburban $25,000-$49,999 0.6727829 Will not consider at all2013-05-23 23:38:17 Unknown Unknown US-WEST-CA-Sunnyvale Urban $75,000-$99,999 Will not consider at all2013-05-23 23:54:15 Male 35-44 US-MIDWEST-IL-Crystal-Lake Suburban $50,000-$74,999 0.5756966 Will not consider at all2013-05-24 00:04:25 Female 35-44 US-MIDWEST-IL-Downers-Grove Urban $50,000-$74,999 0.8356002 Will probably consider2013-05-24 00:05:06 Male 35-44 US-MIDWEST-MI-Muskegon Suburban $25,000-$49,999 0.5756966 Will definitely consider2013-05-24 00:08:24 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will possibly consider2013-05-24 00:08:07 Female 45-54 US-WEST-NM-Portales Suburban $25,000-$49,999 0.6813110 Will not consider at all2013-05-24 00:09:52 Female 35-44 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 1.2513321 Will not consider at all2013-05-24 00:11:42 Unknown Unknown US-MIDWEST-IL-Elgin Suburban $50,000-$74,999 Will not consider at all

Page 15: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

13

Exh2_Google_Data.xlsx

2013-05-24 00:15:31 Female Unknown US-WEST-CA-Riverside Suburban $25,000-$49,999 Will probably consider2013-05-24 00:15:57 Female 45-54 US-SOUTH-TX-San-Antonio Suburban $25,000-$49,999 1.2834456 Will definitely consider2013-05-24 00:17:17 Female 18-24 US-WEST-CA-Santa-Rosa Suburban $50,000-$74,999 1.3691444 Will probably consider2013-05-24 00:17:17 Female 65+ US-WEST-NV-Las-Vegas Urban $25,000-$49,999 0.8035718 Will not consider at all2013-05-24 00:17:48 Female 55-64 US-SOUTH-SC-Williamston Rural $25,000-$49,999 1.0228039 Will possibly consider2013-05-24 00:22:50 Female 65+ US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.8035718 Will not consider at all2013-05-24 00:26:42 Female 35-44 US-WEST-CA-Cypress Urban $50,000-$74,999 0.8128253 Will not consider at all2013-05-24 00:27:23 Unknown Unknown US-MIDWEST-OH-Columbus Urban $0-$24,999 Will not consider at all2013-05-24 00:38:35 Female 18-24 US-MIDWEST-IL-DeKalb Suburban $25,000-$49,999 0.9078563 Will not consider at all2013-05-24 00:38:41 Unknown Unknown US-WEST-CA-Tehachapi Suburban $25,000-$49,999 Will not consider at all2013-05-24 00:38:58 Male 25-34 US-SOUTH-LA-Monroe Urban $25,000-$49,999 1.5635934 Will possibly consider2013-05-24 00:39:59 Male 25-34 US-WEST-CA-Torrance Urban $50,000-$74,999 0.6587960 Will not consider at all2013-05-24 00:43:49 Unknown Unknown US-WEST-CA-Los-Angeles Suburban $50,000-$74,999 Will not consider at all2013-05-24 00:44:04 Female 35-44 US-SOUTH-NC-Albemarle Rural $25,000-$49,999 1.6657464 Will not consider at all2013-05-24 00:44:16 Female 45-54 US-NORTHEAST-NY-Lynbrook Urban $50,000-$74,999 0.8330275 Will not consider at all2013-05-24 00:44:22 Male 65+ US-MIDWEST-MO-Columbia Suburban $25,000-$49,999 0.8678255 Will not consider at all2013-05-24 00:46:53 Male 45-54 US-SOUTH-GA-Savannah Urban $0-$24,999 1.4124275 Will possibly consider2013-05-24 00:52:03 Male 25-34 US-WEST-CA-Los-Angeles Urban $0-$24,999 0.6587960 Will not consider at all2013-05-24 00:52:02 Female 45-54 US-MIDWEST-IN-Newburgh Suburban $50,000-$74,999 0.5194376 Will not consider at all2013-05-24 00:52:26 Male 65+ US-WEST-CA-South-Gate Urban $25,000-$49,999 0.6945590 Will not consider at all2013-05-24 00:56:27 Female 35-44 US-WEST-CA-Daly-City Urban $50,000-$74,999 0.8128253 Will not consider at all2013-05-24 01:05:32 Male 55-64 US-WEST-CO-Aurora Urban $50,000-$74,999 0.5794539 Will possibly consider2013-05-24 01:10:42 Unknown Unknown US-WEST-CA-Whittier Urban $50,000-$74,999 Will not consider at all2013-05-24 01:14:22 Unknown Unknown US-MIDWEST-MI-Goodrich Rural $50,000-$74,999 Will definitely consider2013-05-24 01:14:56 Female 18-24 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 1.3691444 Will not consider at all2013-05-24 01:14:36 Male 25-34 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7331476 Will not consider at all2013-05-24 01:15:31 Male 25-34 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.7331476 Will not consider at all2013-05-24 01:21:54 Male 45-54 US-SOUTH-TX-Brushy-Creek Suburban $50,000-$74,999 1.4124275 Will not consider at all2013-05-24 01:22:01 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will definitely consider2013-05-24 01:22:04 Unknown Unknown US-MIDWEST-IL-Crystal-Lake Suburban $50,000-$74,999 Will possibly consider2013-05-24 01:22:23 Male 35-44 US-WEST-NM-Portales Suburban $25,000-$49,999 0.7547600 Will possibly consider2013-05-24 01:38:48 Female 55-64 US-MIDWEST-MO-Jefferson-City Suburban $25,000-$49,999 0.6624681 Will not consider at all2013-05-24 01:38:37 Unknown Unknown US-MIDWEST-OH-Lorain Suburban $25,000-$49,999 Will probably consider2013-05-24 01:39:39 Female 55-64 US-WEST-CA-Fresno Suburban $25,000-$49,999 0.6727829 Will not consider at all2013-05-24 01:41:15 Female 45-54 US-MIDWEST-OH-Sylvania Suburban $50,000-$74,999 0.5194376 Will possibly consider2013-05-24 01:43:59 Male 25-34 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7331476 Will not consider at all2013-05-24 01:44:41 Unknown Unknown US-MIDWEST-OH-Ottawa Rural $50,000-$74,999 Will not consider at all2013-05-24 01:44:43 Unknown Unknown US-SOUTH-TX-Fort-Worth Urban $25,000-$49,999 Will not consider at all2013-05-24 01:48:44 Unknown Unknown US-SOUTH-GA-Nahunta Rural $25,000-$49,999 Will possibly consider2013-05-24 01:51:41 Female 55-64 US-NORTHEAST-NJ-Holland Rural $50,000-$74,999 0.7871212 Will possibly consider2013-05-24 01:55:08 Unknown Unknown US-MIDWEST-OH-Norton Suburban $25,000-$49,999 Will possibly consider2013-05-24 01:55:11 Female 35-44 US-WEST-WA-Seattle Urban $50,000-$74,999 0.8128253 Will possibly consider2013-05-24 01:55:57 Male 35-44 US-MIDWEST-IL-Bartlett Suburban $50,000-$74,999 0.5756966 Will not consider at all2013-05-24 01:58:17 Unknown Unknown US-MIDWEST-IL-Woodstock Suburban $50,000-$74,999 Will not consider at all

Page 16: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

14

Exh2_Google_Data.xlsx

2013-05-24 02:05:20 Female 45-54 US-SOUTH-NC-Raleigh Suburban $25,000-$49,999 1.2834456 Will not consider at all2013-05-24 02:12:59 Male 35-44 US-WEST-CA-Los-Angeles Suburban $75,000-$99,999 0.7547600 Will definitely consider2013-05-24 02:13:49 Female 45-54 US-WEST-NM-Portales Suburban $25,000-$49,999 0.6813110 Will not consider at all2013-05-24 02:16:23 Male 25-34 US-WEST-CA-San-Diego Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-24 02:17:57 Male Unknown US-SOUTH-TX-San-Marcos Suburban $25,000-$49,999 Will not consider at all2013-05-24 02:23:36 Female 45-54 US-SOUTH-GA-Dunwoody Urban $75,000-$99,999 1.2834456 Will possibly consider2013-05-24 02:24:33 Female 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6813110 Will not consider at all2013-05-24 02:39:24 Unknown Unknown US-SOUTH-TX-Houston Urban $25,000-$49,999 Will probably consider2013-05-24 02:41:35 Female Unknown US-WEST-CA-Sacramento Urban $0-$24,999 Will possibly consider2013-05-24 02:46:32 Male Unknown US-WEST-CA-Monrovia Suburban $25,000-$49,999 Will not consider at all2013-05-24 02:47:32 Male 35-44 US-SOUTH-TX-San-Antonio Urban $25,000-$49,999 1.7313853 Will not consider at all2013-05-24 02:49:16 Female Unknown US-SOUTH-TX-Corpus-Christi Suburban $50,000-$74,999 Will not consider at all2013-05-24 02:49:32 Unknown Unknown US-MIDWEST-IL-Mc-Henry Suburban $50,000-$74,999 Will not consider at all2013-05-24 02:54:56 Male Unknown US-WEST-CA-Saratoga Suburban $100,000-$149,999 Will not consider at all2013-05-24 02:54:58 Male Unknown US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 Will possibly consider2013-05-24 03:07:56 Unknown Unknown US-WEST-CA-San-Rafael Urban $50,000-$74,999 Will not consider at all2013-05-24 03:12:14 Male Unknown US-WEST-NM-Fort-Sumner Rural $25,000-$49,999 Will possibly consider2013-05-24 03:18:12 Male Unknown US-MIDWEST-IL-Naperville Urban $75,000-$99,999 Will not consider at all2013-05-24 03:22:14 Female 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6727829 Will not consider at all2013-05-24 03:24:56 Female 45-54 US-MIDWEST-IL-Chicago Urban $25,000-$49,999 0.5194376 Will not consider at all2013-05-24 03:29:11 Female 35-44 US-WEST-CA-Loomis Rural $50,000-$74,999 0.8128253 Will possibly consider2013-05-24 03:34:22 Male 45-54 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 0.5937609 Will not consider at all2013-05-24 03:41:00 Male 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.7640629 Will not consider at all2013-05-24 03:52:38 Female 18-24 US-SOUTH-TX-San-Antonio Suburban $25,000-$49,999 2.2409641 Will not consider at all2013-05-24 04:09:10 Unknown Unknown US-WEST-CA-El-Cajon Urban $25,000-$49,999 Will not consider at all2013-05-24 04:14:13 Unknown Unknown US-WEST-CA-Anaheim Urban $50,000-$74,999 Will definitely consider2013-05-24 04:30:04 Male 18-24 US-NORTHEAST-NY-Hauppauge Urban $75,000-$99,999 1.5996385 Will possibly consider2013-05-24 04:55:30 Female 18-24 US-MIDWEST-MI-Van-Buren-Charter-Township Suburban $50,000-$74,999 0.9078563 Will not consider at all2013-05-24 05:16:15 Female 35-44 US-WEST-CA-Bakersfield Suburban $25,000-$49,999 0.8128253 Will not consider at all2013-05-24 05:19:49 Male 35-44 US-WEST-NM-Portales Suburban $25,000-$49,999 0.7547600 Will possibly consider2013-05-24 05:27:26 Male 55-64 US-WEST-HI-Honolulu Suburban $25,000-$49,999 0.5794539 Will possibly consider2013-05-24 05:41:07 Female 35-44 US-WEST-CA-El-Cajon Urban $25,000-$49,999 0.8128253 Will not consider at all2013-05-24 05:52:56 Female 45-54 US-MIDWEST-WI-Ashland Suburban $25,000-$49,999 0.5194376 Will probably consider2013-05-24 05:55:33 Unknown Unknown US-WEST-CA-Bakersfield Suburban $25,000-$49,999 Will possibly consider2013-05-24 05:56:25 Male 45-54 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.7640629 Will not consider at all2013-05-24 06:05:04 Female 18-24 US-WEST-CA-Los-Angeles Urban $25,000-$49,999 1.3691444 Will not consider at all2013-05-24 06:39:18 Unknown Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will not consider at all2013-05-24 08:10:03 Male 35-44 US-SOUTH-KY-Ashland Urban $25,000-$49,999 1.7313853 Will definitely consider2013-05-24 08:15:22 Unknown Unknown US-WEST-CA-Huntington-Beach Urban $50,000-$74,999 Will not consider at all2013-05-24 08:38:53 Male 25-34 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-24 09:50:20 Female 35-44 US-SOUTH-WV Rural $0-$24,999 1.6657464 Will not consider at all2013-05-24 10:04:25 Male Unknown US-MIDWEST-OH-Columbus Urban $0-$24,999 Will not consider at all2013-05-24 10:09:55 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-24 10:47:49 Male 55-64 US-MIDWEST-IL-Lake-in-the-Hills Unknown $50,000-$74,999 0.6532989 Will not consider at all

Page 17: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

15

Exh2_Google_Data.xlsx

2013-05-24 10:51:24 Female 55-64 US-MIDWEST-OH-Avon Suburban $50,000-$74,999 0.6624681 Will not consider at all2013-05-24 10:55:30 Female 45-54 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-24 11:13:00 Male 35-44 US-MIDWEST-IL-DeKalb Suburban $25,000-$49,999 0.5756966 Will definitely consider2013-05-24 11:18:37 Male 45-54 US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 0.6091852 Will not consider at all2013-05-24 11:19:56 Male Unknown US-WEST-CA-San-Bernardino Suburban $0-$24,999 Will definitely consider2013-05-24 11:21:36 Female 18-24 US-SOUTH-MD-Elkridge Urban $50,000-$74,999 2.2409641 Will probably consider2013-05-24 11:26:18 Female 45-54 US-NORTHEAST-PA-Boyertown Rural $50,000-$74,999 0.8330275 Will probably consider2013-05-24 11:37:42 Unknown Unknown US-MIDWEST-IL-Libertyville Suburban $75,000-$99,999 Will possibly consider2013-05-24 11:51:43 Male 25-34 US-NORTHEAST-NY-New-York Urban $0-$24,999 0.7331476 Will not consider at all2013-05-24 11:54:06 Female 55-64 US-SOUTH-LA-Alexandria Rural $25,000-$49,999 1.0228039 Will definitely consider2013-05-24 11:55:09 Male 35-44 US-SOUTH-LA-Pineville Rural $25,000-$49,999 1.7313853 Will definitely consider2013-05-24 11:57:06 Female 55-64 US-SOUTH-LA-Alexandria Rural $25,000-$49,999 1.0228039 Will definitely consider2013-05-24 11:57:18 Male 45-54 US-MIDWEST-MN-Mankato Suburban $25,000-$49,999 0.6091852 Will not consider at all2013-05-24 12:05:10 Unknown Unknown US-MIDWEST-IL-Glenview Urban $50,000-$74,999 Will not consider at all2013-05-24 12:08:05 Unknown Unknown US-MIDWEST-IL-Campton-Hills Suburban $100,000-$149,999 Will not consider at all2013-05-24 12:09:31 Female 35-44 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.2513321 Will not consider at all2013-05-24 12:12:32 Female 35-44 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.2513321 Will not consider at all2013-05-24 12:12:44 Male 45-54 US-MIDWEST-OH-Vermilion Suburban $50,000-$74,999 0.6091852 Will possibly consider2013-05-24 12:15:57 Female 55-64 US-NORTHEAST-NJ-Bridgewater Suburban $75,000-$99,999 0.7871212 Will not consider at all2013-05-24 12:18:14 Male 45-54 US-WEST-NM-Albuquerque Urban $50,000-$74,999 0.7640629 Will not consider at all2013-05-24 12:19:14 Female 25-34 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 1.1183007 Will definitely consider2013-05-24 12:19:30 Male 45-54 US-SOUTH-GA-Dunwoody Urban $75,000-$99,999 1.4124275 Will not consider at all2013-05-24 12:22:31 Unknown Unknown US-NORTHEAST-NY-New-York Urban $75,000-$99,999 Will probably consider2013-05-24 12:29:48 Male 45-54 US-NORTHEAST-NJ-Paramus Urban $75,000-$99,999 0.5937609 Will not consider at all2013-05-24 13:22:19 Male 55-64 US-MIDWEST-OH-Dry-Run Suburban $50,000-$74,999 0.6532989 Will possibly consider2013-05-24 12:58:12 Female 18-24 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.7813822 Will possibly consider2013-05-24 12:59:51 Female 45-54 US-MIDWEST-IL-Kewanee Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-24 13:00:03 Unknown Unknown US-MIDWEST-IL-Freeport Suburban $25,000-$49,999 Will not consider at all2013-05-24 13:00:20 Female 25-34 US-MIDWEST-OH-Olmsted-Falls Suburban $50,000-$74,999 1.1183007 Will definitely consider2013-05-24 13:03:47 Unknown Unknown US-MIDWEST-OH-Parma Urban $25,000-$49,999 Will definitely consider2013-05-24 13:06:21 Female 55-64 US-MIDWEST-OH-Avon-Lake Suburban $50,000-$74,999 0.6624681 Will not consider at all2013-05-24 13:09:08 Male 35-44 US-MIDWEST-OH-Vermilion Suburban $50,000-$74,999 0.5756966 Will not consider at all2013-05-24 13:09:46 Female 45-54 US-WEST-NM-Portales Suburban $25,000-$49,999 0.6813110 Will possibly consider2013-05-24 13:12:17 Male 45-54 US-WEST-NM-Portales Suburban $25,000-$49,999 0.7640629 Will not consider at all2013-05-24 13:15:31 Unknown Unknown US-MIDWEST-IL-Huntley Suburban $50,000-$74,999 Will not consider at all2013-05-24 13:15:36 Female 45-54 US-WEST-NM-Portales Suburban $25,000-$49,999 0.6813110 Will not consider at all2013-05-24 13:25:39 Male 65+ US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 2.0526723 Will not consider at all2013-05-24 13:20:03 Unknown Unknown US-WEST-CA-Milpitas Suburban $75,000-$99,999 Will not consider at all2013-05-24 13:21:10 Unknown Unknown US-NORTHEAST-NJ-Bridgeton Suburban $25,000-$49,999 Will not consider at all2013-05-24 13:26:50 Male 18-24 US-WEST-NM-Portales Suburban $25,000-$49,999 0.8303337 Will not consider at all2013-05-24 13:27:50 Male 55-64 US-MIDWEST-SD-Vermillion Suburban $25,000-$49,999 0.6532989 Will definitely consider2013-05-24 13:37:04 Female 65+ US-NORTHEAST-PA-Erie Urban $0-$24,999 1.0323058 Will possibly consider2013-05-24 13:41:04 Unknown Unknown US-MIDWEST-IL-Des-Plaines Urban $50,000-$74,999 Will not consider at all2013-05-24 13:42:27 Unknown Unknown US-SOUTH-MS-Hattiesburg Suburban $0-$24,999 Will possibly consider

Page 18: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

16

Exh2_Google_Data.xlsx

2013-05-24 13:43:58 Female 25-34 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 2.6378609 Will not consider at all2013-05-24 13:43:59 Female 45-54 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6813110 Will not consider at all2013-05-24 13:45:09 Male 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.7640629 Will not consider at all2013-05-24 13:47:25 Female 45-54 US-WEST-NM-Portales Suburban $25,000-$49,999 0.6813110 Will definitely consider2013-05-24 13:49:25 Male Unknown US-MIDWEST-IL-Woodstock Suburban $50,000-$74,999 Will definitely consider2013-05-24 13:49:55 Male 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.5794539 Will possibly consider2013-05-24 13:50:12 Unknown Unknown US-MIDWEST-MN-Ramsey Suburban $50,000-$74,999 Will not consider at all2013-05-24 13:53:12 Female 35-44 US-MIDWEST-MN-Saint-Paul Urban $50,000-$74,999 0.8356002 Will not consider at all2013-05-24 13:53:19 Male 65+ US-SOUTH-GA-Sandy-Springs Urban $50,000-$74,999 1.6856769 Will not consider at all2013-05-24 14:03:48 Female 25-34 US-NORTHEAST-NJ-Mountain-Lakes Suburban $100,000-$149,999 2.6378609 Will not consider at all2013-05-24 13:54:18 Female 45-54 US-SOUTH-MS-Hattiesburg Suburban $0-$24,999 1.2834456 Will not consider at all2013-05-24 13:54:55 Male 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.7640629 Will definitely consider2013-05-24 13:59:17 Male 18-24 US-SOUTH-TX-Dallas Suburban $0-$24,999 0.9933132 Will not consider at all2013-05-24 14:01:39 Male 65+ US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6945590 Will possibly consider2013-05-24 14:02:37 Male 55-64 US-WEST-CA-Santa-Clarita Suburban $50,000-$74,999 0.5794539 Will not consider at all2013-05-24 14:03:00 Female Unknown US-MIDWEST-IL-Rockford Suburban $25,000-$49,999 Will not consider at all2013-05-24 14:05:14 Female 65+ US-SOUTH-MS-Starkville Rural $25,000-$49,999 1.1986857 Will not consider at all2013-05-24 14:05:39 Unknown Unknown US-MIDWEST-IL-Marengo Rural $50,000-$74,999 Will not consider at all2013-05-24 14:09:11 Unknown Unknown US-SOUTH-MS-Natchez Suburban $25,000-$49,999 Will possibly consider2013-05-24 14:12:28 Male 35-44 US-MIDWEST-OH-Cincinnati Urban $25,000-$49,999 0.5756966 Will not consider at all2013-05-24 14:15:37 Female 18-24 US-NORTHEAST-PA-Malvern Suburban $75,000-$99,999 1.7813822 Will not consider at all2013-05-24 14:15:43 Male 25-34 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7331476 Will not consider at all2013-05-24 14:17:16 Female 35-44 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.8128253 Will not consider at all2013-05-24 14:18:41 Female 18-24 US-MIDWEST-MN-Albert-Lea Suburban $25,000-$49,999 0.9078563 Will not consider at all2013-05-24 14:18:57 Unknown Unknown US-WEST-CO-Pagosa-Springs Rural $25,000-$49,999 Will not consider at all2013-05-24 14:24:49 Male Unknown US-WEST-CA-Livermore Suburban $75,000-$99,999 Will not consider at all2013-05-24 14:22:13 Female 35-44 US-WEST-CO-Rifle Suburban $25,000-$49,999 0.8128253 Will not consider at all2013-05-24 14:23:29 Male 35-44 US-MIDWEST-OH-Alliance Suburban $25,000-$49,999 0.5756966 Will not consider at all2013-05-24 14:24:13 Male 18-24 US-SOUTH-TX-Cedar-Park Suburban $50,000-$74,999 0.9933132 Will probably consider2013-05-24 14:27:52 Male 25-34 US-WEST-NM-Albuquerque Suburban $25,000-$49,999 0.6587960 Will not consider at all2013-05-24 14:28:24 Male 65+ US-WEST-CO-Edwards Rural $50,000-$74,999 0.6945590 Will probably consider2013-05-24 14:31:25 Female Unknown US-MIDWEST-MN-Roseville Urban $50,000-$74,999 Will not consider at all2013-05-24 14:38:39 Female 55-64 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.6624681 Will not consider at all2013-05-24 14:39:30 Male Unknown US-MIDWEST-SD-Rapid-City Suburban $25,000-$49,999 Will not consider at all2013-05-24 14:40:10 Male 35-44 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.2442787 Will not consider at all2013-05-24 14:42:45 Unknown Unknown US-WEST-CA-Fontana Suburban $25,000-$49,999 Will definitely consider2013-05-24 14:47:33 Male 25-34 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.7331476 Will definitely consider2013-05-24 14:42:36 Female 65+ US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.8035718 Will not consider at all2013-05-24 14:43:22 Female 45-54 US-WEST-CA-Elk-Grove Suburban $50,000-$74,999 0.6813110 Will possibly consider2013-05-24 14:43:29 Male 25-34 US-SOUTH-TX-Frisco Suburban $50,000-$74,999 1.5635934 Will possibly consider2013-05-24 14:43:46 Unknown Unknown US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 Will not consider at all2013-05-24 14:45:38 Unknown Unknown US-MIDWEST-OH-Ashtabula Suburban $25,000-$49,999 Will not consider at all2013-05-24 14:46:24 Male 55-64 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 0.7580757 Will not consider at all2013-05-24 14:52:52 Male Unknown US-MIDWEST-IL-Schaumburg Urban $50,000-$74,999 Will definitely consider

Page 19: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

17

Exh2_Google_Data.xlsx

2013-05-24 14:47:46 Male 65+ US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 0.6945590 Will not consider at all2013-05-24 14:48:21 Female 35-44 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.2513321 Will not consider at all2013-05-24 14:48:54 Female 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6727829 Will probably consider2013-05-24 14:51:16 Female Unknown US-MIDWEST-OH-Cleveland Urban $25,000-$49,999 Will not consider at all2013-05-24 14:52:29 Female 65+ US-MIDWEST-SD-Vermillion Suburban $25,000-$49,999 0.7756199 Will not consider at all2013-05-24 14:55:59 Unknown Unknown US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 Will not consider at all2013-05-24 14:55:59 Female 65+ US-NORTHEAST-PA-Erie Urban $0-$24,999 1.0323058 Will possibly consider2013-05-24 14:56:06 Male 65+ US-WEST-CA-Los-Angeles Urban $25,000-$49,999 0.6945590 Will not consider at all2013-05-24 14:59:41 Female 45-54 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 0.8330275 Will definitely consider2013-05-24 14:57:14 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will definitely consider2013-05-24 14:58:05 Female 35-44 US-MIDWEST-OH-Lorain Urban $25,000-$49,999 0.8356002 Will not consider at all2013-05-24 15:00:07 Female 45-54 US-MIDWEST-OH-Lorain Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-24 15:01:13 Male 35-44 US-WEST-CA-San-Francisco Urban $25,000-$49,999 0.7547600 Will not consider at all2013-05-24 15:01:38 Unknown Unknown US-WEST-NM-Portales Suburban $25,000-$49,999 Will probably consider2013-05-24 15:03:41 Female 45-54 US-WEST-CO-Rifle Suburban $25,000-$49,999 0.6813110 Will not consider at all2013-05-24 15:03:38 Unknown Unknown US-NORTHEAST-NJ-Bridgewater Suburban $75,000-$99,999 Will definitely consider2013-05-24 15:04:10 Unknown Unknown US-NORTHEAST-NJ-Jackson Suburban $50,000-$74,999 Will not consider at all2013-05-24 15:09:59 Female 45-54 US-NORTHEAST-PA-Tamaqua Suburban $25,000-$49,999 0.8330275 Will not consider at all2013-05-24 15:05:09 Female 35-44 US-WEST-CA-Santa-Monica Urban $25,000-$49,999 0.8128253 Will not consider at all2013-05-24 15:05:40 Female 45-54 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 0.8330275 Will definitely consider2013-05-24 15:06:35 Unknown Unknown US-MIDWEST-IL-Lake-Forest Suburban $100,000-$149,999 Will possibly consider2013-05-24 15:06:24 Female 35-44 US-SOUTH-MS-Gautier Rural $25,000-$49,999 1.6657464 Will not consider at all2013-05-24 15:06:44 Male 35-44 US-MIDWEST-IN-Indianapolis Urban $0-$24,999 0.5756966 Will not consider at all2013-05-24 15:14:29 Unknown Unknown US-MIDWEST-OH-Akron Suburban $25,000-$49,999 Will not consider at all2013-05-24 15:22:45 Male 45-54 US-WEST-CO-Denver Urban $25,000-$49,999 0.7640629 Will not consider at all2013-05-24 15:15:55 Unknown Unknown US-MIDWEST-OH-Toledo Urban $25,000-$49,999 Will not consider at all2013-05-24 15:19:53 Male 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.5794539 Will definitely consider2013-05-24 15:21:57 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will not consider at all2013-05-24 15:21:55 Unknown Unknown US-NORTHEAST-PA-Greenville Rural $25,000-$49,999 Will not consider at all2013-05-24 15:21:39 Female 45-54 US-WEST-CA-East-Los-Angeles Urban $25,000-$49,999 0.6813110 Will not consider at all2013-05-24 15:24:49 Female 65+ US-WEST-CA-Meadow-Vista Rural $50,000-$74,999 0.8035718 Will probably consider2013-05-24 15:24:33 Unknown Unknown US-WEST-CO-Carbondale Suburban $50,000-$74,999 Will not consider at all2013-05-24 15:26:39 Female 18-24 US-SOUTH-FL-Homestead Suburban $25,000-$49,999 2.2409641 Will not consider at all2013-05-24 15:27:19 Female 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6727829 Will not consider at all2013-05-24 15:29:32 Male 25-34 US-NORTHEAST-NY-New-York Suburban $25,000-$49,999 0.7331476 Will definitely consider2013-05-24 15:32:14 Female Unknown US-NORTHEAST-PA-Beaver Suburban $25,000-$49,999 Will not consider at all2013-05-24 15:31:55 Male 35-44 US-MIDWEST-IN-Bloomington Suburban $0-$24,999 0.5756966 Will not consider at all2013-05-24 15:42:02 Unknown Unknown US-WEST-NM-Tucumcari Suburban $0-$24,999 Will not consider at all2013-05-24 15:43:41 Unknown Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will possibly consider2013-05-24 15:45:21 Female 45-54 US-MIDWEST-MN-Owatonna Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-24 15:47:29 Unknown Unknown US-WEST-CA-Bakersfield Urban $25,000-$49,999 Will possibly consider2013-05-24 15:50:15 Female 65+ US-SOUTH-KY-Ashland Urban $25,000-$49,999 1.1986857 Will definitely consider2013-05-24 15:53:15 Male 65+ US-SOUTH-DC-Washington Urban $25,000-$49,999 1.6856769 Will possibly consider2013-05-24 15:55:12 Unknown Unknown US-MIDWEST-OH-Akron Suburban $0-$24,999 Will not consider at all

Page 20: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

18

Exh2_Google_Data.xlsx

2013-05-24 15:57:07 Unknown Unknown US-MIDWEST-MI-Waterford-Township Urban $50,000-$74,999 Will possibly consider2013-05-24 15:57:26 Male 25-34 US-SOUTH-NC-Raleigh Suburban $50,000-$74,999 1.5635934 Will not consider at all2013-05-24 15:57:37 Female 55-64 US-MIDWEST-OH-North-Ridgeville Suburban $50,000-$74,999 0.6624681 Will not consider at all2013-05-24 15:59:46 Female 35-44 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.8128253 Will not consider at all2013-05-24 16:00:15 Female 35-44 US-WEST-CA-Santa-Barbara Urban $25,000-$49,999 0.8128253 Will not consider at all2013-05-24 16:00:43 Male Unknown US-WEST-CA-Indio Suburban $25,000-$49,999 Will not consider at all2013-05-24 16:02:21 Male 65+ US-NORTHEAST-PA-Erie Urban $25,000-$49,999 2.0526723 Will not consider at all2013-05-24 16:04:06 Female 55-64 US-SOUTH-TX-Dallas Urban $25,000-$49,999 1.0228039 Will not consider at all2013-05-24 16:04:33 Female 45-54 US-MIDWEST-OH-Vermilion Suburban $50,000-$74,999 0.5194376 Will possibly consider2013-05-24 16:09:28 Unknown Unknown US-MIDWEST-OH-Columbus Urban $0-$24,999 Will not consider at all2013-05-24 16:09:34 Unknown Unknown US-MIDWEST-MN-Bloomington Urban $25,000-$49,999 Will not consider at all2013-05-24 16:10:25 Unknown Unknown US-WEST-CA-Menlo-Park Urban $75,000-$99,999 Will probably consider2013-05-24 16:10:52 Unknown Unknown US-MIDWEST-IL-Oglesby Rural $25,000-$49,999 Will not consider at all2013-05-24 16:12:03 Male 35-44 US-SOUTH-DC-Washington Urban $25,000-$49,999 1.7313853 Will not consider at all2013-05-24 16:13:33 Male 35-44 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.2442787 Will probably consider2013-05-24 16:16:33 Female 65+ US-WEST-NM-Clovis Suburban $25,000-$49,999 0.8035718 Will not consider at all2013-05-24 16:21:04 Male 55-64 US-WEST-CA-Rocklin Suburban $75,000-$99,999 0.5794539 Will not consider at all2013-05-24 16:21:01 Male 45-54 US-MIDWEST-OH-Vermilion Suburban $50,000-$74,999 0.6091852 Will not consider at all2013-05-24 16:22:24 Male Unknown US-MIDWEST-IL-Winnetka Urban $100,000-$149,999 Will definitely consider2013-05-24 16:23:31 Unknown Unknown US-WEST-CA-Bakersfield Suburban $25,000-$49,999 Will not consider at all2013-05-24 16:27:11 Male 55-64 US-SOUTH-VA-Herndon Urban $75,000-$99,999 2.0686441 Will not consider at all2013-05-24 16:29:49 Female 18-24 US-SOUTH-VA-Manassas Suburban $50,000-$74,999 2.2409641 Will probably consider2013-05-24 16:29:53 Male 35-44 US-NORTHEAST-PA-Erie Urban $25,000-$49,999 1.2442787 Will not consider at all2013-05-24 16:31:32 Male 35-44 US-MIDWEST-MN-Austin Suburban $25,000-$49,999 0.5756966 Will not consider at all2013-05-24 16:31:49 Male 45-54 US-NORTHEAST-PA-Uniontown Suburban $25,000-$49,999 0.5937609 Will possibly consider2013-05-24 16:32:37 Female 18-24 US-MIDWEST-IL-Palos-Hills Urban $50,000-$74,999 0.9078563 Will possibly consider2013-05-24 16:35:08 Unknown Unknown US-WEST-CA-Santa-Ana Urban $25,000-$49,999 Will not consider at all2013-05-24 16:39:43 Unknown Unknown US-WEST-CA-Mountain-View Suburban $50,000-$74,999 Will probably consider2013-05-24 16:38:38 Female 35-44 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 1.2513321 Will not consider at all2013-05-24 16:45:12 Female 35-44 US-SOUTH-GA-Atlanta Urban $50,000-$74,999 1.6657464 Will not consider at all2013-05-24 16:47:03 Male 45-54 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 0.5937609 Will not consider at all2013-05-24 16:47:13 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will possibly consider2013-05-24 16:49:55 Male 45-54 US-WEST-CA-Berkeley Unknown $50,000-$74,999 0.7640629 Will not consider at all2013-05-24 16:52:13 Unknown Unknown US-MIDWEST-OH-Medina Rural $50,000-$74,999 Will not consider at all2013-05-24 16:53:35 Male 35-44 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.7547600 Will probably consider2013-05-24 16:58:14 Male Unknown US-WEST-CA-Rohnert-Park Urban $50,000-$74,999 Will not consider at all2013-05-24 17:00:41 Female 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6727829 Will not consider at all2013-05-24 17:05:01 Male 55-64 US-NORTHEAST-PA-Levittown Suburban $50,000-$74,999 0.7580757 Will possibly consider2013-05-24 17:09:46 Female 18-24 US-MIDWEST-OH-Ironton Rural $25,000-$49,999 0.9078563 Will probably consider2013-05-24 17:09:46 Female 18-24 US-MIDWEST-OH-Columbus Urban $25,000-$49,999 0.9078563 Will not consider at all2013-05-24 17:12:41 Female 25-34 US-WEST-CA-Rocklin Suburban $75,000-$99,999 1.9454663 Will not consider at all2013-05-24 17:14:58 Male 65+ US-NORTHEAST-NY-New-York Urban $25,000-$49,999 2.0526723 Will definitely consider2013-05-24 17:13:41 Male 45-54 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.5937609 Will not consider at all2013-05-24 17:21:06 Male 45-54 US-WEST-NM-Albuquerque Suburban $25,000-$49,999 0.7640629 Will possibly consider

Page 21: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

19

Exh2_Google_Data.xlsx

2013-05-24 17:23:05 Unknown Unknown US-SOUTH-TX-Keller Suburban $75,000-$99,999 Will not consider at all2013-05-24 17:23:57 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will possibly consider2013-05-24 17:25:35 Female Unknown US-WEST-CA-Fontana Suburban $25,000-$49,999 Will not consider at all2013-05-24 17:28:09 Male 55-64 US-MIDWEST-IL-Belleville Suburban $25,000-$49,999 0.6532989 Will not consider at all2013-05-24 17:29:20 Unknown Unknown US-MIDWEST-IL-Chicago Urban $50,000-$74,999 Will not consider at all2013-05-24 17:32:10 Unknown Unknown US-WEST-CA-Ridgecrest Suburban $25,000-$49,999 Will not consider at all2013-05-24 17:36:02 Male 35-44 US-SOUTH-AR-Little-Rock Urban $0-$24,999 1.7313853 Will not consider at all2013-05-24 17:39:40 Male 18-24 US-SOUTH-AR-Little-Rock Suburban $0-$24,999 0.9933132 Will not consider at all2013-05-24 17:40:05 Male 35-44 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 1.2442787 Will probably consider2013-05-24 17:47:38 Unknown Unknown US-WEST-CA-Bakersfield Urban $25,000-$49,999 Will possibly consider2013-05-24 17:50:36 Unknown Unknown US-MIDWEST-IL-Sterling Suburban $25,000-$49,999 Will not consider at all2013-05-24 17:58:42 Female 45-54 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 0.8330275 Will not consider at all2013-05-24 17:59:38 Male Unknown US-MIDWEST-IL-Chicago Suburban $50,000-$74,999 Will probably consider2013-05-24 18:01:06 Unknown Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will not consider at all2013-05-24 18:01:39 Male 65+ US-WEST-NM-Portales Suburban $25,000-$49,999 0.6945590 Will not consider at all2013-05-24 18:11:04 Female 45-54 US-WEST-CA-American-Canyon Unknown $50,000-$74,999 0.6813110 Will possibly consider2013-05-24 18:22:05 Male Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will not consider at all2013-05-24 18:43:10 Male 35-44 US-WEST-CA-Los-Angeles Urban $50,000-$74,999 0.7547600 Will definitely consider2013-05-24 18:39:11 Male Unknown US-SOUTH-TX-Humble Suburban $25,000-$49,999 Will not consider at all2013-05-24 18:47:59 Male 18-24 US-SOUTH-TX-Wichita-Falls Suburban $0-$24,999 0.9933132 Will not consider at all2013-05-24 18:48:09 Unknown Unknown US-MIDWEST-IL-Mundelein Suburban $50,000-$74,999 Will not consider at all2013-05-24 18:50:31 Male 45-54 US-NORTHEAST-PA-Lancaster Suburban $25,000-$49,999 0.5937609 Will not consider at all2013-05-24 18:53:13 Female 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6727829 Will not consider at all2013-05-24 18:53:27 Male 18-24 US-WEST-WA-Seattle Urban $25,000-$49,999 0.8303337 Will probably consider2013-05-24 18:54:07 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will not consider at all2013-05-24 18:55:21 Female 65+ US-NORTHEAST-PA-Erie Urban $0-$24,999 1.0323058 Will not consider at all2013-05-24 18:56:30 Male 55-64 US-NORTHEAST-NY-New-York Suburban $25,000-$49,999 0.7580757 Will not consider at all2013-05-24 19:00:57 Male 25-34 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.6587960 Will possibly consider2013-05-24 19:01:40 Female 35-44 US-MIDWEST-OH-Van-Wert Suburban $25,000-$49,999 0.8356002 Will possibly consider2013-05-24 19:05:46 Male 35-44 US-WEST-CA-Oakland Urban $50,000-$74,999 0.7547600 Will not consider at all2013-05-24 19:05:04 Male Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will definitely consider2013-05-24 19:09:14 Male 65+ US-SOUTH-VA-Alexandria Urban $50,000-$74,999 1.6856769 Will not consider at all2013-05-24 19:09:35 Female 55-64 US-MIDWEST-MO-Columbia Suburban $25,000-$49,999 0.6624681 Will possibly consider2013-05-24 19:18:37 Unknown Unknown US-MIDWEST-IL-DeKalb Suburban $25,000-$49,999 Will not consider at all2013-05-24 19:23:55 Male 55-64 US-MIDWEST-MI-Monroe Suburban $25,000-$49,999 0.6532989 Will not consider at all2013-05-24 19:26:01 Female 55-64 US-MIDWEST-MI-Canton Suburban $50,000-$74,999 0.6624681 Will not consider at all2013-05-24 19:42:43 Male 45-54 US-MIDWEST-IL-Chicago Suburban $100,000-$149,999 0.6091852 Will not consider at all2013-05-24 19:47:46 Unknown Unknown US-WEST-CA-Roseville Urban $25,000-$49,999 Will not consider at all2013-05-24 19:52:01 Female 45-54 US-NORTHEAST-PA-Erie Suburban $0-$24,999 0.8330275 Will not consider at all2013-05-24 20:01:48 Female 55-64 US-WEST-CA-Sonoma Suburban $50,000-$74,999 0.6727829 Will not consider at all2013-05-24 20:05:26 Male 25-34 US-WEST-CA-San-Diego Suburban $75,000-$99,999 0.6587960 Will not consider at all2013-05-24 20:14:40 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will not consider at all2013-05-24 20:15:26 Male 65+ US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6945590 Will not consider at all2013-05-24 20:18:53 Female 55-64 US-SOUTH-SC-Sumter Suburban $25,000-$49,999 1.0228039 Will not consider at all

Page 22: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

20

Exh2_Google_Data.xlsx

2013-05-24 20:28:27 Unknown Unknown US-SOUTH-FL-Jasmine-Estates Suburban $25,000-$49,999 Will not consider at all2013-05-24 20:29:02 Unknown Unknown US-WEST-CA-Bakersfield Urban $25,000-$49,999 Will not consider at all2013-05-24 20:31:22 Unknown Unknown US-WEST-CA-San-Diego Suburban $50,000-$74,999 Will not consider at all2013-05-24 20:31:43 Male 65+ US-WEST-NM-Portales Suburban $25,000-$49,999 0.6945590 Will not consider at all2013-05-24 20:35:28 Male 45-54 US-WEST-CA-Spring-Valley Urban $25,000-$49,999 0.7640629 Will not consider at all2013-05-24 20:47:17 Female 45-54 US-SOUTH-MD-Olney Urban $75,000-$99,999 1.2834456 Will not consider at all2013-05-24 20:47:46 Unknown Unknown US-MIDWEST-IL-Morton Suburban $50,000-$74,999 Will possibly consider2013-05-24 20:52:28 Female 45-54 US-NORTHEAST-PA-Northwest-Harborcreek Suburban $25,000-$49,999 0.8330275 Will possibly consider2013-05-24 20:56:50 Male Unknown US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 Will not consider at all2013-05-24 21:00:27 Female 45-54 US-MIDWEST-IL-Ohio Rural $25,000-$49,999 0.5194376 Will not consider at all2013-05-24 21:00:41 Female 55-64 US-MIDWEST-IA-Des-Moines Suburban $0-$24,999 0.6624681 Will not consider at all2013-05-24 21:03:14 Male 55-64 US-SOUTH-TX-San-Antonio Urban $75,000-$99,999 2.0686441 Will not consider at all2013-05-24 21:07:20 Male 18-24 US-WEST-CA-Auburn Suburban $25,000-$49,999 0.8303337 Will not consider at all2013-05-24 21:07:28 Female 25-34 US-MIDWEST-IL-Chicago Urban $50,000-$74,999 1.1183007 Will not consider at all2013-05-24 21:14:37 Male 65+ US-MIDWEST-MN-Owatonna Suburban $25,000-$49,999 0.8678255 Will not consider at all2013-05-24 21:17:24 Female Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will not consider at all2013-05-24 21:19:38 Female Unknown US-MIDWEST-WI-Shawano Rural $25,000-$49,999 Will not consider at all2013-05-24 21:45:20 Unknown Unknown US-WEST-CA-San-Diego Urban $25,000-$49,999 Will not consider at all2013-05-24 22:03:02 Male 25-34 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6587960 Will not consider at all2013-05-24 22:10:14 Female 25-34 US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 1.1183007 Will not consider at all2013-05-24 22:14:33 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will possibly consider2013-05-24 22:15:11 Unknown Unknown US-SOUTH-TX-San-Antonio Rural $75,000-$99,999 Will probably consider2013-05-24 22:32:42 Female 35-44 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.2513321 Will possibly consider2013-05-24 22:32:53 Female 25-34 US-WEST-NM-Clovis Suburban $25,000-$49,999 1.9454663 Will probably consider2013-05-24 22:42:48 Male 25-34 US-WEST-CA-San-Francisco Urban $50,000-$74,999 0.6587960 Will not consider at all2013-05-24 22:43:23 Male 25-34 US-WEST-CA-San-Francisco Urban $50,000-$74,999 0.6587960 Will not consider at all2013-05-24 22:43:32 Female 18-24 US-WEST-CA-San-Francisco Urban $25,000-$49,999 1.3691444 Will not consider at all2013-05-24 22:49:04 Male 55-64 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7580757 Will possibly consider2013-05-24 22:55:44 Male 25-34 US-NORTHEAST-PA-Fairview Suburban $50,000-$74,999 0.7331476 Will probably consider2013-05-24 22:52:45 Male Unknown US-WEST-NM-Clovis Suburban $25,000-$49,999 Will not consider at all2013-05-24 22:54:50 Female 45-54 US-WEST-WA-Seattle Urban $25,000-$49,999 0.6813110 Will not consider at all2013-05-24 22:59:40 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will not consider at all2013-05-24 23:03:44 Unknown Unknown US-SOUTH-MS-Columbus Suburban $0-$24,999 Will not consider at all2013-05-24 23:11:47 Male 55-64 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 0.7580757 Will definitely consider2013-05-24 23:23:14 Male 65+ US-WEST-CA-Pasadena Urban $25,000-$49,999 0.6945590 Will not consider at all2013-05-24 23:33:04 Male 35-44 US-MIDWEST-MI-Dearborn Urban $25,000-$49,999 0.5756966 Will not consider at all2013-05-24 23:35:58 Female 18-24 US-MIDWEST-MI-Ann-Arbor Urban $25,000-$49,999 0.9078563 Will possibly consider2013-05-24 23:35:12 Male 25-34 US-MIDWEST-MI-Ann-Arbor Urban $25,000-$49,999 1.1191303 Will not consider at all2013-05-24 23:46:51 Unknown Unknown US-MIDWEST-OH-Cleveland Suburban $0-$24,999 Will not consider at all2013-05-25 00:04:07 Female 35-44 US-WEST-WA-Seattle Urban $0-$24,999 0.8128253 Will definitely consider2013-05-25 00:13:03 Female 65+ US-MIDWEST-MN-Roseville Urban $50,000-$74,999 0.7756199 Will not consider at all2013-05-25 00:14:32 Female 45-54 US-NORTHEAST-PA-Harrisburg Urban $25,000-$49,999 0.8330275 Will possibly consider2013-05-25 00:16:59 Female 45-54 US-SOUTH-LA-New-Iberia Suburban $25,000-$49,999 1.2834456 Will not consider at all2013-05-25 00:23:41 Female 35-44 US-WEST-OR-Portland Urban $25,000-$49,999 0.8128253 Will probably consider

Page 23: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

21

Exh2_Google_Data.xlsx

2013-05-25 00:29:02 Female 65+ US-WEST-CA-San-Francisco Urban $25,000-$49,999 0.8035718 Will probably consider2013-05-25 00:31:31 Female 65+ US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 1.0323058 Will not consider at all2013-05-25 00:38:35 Female 65+ US-WEST-OR-Portland Urban $50,000-$74,999 0.8035718 Will possibly consider2013-05-25 00:44:20 Male 45-54 US-SOUTH-TN-Nashville Suburban $50,000-$74,999 1.4124275 Will definitely consider2013-05-25 00:48:09 Female Unknown US-MIDWEST-MN-Belle-Plaine Rural $50,000-$74,999 Will not consider at all2013-05-25 01:04:57 Female Unknown US-MIDWEST-SD-Huron Suburban $25,000-$49,999 Will not consider at all2013-05-25 01:07:33 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will not consider at all2013-05-25 01:15:07 Male 55-64 US-WEST-CO-Aurora Urban $25,000-$49,999 0.5794539 Will not consider at all2013-05-25 01:22:40 Male 25-34 US-MIDWEST-NE-Omaha Urban $25,000-$49,999 1.1191303 Will not consider at all2013-05-25 01:39:10 Female 45-54 US-NORTHEAST-NJ-Carteret Urban $25,000-$49,999 0.8330275 Will probably consider2013-05-25 01:39:24 Female 55-64 US-SOUTH-AL-Hoover Suburban $50,000-$74,999 1.0228039 Will not consider at all2013-05-25 01:44:30 Male 35-44 US-NORTHEAST-NJ-North-Brunswick Suburban $50,000-$74,999 1.2442787 Will not consider at all2013-05-25 01:41:46 Female 25-34 US-MIDWEST-ND-Fargo Suburban $25,000-$49,999 1.1183007 Will definitely consider2013-05-25 01:43:22 Female 35-44 US-MIDWEST-IN-Indianapolis Urban $0-$24,999 0.8356002 Will definitely consider2013-05-25 01:43:13 Male 25-34 US-MIDWEST-WI-Madison Urban $0-$24,999 1.1191303 Will probably consider2013-05-25 01:44:48 Unknown Unknown US-WEST-CA-San-Francisco Urban $25,000-$49,999 Will not consider at all2013-05-25 01:47:45 Female Unknown US-MIDWEST-IL-Chicago Urban $25,000-$49,999 Will not consider at all2013-05-25 01:48:23 Female 45-54 US-MIDWEST-OH-Sylvania Suburban $50,000-$74,999 0.5194376 Will not consider at all2013-05-25 01:51:06 Female 55-64 US-MIDWEST-OH-Lebanon Suburban $50,000-$74,999 0.6624681 Will possibly consider2013-05-25 01:51:56 Female 55-64 US-SOUTH-NC-Raleigh Suburban $100,000-$149,999 1.0228039 Will definitely consider2013-05-25 01:57:52 Female 45-54 US-NORTHEAST-NY-Auburn Suburban $25,000-$49,999 0.8330275 Will not consider at all2013-05-25 01:58:46 Female 65+ US-WEST-OR-Portland Urban $25,000-$49,999 0.8035718 Will not consider at all2013-05-25 01:59:15 Female 35-44 US-MIDWEST-IN-Bloomington Suburban $0-$24,999 0.8356002 Will definitely consider2013-05-25 02:00:44 Male 25-34 US-NORTHEAST-PA-Oil-City Suburban $25,000-$49,999 0.7331476 Will definitely consider2013-05-25 02:00:55 Female 45-54 US-SOUTH-FL Suburban $75,000-$99,999 1.2834456 Will possibly consider2013-05-25 02:02:49 Female 35-44 US-SOUTH-DE-Lewes Rural $25,000-$49,999 1.6657464 Will possibly consider2013-05-25 02:08:21 Male 65+ US-WEST-CA-Fair-Oaks Urban $50,000-$74,999 0.6945590 Will definitely consider2013-05-25 02:15:23 Unknown Unknown US-WEST-CA-Irvine Urban $75,000-$99,999 Will not consider at all2013-05-25 02:16:16 Female 18-24 US-SOUTH-TX-Schertz Suburban $50,000-$74,999 2.2409641 Will not consider at all2013-05-25 02:24:36 Female 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6813110 Will not consider at all2013-05-25 02:26:45 Female Unknown US-SOUTH-GA-Douglas Suburban $25,000-$49,999 Will not consider at all2013-05-25 02:31:33 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will definitely consider2013-05-25 02:44:29 Unknown Unknown US-WEST-CA-Los-Angeles Urban $50,000-$74,999 Will not consider at all2013-05-25 02:48:17 Female 65+ US-WEST-WA-Pullman Suburban $0-$24,999 0.8035718 Will not consider at all2013-05-25 03:14:40 Male Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will probably consider2013-05-25 03:19:12 Male 35-44 US-SOUTH-TX-Pecan-Grove Unknown $50,000-$74,999 1.7313853 Will not consider at all2013-05-25 03:27:06 Female 18-24 US-MIDWEST-IA-Des-Moines Urban $25,000-$49,999 0.9078563 Will definitely consider2013-05-25 03:27:50 Male 35-44 US-SOUTH-MD-Suitland-Silver-Hill Urban $25,000-$49,999 1.7313853 Will definitely consider2013-05-25 03:35:43 Female Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-25 03:38:51 Unknown Unknown US-SOUTH-TX-Dallas Urban $25,000-$49,999 Will not consider at all2013-05-25 03:49:12 Male 55-64 US-WEST-WA-Spokane Urban $0-$24,999 0.5794539 Will not consider at all2013-05-25 03:57:27 Female 45-54 US-NORTHEAST-PA-Mechanicsburg Suburban $50,000-$74,999 0.8330275 Will possibly consider2013-05-25 04:27:57 Male 25-34 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7331476 Will not consider at all2013-05-25 04:42:29 Female 18-24 US-MIDWEST-IN-South-Bend Urban $0-$24,999 0.9078563 Will definitely consider

Page 24: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

22

Exh2_Google_Data.xlsx

2013-05-25 04:47:14 Unknown Unknown US-WEST-CA-Petaluma Suburban $50,000-$74,999 Will not consider at all2013-05-25 04:47:21 Male 35-44 US-MIDWEST-IL-Northbrook Urban $75,000-$99,999 0.5756966 Will not consider at all2013-05-25 04:57:59 Unknown Unknown US-WEST-CA-Corona Suburban $50,000-$74,999 Will not consider at all2013-05-25 05:12:59 Male Unknown US-WEST-CO-Colorado-Springs Urban $25,000-$49,999 Will not consider at all2013-05-25 05:18:17 Male 18-24 US-WEST-CA-Bakersfield Urban $25,000-$49,999 0.8303337 Will not consider at all2013-05-25 05:45:21 Male 25-34 US-SOUTH-VA-Arlington Urban $75,000-$99,999 1.5635934 Will not consider at all2013-05-25 06:28:53 Female Unknown US-WEST-CA-Camarillo Suburban $50,000-$74,999 Will not consider at all2013-05-25 06:42:06 Male Unknown US-WEST-CA-Moreno-Valley Suburban $50,000-$74,999 Will definitely consider2013-05-25 06:45:13 Unknown Unknown US-WEST-CA-San-Jose Urban $25,000-$49,999 Will not consider at all2013-05-25 07:06:17 Unknown Unknown US-WEST-CA-Pasadena Urban $75,000-$99,999 Will not consider at all2013-05-25 08:20:27 Unknown Unknown US Unknown Unknown Will definitely consider2013-05-25 08:38:34 Unknown Unknown US-WEST-CA-San-Diego Urban $25,000-$49,999 Will not consider at all2013-05-25 09:05:02 Female 35-44 US-SOUTH-NC-Charlotte Urban $25,000-$49,999 1.6657464 Will not consider at all2013-05-25 10:17:17 Unknown Unknown US-WEST-CA-San-Jose Urban $25,000-$49,999 Will not consider at all2013-05-25 11:32:01 Female 25-34 US-MIDWEST-IL-Sterling Suburban $25,000-$49,999 1.1183007 Will possibly consider2013-05-25 11:46:00 Unknown Unknown US-MIDWEST-MN-Stillwater Rural $50,000-$74,999 Will not consider at all2013-05-25 11:52:12 Unknown Unknown US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 Will not consider at all2013-05-25 11:53:22 Female 25-34 US-MIDWEST-OH-Blue-Ash Suburban $50,000-$74,999 1.1183007 Will not consider at all2013-05-25 11:57:10 Unknown Unknown US-SOUTH-TX-Richardson Urban $50,000-$74,999 Will probably consider2013-05-25 12:02:02 Male 65+ US-WEST-WA-Spokane Urban $0-$24,999 0.6945590 Will possibly consider2013-05-25 12:14:53 Unknown Unknown US-MIDWEST-OH-Avon-Lake Suburban $50,000-$74,999 Will not consider at all2013-05-25 12:17:01 Male 55-64 US-MIDWEST-IL-Palatine Urban $50,000-$74,999 0.6532989 Will not consider at all2013-05-25 12:50:41 Male 45-54 US-MIDWEST-IA-Dyersville Suburban $25,000-$49,999 0.6091852 Will not consider at all2013-05-25 12:54:25 Male 25-34 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 0.7331476 Will not consider at all2013-05-25 12:56:42 Male 18-24 US-MIDWEST-OH-Columbus Urban $25,000-$49,999 1.0875068 Will not consider at all2013-05-25 13:16:53 Male 25-34 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7331476 Will not consider at all2013-05-25 13:18:33 Unknown Unknown US-WEST-CA-Orange Urban $50,000-$74,999 Will not consider at all2013-05-25 13:24:36 Male 65+ US-MIDWEST-MN-Pequot-Lakes Rural $25,000-$49,999 0.8678255 Will not consider at all2013-05-25 13:30:17 Unknown Unknown US-WEST-NM-Truth-or-Consequences Suburban $0-$24,999 Will not consider at all2013-05-25 13:42:07 Male Unknown US-NORTHEAST-NJ-Pitman Suburban $50,000-$74,999 Will not consider at all2013-05-25 13:45:48 Unknown Unknown US-MIDWEST-SD-Rapid-City Suburban $25,000-$49,999 Will not consider at all2013-05-25 13:50:38 Female 45-54 US-MIDWEST-IL-Marengo Rural $50,000-$74,999 0.5194376 Will not consider at all2013-05-25 13:55:38 Unknown Unknown US-SOUTH-TX-Lakeway Suburban $50,000-$74,999 Will not consider at all2013-05-25 14:05:38 Male 35-44 US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 0.5756966 Will possibly consider2013-05-25 14:11:37 Female 35-44 US-MIDWEST-OH-Cleveland Urban $0-$24,999 0.8356002 Will not consider at all2013-05-25 14:12:58 Unknown Unknown US-WEST-NM-Rio-Rancho Suburban $25,000-$49,999 Will probably consider2013-05-25 14:21:29 Male 55-64 US-MIDWEST-OH-Barberton Suburban $25,000-$49,999 0.6532989 Will probably consider2013-05-25 14:33:47 Unknown Unknown US-MIDWEST-IL-Wonder-Lake Suburban $50,000-$74,999 Will not consider at all2013-05-25 14:35:01 Male 55-64 US-MIDWEST-IL-Bolingbrook Urban $50,000-$74,999 0.6532989 Will definitely consider2013-05-25 14:43:47 Unknown Unknown US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 Will not consider at all2013-05-25 14:48:22 Female 65+ US-WEST-NM-Portales Suburban $25,000-$49,999 0.8035718 Will not consider at all2013-05-25 14:51:28 Unknown Unknown US-WEST-CA-Sacramento Urban $0-$24,999 Will not consider at all2013-05-25 14:54:42 Female 45-54 US-MIDWEST-OH-Cincinnati Urban $25,000-$49,999 0.5194376 Will not consider at all2013-05-25 14:56:06 Male 45-54 US-MIDWEST-OH-Akron Urban $0-$24,999 0.6091852 Will definitely consider

Page 25: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

23

Exh2_Google_Data.xlsx

2013-05-25 14:57:18 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-25 14:58:54 Unknown Unknown US-MIDWEST-OH-North-Olmsted Urban $50,000-$74,999 Will not consider at all2013-05-25 14:58:50 Male 55-64 US-SOUTH-TX-San-Antonio Suburban $25,000-$49,999 2.0686441 Will not consider at all2013-05-25 14:59:07 Unknown Unknown US-SOUTH-MS-Brookhaven Rural $25,000-$49,999 Will probably consider2013-05-25 14:59:57 Unknown Unknown US-MIDWEST-IN-Brownsburg Suburban $50,000-$74,999 Will not consider at all2013-05-25 15:00:52 Unknown Unknown US-WEST-CA-Oakland Urban $50,000-$74,999 Will not consider at all2013-05-25 15:15:48 Male Unknown US-MIDWEST-IL-Eureka Suburban $25,000-$49,999 Will not consider at all2013-05-25 15:17:02 Female Unknown US-WEST-CA-Hanford Suburban $25,000-$49,999 Will not consider at all2013-05-25 15:17:15 Female 65+ US-SOUTH-FL-Orlando Urban $25,000-$49,999 1.1986857 Will not consider at all2013-05-25 15:18:38 Female 55-64 US-WEST-CA-Sacramento Urban $0-$24,999 0.6727829 Will probably consider2013-05-25 15:24:04 Female 55-64 US-NORTHEAST-NJ-West-Milford Rural $75,000-$99,999 0.7871212 Will not consider at all2013-05-25 15:25:48 Female 25-34 US-WEST-CA-Sacramento Urban $0-$24,999 1.9454663 Will definitely consider2013-05-25 15:25:55 Male 18-24 US-MIDWEST-IL-St.-Charles Suburban $50,000-$74,999 1.0875068 Will not consider at all2013-05-25 15:31:05 Female Unknown US-NORTHEAST-PA-Ross-Township Suburban $50,000-$74,999 Will not consider at all2013-05-25 15:33:02 Male 65+ US-MIDWEST-IN-South-Bend Urban $0-$24,999 0.8678255 Will possibly consider2013-05-25 15:39:43 Male 45-54 US-MIDWEST-OH-North-Ridgeville Suburban $50,000-$74,999 0.6091852 Will possibly consider2013-05-25 15:50:01 Male 35-44 US-WEST-OR-Eugene Suburban $25,000-$49,999 0.7547600 Will definitely consider2013-05-25 15:54:02 Male 25-34 US-MIDWEST-IL-Carol-Stream Urban $50,000-$74,999 1.1191303 Will definitely consider2013-05-25 15:55:42 Unknown Unknown US-WEST-CO-Grand-Junction Urban $0-$24,999 Will possibly consider2013-05-25 16:11:44 Female 18-24 US-NORTHEAST-CT-Wethersfield Urban $50,000-$74,999 1.7813822 Will not consider at all2013-05-25 16:11:50 Unknown Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will not consider at all2013-05-25 16:34:29 Female 25-34 US-MIDWEST-MN-Austin Suburban $25,000-$49,999 1.1183007 Will probably consider2013-05-25 16:21:12 Male 45-54 US-NORTHEAST-PA-Palmerton Rural $25,000-$49,999 0.5937609 Will definitely consider2013-05-25 16:21:59 Unknown Unknown US-MIDWEST-MN-Chaska Suburban $50,000-$74,999 Will not consider at all2013-05-25 16:21:53 Male 35-44 US-SOUTH-VA-Charlottesville Suburban $25,000-$49,999 1.7313853 Will possibly consider2013-05-25 16:25:50 Male Unknown US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 Will possibly consider2013-05-25 16:31:06 Male 45-54 US-MIDWEST-MI-Trenton Urban $50,000-$74,999 0.6091852 Will not consider at all2013-05-25 16:33:04 Female Unknown US-MIDWEST-IL-Bolingbrook Urban $50,000-$74,999 Will probably consider2013-05-25 16:42:55 Female 55-64 US-NORTHEAST-NJ-Somerville Suburban $50,000-$74,999 0.7871212 Will not consider at all2013-05-25 16:45:37 Unknown Unknown US-SOUTH-TX-Houston Urban $50,000-$74,999 Will definitely consider2013-05-25 16:46:35 Female 55-64 US-MIDWEST-IL-Huntley Suburban $50,000-$74,999 0.6624681 Will not consider at all2013-05-25 16:46:28 Unknown Unknown US-MIDWEST-IL-Ottawa Suburban $25,000-$49,999 Will not consider at all2013-05-25 16:49:21 Unknown Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will probably consider2013-05-25 16:52:06 Unknown Unknown US-WEST-CA-Arcata Suburban $0-$24,999 Will not consider at all2013-05-25 16:54:41 Female 55-64 US-SOUTH-TX-Arlington Urban $50,000-$74,999 1.0228039 Will not consider at all2013-05-25 16:55:30 Female 45-54 US-WEST-CA-Santa-Monica Urban $25,000-$49,999 0.6813110 Will probably consider2013-05-25 17:00:19 Male 25-34 US-NORTHEAST-PA-Albion Rural $25,000-$49,999 0.7331476 Will not consider at all2013-05-25 17:00:43 Female 45-54 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6813110 Will not consider at all2013-05-25 17:01:17 Female 55-64 US-WEST-CA-Riverside Suburban $25,000-$49,999 0.6727829 Will not consider at all2013-05-25 17:01:50 Male 18-24 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 1.5996385 Will possibly consider2013-05-25 17:04:31 Unknown Unknown US-MIDWEST-IL-DeKalb Suburban $25,000-$49,999 Will not consider at all2013-05-25 17:08:47 Male 55-64 US-MIDWEST-IL-Wheaton Urban $75,000-$99,999 0.6532989 Will definitely consider2013-05-25 17:16:30 Unknown Unknown US-SOUTH-TN-Memphis Unknown $25,000-$49,999 Will not consider at all2013-05-25 17:19:36 Unknown Unknown US-WEST-NM-Albuquerque Suburban $0-$24,999 Will not consider at all

Page 26: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

24

Exh2_Google_Data.xlsx

2013-05-25 17:20:49 Unknown Unknown US-NORTHEAST-PA-Edinboro Rural $25,000-$49,999 Will not consider at all2013-05-25 17:26:23 Unknown Unknown US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 Will not consider at all2013-05-25 17:35:21 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-25 17:36:32 Male 45-54 US-WEST-CA-Burbank Urban $25,000-$49,999 0.7640629 Will not consider at all2013-05-25 17:49:54 Male 35-44 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 1.2442787 Will not consider at all2013-05-25 17:53:37 Unknown Unknown US-NORTHEAST-PA-Philadelphia Urban $25,000-$49,999 Will not consider at all2013-05-25 17:53:00 Female 55-64 US-SOUTH-TX-Dallas Urban $25,000-$49,999 1.0228039 Will possibly consider2013-05-25 17:59:27 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-25 18:01:16 Male 35-44 US-MIDWEST-IL-Lakemoor Unknown $50,000-$74,999 0.5756966 Will not consider at all2013-05-25 18:03:17 Male Unknown US-WEST-CA-Orange Urban $25,000-$49,999 Will not consider at all2013-05-25 18:06:18 Unknown Unknown US-MIDWEST-SD-Beresford Rural $25,000-$49,999 Will definitely consider2013-05-25 18:13:18 Female 25-34 US-MIDWEST-SD-Yankton Suburban $25,000-$49,999 1.1183007 Will possibly consider2013-05-25 18:22:22 Male 55-64 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.5794539 Will possibly consider2013-05-25 18:25:11 Male 25-34 US-WEST-CA-Carmichael Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-25 18:32:34 Unknown Unknown US-SOUTH-TX-Lubbock Suburban $0-$24,999 Will not consider at all2013-05-25 18:36:22 Unknown Unknown US-SOUTH-TX-Dallas Urban $25,000-$49,999 Will not consider at all2013-05-25 18:39:33 Male Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will definitely consider2013-05-25 18:43:46 Female 65+ US-NORTHEAST-NY-Binghamton Suburban $25,000-$49,999 1.0323058 Will not consider at all2013-05-25 18:44:49 Female 55-64 US-MIDWEST-WI-Madison Urban $0-$24,999 0.6624681 Will not consider at all2013-05-25 18:44:59 Male 18-24 US-WEST-CA-Chula-Vista Urban $25,000-$49,999 0.8303337 Will not consider at all2013-05-25 19:35:42 Female 45-54 US-MIDWEST-MI-Greenville Rural $25,000-$49,999 0.5194376 Will not consider at all2013-05-25 19:52:06 Unknown Unknown US-MIDWEST-OH-Westerville Suburban $50,000-$74,999 Will possibly consider2013-05-25 20:13:37 Female 65+ US-NORTHEAST-PA-Erie Urban $0-$24,999 1.0323058 Will not consider at all2013-05-25 20:14:19 Male 35-44 US-MIDWEST-IL-Lisle Urban $50,000-$74,999 0.5756966 Will possibly consider2013-05-25 20:19:33 Male 65+ US-SOUTH-FL-Clermont Suburban $25,000-$49,999 1.6856769 Will probably consider2013-05-25 20:21:32 Female 55-64 US-WEST-HI-Honolulu Suburban $25,000-$49,999 0.6727829 Will possibly consider2013-05-25 20:21:46 Male 25-34 US-SOUTH-GA-Albany Suburban $0-$24,999 1.5635934 Will not consider at all2013-05-25 21:10:19 Female 45-54 US-WEST-CA-Sacramento Urban $0-$24,999 0.6813110 Will probably consider2013-05-25 21:12:18 Female 55-64 US-WEST-CA-Rocklin Suburban $50,000-$74,999 0.6727829 Will not consider at all2013-05-25 21:24:10 Male 35-44 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.5756966 Will not consider at all2013-05-25 22:23:06 Unknown Unknown US-MIDWEST-OH-Sidney Suburban $25,000-$49,999 Will not consider at all2013-05-25 22:54:20 Male 18-24 US-SOUTH-TX-Midland Urban $25,000-$49,999 0.9933132 Will possibly consider2013-05-25 23:23:16 Male Unknown US-WEST-CA-South-Lake-Tahoe Suburban $25,000-$49,999 Will definitely consider2013-05-25 23:34:43 Female 35-44 US-WEST-WA-Spokane Urban $0-$24,999 0.8128253 Will possibly consider2013-05-25 23:40:06 Female 35-44 US-WEST-CA-Rocklin Suburban $75,000-$99,999 0.8128253 Will possibly consider2013-05-25 23:50:13 Male 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.5794539 Will possibly consider2013-05-25 23:54:06 Male 35-44 US-WEST-CA-Bellflower Urban $25,000-$49,999 0.7547600 Will not consider at all2013-05-26 00:01:28 Male 25-34 US-SOUTH-NC-Charlotte Suburban $50,000-$74,999 1.5635934 Will definitely consider2013-05-26 00:02:27 Female 55-64 US-SOUTH-NC-Charlotte Suburban $25,000-$49,999 1.0228039 Will probably consider2013-05-26 00:02:35 Female 55-64 US-SOUTH-NC-Charlotte Urban $50,000-$74,999 1.0228039 Will not consider at all2013-05-26 00:07:46 Female 55-64 US-SOUTH-NC-Charlotte Urban $25,000-$49,999 1.0228039 Will definitely consider2013-05-26 00:12:51 Female 45-54 US-WEST-CA-El-Dorado-Hills Suburban $75,000-$99,999 0.6813110 Will possibly consider2013-05-26 00:19:52 Female 65+ US-SOUTH-KY-Lexington Urban $0-$24,999 1.1986857 Will probably consider2013-05-26 00:22:30 Female 55-64 US-SOUTH-KY-Lexington Urban $0-$24,999 1.0228039 Will probably consider

Page 27: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

25

Exh2_Google_Data.xlsx

2013-05-26 00:23:37 Female 65+ US-SOUTH-FL-Bayonet-Point Suburban $25,000-$49,999 1.1986857 Will not consider at all2013-05-26 00:28:38 Female Unknown US-MIDWEST-MN-Belle-Plaine Rural $50,000-$74,999 Will not consider at all2013-05-26 00:27:31 Unknown Unknown US-SOUTH-VA-Charlottesville Suburban $25,000-$49,999 Will not consider at all2013-05-26 00:30:29 Unknown Unknown US-SOUTH-LA-Hammond Suburban $25,000-$49,999 Will not consider at all2013-05-26 00:32:14 Male 18-24 US-SOUTH-TX-Brushy-Creek Suburban $50,000-$74,999 0.9933132 Will definitely consider2013-05-26 00:30:44 Female 45-54 US-WEST-CO-Denver Urban $25,000-$49,999 0.6813110 Will probably consider2013-05-26 00:31:37 Male 45-54 US-SOUTH-NC-Wake-Forest Rural $50,000-$74,999 1.4124275 Will not consider at all2013-05-26 00:33:08 Male 55-64 US-NORTHEAST-NJ-Mount-Laurel Urban $50,000-$74,999 0.7580757 Will possibly consider2013-05-26 00:34:34 Female 55-64 US-SOUTH-TX-Lytle Rural $25,000-$49,999 1.0228039 Will possibly consider2013-05-26 00:36:42 Female 25-34 US-SOUTH-MD-Damascus Suburban $75,000-$99,999 3.0000000 Will probably consider2013-05-26 00:37:12 Female 55-64 US-NORTHEAST-NY-Fairport Suburban $50,000-$74,999 0.7871212 Will not consider at all2013-05-26 00:39:10 Female 45-54 US-WEST-WA-Pullman Suburban $0-$24,999 0.6813110 Will definitely consider2013-05-26 00:44:29 Female 45-54 US-SOUTH-TX-Austin Rural $50,000-$74,999 1.2834456 Will probably consider2013-05-26 00:46:41 Female 65+ US-WEST-CA-Sacramento Urban $25,000-$49,999 0.8035718 Will definitely consider2013-05-26 00:53:57 Unknown Unknown US-WEST-WA-Seattle Urban $0-$24,999 Will not consider at all2013-05-26 00:52:46 Female 35-44 US-SOUTH-FL-Wellington Suburban $50,000-$74,999 1.6657464 Will definitely consider2013-05-26 00:52:51 Unknown 65+ US-NORTHEAST-PA-Erie Urban $0-$24,999 Will possibly consider2013-05-26 01:00:55 Female 45-54 US-SOUTH-OK-Keota Rural $25,000-$49,999 1.2834456 Will not consider at all2013-05-26 01:03:16 Female 55-64 US-MIDWEST-ND-Fargo Suburban $25,000-$49,999 0.6624681 Will possibly consider2013-05-26 01:04:25 Female 55-64 US-MIDWEST-MI-Ironwood Suburban $25,000-$49,999 0.6624681 Will possibly consider2013-05-26 01:08:26 Male 55-64 US-WEST-NM-Albuquerque Urban $50,000-$74,999 0.5794539 Will possibly consider2013-05-26 01:15:39 Female Unknown US-WEST-CA-Huntington-Beach Urban $50,000-$74,999 Will not consider at all2013-05-26 01:16:14 Female 45-54 US-SOUTH-TX-Conroe Rural $25,000-$49,999 1.2834456 Will probably consider2013-05-26 01:19:07 Female 55-64 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7871212 Will not consider at all2013-05-26 01:26:17 Female 55-64 US-SOUTH-FL-Cape-Coral Suburban $25,000-$49,999 1.0228039 Will possibly consider2013-05-26 01:32:28 Female 35-44 US-SOUTH-TX-Austin Urban $25,000-$49,999 1.6657464 Will possibly consider2013-05-26 01:45:37 Male 18-24 US-NORTHEAST-ME-Orono Suburban $25,000-$49,999 1.5996385 Will possibly consider2013-05-26 01:47:55 Female Unknown US-WEST-CA-Los-Angeles Suburban $100,000-$149,999 Will probably consider2013-05-26 01:48:15 Female 45-54 US-MIDWEST-MI-Monroe Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-26 01:49:39 Female 35-44 US-MIDWEST-MI-Taylor Urban $25,000-$49,999 0.8356002 Will definitely consider2013-05-26 01:51:17 Female 45-54 US-NORTHEAST-PA-Warminster Suburban $50,000-$74,999 0.8330275 Will not consider at all2013-05-26 01:54:45 Male 65+ US-MIDWEST-MO-Salem Rural $25,000-$49,999 0.8678255 Will not consider at all2013-05-26 01:57:30 Female 55-64 US-NORTHEAST-NY-Shirley Urban $50,000-$74,999 0.7871212 Will not consider at all2013-05-26 01:57:42 Female 55-64 US-SOUTH-TX-Dallas Urban $25,000-$49,999 1.0228039 Will probably consider2013-05-26 02:00:15 Male 55-64 US-SOUTH-FL-Ormond-Beach Suburban $25,000-$49,999 2.0686441 Will not consider at all2013-05-26 02:01:07 Unknown Unknown US-MIDWEST-SD-Yankton Suburban $25,000-$49,999 Will not consider at all2013-05-26 02:06:01 Female 65+ US-MIDWEST-MN-Virginia Suburban $25,000-$49,999 0.7756199 Will not consider at all2013-05-26 02:14:33 Female 65+ US-SOUTH-OK-Tulsa Suburban $0-$24,999 1.1986857 Will not consider at all2013-05-26 02:18:46 Male 45-54 US-MIDWEST-IL-Downers-Grove Urban $50,000-$74,999 0.6091852 Will not consider at all2013-05-26 02:21:51 Male 55-64 US-WEST-CA-Los-Angeles Urban $50,000-$74,999 0.5794539 Will not consider at all2013-05-26 02:39:01 Male 18-24 US-WEST-NV-Reno Suburban $25,000-$49,999 0.8303337 Will not consider at all2013-05-26 02:42:39 Male 55-64 US-WEST-MT-Missoula Suburban $25,000-$49,999 0.5794539 Will not consider at all2013-05-26 02:58:01 Female 25-34 US-MIDWEST-IL-Chicago Urban $50,000-$74,999 1.1183007 Will not consider at all2013-05-26 03:08:45 Male 45-54 US-SOUTH-VA-Richmond Urban $25,000-$49,999 1.4124275 Will definitely consider

Page 28: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

26

Exh2_Google_Data.xlsx

2013-05-26 03:09:54 Female 45-54 US-MIDWEST-IL-Streator Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-26 03:32:56 Male 55-64 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 0.7580757 Will not consider at all2013-05-26 03:43:57 Female 55-64 US-NORTHEAST-MA-Milford Suburban $50,000-$74,999 0.7871212 Will not consider at all2013-05-26 03:48:03 Male 55-64 US-NORTHEAST-PA-Chalfont Suburban $50,000-$74,999 0.7580757 Will possibly consider2013-05-26 03:52:00 Male 18-24 US-WEST-CA-Temecula Suburban $50,000-$74,999 0.8303337 Will possibly consider2013-05-26 03:59:56 Female 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6727829 Will possibly consider2013-05-26 04:04:33 Unknown Unknown US-WEST-CA-Auburn Suburban $25,000-$49,999 Will possibly consider2013-05-26 04:19:24 Unknown Unknown US-MIDWEST-OH-Loveland Suburban $50,000-$74,999 Will definitely consider2013-05-26 04:21:58 Male 35-44 US-WEST-CA-Citrus-Heights Urban $25,000-$49,999 0.7547600 Will definitely consider2013-05-26 04:22:11 Male 35-44 US-WEST-CA-Bakersfield Suburban $25,000-$49,999 0.7547600 Will definitely consider2013-05-26 04:34:39 Male 55-64 US-MIDWEST-IL-Mc-Henry Suburban $50,000-$74,999 0.6532989 Will not consider at all2013-05-26 04:38:22 Male 35-44 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.7547600 Will not consider at all2013-05-26 05:08:59 Male 18-24 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.8303337 Will possibly consider2013-05-26 05:31:01 Female 65+ US-SOUTH-TN-Greeneville Rural $25,000-$49,999 1.1986857 Will possibly consider2013-05-26 06:22:49 Male 18-24 US-WEST-AZ-Phoenix Urban $25,000-$49,999 0.8303337 Will not consider at all2013-05-26 06:24:09 Male 25-34 US-NORTHEAST-NJ-Tenafly Urban $75,000-$99,999 0.7331476 Will definitely consider2013-05-26 06:27:33 Male 35-44 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.2442787 Will not consider at all2013-05-26 07:02:17 Unknown Unknown US-NORTHEAST-PA-Edinboro Rural $25,000-$49,999 Will definitely consider2013-05-26 07:06:24 Unknown Unknown US-WEST-CA-San-Diego Suburban $75,000-$99,999 Will not consider at all2013-05-26 07:09:04 Unknown Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will possibly consider2013-05-26 07:17:49 Male 25-34 US-MIDWEST-KS-Overland-Park Urban $75,000-$99,999 1.1191303 Will not consider at all2013-05-26 07:20:52 Female 18-24 US-WEST-WA-Port-Angeles Suburban $25,000-$49,999 1.3691444 Will not consider at all2013-05-26 07:34:06 Female 18-24 US-NORTHEAST-MA-Boston Urban $25,000-$49,999 1.7813822 Will not consider at all2013-05-26 07:38:17 Male 45-54 US-SOUTH-VA-Blacksburg Suburban $25,000-$49,999 1.4124275 Will not consider at all2013-05-26 07:49:56 Female 25-34 US-WEST-WY-Laramie Suburban $25,000-$49,999 1.9454663 Will not consider at all2013-05-26 08:08:26 Female 55-64 US-WEST-OR-Portland Urban $25,000-$49,999 0.6727829 Will definitely consider2013-05-26 08:54:28 Male 45-54 US-WEST-WA-Seattle Urban $25,000-$49,999 0.7640629 Will possibly consider2013-05-26 09:23:02 Female 65+ US-MIDWEST-IN-Shadeland Suburban $25,000-$49,999 0.7756199 Will not consider at all2013-05-26 09:36:27 Female 25-34 US-WEST-CA-Redding Suburban $25,000-$49,999 1.9454663 Will possibly consider2013-05-26 10:34:55 Unknown Unknown US-MIDWEST-IL-St.-Charles Suburban $50,000-$74,999 Will not consider at all2013-05-26 10:41:06 Unknown Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will not consider at all2013-05-26 10:44:37 Female 35-44 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.8356002 Will possibly consider2013-05-26 11:17:41 Female 35-44 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.2513321 Will not consider at all2013-05-26 11:19:51 Unknown Unknown US-MIDWEST-OH-Cincinnati Urban $25,000-$49,999 Will possibly consider2013-05-26 11:43:37 Male 35-44 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.7547600 Will not consider at all2013-05-26 11:44:47 Male 45-54 US-SOUTH-NC-Carrboro Rural $50,000-$74,999 1.4124275 Will not consider at all2013-05-26 11:49:25 Unknown Unknown US-SOUTH-TX-Tyler Suburban $25,000-$49,999 Will not consider at all2013-05-26 11:59:46 Unknown Unknown US-MIDWEST-OH-Twinsburg Suburban $50,000-$74,999 Will possibly consider2013-05-26 12:03:01 Male 25-34 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 0.7331476 Will definitely consider2013-05-26 12:03:03 Female 25-34 US-NORTHEAST-PA-Erie Urban $0-$24,999 2.6378609 Will not consider at all2013-05-26 12:08:11 Male 55-64 US-MIDWEST-IL-Fox-Lake Suburban $25,000-$49,999 0.6532989 Will not consider at all2013-05-26 12:20:08 Unknown Unknown US-MIDWEST-IL-Campton-Hills Suburban $100,000-$149,999 Will not consider at all2013-05-26 12:21:06 Male Unknown US-MIDWEST-IL-Aurora Urban $75,000-$99,999 Will not consider at all2013-05-26 12:26:33 Unknown Unknown US-WEST-CA-Riverside Urban $50,000-$74,999 Will not consider at all

Page 29: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

27

Exh2_Google_Data.xlsx

2013-05-26 12:31:49 Female Unknown US-WEST-CA-Santa-Clara Urban $50,000-$74,999 Will probably consider2013-05-26 12:41:01 Male 35-44 US-SOUTH-MD-Severna-Park Urban $75,000-$99,999 1.7313853 Will possibly consider2013-05-26 12:46:16 Male 18-24 US-NORTHEAST-PA-Meadville Suburban $25,000-$49,999 1.5996385 Will possibly consider2013-05-26 12:47:16 Male 65+ US-MIDWEST-WI-Green-Bay Suburban $25,000-$49,999 0.8678255 Will not consider at all2013-05-26 12:50:17 Male Unknown US-WEST-CA-Visalia Suburban $25,000-$49,999 Will possibly consider2013-05-26 12:57:37 Male 55-64 US-NORTHEAST-PA-O'Hara-Township Urban $50,000-$74,999 0.7580757 Will probably consider2013-05-26 12:58:17 Male 25-34 US-WEST-CA-Bakersfield Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-26 13:02:51 Female 65+ US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.1986857 Will possibly consider2013-05-26 13:03:16 Male 55-64 US-WEST-CA-Auburn Suburban $25,000-$49,999 0.5794539 Will not consider at all2013-05-26 13:04:47 Female 65+ US-SOUTH-FL-Greenacres Urban $25,000-$49,999 1.1986857 Will not consider at all2013-05-26 13:04:59 Male 25-34 US-NORTHEAST-CT-Newington Urban $50,000-$74,999 0.7331476 Will definitely consider2013-05-26 13:06:23 Male 55-64 US-MIDWEST-MN-Albert-Lea Suburban $25,000-$49,999 0.6532989 Will not consider at all2013-05-26 13:10:44 Unknown Unknown US-MIDWEST-IL-Wheaton Urban $75,000-$99,999 Will not consider at all2013-05-26 13:19:31 Female 35-44 US-SOUTH-FL-Boca-Raton Urban $50,000-$74,999 1.6657464 Will probably consider2013-05-26 13:26:43 Male 45-54 US-MIDWEST-IL-Mc-Henry Suburban $50,000-$74,999 0.6091852 Will not consider at all2013-05-26 13:30:06 Unknown Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will not consider at all2013-05-26 13:38:23 Male 35-44 US-SOUTH-TX-Frisco Suburban $50,000-$74,999 1.7313853 Will not consider at all2013-05-26 13:41:10 Male Unknown US-NORTHEAST-NJ-Long-Hill Rural $100,000-$149,999 Will not consider at all2013-05-26 13:42:10 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will not consider at all2013-05-26 13:46:09 Female 18-24 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.7813822 Will definitely consider2013-05-26 13:47:35 Male 25-34 US-MIDWEST-IN-Lafayette Suburban $25,000-$49,999 1.1191303 Will not consider at all2013-05-26 13:47:57 Unknown Unknown US-WEST-CA-Bakersfield Suburban $25,000-$49,999 Will definitely consider2013-05-26 13:51:34 Female 65+ US-WEST-NM-Clovis Suburban $25,000-$49,999 0.8035718 Will not consider at all2013-05-26 13:54:17 Male 25-34 US-WEST-CO-Boulder Suburban $25,000-$49,999 0.6587960 Will definitely consider2013-05-26 13:57:14 Unknown Unknown US-MIDWEST-IL-Batavia Suburban $50,000-$74,999 Will not consider at all2013-05-26 14:08:56 Unknown Unknown US-NORTHEAST-NJ-Randolph Suburban $75,000-$99,999 Will not consider at all2013-05-26 14:08:39 Male 45-54 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.6091852 Will possibly consider2013-05-26 14:12:14 Unknown Unknown US-NORTHEAST-NJ-Hamilton-Township Suburban $50,000-$74,999 Will not consider at all2013-05-26 14:14:12 Unknown Unknown US-WEST-CO-Avon Suburban $50,000-$74,999 Will definitely consider2013-05-26 14:22:29 Unknown Unknown US-MIDWEST-OH-Willoughby Suburban $25,000-$49,999 Will not consider at all2013-05-26 14:26:04 Female 65+ US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.7756199 Will possibly consider2013-05-26 14:27:08 Female 55-64 US-SOUTH-SC-Lexington Suburban $50,000-$74,999 1.0228039 Will not consider at all2013-05-26 14:27:22 Male 35-44 US-WEST-CO-Westminster Urban $50,000-$74,999 0.7547600 Will possibly consider2013-05-26 14:31:30 Female 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.8330275 Will not consider at all2013-05-26 14:32:52 Female 45-54 US-SOUTH-FL-Palm-Beach Urban $75,000-$99,999 1.2834456 Will probably consider2013-05-26 14:33:51 Unknown Unknown US-NORTHEAST-NJ-Sparta-Township Suburban $75,000-$99,999 Will not consider at all2013-05-26 14:34:26 Female 45-54 US-SOUTH-VA-Suffolk Suburban $25,000-$49,999 1.2834456 Will not consider at all2013-05-26 14:38:58 Female 35-44 US-SOUTH-GA-Sandy-Springs Urban $50,000-$74,999 1.6657464 Will not consider at all2013-05-26 14:39:05 Unknown Unknown US-SOUTH-TX-Austin Suburban $75,000-$99,999 Will not consider at all2013-05-26 14:42:17 Female 35-44 US-NORTHEAST-PA-Fairview Suburban $50,000-$74,999 1.2513321 Will not consider at all2013-05-26 14:45:51 Unknown Unknown US-MIDWEST-MI-Newaygo Rural $25,000-$49,999 Will not consider at all2013-05-26 14:50:06 Unknown Unknown US-MIDWEST-IL-Chicago Urban $25,000-$49,999 Will not consider at all2013-05-26 14:50:57 Unknown Unknown US-NORTHEAST-PA-Lansdale Suburban $50,000-$74,999 Will not consider at all2013-05-26 14:50:53 Female 55-64 US-NORTHEAST-PA-Pittsburgh Urban $0-$24,999 0.7871212 Will probably consider

Page 30: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

28

Exh2_Google_Data.xlsx

2013-05-26 14:51:19 Female 35-44 US-MIDWEST-IL-Troy Suburban $50,000-$74,999 0.8356002 Will not consider at all2013-05-26 14:52:18 Unknown Unknown US-SOUTH-TX-Friendswood Suburban $50,000-$74,999 Will not consider at all2013-05-26 14:52:39 Unknown Unknown US-SOUTH-VA-Charlottesville Suburban $25,000-$49,999 Will not consider at all2013-05-26 14:57:08 Male 55-64 US-WEST-AK-Wasilla Rural $50,000-$74,999 0.5794539 Will not consider at all2013-05-26 14:57:08 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will definitely consider2013-05-26 15:01:13 Male Unknown US-WEST-CA-Belmont Urban $75,000-$99,999 Will probably consider2013-05-26 15:02:54 Female 18-24 US-WEST-CA-Oceanside Suburban $25,000-$49,999 1.3691444 Will not consider at all2013-05-26 15:08:28 Female 35-44 US-MIDWEST-OH-North-Ridgeville Suburban $50,000-$74,999 0.8356002 Will not consider at all2013-05-26 15:09:12 Male 45-54 US-MIDWEST-OH-Columbus Urban $25,000-$49,999 0.6091852 Will possibly consider2013-05-26 15:10:21 Male 45-54 US-NORTHEAST-MA-Longmeadow Urban $50,000-$74,999 0.5937609 Will possibly consider2013-05-26 15:11:56 Female 35-44 US-WEST-CO-Colorado-Springs Urban $25,000-$49,999 0.8128253 Will not consider at all2013-05-26 15:17:05 Unknown Unknown US-MIDWEST-MN-Shoreview Urban $50,000-$74,999 Will not consider at all2013-05-26 15:18:50 Male 35-44 US-WEST-CA-Mountain-View Urban $50,000-$74,999 0.7547600 Will possibly consider2013-05-26 15:22:33 Female 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6813110 Will not consider at all2013-05-26 15:25:24 Male 25-34 US-NORTHEAST-NJ-Denville Urban $75,000-$99,999 0.7331476 Will not consider at all2013-05-26 15:31:45 Unknown Unknown US-SOUTH-TX-San-Antonio Suburban $25,000-$49,999 Will not consider at all2013-05-26 15:33:47 Unknown Unknown US-SOUTH-VA-Chesapeake Suburban $50,000-$74,999 Will not consider at all2013-05-26 15:36:15 Male 25-34 US-SOUTH-LA-Baton-Rouge Suburban $50,000-$74,999 1.5635934 Will not consider at all2013-05-26 15:40:23 Female 65+ US-MIDWEST-MO-Grandview Suburban $25,000-$49,999 0.7756199 Will not consider at all2013-05-26 15:40:44 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will possibly consider2013-05-26 15:41:53 Unknown Unknown US-MIDWEST-IL-Chicago Urban $25,000-$49,999 Will possibly consider2013-05-26 15:46:42 Female 35-44 US-MIDWEST-OH-Newark Suburban $25,000-$49,999 0.8356002 Will definitely consider2013-05-26 15:49:39 Male 18-24 US-WEST-CA-Oakland Urban $50,000-$74,999 0.8303337 Will not consider at all2013-05-26 15:52:44 Male 18-24 US-MIDWEST-OH-Columbus Urban $0-$24,999 1.0875068 Will not consider at all2013-05-26 15:52:35 Female 45-54 US-SOUTH-FL-Kissimmee Urban $25,000-$49,999 1.2834456 Will probably consider2013-05-26 15:53:06 Male 25-34 US-SOUTH-OK-Oklahoma-City Suburban $0-$24,999 1.5635934 Will not consider at all2013-05-26 15:57:48 Male 35-44 US-MIDWEST-IA-Des-Moines Urban $25,000-$49,999 0.5756966 Will not consider at all2013-05-26 15:59:13 Unknown Unknown US-SOUTH-TX-Houston Suburban $75,000-$99,999 Will not consider at all2013-05-26 16:12:27 Male 18-24 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 1.5996385 Will not consider at all2013-05-26 16:08:53 Male 35-44 US-SOUTH-FL-Cape-Coral Suburban $25,000-$49,999 1.7313853 Will not consider at all2013-05-26 16:12:50 Male 35-44 US-SOUTH-FL-North-Miami Urban $25,000-$49,999 1.7313853 Will not consider at all2013-05-26 16:14:32 Male 18-24 US-NORTHEAST-NJ-Plainsboro-Township Suburban $50,000-$74,999 1.5996385 Will not consider at all2013-05-26 16:32:15 Unknown Unknown US-NORTHEAST-PA-Corry Rural $25,000-$49,999 Will not consider at all2013-05-26 16:39:12 Unknown Unknown US-SOUTH-WV-Clarksburg Suburban $25,000-$49,999 Will not consider at all2013-05-26 16:40:16 Female Unknown US-SOUTH-AR-Greenbrier Rural $25,000-$49,999 Will probably consider2013-05-26 16:42:39 Male 18-24 US-MIDWEST-SD-Custer Rural $25,000-$49,999 1.0875068 Will not consider at all2013-05-26 16:59:38 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will probably consider2013-05-26 17:18:52 Unknown Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will not consider at all2013-05-26 17:19:31 Male Unknown US-SOUTH-TX-Dallas Suburban $25,000-$49,999 Will definitely consider2013-05-26 17:24:11 Female 65+ US-NORTHEAST-NY-New-York Urban $0-$24,999 1.0323058 Will not consider at all2013-05-26 17:29:00 Female 18-24 US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 0.9078563 Will not consider at all2013-05-26 17:33:10 Unknown Unknown US-NORTHEAST-PA-Fairview Suburban $50,000-$74,999 Will definitely consider2013-05-26 17:33:37 Male 25-34 US-MIDWEST-WI-Milwaukee Urban $25,000-$49,999 1.1191303 Will not consider at all2013-05-26 17:36:18 Male 45-54 US-SOUTH-VA-Berryville Rural $50,000-$74,999 1.4124275 Will not consider at all

Page 31: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-26 17:38:48 Male 35-44 US-WEST-CO-Greeley Suburban $25,000-$49,999 0.7547600 Will not consider at all2013-05-26 17:43:09 Unknown Unknown US-WEST-CO-Eagle Rural $50,000-$74,999 Will not consider at all2013-05-26 17:45:15 Female 25-34 US-MIDWEST-KS-Lawrence Suburban $25,000-$49,999 1.1183007 Will not consider at all2013-05-26 17:47:12 Female 35-44 US-WEST-NM-Portales Suburban $25,000-$49,999 0.8128253 Will possibly consider2013-05-26 17:51:01 Female Unknown US-WEST-CA-Santa-Cruz Suburban $50,000-$74,999 Will not consider at all2013-05-26 17:56:57 Male 25-34 US-MIDWEST-IN-Sellersburg Suburban $25,000-$49,999 1.1191303 Will not consider at all2013-05-26 17:59:53 Male Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will possibly consider2013-05-26 18:12:16 Female 45-54 US-SOUTH-NC-Winston-Salem Suburban $25,000-$49,999 1.2834456 Will not consider at all2013-05-26 18:39:31 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-26 18:45:54 Unknown Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will probably consider2013-05-26 18:50:15 Male 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.5794539 Will not consider at all2013-05-26 18:56:57 Unknown Unknown US-WEST-CA-Monterey Suburban $50,000-$74,999 Will not consider at all2013-05-26 19:02:43 Female 45-54 US-MIDWEST-WI-Madison Suburban $50,000-$74,999 0.5194376 Will not consider at all2013-05-26 19:12:14 Unknown Unknown US-MIDWEST-IA-West-Burlington Rural $25,000-$49,999 Will not consider at all2013-05-26 19:23:43 Female 35-44 US-SOUTH-AL-Tuscaloosa Suburban $0-$24,999 1.6657464 Will definitely consider2013-05-26 19:29:27 Unknown Unknown US-MIDWEST-MO-O'Fallon Suburban $50,000-$74,999 Will not consider at all2013-05-26 19:33:03 Unknown Unknown US-WEST-CA-San-Leandro Urban $50,000-$74,999 Will probably consider2013-05-26 20:02:35 Male 65+ US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.6945590 Will probably consider2013-05-26 20:08:56 Female 45-54 US-MIDWEST-MN-Saint-Paul Urban $25,000-$49,999 0.5194376 Will not consider at all2013-05-26 20:09:59 Male 18-24 US-SOUTH-MD-Laurel Suburban $50,000-$74,999 0.9933132 Will not consider at all2013-05-26 20:10:40 Female 55-64 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7871212 Will not consider at all2013-05-26 20:11:17 Male 18-24 US-SOUTH-FL-West-Little-River Urban $0-$24,999 0.9933132 Will definitely consider2013-05-26 20:23:31 Female 18-24 US-WEST-WA-Gig-Harbor Suburban $50,000-$74,999 1.3691444 Will possibly consider2013-05-26 20:54:05 Female 55-64 US-WEST-CA-Sacramento Urban $25,000-$49,999 0.6727829 Will definitely consider2013-05-26 20:55:31 Unknown Unknown US-MIDWEST-IL-Wheaton Urban $75,000-$99,999 Will not consider at all2013-05-26 21:03:29 Unknown Unknown US-SOUTH-TX-North-Richland-Hills Urban $50,000-$74,999 Will possibly consider2013-05-26 21:03:36 Unknown Unknown US-SOUTH-TX-Plano Urban $75,000-$99,999 Will definitely consider2013-05-26 21:07:03 Unknown Unknown US-SOUTH-TX-North-Richland-Hills Urban $50,000-$74,999 Will possibly consider2013-05-26 21:15:13 Male 65+ US-SOUTH-OK-Oklahoma-City Suburban $0-$24,999 1.6856769 Will not consider at all2013-05-26 21:17:02 Unknown Unknown US-SOUTH-FL-Jacksonville Urban $0-$24,999 Will not consider at all2013-05-26 21:19:23 Male 65+ US-SOUTH-GA-Stockbridge Suburban $50,000-$74,999 1.6856769 Will not consider at all2013-05-26 21:20:09 Female 65+ US-MIDWEST-MO-Columbia Suburban $25,000-$49,999 0.7756199 Will possibly consider2013-05-26 21:22:40 Male 25-34 US-SOUTH-TX-Brownsville Suburban $0-$24,999 1.5635934 Will definitely consider2013-05-26 21:33:30 Male Unknown US-SOUTH-TX-Houston Urban $25,000-$49,999 Will not consider at all2013-05-26 21:41:24 Unknown Unknown US-MIDWEST-WI-Wauwatosa Urban $50,000-$74,999 Will not consider at all2013-05-26 21:54:52 Male 25-34 US-MIDWEST-IN-West-Lafayette Suburban $25,000-$49,999 1.1191303 Will not consider at all2013-05-26 21:55:48 Female 35-44 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.2513321 Will not consider at all2013-05-26 22:00:54 Unknown Unknown US-MIDWEST-IL-Mattoon Suburban $25,000-$49,999 Will not consider at all2013-05-26 22:22:33 Male Unknown US-WEST-AZ-San-Tan-Valley Unknown Unknown Will not consider at all2013-05-26 22:32:13 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-26 23:04:25 Male 25-34 US-SOUTH-AR-Jonesboro Suburban $25,000-$49,999 1.5635934 Will not consider at all2013-05-26 23:33:44 Female 18-24 US-SOUTH-SC-Charleston Urban $25,000-$49,999 2.2409641 Will probably consider2013-05-26 23:36:59 Male Unknown US-WEST-CA-Pleasanton Suburban $75,000-$99,999 Will probably consider2013-05-26 23:44:33 Unknown Unknown US-MIDWEST-IL-Mc-Henry Suburban $50,000-$74,999 Will not consider at all

Page 32: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-27 00:00:42 Male 55-64 US-SOUTH-FL-DeBary Suburban $25,000-$49,999 2.0686441 Will not consider at all2013-05-27 00:03:27 Female 55-64 US-NORTHEAST-NY-Carmel Suburban $50,000-$74,999 0.7871212 Will possibly consider2013-05-27 00:05:09 Male 45-54 US-MIDWEST-MI-Muskegon Suburban $25,000-$49,999 0.6091852 Will possibly consider2013-05-27 00:07:36 Female 25-34 US-NORTHEAST-PA-Sandyston Rural $25,000-$49,999 2.6378609 Will probably consider2013-05-27 00:11:07 Unknown Unknown US-WEST-WA-Washougal Rural $25,000-$49,999 Will definitely consider2013-05-27 00:11:33 Female 45-54 US-MIDWEST-MO-Florissant Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-27 00:12:20 Male 45-54 US-SOUTH-NC-Washington Rural $25,000-$49,999 1.4124275 Will definitely consider2013-05-27 00:13:55 Female 35-44 US-MIDWEST-IL-Polo Rural $25,000-$49,999 0.8356002 Will definitely consider2013-05-27 00:14:06 Male Unknown US-NORTHEAST-ME-Freeport Rural $50,000-$74,999 Will not consider at all2013-05-27 00:14:00 Female 45-54 US-WEST-UT-Park-City Suburban $50,000-$74,999 0.6813110 Will possibly consider2013-05-27 00:14:33 Female 45-54 US-WEST-UT-Tremonton Rural $25,000-$49,999 0.6813110 Will not consider at all2013-05-27 00:20:27 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will not consider at all2013-05-27 00:22:13 Female 45-54 US-NORTHEAST-MA-Amesbury Urban $50,000-$74,999 0.8330275 Will not consider at all2013-05-27 00:30:16 Male 35-44 US-MIDWEST-KS-Great-Bend Suburban $25,000-$49,999 0.5756966 Will not consider at all2013-05-27 00:31:35 Female 45-54 US-MIDWEST-IL-Wheaton Urban $75,000-$99,999 0.5194376 Will not consider at all2013-05-27 00:31:59 Unknown Unknown US-SOUTH-FL-Sanibel Rural $75,000-$99,999 Will probably consider2013-05-27 00:32:36 Unknown Unknown US-SOUTH-FL-Sanibel Rural $75,000-$99,999 Will probably consider2013-05-27 00:34:07 Unknown Unknown US-WEST-WA-Washougal Rural $25,000-$49,999 Will definitely consider2013-05-27 00:36:57 Female 55-64 US-SOUTH-FL-Bartow Suburban $25,000-$49,999 1.0228039 Will not consider at all2013-05-27 00:36:03 Male 55-64 US-SOUTH-FL-Four-Corners Unknown $25,000-$49,999 2.0686441 Will not consider at all2013-05-27 00:36:26 Unknown Unknown US-SOUTH-GA-Fitzgerald Rural $25,000-$49,999 Will not consider at all2013-05-27 00:37:27 Female 55-64 US-SOUTH-FL-Bartow Suburban $25,000-$49,999 1.0228039 Will not consider at all2013-05-27 00:39:32 Unknown Unknown US-WEST-CA-Palm-Desert Suburban $25,000-$49,999 Will not consider at all2013-05-27 00:40:41 Male 18-24 US-SOUTH-FL-Union-Park Suburban $25,000-$49,999 0.9933132 Will not consider at all2013-05-27 00:47:06 Female 55-64 US-MIDWEST-WI-Manawa Rural $25,000-$49,999 0.6624681 Will possibly consider2013-05-27 00:47:12 Female 45-54 US-NORTHEAST-NJ-Atlantic-Highlands Urban $50,000-$74,999 0.8330275 Will definitely consider2013-05-27 00:47:45 Female 55-64 US-NORTHEAST-NY-Elmont Urban $50,000-$74,999 0.7871212 Will not consider at all2013-05-27 00:48:17 Male 65+ US-SOUTH-GA-Ellijay Rural $25,000-$49,999 1.6856769 Will not consider at all2013-05-27 00:55:06 Unknown Unknown US-SOUTH-DC-Washington Urban $25,000-$49,999 Will not consider at all2013-05-27 00:58:02 Male 25-34 US-WEST-CA-Los-Angeles Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-27 01:00:21 Unknown Unknown US-MIDWEST-KS-Augusta Rural $25,000-$49,999 Will not consider at all2013-05-27 01:02:31 Male 45-54 US-SOUTH-OK-Oklahoma-City Suburban $0-$24,999 1.4124275 Will not consider at all2013-05-27 01:03:39 Female 45-54 US-MIDWEST-MO-Kansas-City Suburban $25,000-$49,999 0.5194376 Will probably consider2013-05-27 01:03:53 Female 45-54 US-SOUTH-GA-Augusta Suburban $25,000-$49,999 1.2834456 Will probably consider2013-05-27 01:04:02 Female 35-44 US-SOUTH-AL-Birmingham Suburban $50,000-$74,999 1.6657464 Will probably consider2013-05-27 01:06:22 Male 25-34 US-WEST-CA-Santa-Rosa Suburban $50,000-$74,999 0.6587960 Will not consider at all2013-05-27 01:11:04 Female 45-54 US-MIDWEST-MI-Charter-Township-of-Clinton Urban $25,000-$49,999 0.5194376 Will not consider at all2013-05-27 01:11:30 Female 45-54 US-WEST-CA-Glendora Urban $50,000-$74,999 0.6813110 Will not consider at all2013-05-27 01:11:46 Female 35-44 US-MIDWEST-IL-Aurora Suburban $50,000-$74,999 0.8356002 Will not consider at all2013-05-27 01:12:45 Unknown Unknown US-MIDWEST-IN-Fishers Suburban $75,000-$99,999 Will not consider at all2013-05-27 01:13:23 Male 45-54 US-SOUTH-NC-Matthews Suburban $50,000-$74,999 1.4124275 Will definitely consider2013-05-27 01:17:06 Female Unknown US-SOUTH-SC-Lexington Suburban $50,000-$74,999 Will not consider at all2013-05-27 01:16:54 Male 18-24 US-MIDWEST-WI-Hudson Rural $50,000-$74,999 1.0875068 Will not consider at all2013-05-27 01:18:06 Male 25-34 US-SOUTH-VA-Charlottesville Suburban $25,000-$49,999 1.5635934 Will not consider at all

Page 33: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-27 01:22:13 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will not consider at all2013-05-27 01:26:38 Unknown Unknown US-SOUTH-GA-Albany Suburban $0-$24,999 Will possibly consider2013-05-27 01:26:51 Male 35-44 US-SOUTH-MS-Mc-Comb Suburban $0-$24,999 1.7313853 Will not consider at all2013-05-27 01:26:37 Female 55-64 US-SOUTH-FL-Kissimmee Urban $25,000-$49,999 1.0228039 Will possibly consider2013-05-27 01:29:06 Female 45-54 US-WEST-CA-Los-Angeles Suburban $25,000-$49,999 0.6813110 Will not consider at all2013-05-27 01:29:58 Male 45-54 US-SOUTH-NC-Charlotte Urban $25,000-$49,999 1.4124275 Will not consider at all2013-05-27 01:31:15 Male 18-24 US-SOUTH-NC-Charlotte Urban $25,000-$49,999 0.9933132 Will probably consider2013-05-27 01:31:44 Female Unknown US-SOUTH-KY-Henderson Suburban $25,000-$49,999 Will not consider at all2013-05-27 01:32:27 Female 45-54 US-SOUTH-OK-Ponca-City Suburban $25,000-$49,999 1.2834456 Will not consider at all2013-05-27 01:32:57 Female 55-64 US-SOUTH-LA-Prairieville Suburban $50,000-$74,999 1.0228039 Will possibly consider2013-05-27 01:35:21 Female 45-54 US-SOUTH-LA-Baton-Rouge Urban $25,000-$49,999 1.2834456 Will definitely consider2013-05-27 01:35:54 Unknown Unknown US-MIDWEST-OH-Cincinnati Urban $25,000-$49,999 Will possibly consider2013-05-27 01:39:26 Female 55-64 US-NORTHEAST-PA-Bala-Cynwyd Urban $75,000-$99,999 0.7871212 Will not consider at all2013-05-27 01:40:38 Unknown Unknown US-SOUTH-WV-Huntington Suburban $25,000-$49,999 Will not consider at all2013-05-27 01:43:20 Unknown Unknown US-WEST-CA-South-Pasadena Urban $50,000-$74,999 Will not consider at all2013-05-27 01:41:44 Unknown Unknown US-WEST-CA-San-Diego Suburban $25,000-$49,999 Will possibly consider2013-05-27 01:44:10 Unknown Unknown US-NORTHEAST-NY-Commack Urban $75,000-$99,999 Will not consider at all2013-05-27 01:44:31 Unknown Unknown US-NORTHEAST-NY-Commack Urban $75,000-$99,999 Will not consider at all2013-05-27 01:44:39 Female 55-64 US-MIDWEST-IA-Mount-Pleasant Suburban $25,000-$49,999 0.6624681 Will probably consider2013-05-27 01:45:03 Unknown Unknown US-WEST-CO-Aurora Urban $25,000-$49,999 Will not consider at all2013-05-27 01:45:07 Female 55-64 US-MIDWEST-IA-Waterloo Suburban $25,000-$49,999 0.6624681 Will possibly consider2013-05-27 01:46:28 Female 45-54 US-MIDWEST-MI-Howell Rural $50,000-$74,999 0.5194376 Will possibly consider2013-05-27 01:46:54 Female 35-44 US-SOUTH-FL-Sarasota Urban $25,000-$49,999 1.6657464 Will not consider at all2013-05-27 01:47:27 Female 25-34 US-WEST-WA-Seattle Urban $0-$24,999 1.9454663 Will definitely consider2013-05-27 01:49:39 Male 35-44 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.7547600 Will not consider at all2013-05-27 01:50:50 Unknown Unknown US-NORTHEAST-PA-Hazleton Suburban $25,000-$49,999 Will not consider at all2013-05-27 01:51:23 Female 45-54 US-SOUTH-TN-Nashville Suburban $25,000-$49,999 1.2834456 Will not consider at all2013-05-27 01:54:45 Male 35-44 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.7313853 Will definitely consider2013-05-27 01:59:34 Female 35-44 US-MIDWEST-IL-Fox-Lake Suburban $25,000-$49,999 0.8356002 Will not consider at all2013-05-27 02:09:05 Male 45-54 US-SOUTH-MD-Huntingtown Rural $75,000-$99,999 1.4124275 Will not consider at all2013-05-27 02:10:34 Male 35-44 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.7547600 Will not consider at all2013-05-27 02:12:06 Male 18-24 US-SOUTH-VA Rural $50,000-$74,999 0.9933132 Will not consider at all2013-05-27 02:16:36 Male 45-54 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.6091852 Will not consider at all2013-05-27 02:21:18 Female 35-44 US-WEST-AZ-Gilbert Urban $50,000-$74,999 0.8128253 Will not consider at all2013-05-27 02:23:07 Male 45-54 US-SOUTH-OK-Bristow Rural $25,000-$49,999 1.4124275 Will not consider at all2013-05-27 02:27:37 Male 45-54 US-SOUTH-TX-Dallas Urban $50,000-$74,999 1.4124275 Will not consider at all2013-05-27 02:29:29 Unknown Unknown US-SOUTH-TX-McKinney Suburban $75,000-$99,999 Will not consider at all2013-05-27 02:35:13 Female 65+ US-WEST-CA-Hollister Suburban $50,000-$74,999 0.8035718 Will not consider at all2013-05-27 02:35:17 Male 18-24 US-MIDWEST-IL-Lockport Suburban $50,000-$74,999 1.0875068 Will not consider at all2013-05-27 02:47:54 Unknown Unknown US-WEST-CO-Lafayette Suburban $50,000-$74,999 Will possibly consider2013-05-27 02:50:26 Unknown Unknown US-WEST-CO-Denver Urban $25,000-$49,999 Will not consider at all2013-05-27 02:51:21 Female 45-54 US-MIDWEST-IL-Belleville Suburban $25,000-$49,999 0.5194376 Will not consider at all2013-05-27 02:52:00 Male 65+ US-WEST-CO-Highlands-Ranch Unknown $50,000-$74,999 0.6945590 Will not consider at all2013-05-27 02:53:23 Unknown Unknown US-WEST-WA-Seattle Urban $0-$24,999 Will probably consider

Page 34: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

32

Exh2_Google_Data.xlsx

2013-05-27 02:54:59 Female Unknown US-SOUTH-TX-San-Antonio Urban $25,000-$49,999 Will possibly consider2013-05-27 02:57:13 Male 45-54 US-NORTHEAST-PA-Albion Rural $25,000-$49,999 0.5937609 Will not consider at all2013-05-27 03:08:41 Female 25-34 US-MIDWEST-OH-London Rural $25,000-$49,999 1.1183007 Will not consider at all2013-05-27 03:08:16 Female 45-54 US-WEST-UT-West-Valley-City Urban $50,000-$74,999 0.6813110 Will possibly consider2013-05-27 03:12:25 Male 18-24 US-SOUTH-KY-Lexington Urban $0-$24,999 0.9933132 Will not consider at all2013-05-27 03:13:38 Male 25-34 US-SOUTH-DE-Rehoboth-Beach Suburban $25,000-$49,999 1.5635934 Will definitely consider2013-05-27 03:16:43 Unknown Unknown US-SOUTH-VA-Ashburn Suburban $75,000-$99,999 Will not consider at all2013-05-27 03:14:56 Male 25-34 US-SOUTH-KY-Lexington Suburban $50,000-$74,999 1.5635934 Will definitely consider2013-05-27 03:27:13 Male Unknown US-MIDWEST-IL-Sterling Suburban $25,000-$49,999 Will definitely consider2013-05-27 03:40:48 Male 45-54 US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 0.6091852 Will not consider at all2013-05-27 03:49:52 Male 25-34 US-WEST-CA-Modesto Urban $25,000-$49,999 0.6587960 Will definitely consider2013-05-27 03:51:47 Unknown Unknown US-MIDWEST-IL-Mc-Henry Suburban $50,000-$74,999 Will not consider at all2013-05-27 03:52:26 Male Unknown US-WEST-CA-Long-Beach Urban $25,000-$49,999 Will not consider at all2013-05-27 03:53:23 Male 35-44 US-NORTHEAST-PA-Meadville Suburban $25,000-$49,999 1.2442787 Will not consider at all2013-05-27 04:01:06 Male 45-54 US-SOUTH-LA-Monroe Urban $25,000-$49,999 1.4124275 Will possibly consider2013-05-27 04:19:05 Male 18-24 US-SOUTH-AL-Tuscaloosa Suburban $25,000-$49,999 0.9933132 Will probably consider2013-05-27 04:21:02 Female 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6727829 Will possibly consider2013-05-27 04:31:42 Female Unknown US-WEST-CA-Hanford Suburban $25,000-$49,999 Will not consider at all2013-05-27 04:42:35 Female 25-34 US-SOUTH-AL-Auburn Suburban $25,000-$49,999 3.0000000 Will not consider at all2013-05-27 04:48:12 Unknown Unknown US-MIDWEST-MO-St.-Peters Suburban $50,000-$74,999 Will definitely consider2013-05-27 04:59:19 Male 18-24 US-MIDWEST-IA-Clinton Suburban $25,000-$49,999 1.0875068 Will not consider at all2013-05-27 05:03:16 Male 45-54 US-WEST-CA-San-Jose Urban $25,000-$49,999 0.7640629 Will possibly consider2013-05-27 05:08:53 Male 55-64 US-WEST-CA-Santa-Monica Urban $50,000-$74,999 0.5794539 Will probably consider2013-05-27 05:23:28 Female 18-24 US-WEST-CA-Santa-Ana Urban $25,000-$49,999 1.3691444 Will not consider at all2013-05-27 05:28:17 Female 35-44 US-SOUTH-LA-Pineville Rural $25,000-$49,999 1.6657464 Will possibly consider2013-05-27 05:31:12 Male 45-54 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.7640629 Will possibly consider2013-05-27 05:36:52 Male 18-24 US-WEST-OR-Woodburn Suburban $25,000-$49,999 0.8303337 Will definitely consider2013-05-27 05:52:20 Female 55-64 US-WEST-AZ-Tempe Suburban $25,000-$49,999 0.6727829 Will definitely consider2013-05-27 06:03:56 Female 18-24 US-WEST-CA-Alhambra Urban $25,000-$49,999 1.3691444 Will not consider at all2013-05-27 06:15:06 Male 25-34 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.6587960 Will probably consider2013-05-27 06:30:04 Male 65+ US-WEST-CA-Palmdale Suburban $25,000-$49,999 0.6945590 Will probably consider2013-05-27 06:57:36 Male 18-24 US-WEST-AK-Fairbanks Suburban $25,000-$49,999 0.8303337 Will not consider at all2013-05-27 07:05:01 Male 55-64 US-SOUTH-AR-Blytheville Suburban $25,000-$49,999 2.0686441 Will not consider at all2013-05-27 07:05:42 Female 35-44 US-NORTHEAST-MA-Woburn Urban $50,000-$74,999 1.2513321 Will not consider at all2013-05-27 07:56:21 Male 65+ US-SOUTH-SC-Anderson Suburban $25,000-$49,999 1.6856769 Will not consider at all2013-05-27 08:14:17 Unknown Unknown US-WEST-WA-Seattle Urban $50,000-$74,999 Will not consider at all2013-05-27 08:38:40 Male 18-24 US-WEST-CA-West-Covina Urban $50,000-$74,999 0.8303337 Will definitely consider2013-05-27 08:58:12 Unknown Unknown US-SOUTH-TX-San-Antonio Suburban $50,000-$74,999 Will not consider at all2013-05-27 09:33:13 Unknown Unknown US-SOUTH-SC Rural $25,000-$49,999 Will not consider at all2013-05-27 09:43:04 Unknown Unknown US-MIDWEST-OH-Avon Suburban $50,000-$74,999 Will not consider at all2013-05-27 09:46:01 Male 65+ US-NORTHEAST-NY-Oceanside Urban $75,000-$99,999 2.0526723 Will not consider at all2013-05-27 10:12:19 Female Unknown US-SOUTH-FL-Largo Urban $25,000-$49,999 Will not consider at all2013-05-27 10:32:50 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will possibly consider2013-05-27 10:32:57 Female 18-24 US-SOUTH-MS-Columbus Suburban $0-$24,999 2.2409641 Will not consider at all

Page 35: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

33

Exh2_Google_Data.xlsx

2013-05-27 10:49:23 Male Unknown US-SOUTH-FL-Four-Corners Unknown $25,000-$49,999 Will definitely consider2013-05-27 10:58:49 Female 65+ US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.1986857 Will definitely consider2013-05-27 11:03:13 Male 45-54 US-SOUTH-SC-Williston Rural $25,000-$49,999 1.4124275 Will possibly consider2013-05-27 11:10:13 Female 18-24 US-WEST-CA-Modesto Suburban $25,000-$49,999 1.3691444 Will not consider at all2013-05-27 11:23:43 Unknown Unknown US-SOUTH-FL-Brooksville Rural $25,000-$49,999 Will not consider at all2013-05-27 11:25:28 Male 35-44 US-MIDWEST-SD-Sioux-Falls Suburban $25,000-$49,999 0.5756966 Will possibly consider2013-05-27 11:27:40 Female 65+ US-SOUTH-SC-Myrtle-Beach Suburban $25,000-$49,999 1.1986857 Will not consider at all2013-05-27 11:34:29 Female 45-54 US-SOUTH-TN-Memphis Urban $0-$24,999 1.2834456 Will not consider at all2013-05-27 11:41:51 Male Unknown US-MIDWEST-IL-Chicago Urban $25,000-$49,999 Will not consider at all2013-05-27 11:48:13 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will definitely consider2013-05-27 12:03:51 Male Unknown US-WEST-NM-Espanola Suburban $25,000-$49,999 Will not consider at all2013-05-27 12:13:32 Unknown Unknown US-WEST-CA-Burbank Suburban $50,000-$74,999 Will not consider at all2013-05-27 12:30:15 Unknown Unknown US-NORTHEAST-NJ-Cresskill Urban $75,000-$99,999 Will definitely consider2013-05-27 12:35:32 Unknown Unknown US-MIDWEST-IL-Bloomington Suburban $25,000-$49,999 Will not consider at all2013-05-27 12:39:01 Female 45-54 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 0.8330275 Will not consider at all2013-05-27 12:41:59 Unknown Unknown US-MIDWEST-IL-Sycamore Suburban $50,000-$74,999 Will not consider at all2013-05-27 12:45:41 Unknown Unknown US-MIDWEST-MN-Cannon-Falls Rural $50,000-$74,999 Will not consider at all2013-05-27 12:54:29 Male 45-54 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 0.5937609 Will not consider at all2013-05-27 12:54:57 Male Unknown US-WEST-CO-Highlands-Ranch Suburban $75,000-$99,999 Will not consider at all2013-05-27 13:00:06 Female 45-54 US-WEST-NV-Reno Suburban $25,000-$49,999 0.6813110 Will probably consider2013-05-27 13:02:39 Unknown Unknown US-WEST-MT-Great-Falls Suburban $25,000-$49,999 Will not consider at all2013-05-27 13:04:17 Unknown Unknown US-MIDWEST-WI-Muskego Suburban $50,000-$74,999 Will not consider at all2013-05-27 13:05:06 Male 45-54 US-SOUTH-TN-Collierville Suburban $75,000-$99,999 1.4124275 Will not consider at all2013-05-27 13:10:37 Male 45-54 US-SOUTH-FL-Tallahassee Suburban $25,000-$49,999 1.4124275 Will not consider at all2013-05-27 13:12:06 Unknown Unknown US-NORTHEAST-NJ-South-Brunswick-Township Suburban $50,000-$74,999 Will not consider at all2013-05-27 13:13:45 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will possibly consider2013-05-27 13:17:24 Male Unknown US-SOUTH-TX-Katy Suburban $75,000-$99,999 Will definitely consider2013-05-27 13:20:32 Unknown Unknown US-WEST-WA-Spokane Urban $0-$24,999 Will not consider at all2013-05-27 13:24:36 Female 35-44 US-SOUTH-SC-Cheraw Rural $25,000-$49,999 1.6657464 Will probably consider2013-05-27 13:24:16 Male Unknown US-MIDWEST-MN-Saint-Cloud Suburban $25,000-$49,999 Will probably consider2013-05-27 13:25:04 Unknown Unknown US-WEST-CO-Durango Rural $25,000-$49,999 Will probably consider2013-05-27 13:28:58 Unknown Unknown US-NORTHEAST-PA-Beaver-Falls Suburban $25,000-$49,999 Will not consider at all2013-05-27 13:35:59 Unknown Unknown US-NORTHEAST-NJ-Willingboro-Township Urban $50,000-$74,999 Will possibly consider2013-05-27 13:42:48 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will not consider at all2013-05-27 13:45:25 Male 45-54 US-MIDWEST-IA-Perry Suburban $25,000-$49,999 0.6091852 Will probably consider2013-05-27 13:51:19 Unknown Unknown US-SOUTH-MS-Natchez Suburban $25,000-$49,999 Will not consider at all2013-05-27 13:53:52 Male 18-24 US-NORTHEAST-PA-North-East Rural $25,000-$49,999 1.5996385 Will definitely consider2013-05-27 13:54:51 Female 55-64 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.6624681 Will not consider at all2013-05-27 13:57:32 Unknown Unknown US-SOUTH-TN-East-Ridge Urban $25,000-$49,999 Will possibly consider2013-05-27 13:58:21 Unknown Unknown US-NORTHEAST-PA-Erie Urban $25,000-$49,999 Will not consider at all2013-05-27 14:27:49 Female 45-54 US-NORTHEAST-NY-New-York Urban $0-$24,999 0.8330275 Will definitely consider2013-05-27 14:14:20 Unknown Unknown US-NORTHEAST-PA-Wilkes-Barre Suburban $25,000-$49,999 Will not consider at all2013-05-27 14:14:33 Male Unknown US-SOUTH-NC-Charlotte Suburban $25,000-$49,999 Will not consider at all2013-05-27 14:14:54 Unknown Unknown US-SOUTH-MS-Pearl Suburban $25,000-$49,999 Will possibly consider

Page 36: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

34

Exh2_Google_Data.xlsx

2013-05-27 14:15:02 Male 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.5794539 Will definitely consider2013-05-27 14:15:21 Unknown Unknown US-SOUTH-MS-Natchez Suburban $25,000-$49,999 Will definitely consider2013-05-27 14:19:02 Male 45-54 US-SOUTH-AL-Rainsville Rural $25,000-$49,999 1.4124275 Will not consider at all2013-05-27 14:18:58 Male 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.7640629 Will possibly consider2013-05-27 14:19:53 Male Unknown US-MIDWEST-IL-Park-Forest Suburban $25,000-$49,999 Will not consider at all2013-05-27 14:20:08 Unknown Unknown US-MIDWEST-IL-Jacksonville Suburban $25,000-$49,999 Will probably consider2013-05-27 14:21:43 Male Unknown US-WEST-NM-Santa-Fe Unknown $25,000-$49,999 Will definitely consider2013-05-27 14:25:15 Unknown Unknown US-SOUTH-MS-Olive-Branch Rural $50,000-$74,999 Will not consider at all2013-05-27 14:26:08 Male 25-34 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.5635934 Will not consider at all2013-05-27 14:28:54 Unknown Unknown US-MIDWEST-IL-Bradford Rural $25,000-$49,999 Will possibly consider2013-05-27 14:29:39 Unknown Unknown US-MIDWEST-MO-Berkeley Urban $25,000-$49,999 Will not consider at all2013-05-27 14:30:22 Unknown Unknown US-SOUTH-TX-Stephenville Rural $25,000-$49,999 Will not consider at all2013-05-27 14:33:11 Unknown Unknown US-MIDWEST-OH-North-Canton Suburban $50,000-$74,999 Will not consider at all2013-05-27 14:36:20 Male 55-64 US-SOUTH-GA-Ringgold Rural $25,000-$49,999 2.0686441 Will probably consider2013-05-27 14:37:42 Unknown Unknown US-SOUTH-TX-Houston Suburban $50,000-$74,999 Will definitely consider2013-05-27 14:38:59 Female Unknown US-SOUTH-FL-Ocala Urban $25,000-$49,999 Will not consider at all2013-05-27 14:43:08 Unknown Unknown US-NORTHEAST-MA-Lowell Urban $25,000-$49,999 Will not consider at all2013-05-27 14:41:40 Male 55-64 US-WEST-NM-Albuquerque Urban $50,000-$74,999 0.5794539 Will not consider at all2013-05-27 14:47:29 Male 18-24 US-SOUTH-KY-Louisville Urban $25,000-$49,999 0.9933132 Will not consider at all2013-05-27 14:47:07 Male 25-34 US-SOUTH-FL-Kendall Urban $50,000-$74,999 1.5635934 Will not consider at all2013-05-27 14:50:09 Female 45-54 US-SOUTH-OK-Oklahoma-City Suburban $0-$24,999 1.2834456 Will not consider at all2013-05-27 14:52:45 Unknown Unknown US-SOUTH-TN-Kingston Rural $25,000-$49,999 Will not consider at all2013-05-27 15:00:50 Unknown Unknown US-WEST-CO-Denver Urban $25,000-$49,999 Will not consider at all2013-05-27 15:04:12 Male 45-54 US-SOUTH-FL-Coral-Gables Urban $25,000-$49,999 1.4124275 Will not consider at all2013-05-27 15:07:17 Female 65+ US-SOUTH-AL-Dothan Suburban $25,000-$49,999 1.1986857 Will possibly consider2013-05-27 15:12:02 Unknown Unknown US-MIDWEST-OH-North-Ridgeville Suburban $50,000-$74,999 Will not consider at all2013-05-27 15:12:48 Unknown Unknown US-MIDWEST-WI-Madison Urban $0-$24,999 Will possibly consider2013-05-27 15:14:03 Female Unknown US-WEST-CA-Pleasant-Hill Urban $50,000-$74,999 Will possibly consider2013-05-27 15:15:00 Unknown Unknown US-SOUTH-MD-Cockeysville Suburban $50,000-$74,999 Will not consider at all2013-05-27 15:16:12 Male 55-64 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 0.7580757 Will probably consider2013-05-27 15:18:08 Female Unknown US-WEST-CA-Los-Angeles Urban $0-$24,999 Will definitely consider2013-05-27 15:22:40 Unknown Unknown US-MIDWEST-IN-Frankfort Suburban $25,000-$49,999 Will not consider at all2013-05-27 15:24:53 Female Unknown US-SOUTH-FL-Clearwater Urban $25,000-$49,999 Will probably consider2013-05-27 15:28:52 Female 25-34 US-MIDWEST-KS-Wichita Suburban $0-$24,999 1.1183007 Will definitely consider2013-05-27 15:28:46 Female 55-64 US-MIDWEST-OH-Coshocton Rural $25,000-$49,999 0.6624681 Will probably consider2013-05-27 15:29:44 Female 65+ US-MIDWEST-SD-Vermillion Suburban $25,000-$49,999 0.7756199 Will not consider at all2013-05-27 15:29:48 Unknown Unknown US-SOUTH-GA-Columbus Urban $25,000-$49,999 Will probably consider2013-05-27 15:35:15 Female Unknown US-NORTHEAST-NY-New-Rochelle Urban $25,000-$49,999 Will probably consider2013-05-27 15:39:33 Unknown Unknown US-NORTHEAST-CT-Manchester Suburban $25,000-$49,999 Will possibly consider2013-05-27 15:39:46 Unknown Unknown US-MIDWEST-MI-Westland Urban $25,000-$49,999 Will not consider at all2013-05-27 15:42:10 Male 45-54 US-WEST-CA-Auburn Suburban $25,000-$49,999 0.7640629 Will not consider at all2013-05-27 15:42:15 Female Unknown US-MIDWEST-IN-Fort-Wayne Suburban $25,000-$49,999 Will not consider at all2013-05-27 15:44:54 Unknown Unknown US-SOUTH-VA-Lebanon Rural $25,000-$49,999 Will definitely consider2013-05-27 15:48:04 Unknown Unknown US-WEST-CA-Granite-Bay Suburban $100,000-$149,999 Will not consider at all

Page 37: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

35

Exh2_Google_Data.xlsx

2013-05-27 15:47:48 Unknown Unknown US-MIDWEST-IL-Bolingbrook Urban $50,000-$74,999 Will not consider at all2013-05-27 15:50:16 Unknown Unknown US-NORTHEAST-PA-Bethlehem Suburban $25,000-$49,999 Will not consider at all2013-05-27 15:50:35 Unknown Unknown US-SOUTH-TX-Austin Urban $25,000-$49,999 Will possibly consider2013-05-27 15:52:32 Unknown Unknown US-WEST-CA-Salinas Suburban $25,000-$49,999 Will not consider at all2013-05-27 15:57:26 Female 45-54 US-WEST-CA-Sacramento Rural $50,000-$74,999 0.6813110 Will not consider at all2013-05-27 15:56:52 Female 55-64 US-MIDWEST-MN-Minneapolis Urban $50,000-$74,999 0.6624681 Will not consider at all2013-05-27 15:57:19 Unknown Unknown US-MIDWEST-OH-Mansfield Rural $25,000-$49,999 Will not consider at all2013-05-27 16:00:59 Female 25-34 US-SOUTH-TX-Houston Suburban $50,000-$74,999 3.0000000 Will possibly consider2013-05-27 16:05:10 Female 55-64 US-WEST-NM-Albuquerque Suburban $25,000-$49,999 0.6727829 Will not consider at all2013-05-27 16:06:50 Male 25-34 US-NORTHEAST-NY-New-York Urban $0-$24,999 0.7331476 Will definitely consider2013-05-27 16:06:58 Unknown Unknown US-NORTHEAST-NJ-Old-Bridge-Township Suburban $50,000-$74,999 Will definitely consider2013-05-27 16:13:12 Unknown Unknown US-WEST-CA-Lincoln Suburban $50,000-$74,999 Will not consider at all2013-05-27 16:14:37 Unknown Unknown US-WEST-CO-Longmont Suburban $25,000-$49,999 Will not consider at all2013-05-27 16:15:49 Unknown Unknown US-MIDWEST-OH-Cleveland Urban $25,000-$49,999 Will not consider at all2013-05-27 16:18:08 Male 55-64 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.7580757 Will possibly consider2013-05-27 16:22:40 Female 65+ US-SOUTH-NC-Raleigh Suburban $25,000-$49,999 1.1986857 Will not consider at all2013-05-27 16:25:42 Unknown Unknown US-MIDWEST-NE-Lincoln Urban $25,000-$49,999 Will probably consider2013-05-27 16:26:11 Unknown Unknown US-MIDWEST-IL-Davis-Junction Rural $25,000-$49,999 Will probably consider2013-05-27 16:26:55 Unknown Unknown US-MIDWEST-IL-Downers-Grove Urban $50,000-$74,999 Will not consider at all2013-05-27 16:27:12 Unknown Unknown US-SOUTH-MS-Natchez Suburban $25,000-$49,999 Will definitely consider2013-05-27 16:28:49 Unknown Unknown US-SOUTH-LA-New-Iberia Suburban $25,000-$49,999 Will not consider at all2013-05-27 16:31:47 Male 25-34 US-SOUTH-AL-Greenville Rural $25,000-$49,999 1.5635934 Will not consider at all2013-05-27 16:36:44 Unknown Unknown US-SOUTH-NC-Charlotte Suburban $25,000-$49,999 Will not consider at all2013-05-27 16:40:39 Unknown Unknown US-MIDWEST-IL-Crystal-Lake Suburban $50,000-$74,999 Will not consider at all2013-05-27 16:42:54 Unknown Unknown US-SOUTH-GA-North-Druid-Hills Urban $25,000-$49,999 Will not consider at all2013-05-27 16:45:38 Unknown Unknown US-SOUTH-FL-Four-Corners Rural $50,000-$74,999 Will not consider at all2013-05-27 16:49:25 Female 35-44 US-SOUTH-OK-Tulsa Urban $0-$24,999 1.6657464 Will not consider at all2013-05-27 16:53:24 Unknown Unknown US-SOUTH-FL-Bradenton Urban $25,000-$49,999 Will not consider at all2013-05-27 16:55:03 Unknown Unknown US-MIDWEST-MI-Southfield Urban $50,000-$74,999 Will not consider at all2013-05-27 16:55:44 Unknown Unknown US-SOUTH-GA-Perry Rural $25,000-$49,999 Will not consider at all2013-05-27 16:57:06 Unknown Unknown US-MIDWEST-KS-Lawrence Suburban $25,000-$49,999 Will possibly consider2013-05-27 16:57:19 Unknown Unknown US-SOUTH-TX-San-Antonio Urban $25,000-$49,999 Will not consider at all2013-05-27 16:57:23 Unknown Unknown US-NORTHEAST-PA-Pittsburgh Urban $0-$24,999 Will definitely consider2013-05-27 17:00:29 Male 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.5794539 Will possibly consider2013-05-27 17:01:43 Male 25-34 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6587960 Will definitely consider2013-05-27 17:05:24 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.5937609 Will not consider at all2013-05-27 17:05:36 Unknown Unknown US-WEST-CA-San-Bernardino Urban $0-$24,999 Will definitely consider2013-05-27 17:07:47 Unknown Unknown US-NORTHEAST-NY Rural $50,000-$74,999 Will possibly consider2013-05-27 17:07:55 Female 65+ US-NORTHEAST-ME-Brunswick Suburban $25,000-$49,999 1.0323058 Will not consider at all2013-05-27 17:08:23 Unknown Unknown US-WEST-MT-Bozeman Suburban $25,000-$49,999 Will not consider at all2013-05-27 17:08:49 Unknown Unknown US-WEST-OR-Portland Urban $0-$24,999 Will not consider at all2013-05-27 17:10:45 Unknown Unknown US-NORTHEAST-PA-Philadelphia Urban $0-$24,999 Will not consider at all2013-05-27 17:11:56 Unknown Unknown US-SOUTH-GA-Atlanta Urban $0-$24,999 Will possibly consider2013-05-27 17:12:26 Unknown Unknown US-WEST-NV-Las-Vegas Urban $50,000-$74,999 Will not consider at all

Page 38: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

36

Exh2_Google_Data.xlsx

2013-05-27 17:16:05 Female 45-54 US-NORTHEAST-PA-Edinboro Rural $25,000-$49,999 0.8330275 Will possibly consider2013-05-27 17:17:32 Unknown Unknown US-MIDWEST-OH-Mentor Suburban $50,000-$74,999 Will not consider at all2013-05-27 17:19:18 Unknown Unknown US-WEST-CA-Lakewood Urban $50,000-$74,999 Will not consider at all2013-05-27 17:21:13 Male Unknown US-SOUTH-GA-Columbus Urban $0-$24,999 Will not consider at all2013-05-27 17:22:44 Unknown Unknown US-SOUTH-SC-Columbia Suburban $0-$24,999 Will not consider at all2013-05-27 17:23:35 Unknown Unknown US-WEST-CO-Centennial Suburban $75,000-$99,999 Will not consider at all2013-05-27 17:24:19 Unknown Unknown US-SOUTH-GA-Dacula Suburban $50,000-$74,999 Will not consider at all2013-05-27 17:24:01 Female 18-24 US-MIDWEST-IL-Skokie Urban $50,000-$74,999 0.9078563 Will definitely consider2013-05-27 17:26:30 Female 25-34 US-WEST-NM-Albuquerque Suburban $0-$24,999 1.9454663 Will not consider at all2013-05-27 17:28:24 Male 45-54 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.5937609 Will probably consider2013-05-27 17:30:11 Female 55-64 US-MIDWEST-IL-Sycamore Suburban $50,000-$74,999 0.6624681 Will definitely consider2013-05-27 17:31:12 Female 55-64 US-NORTHEAST-NY-Ithaca Suburban $25,000-$49,999 0.7871212 Will possibly consider2013-05-27 17:30:55 Unknown Unknown US-SOUTH-VA-Ashland Rural $25,000-$49,999 Will not consider at all2013-05-27 17:31:33 Unknown Unknown US-SOUTH-TX-Schertz Suburban $50,000-$74,999 Will possibly consider2013-05-27 17:31:39 Unknown Unknown US-SOUTH-MS-Starkville Rural $25,000-$49,999 Will possibly consider2013-05-27 17:32:30 Unknown Unknown US-SOUTH-AL-Foley Rural $25,000-$49,999 Will not consider at all2013-05-27 17:35:31 Unknown Unknown US-NORTHEAST-CT-Danbury Suburban $25,000-$49,999 Will not consider at all2013-05-27 17:37:38 Unknown Unknown US-MIDWEST-OH-Wellington Rural $25,000-$49,999 Will not consider at all2013-05-27 17:38:16 Female 55-64 US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 0.6624681 Will not consider at all2013-05-27 17:45:56 Unknown Unknown US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 Will not consider at all2013-05-27 17:46:48 Unknown Unknown US-SOUTH-TX-Houston Suburban $50,000-$74,999 Will not consider at all2013-05-27 17:50:24 Male 25-34 US-WEST-AZ-Phoenix Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-27 17:53:50 Unknown Unknown US-SOUTH-NC-Hickory Rural $25,000-$49,999 Will not consider at all2013-05-27 17:57:25 Female Unknown US-MIDWEST-MI-Traverse-City Rural $25,000-$49,999 Will possibly consider2013-05-27 18:00:53 Female Unknown US-WEST-CA-Susanville Suburban $25,000-$49,999 Will possibly consider2013-05-27 18:01:27 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-27 18:04:17 Unknown Unknown US-NORTHEAST-NY-Rochester Urban $25,000-$49,999 Will possibly consider2013-05-27 18:05:50 Female 18-24 US-MIDWEST-MO-Moberly Suburban $25,000-$49,999 0.9078563 Will possibly consider2013-05-27 18:07:56 Unknown Unknown US-MIDWEST-NE-Lincoln Urban $25,000-$49,999 Will possibly consider2013-05-27 18:09:20 Female 55-64 US-WEST-AK-Valdez Rural $50,000-$74,999 0.6727829 Will not consider at all2013-05-27 18:10:25 Unknown Unknown US-MIDWEST-IL-Joliet Unknown $50,000-$74,999 Will possibly consider2013-05-27 18:10:40 Male 65+ US-MIDWEST-MI-West-Bloomfield-Township Urban $100,000-$149,999 0.8678255 Will not consider at all2013-05-27 18:11:02 Unknown Unknown US-MIDWEST-MN-Albert-Lea Suburban $25,000-$49,999 Will not consider at all2013-05-27 18:10:46 Male 25-34 US-WEST-HI-Honolulu Urban $25,000-$49,999 0.6587960 Will not consider at all2013-05-27 18:15:48 Unknown Unknown US-MIDWEST-OH-Middletown Suburban $25,000-$49,999 Will possibly consider2013-05-27 18:16:28 Unknown Unknown US-WEST-CA-Santa-Clarita Suburban $50,000-$74,999 Will not consider at all2013-05-27 18:22:51 Female 55-64 US-SOUTH-SC-Goose-Creek Suburban $25,000-$49,999 1.0228039 Will not consider at all2013-05-27 18:27:32 Unknown Unknown US-WEST-CO-Breckenridge Rural $50,000-$74,999 Will not consider at all2013-05-27 18:25:41 Unknown Unknown US-WEST-MT-Whitefish Rural $25,000-$49,999 Will definitely consider2013-05-27 18:26:51 Male Unknown US-SOUTH-MD-Urbana Rural $50,000-$74,999 Will definitely consider2013-05-27 18:32:10 Male Unknown US-SOUTH-TX-Arlington Urban $25,000-$49,999 Will not consider at all2013-05-27 18:33:31 Unknown Unknown US-SOUTH-NC-Trinity Rural $25,000-$49,999 Will not consider at all2013-05-27 18:40:47 Male 45-54 US-NORTHEAST-NY-New-York Suburban $25,000-$49,999 0.5937609 Will definitely consider2013-05-27 18:44:56 Unknown Unknown US-WEST-CA-Fresno Suburban $25,000-$49,999 Will probably consider

Page 39: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

37

Exh2_Google_Data.xlsx

2013-05-27 18:46:54 Unknown Unknown US-WEST-CA-Berkeley Urban $25,000-$49,999 Will not consider at all2013-05-27 18:49:02 Unknown Unknown US-SOUTH-TX-Plano Urban $100,000-$149,999 Will not consider at all2013-05-27 18:50:19 Unknown Unknown US-SOUTH-FL-West-Palm-Beach Urban $25,000-$49,999 Will not consider at all2013-05-27 19:00:19 Female Unknown US-SOUTH-NC-Fayetteville Urban $25,000-$49,999 Will probably consider2013-05-27 19:08:11 Unknown Unknown US-SOUTH-FL-North-Port Suburban $25,000-$49,999 Will possibly consider2013-05-27 19:12:32 Male Unknown US-MIDWEST-OH-Lorain Urban $25,000-$49,999 Will definitely consider2013-05-27 19:16:33 Unknown Unknown US-WEST-CA-Palm-Desert Suburban $25,000-$49,999 Will not consider at all2013-05-27 19:16:18 Unknown Unknown US-MIDWEST-MN-Lakeville Suburban $75,000-$99,999 Will not consider at all2013-05-27 19:18:01 Unknown Unknown US-SOUTH-TX-Texas-City Suburban $25,000-$49,999 Will not consider at all2013-05-27 19:23:05 Male 35-44 US-SOUTH-TN-Memphis Suburban $25,000-$49,999 1.7313853 Will not consider at all2013-05-27 19:37:57 Unknown Unknown US-MIDWEST-IL-Aurora Suburban $50,000-$74,999 Will not consider at all2013-05-27 19:37:37 Male 18-24 US-SOUTH-TX-Mc-Allen Urban $25,000-$49,999 0.9933132 Will definitely consider2013-05-27 19:42:28 Unknown Unknown US-SOUTH-TX-Austin Urban $50,000-$74,999 Will not consider at all2013-05-27 19:43:25 Unknown Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will not consider at all2013-05-27 19:47:53 Unknown Unknown US-SOUTH-FL-Cutler-Bay Urban $25,000-$49,999 Will probably consider2013-05-27 19:50:06 Unknown Unknown US-SOUTH-TX-Fort-Worth Unknown $25,000-$49,999 Will not consider at all2013-05-27 19:51:47 Unknown Unknown US-SOUTH-NC-Greenville Suburban $25,000-$49,999 Will not consider at all2013-05-27 19:54:36 Female 18-24 US-MIDWEST-IN-Indianapolis Urban $0-$24,999 0.9078563 Will possibly consider2013-05-27 19:56:05 Unknown Unknown US-MIDWEST-IL-Chicago Urban $50,000-$74,999 Will not consider at all2013-05-27 20:00:58 Unknown Unknown US-WEST-CA-Covina Urban $25,000-$49,999 Will not consider at all2013-05-27 20:05:03 Unknown Unknown US-MIDWEST-MO-Kansas-City Urban $50,000-$74,999 Will not consider at all2013-05-27 20:05:47 Female Unknown US-NORTHEAST-NY-Harris-Hill Suburban $75,000-$99,999 Will possibly consider2013-05-27 20:06:37 Unknown Unknown US-WEST-CA-Downey Urban $25,000-$49,999 Will not consider at all2013-05-27 20:08:59 Unknown Unknown US-MIDWEST-IL-Oak-Forest Urban $50,000-$74,999 Will not consider at all2013-05-27 20:10:23 Male 45-54 US-WEST-OR-Mc-Minnville Suburban $25,000-$49,999 0.7640629 Will probably consider2013-05-27 20:12:43 Unknown Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will not consider at all2013-05-27 20:14:39 Unknown Unknown US-SOUTH-TN-Nashville Urban $0-$24,999 Will definitely consider2013-05-27 20:16:25 Unknown Unknown US-SOUTH-TX-Corpus-Christi Urban $25,000-$49,999 Will not consider at all2013-05-27 20:19:00 Unknown Unknown US-SOUTH-TX-San-Antonio Suburban $25,000-$49,999 Will possibly consider2013-05-27 20:19:46 Unknown Unknown US-WEST-OR-Portland Urban $50,000-$74,999 Will not consider at all2013-05-27 20:19:37 Unknown Unknown US-MIDWEST-MO-Springfield Suburban $25,000-$49,999 Will not consider at all2013-05-27 20:20:17 Male 25-34 US-WEST-OR-Salem Suburban $25,000-$49,999 0.6587960 Will probably consider2013-05-27 20:21:24 Female 65+ US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.0323058 Will definitely consider2013-05-27 20:27:22 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will not consider at all2013-05-27 20:27:11 Unknown Unknown US-MIDWEST-MO-O'Fallon Unknown $50,000-$74,999 Will possibly consider2013-05-27 20:32:32 Male 18-24 US-WEST-WA-Spokane Urban $0-$24,999 0.8303337 Will probably consider2013-05-27 20:33:38 Unknown Unknown US-WEST-NM-Albuquerque Suburban $25,000-$49,999 Will possibly consider2013-05-27 20:33:53 Unknown Unknown US-WEST-CA-Long-Beach Urban $50,000-$74,999 Will not consider at all

Page 40: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

1

Exh2_Google_Data.xlsx

Time (UTC) Gender Age Geography Urban Density Income Weight Screener Answer Answer2013-05-22 18:30:06 Male 45-54 US-NORTHEAST-PA-Erie Suburban $0-$24,999 0.6642132 Will probably consider Karat (such as 14K)2013-05-22 18:30:37 Male 45-54 US-WEST-CA-Auburn Suburban $25,000-$49,999 0.6588038 Will definitely consider Karat (such as 14K)2013-05-22 18:30:49 Male 35-44 US-MIDWEST-MN-Austin Suburban $25,000-$49,999 0.7166455 Will possibly consider Karat (such as 14K)2013-05-22 18:30:51 Male 35-44 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.7757138 Will possibly consider No preference2013-05-22 18:30:53 Male Unknown US-NORTHEAST-PA-Edinboro Rural $25,000-$49,999 Will possibly consider No preference2013-05-22 18:31:03 Male 45-54 US-NORTHEAST-PA-York Suburban $25,000-$49,999 0.6642132 Will probably consider Percentage (such as 66% gold)2013-05-22 18:31:02 Female 45-54 US-NORTHEAST-PA-Philadelphia Urban $50,000-$74,999 0.6642132 Will definitely consider Karat (such as 14K)2013-05-22 18:31:41 Male 35-44 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.3088723 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-22 18:31:25 Female 35-44 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.7757138 Will definitely consider Karat (such as 14K)2013-05-22 18:31:24 Male 25-34 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.1574964 Will possibly consider No preference2013-05-22 18:40:08 Male Unknown US-WEST-CA-Hanford Suburban $25,000-$49,999 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-22 18:40:23 Unknown Unknown US-NORTHEAST-MA-Westfield Suburban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-22 18:40:17 Male 55-64 US-MIDWEST-MI-Alpena Rural $25,000-$49,999 0.6551049 Will definitely consider Karat (such as 14K)2013-05-22 18:40:25 Unknown Unknown US-SOUTH-MS-Columbus Suburban $0-$24,999 Will probably consider No preference2013-05-22 18:40:33 Male Unknown US-NORTHEAST-PA Rural $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-22 18:40:33 Male 45-54 US-MIDWEST-OH-Cleveland Urban $25,000-$49,999 0.5302558 Will possibly consider Karat (such as 14K)2013-05-22 18:40:41 Female 45-54 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 0.5302558 Will possibly consider Karat (such as 14K)2013-05-22 18:50:17 Male 25-34 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 1.1574964 Will possibly consider No preference2013-05-22 18:50:32 Male Unknown US-MIDWEST-IL-Sterling Suburban $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-22 19:00:37 Unknown Unknown US-SOUTH-DC-Washington Urban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-22 19:00:45 Male 35-44 US-MIDWEST-OH-Brunswick Suburban $50,000-$74,999 0.7166455 Will possibly consider Percentage (such as 66% gold)2013-05-22 19:00:52 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will definitely consider Karat (such as 14K)2013-05-22 19:00:46 Male 45-54 US-MIDWEST-OH-Medina Rural $50,000-$74,999 0.5302558 Will possibly consider Karat (such as 14K)2013-05-22 19:10:01 Male Unknown US-WEST-CA-La-Quinta Suburban $50,000-$74,999 Will definitely consider No preference2013-05-22 19:10:09 Male 35-44 US-MIDWEST-OH-Cleveland Urban $0-$24,999 0.7166455 Will probably consider Karat (such as 14K)2013-05-22 19:10:12 Female Unknown US-MIDWEST-IL-Mattoon Suburban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-22 19:10:27 Unknown Unknown US-SOUTH-TX-Houston Urban $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-22 19:10:30 Male 45-54 US-WEST-CA-Delano Suburban $25,000-$49,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-22 19:10:27 Female Unknown US-WEST-NM-Albuquerque Suburban $0-$24,999 Will possibly consider Karat (such as 14K)2013-05-22 19:10:22 Unknown Unknown US-NORTHEAST-NY-New-York Urban $0-$24,999 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-22 19:20:18 Male 18-24 US-SOUTH-TX-San-Antonio Suburban $75,000-$99,999 1.2574457 Will possibly consider No preference2013-05-22 19:20:22 Male Unknown US-SOUTH-TX-Houston Urban $25,000-$49,999 Will definitely consider No preference2013-05-22 19:20:18 Male Unknown US-SOUTH-FL-Melbourne Urban $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-22 19:20:26 Female 25-34 US-MIDWEST-IL-DeKalb Suburban $25,000-$49,999 1.2221702 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-22 19:20:29 Unknown Unknown US-NORTHEAST-NY-New-York Urban $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-22 19:20:30 Female 45-54 US-SOUTH-TX-Austin Urban $0-$24,999 1.1559828 Will probably consider Karat (such as 14K)2013-05-22 19:20:32 Female 35-44 US-MIDWEST-OH-Grafton Rural $50,000-$74,999 0.7166455 Will probably consider Parts-per-thousand (such as 900PPT)2013-05-22 19:20:41 Male 25-34 US-WEST-CA-Bakersfield Suburban $25,000-$49,999 1.3762373 Will possibly consider No preference2013-05-22 19:20:43 Female 45-54 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.1559828 Will definitely consider Karat (such as 14K)2013-05-22 19:20:51 Female 45-54 US-SOUTH-TX-Fort-Worth Suburban $25,000-$49,999 1.1559828 Will definitely consider Karat (such as 14K)2013-05-22 19:20:51 Female 45-54 US-MIDWEST-OH-Oberlin Suburban $25,000-$49,999 0.5302558 Will definitely consider Karat (such as 14K)2013-05-22 19:30:29 Female Unknown US-MIDWEST-MI-Midland-Township Rural $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-22 19:31:25 Male 18-24 US-MIDWEST-IL-Long-Grove Suburban $100,000-$149,999 1.5064304 Will possibly consider Karat (such as 14K)2013-05-22 19:33:01 Unknown Unknown US-MIDWEST-IL-Belleville Suburban $25,000-$49,999 Will possibly consider No preference2013-05-22 19:32:55 Female 45-54 US-MIDWEST-IL-Schaumburg Urban $50,000-$74,999 0.5302558 Will possibly consider No preference2013-05-22 19:40:18 Male 25-34 US-MIDWEST-MI-Ironwood Suburban $25,000-$49,999 1.2221702 Will definitely consider Karat (such as 14K)2013-05-22 19:47:13 Unknown Unknown US-SOUTH-TX-Dallas Urban $25,000-$49,999 Will possibly consider No preference2013-05-22 19:47:28 Unknown Unknown US-NORTHEAST-NJ-Wantage Rural $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-22 19:48:58 Female 35-44 US-WEST-CA-Mountain-View Suburban $50,000-$74,999 0.7757138 Will possibly consider Karat (such as 14K)2013-05-22 19:51:41 Female 65+ US-NORTHEAST-PA-Montgomeryville Urban $50,000-$74,999 1.0938386 Will possibly consider Percentage (such as 66% gold)2013-05-22 19:53:51 Female 25-34 US-SOUTH-WV-Huntington Suburban $25,000-$49,999 3.0000000 Will probably consider Karat (such as 14K)2013-05-22 19:55:43 Female Unknown US-WEST-NM-Clovis Suburban $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-22 19:55:57 Unknown Unknown US-WEST-CA-Upland Urban $25,000-$49,999 Will definitely consider Karat (such as 14K)

Page 41: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

2

Exh2_Google_Data.xlsx

2013-05-22 19:56:32 Female 55-64 US-WEST-CA-La-Mirada Urban $50,000-$74,999 0.6265952 Will possibly consider Karat (such as 14K)2013-05-22 20:00:40 Unknown Unknown US-NORTHEAST-PA-Fairview Suburban $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-22 20:03:16 Female 18-24 US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 1.5064304 Will definitely consider Karat (such as 14K)2013-05-22 20:03:53 Female Unknown US-NORTHEAST-PA-Hershey Suburban $25,000-$49,999 Will probably consider No preference2013-05-22 20:12:14 Male 65+ US-MIDWEST-IL-Schaumburg Urban $50,000-$74,999 0.8188357 Will possibly consider Karat (such as 14K)2013-05-22 20:15:04 Male 35-44 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 0.7166455 Will possibly consider Karat (such as 14K)2013-05-22 20:16:37 Male 35-44 US-MIDWEST-IL-Downers-Grove Urban $50,000-$74,999 0.7166455 Will possibly consider Karat (such as 14K)2013-05-22 20:33:21 Unknown Unknown US-WEST-CO-Louisville Suburban $50,000-$74,999 Will probably consider Karat (such as 14K)2013-05-22 20:48:07 Female 45-54 US-MIDWEST-IL-Des-Plaines Urban $50,000-$74,999 0.5302558 Will possibly consider Karat (such as 14K)2013-05-22 20:50:55 Unknown Unknown US-SOUTH-TX-Houston Urban $50,000-$74,999 Will definitely consider Karat (such as 14K)2013-05-22 20:51:36 Male 35-44 US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 0.7757138 Will possibly consider No preference2013-05-22 20:51:40 Female Unknown US-NORTHEAST-PA-Uniontown Suburban $25,000-$49,999 Will probably consider No preference2013-05-22 20:55:40 Male 55-64 US-WEST-CO-Greenwood-Village Urban $75,000-$99,999 0.6265952 Will definitely consider Percentage (such as 66% gold)2013-05-22 20:56:25 Male 18-24 US-SOUTH-TX-Austin Urban $75,000-$99,999 1.2574457 Will definitely consider Karat (such as 14K)2013-05-22 20:57:47 Unknown Unknown US-WEST-CO-Grand-Junction Urban $0-$24,999 Will possibly consider Karat (such as 14K)2013-05-22 20:58:26 Male 45-54 US-MIDWEST-IL-Naperville Urban $50,000-$74,999 0.5302558 Will probably consider Karat (such as 14K)2013-05-22 21:03:21 Female 35-44 US-MIDWEST-OH-Medina Rural $50,000-$74,999 0.7166455 Will definitely consider Karat (such as 14K)2013-05-22 21:04:27 Male 65+ US-MIDWEST-OH-Ottoville Rural $50,000-$74,999 0.8188357 Will probably consider Percentage (such as 66% gold)2013-05-22 21:04:49 Unknown Unknown US-MIDWEST-IN-Auburn Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-22 21:18:25 Male 45-54 US-MIDWEST-IL-Spring-Grove Suburban $50,000-$74,999 0.5302558 Will possibly consider Karat (such as 14K)2013-05-22 21:33:50 Male 45-54 US-NORTHEAST-PA-Meadville Suburban $25,000-$49,999 0.6642132 Will possibly consider Karat (such as 14K)2013-05-22 22:57:19 Male 45-54 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6588038 Will definitely consider No preference2013-05-23 00:06:17 Female 45-54 US-MIDWEST-SD-Salem Rural $25,000-$49,999 0.5302558 Will possibly consider No preference2013-05-23 00:23:12 Female 35-44 US-WEST-WA-Vancouver Urban $25,000-$49,999 0.7757138 Will definitely consider Percentage (such as 66% gold)2013-05-23 00:26:22 Female 55-64 US-NORTHEAST-NJ-Washington-Township Rural $100,000-$149,999 0.6472301 Will possibly consider Karat (such as 14K)2013-05-23 00:39:35 Female 45-54 US-SOUTH-WV-Huntington Suburban $25,000-$49,999 1.1559828 Will possibly consider Karat (such as 14K)2013-05-23 01:29:21 Female 25-34 US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 1.2221702 Will possibly consider Karat (such as 14K)2013-05-23 01:36:27 Male 55-64 US-NORTHEAST-MA-Walpole Suburban $50,000-$74,999 0.6472301 Will probably consider Karat (such as 14K)2013-05-23 01:37:13 Unknown Unknown US-MIDWEST-SD-Centerville Rural $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-23 01:40:51 Female 55-64 US-NORTHEAST-NH-Hampton Suburban $50,000-$74,999 0.6472301 Will probably consider Percentage (such as 66% gold)2013-05-23 01:41:49 Female 35-44 US-NORTHEAST-NY-Elmont Urban $50,000-$74,999 1.3088723 Will possibly consider Karat (such as 14K)2013-05-23 01:54:51 Male 18-24 US-SOUTH-MS-Jackson Suburban $25,000-$49,999 1.2574457 Will possibly consider No preference2013-05-23 02:43:46 Male 55-64 US-MIDWEST-ND-Fargo Suburban $25,000-$49,999 0.6551049 Will definitely consider No preference2013-05-23 03:40:39 Unknown Unknown US-MIDWEST-IA-Manchester Suburban $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-23 04:17:40 Female 55-64 US-WEST-NM-Farmington Suburban $25,000-$49,999 0.6265952 Will possibly consider Karat (such as 14K)2013-05-23 04:53:13 Male 25-34 US-SOUTH-SC-Columbia Rural $25,000-$49,999 3.0000000 Will definitely consider Karat (such as 14K)2013-05-23 04:58:54 Male 25-34 US-WEST-CO-Denver Urban $25,000-$49,999 1.3762373 Will possibly consider No preference2013-05-23 06:26:17 Male 18-24 US-WEST-CO-Denver Urban $25,000-$49,999 0.9372214 Will possibly consider No preference2013-05-23 09:54:37 Unknown Unknown US-NORTHEAST-ME-Bar-Harbor Rural $25,000-$49,999 Will definitely consider Percentage (such as 66% gold)2013-05-23 11:12:12 Female 55-64 US-MIDWEST-SD-Yankton Suburban $25,000-$49,999 0.6551049 Will definitely consider Karat (such as 14K)2013-05-23 11:22:51 Female 18-24 US-MIDWEST-OH-Van-Wert Suburban $25,000-$49,999 1.5064304 Will probably consider No preference2013-05-23 11:33:07 Unknown Unknown US-SOUTH-GA-Candler-Mc-Afee Urban $50,000-$74,999 Will probably consider Percentage (such as 66% gold)2013-05-23 11:33:49 Unknown Unknown US-SOUTH-GA-Candler-Mc-Afee Urban $50,000-$74,999 Will probably consider Percentage (such as 66% gold)2013-05-23 11:35:36 Unknown Unknown US-SOUTH-OK-Norman Suburban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-23 11:44:41 Female 55-64 US-SOUTH-LA-New-Iberia Suburban $25,000-$49,999 1.1074415 Will probably consider Karat (such as 14K)2013-05-23 12:28:27 Male 55-64 US-MIDWEST-MN-Fergus-Falls Suburban $25,000-$49,999 0.6551049 Will possibly consider Karat (such as 14K)2013-05-23 12:46:04 Female 45-54 US-MIDWEST-OH-Lima Suburban $25,000-$49,999 0.5302558 Will definitely consider Karat (such as 14K)2013-05-23 12:53:45 Female 55-64 US-WEST-CA-Torrance Urban $50,000-$74,999 0.6265952 Will possibly consider Karat (such as 14K)2013-05-23 13:08:47 Male 18-24 US-SOUTH-FL-St.-Petersburg Urban $25,000-$49,999 1.2574457 Will definitely consider No preference2013-05-23 13:10:41 Male Unknown US-SOUTH-FL-St.-Petersburg Urban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-23 13:17:54 Male 18-24 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.2574457 Will possibly consider Karat (such as 14K)2013-05-23 13:23:08 Female 55-64 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.1074415 Will definitely consider Karat (such as 14K)2013-05-23 13:27:45 Female 65+ US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.5083940 Will possibly consider Karat (such as 14K)2013-05-23 13:35:28 Female 18-24 US-WEST-CO-Denver Suburban $25,000-$49,999 0.9372214 Will possibly consider Karat (such as 14K)

Page 42: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-23 13:41:26 Female 25-34 US-MIDWEST-IL-Woodstock Suburban $50,000-$74,999 1.2221702 Will definitely consider No preference2013-05-23 13:41:07 Male 55-64 US-MIDWEST-IL-Highland-Park Urban $100,000-$149,999 0.6551049 Will probably consider Karat (such as 14K)2013-05-23 13:42:45 Female 65+ US-MIDWEST-IL-Crystal-Lake Suburban $50,000-$74,999 0.8188357 Will possibly consider No preference2013-05-23 13:43:36 Female 45-54 US-MIDWEST-IL-Crystal-Lake Suburban $50,000-$74,999 0.5302558 Will probably consider No preference2013-05-23 13:54:59 Female 45-54 US-SOUTH-MS-Ridgeland Suburban $25,000-$49,999 1.1559828 Will possibly consider Karat (such as 14K)2013-05-23 13:57:37 Female 35-44 US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.7260601 Will possibly consider Karat (such as 14K)2013-05-23 14:22:01 Unknown Unknown US-MIDWEST-MI-Holland Suburban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-23 14:22:46 Male 55-64 US-MIDWEST-MI-Ann-Arbor Suburban $50,000-$74,999 0.6551049 Will possibly consider No preference2013-05-23 14:33:31 Female 55-64 US-MIDWEST-MN-Minneapolis Urban $0-$24,999 0.6551049 Will definitely consider Karat (such as 14K)2013-05-23 14:33:47 Unknown Unknown US-MIDWEST-MO-St.-Louis Urban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-23 15:00:56 Female 35-44 US-SOUTH-TX-Austin Urban $25,000-$49,999 1.7260601 Will possibly consider Percentage (such as 66% gold)2013-05-23 15:23:02 Female 45-54 US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 0.6588038 Will definitely consider Karat (such as 14K)2013-05-23 16:00:14 Male 35-44 US-MIDWEST-SD-Sioux-Falls Suburban $25,000-$49,999 0.7166455 Will possibly consider No preference2013-05-23 16:01:50 Unknown Unknown US-SOUTH-FL-North-Lauderdale Urban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-23 16:13:34 Male 45-54 US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-23 16:22:45 Female Unknown US-SOUTH-NC-Hayesville Rural $25,000-$49,999 Will definitely consider Percentage (such as 66% gold)2013-05-23 16:26:44 Male 55-64 US-MIDWEST-MN-Saint-Paul Urban $50,000-$74,999 0.6551049 Will probably consider Karat (such as 14K)2013-05-23 16:27:06 Unknown Unknown US-SOUTH-NC-Durham Urban $0-$24,999 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-23 16:28:29 Unknown Unknown US-WEST-UT-Highland Suburban $50,000-$74,999 Will possibly consider No preference2013-05-23 16:42:18 Female 45-54 US-NORTHEAST-PA-Edinboro Rural $25,000-$49,999 0.6642132 Will definitely consider Karat (such as 14K)2013-05-23 16:52:50 Male 25-34 US-SOUTH-KY-Louisville Urban $0-$24,999 3.0000000 Will probably consider Karat (such as 14K)2013-05-23 16:59:05 Unknown Unknown US-WEST-WA-Tacoma Urban $25,000-$49,999 Will possibly consider No preference2013-05-23 17:00:56 Unknown Unknown US-WEST-WA-Port-Angeles Suburban $25,000-$49,999 Will definitely consider Percentage (such as 66% gold)2013-05-23 17:50:04 Male 45-54 US-WEST-CO-Denver Suburban $50,000-$74,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-23 17:50:44 Male 35-44 US-WEST-CO-Denver Suburban $50,000-$74,999 0.7757138 Will possibly consider Karat (such as 14K)2013-05-23 17:50:55 Female 45-54 US-WEST-CO-Denver Urban $25,000-$49,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-23 17:53:09 Male 35-44 US-WEST-CO-Denver Suburban $50,000-$74,999 0.7757138 Will probably consider Percentage (such as 66% gold)2013-05-23 18:57:00 Male 45-54 US-NORTHEAST-NY-New-York Suburban $75,000-$99,999 0.6642132 Will probably consider Percentage (such as 66% gold)2013-05-23 19:36:42 Female 45-54 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 0.6642132 Will possibly consider No preference2013-05-23 19:41:11 Female 25-34 US-WEST-CA-Los-Angeles Urban $25,000-$49,999 1.3762373 Will possibly consider Karat (such as 14K)2013-05-23 20:20:50 Male 45-54 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 0.6642132 Will probably consider No preference2013-05-23 20:28:41 Male Unknown US-MIDWEST-IL-Lisle Urban $50,000-$74,999 Will definitely consider No preference2013-05-23 20:30:27 Male 55-64 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.6472301 Will definitely consider Percentage (such as 66% gold)2013-05-23 20:45:25 Female 45-54 US-NORTHEAST-PA-Erie Urban $25,000-$49,999 0.6642132 Will possibly consider Percentage (such as 66% gold)2013-05-23 21:04:07 Male 25-34 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 1.1574964 Will probably consider Karat (such as 14K)2013-05-23 21:13:52 Female 55-64 US-WEST-CA-Los-Angeles Suburban $75,000-$99,999 0.6265952 Will probably consider No preference2013-05-23 21:15:01 Male 55-64 US-WEST-CA-Los-Angeles Urban $25,000-$49,999 0.6265952 Will definitely consider Percentage (such as 66% gold)2013-05-23 21:34:28 Unknown Unknown US-SOUTH-TX-Carrollton Suburban $50,000-$74,999 Will probably consider Karat (such as 14K)2013-05-23 21:37:17 Male 25-34 US-WEST-NM-Albuquerque Urban $25,000-$49,999 1.3762373 Will definitely consider Karat (such as 14K)2013-05-23 21:41:42 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.6642132 Will definitely consider Percentage (such as 66% gold)2013-05-23 22:10:12 Female 25-34 US-WEST-WA-Spokane Urban $0-$24,999 1.3762373 Will possibly consider Karat (such as 14K)2013-05-23 22:28:37 Unknown Unknown US-WEST-CA-Hacienda-Heights Urban $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-23 22:30:25 Unknown Unknown US-WEST-CA-San-Jose Suburban $75,000-$99,999 Will possibly consider Karat (such as 14K)2013-05-23 22:41:50 Male 18-24 US-WEST-CA-Napa Suburban $50,000-$74,999 0.9372214 Will possibly consider Percentage (such as 66% gold)2013-05-23 23:08:29 Female 55-64 US-WEST-CA-San-Luis-Obispo Suburban $25,000-$49,999 0.6265952 Will possibly consider Karat (such as 14K)2013-05-23 23:23:24 Female 65+ US-WEST-NM-Albuquerque Suburban $25,000-$49,999 0.7237026 Will possibly consider Karat (such as 14K)2013-05-24 00:04:22 Female 35-44 US-MIDWEST-IL-Downers-Grove Urban $50,000-$74,999 0.7166455 Will probably consider No preference2013-05-24 00:05:13 Male 35-44 US-MIDWEST-MI-Muskegon Suburban $25,000-$49,999 0.7166455 Will definitely consider Karat (such as 14K)2013-05-24 00:07:40 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will possibly consider Percentage (such as 66% gold)2013-05-24 00:16:04 Female 45-54 US-SOUTH-TX-San-Antonio Suburban $25,000-$49,999 1.1559828 Will definitely consider Karat (such as 14K)2013-05-24 00:16:42 Female 18-24 US-WEST-CA-Santa-Rosa Suburban $50,000-$74,999 0.9372214 Will probably consider No preference2013-05-24 00:17:46 Female 55-64 US-SOUTH-SC-Williamston Rural $25,000-$49,999 1.1074415 Will possibly consider Karat (such as 14K)2013-05-24 00:38:55 Male 25-34 US-SOUTH-LA-Monroe Urban $25,000-$49,999 3.0000000 Will possibly consider Karat (such as 14K)2013-05-24 00:46:48 Male 45-54 US-SOUTH-GA-Savannah Urban $0-$24,999 1.1559828 Will possibly consider Karat (such as 14K)

Page 43: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-24 01:05:34 Male 55-64 US-WEST-CO-Aurora Urban $50,000-$74,999 0.6265952 Will possibly consider Karat (such as 14K)2013-05-24 01:14:29 Unknown Unknown US-MIDWEST-MI-Goodrich Rural $50,000-$74,999 Will definitely consider Karat (such as 14K)2013-05-24 01:21:48 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-24 01:22:06 Unknown Unknown US-MIDWEST-IL-Crystal-Lake Suburban $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-24 01:22:17 Male 35-44 US-WEST-NM-Portales Suburban $25,000-$49,999 0.7757138 Will possibly consider Karat (such as 14K)2013-05-24 01:38:18 Unknown Unknown US-MIDWEST-OH-Lorain Suburban $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-24 01:41:16 Female 45-54 US-MIDWEST-OH-Sylvania Suburban $50,000-$74,999 0.5302558 Will possibly consider No preference2013-05-24 01:48:24 Unknown Unknown US-SOUTH-GA-Nahunta Rural $25,000-$49,999 Will possibly consider No preference2013-05-24 01:51:39 Female 55-64 US-NORTHEAST-NJ-Holland Rural $50,000-$74,999 0.6472301 Will possibly consider Karat (such as 14K)2013-05-24 01:55:04 Unknown Unknown US-MIDWEST-OH-Norton Suburban $25,000-$49,999 Will possibly consider No preference2013-05-24 02:12:21 Male 35-44 US-WEST-CA-Los-Angeles Suburban $75,000-$99,999 0.7757138 Will definitely consider Percentage (such as 66% gold)2013-05-24 02:23:37 Female 45-54 US-SOUTH-GA-Dunwoody Urban $75,000-$99,999 1.1559828 Will possibly consider Karat (such as 14K)2013-05-24 02:41:22 Female Unknown US-WEST-CA-Sacramento Urban $0-$24,999 Will possibly consider Karat (such as 14K)2013-05-24 02:54:53 Male Unknown US-MIDWEST-MN-Rochester Suburban $50,000-$74,999 Will possibly consider No preference2013-05-24 03:12:02 Male Unknown US-WEST-NM-Fort-Sumner Rural $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-24 03:29:02 Female 35-44 US-WEST-CA-Loomis Rural $50,000-$74,999 0.7757138 Will possibly consider Karat (such as 14K)2013-05-24 04:13:56 Unknown Unknown US-WEST-CA-Anaheim Urban $50,000-$74,999 Will definitely consider Percentage (such as 66% gold)2013-05-24 04:29:49 Male 18-24 US-NORTHEAST-NY-Hauppauge Urban $75,000-$99,999 1.5230328 Will possibly consider Karat (such as 14K)2013-05-24 05:19:44 Male 35-44 US-WEST-NM-Portales Suburban $25,000-$49,999 0.7757138 Will possibly consider No preference2013-05-24 05:27:30 Male 55-64 US-WEST-HI-Honolulu Suburban $25,000-$49,999 0.6265952 Will possibly consider Karat (such as 14K)2013-05-24 05:52:54 Female 45-54 US-MIDWEST-WI-Ashland Suburban $25,000-$49,999 0.5302558 Will probably consider No preference2013-05-24 05:55:31 Unknown Unknown US-WEST-CA-Bakersfield Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-24 08:09:33 Male 35-44 US-SOUTH-KY-Ashland Urban $25,000-$49,999 1.7260601 Will definitely consider Karat (such as 14K)2013-05-24 11:12:24 Male 35-44 US-MIDWEST-IL-DeKalb Suburban $25,000-$49,999 0.7166455 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-24 11:19:58 Male Unknown US-WEST-CA-San-Bernardino Suburban $0-$24,999 Will definitely consider Karat (such as 14K)2013-05-24 11:21:30 Female 18-24 US-SOUTH-MD-Elkridge Urban $50,000-$74,999 1.2574457 Will probably consider Karat (such as 14K)2013-05-24 11:26:11 Female 45-54 US-NORTHEAST-PA-Boyertown Rural $50,000-$74,999 0.6642132 Will probably consider No preference2013-05-24 11:37:53 Unknown Unknown US-MIDWEST-IL-Libertyville Suburban $75,000-$99,999 Will possibly consider Karat (such as 14K)2013-05-24 11:55:07 Male 35-44 US-SOUTH-LA-Pineville Rural $25,000-$49,999 1.7260601 Will definitely consider Karat (such as 14K)2013-05-24 11:56:48 Female 55-64 US-SOUTH-LA-Alexandria Rural $25,000-$49,999 1.1074415 Will definitely consider No preference2013-05-24 12:12:36 Male 45-54 US-MIDWEST-OH-Vermilion Suburban $50,000-$74,999 0.5302558 Will possibly consider Karat (such as 14K)2013-05-24 12:19:07 Female 25-34 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 1.2221702 Will definitely consider Percentage (such as 66% gold)2013-05-24 12:22:22 Unknown Unknown US-NORTHEAST-NY-New-York Urban $75,000-$99,999 Will probably consider Karat (such as 14K)2013-05-24 12:50:28 Male 55-64 US-MIDWEST-OH-Dry-Run Suburban $50,000-$74,999 0.6551049 Will possibly consider Karat (such as 14K)2013-05-24 12:57:33 Female 18-24 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.5230328 Will possibly consider Karat (such as 14K)2013-05-24 13:00:18 Female 25-34 US-MIDWEST-OH-Olmsted-Falls Suburban $50,000-$74,999 1.2221702 Will definitely consider Percentage (such as 66% gold)2013-05-24 13:03:31 Unknown Unknown US-MIDWEST-OH-Parma Urban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-24 13:09:39 Female 45-54 US-WEST-NM-Portales Suburban $25,000-$49,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-24 13:27:52 Male 55-64 US-MIDWEST-SD-Vermillion Suburban $25,000-$49,999 0.6551049 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-24 13:37:15 Female 65+ US-NORTHEAST-PA-Erie Urban $0-$24,999 1.0938386 Will possibly consider Percentage (such as 66% gold)2013-05-24 13:41:33 Unknown Unknown US-SOUTH-MS-Hattiesburg Suburban $0-$24,999 Will possibly consider Karat (such as 14K)2013-05-24 13:49:35 Male Unknown US-MIDWEST-IL-Woodstock Suburban $50,000-$74,999 Will definitely consider No preference2013-05-24 13:49:49 Male 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6265952 Will possibly consider No preference2013-05-24 13:54:54 Male 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6588038 Will definitely consider Percentage (such as 66% gold)2013-05-24 14:01:43 Male 65+ US-WEST-NM-Clovis Suburban $25,000-$49,999 0.7237026 Will possibly consider No preference2013-05-24 14:09:10 Unknown Unknown US-SOUTH-MS-Natchez Suburban $25,000-$49,999 Will possibly consider Parts-per-thousand (such as 900PPT)2013-05-24 14:24:08 Male 18-24 US-SOUTH-TX-Cedar-Park Suburban $50,000-$74,999 1.2574457 Will probably consider No preference2013-05-24 14:42:02 Male 25-34 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 1.1574964 Will definitely consider No preference2013-05-24 14:43:10 Female 45-54 US-WEST-CA-Elk-Grove Suburban $50,000-$74,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-24 14:44:46 Male 25-34 US-SOUTH-TX-Frisco Suburban $50,000-$74,999 3.0000000 Will possibly consider Karat (such as 14K)2013-05-24 14:46:28 Male Unknown US-MIDWEST-IL-Schaumburg Urban $50,000-$74,999 Will definitely consider Karat (such as 14K)2013-05-24 14:48:59 Female 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6265952 Will probably consider No preference2013-05-24 14:55:49 Female 65+ US-NORTHEAST-PA-Erie Urban $0-$24,999 1.0938386 Will possibly consider No preference2013-05-24 14:57:14 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will definitely consider Karat (such as 14K)

Page 44: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-24 15:03:38 Unknown Unknown US-NORTHEAST-NJ-Bridgewater Suburban $75,000-$99,999 Will definitely consider Karat (such as 14K)2013-05-24 15:06:25 Unknown Unknown US-MIDWEST-IL-Lake-Forest Suburban $100,000-$149,999 Will possibly consider No preference2013-05-24 15:19:48 Male 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6265952 Will definitely consider Percentage (such as 66% gold)2013-05-24 15:24:12 Female 65+ US-WEST-CA-Meadow-Vista Rural $50,000-$74,999 0.7237026 Will probably consider No preference2013-05-24 15:43:30 Unknown Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-24 15:47:06 Unknown Unknown US-WEST-CA-Bakersfield Urban $25,000-$49,999 Will possibly consider No preference2013-05-24 15:50:09 Female 65+ US-SOUTH-KY-Ashland Urban $25,000-$49,999 1.5083940 Will definitely consider Karat (such as 14K)2013-05-24 15:53:20 Male 65+ US-SOUTH-DC-Washington Urban $25,000-$49,999 1.5083940 Will possibly consider Karat (such as 14K)2013-05-24 15:56:27 Unknown Unknown US-MIDWEST-MI-Waterford-Township Urban $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-24 16:04:31 Female 45-54 US-MIDWEST-OH-Vermilion Suburban $50,000-$74,999 0.5302558 Will possibly consider No preference2013-05-24 16:10:28 Unknown Unknown US-WEST-CA-Menlo-Park Urban $75,000-$99,999 Will probably consider No preference2013-05-24 16:13:32 Male 35-44 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.3088723 Will probably consider Parts-per-thousand (such as 900PPT)2013-05-24 16:22:03 Male Unknown US-MIDWEST-IL-Winnetka Urban $100,000-$149,999 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-24 16:29:42 Female 18-24 US-SOUTH-VA-Manassas Suburban $50,000-$74,999 1.2574457 Will probably consider No preference2013-05-24 16:31:45 Male 45-54 US-NORTHEAST-PA-Uniontown Suburban $25,000-$49,999 0.6642132 Will possibly consider Percentage (such as 66% gold)2013-05-24 16:37:54 Unknown Unknown US-WEST-CA-Mountain-View Suburban $50,000-$74,999 Will probably consider Percentage (such as 66% gold)2013-05-24 16:47:03 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.6642132 Will possibly consider Karat (such as 14K)2013-05-24 16:53:09 Male 35-44 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.7757138 Will probably consider Percentage (such as 66% gold)2013-05-24 17:04:55 Male 55-64 US-NORTHEAST-PA-Levittown Suburban $50,000-$74,999 0.6472301 Will possibly consider No preference2013-05-24 17:09:31 Female 18-24 US-MIDWEST-OH-Ironton Rural $25,000-$49,999 1.5064304 Will probably consider Karat (such as 14K)2013-05-24 17:13:07 Male 65+ US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.0938386 Will definitely consider Karat (such as 14K)2013-05-24 17:20:38 Male 45-54 US-WEST-NM-Albuquerque Suburban $25,000-$49,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-24 17:40:07 Male 35-44 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 1.3088723 Will probably consider Karat (such as 14K)2013-05-24 17:47:23 Unknown Unknown US-WEST-CA-Bakersfield Urban $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-24 18:11:03 Female 45-54 US-WEST-CA-American-Canyon Unknown $50,000-$74,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-24 18:53:41 Male 18-24 US-WEST-WA-Seattle Urban $25,000-$49,999 0.9372214 Will probably consider No preference2013-05-24 19:00:48 Male 25-34 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 1.3762373 Will possibly consider No preference2013-05-24 19:01:41 Female 35-44 US-MIDWEST-OH-Van-Wert Suburban $25,000-$49,999 0.7166455 Will possibly consider No preference2013-05-24 19:09:28 Female 55-64 US-MIDWEST-MO-Columbia Suburban $25,000-$49,999 0.6551049 Will possibly consider Karat (such as 14K)2013-05-24 20:47:34 Unknown Unknown US-MIDWEST-IL-Morton Suburban $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-24 20:52:21 Female 45-54 US-NORTHEAST-PA-Northwest-Harborcreek Suburban $25,000-$49,999 0.6642132 Will possibly consider No preference2013-05-24 22:13:47 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.6642132 Will possibly consider No preference2013-05-24 22:32:40 Female 35-44 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.3088723 Will possibly consider Karat (such as 14K)2013-05-24 22:32:56 Female 25-34 US-WEST-NM-Clovis Suburban $25,000-$49,999 1.3762373 Will probably consider Karat (such as 14K)2013-05-24 22:48:42 Male 55-64 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.6472301 Will possibly consider Karat (such as 14K)2013-05-24 22:52:21 Male 25-34 US-NORTHEAST-PA-Fairview Suburban $50,000-$74,999 1.1574964 Will probably consider Percentage (such as 66% gold)2013-05-24 23:11:18 Male 55-64 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 0.6472301 Will definitely consider No preference2013-05-24 23:34:54 Female 18-24 US-MIDWEST-MI-Ann-Arbor Urban $25,000-$49,999 1.5064304 Will possibly consider No preference2013-05-25 00:03:44 Female 35-44 US-WEST-WA-Seattle Urban $0-$24,999 0.7757138 Will definitely consider Percentage (such as 66% gold)2013-05-25 00:14:33 Female 45-54 US-NORTHEAST-PA-Harrisburg Urban $25,000-$49,999 0.6642132 Will possibly consider Karat (such as 14K)2013-05-25 00:23:36 Female 35-44 US-WEST-OR-Portland Urban $25,000-$49,999 0.7757138 Will probably consider Karat (such as 14K)2013-05-25 00:29:05 Female 65+ US-WEST-CA-San-Francisco Urban $25,000-$49,999 0.7237026 Will probably consider Karat (such as 14K)2013-05-25 00:38:32 Female 65+ US-WEST-OR-Portland Urban $50,000-$74,999 0.7237026 Will possibly consider No preference2013-05-25 00:44:22 Male 45-54 US-SOUTH-TN-Nashville Suburban $50,000-$74,999 1.1559828 Will definitely consider Karat (such as 14K)2013-05-25 01:39:18 Female 45-54 US-NORTHEAST-NJ-Carteret Urban $25,000-$49,999 0.6642132 Will probably consider Karat (such as 14K)2013-05-25 01:41:41 Female 25-34 US-MIDWEST-ND-Fargo Suburban $25,000-$49,999 1.2221702 Will definitely consider Karat (such as 14K)2013-05-25 01:42:10 Female 35-44 US-MIDWEST-IN-Indianapolis Urban $0-$24,999 0.7166455 Will definitely consider Karat (such as 14K)2013-05-25 01:43:08 Male 25-34 US-MIDWEST-WI-Madison Urban $0-$24,999 1.2221702 Will probably consider No preference2013-05-25 01:51:53 Female 55-64 US-SOUTH-NC-Raleigh Suburban $100,000-$149,999 1.1074415 Will definitely consider Karat (such as 14K)2013-05-25 01:59:16 Female 35-44 US-MIDWEST-IN-Bloomington Suburban $0-$24,999 0.7166455 Will definitely consider Karat (such as 14K)2013-05-25 02:00:54 Female 45-54 US-SOUTH-FL Suburban $75,000-$99,999 1.1559828 Will possibly consider Karat (such as 14K)2013-05-25 02:02:52 Female 35-44 US-SOUTH-DE-Lewes Rural $25,000-$49,999 1.7260601 Will possibly consider Percentage (such as 66% gold)2013-05-25 02:08:24 Male 65+ US-WEST-CA-Fair-Oaks Urban $50,000-$74,999 0.7237026 Will definitely consider Karat (such as 14K)2013-05-25 02:31:33 Male 45-54 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.6642132 Will definitely consider Karat (such as 14K)

Page 45: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-25 03:14:38 Male Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will probably consider Karat (such as 14K)2013-05-25 03:27:31 Male 35-44 US-SOUTH-MD-Suitland-Silver-Hill Urban $25,000-$49,999 1.7260601 Will definitely consider Percentage (such as 66% gold)2013-05-25 03:57:29 Female 45-54 US-NORTHEAST-PA-Mechanicsburg Suburban $50,000-$74,999 0.6642132 Will possibly consider No preference2013-05-25 04:42:27 Female 18-24 US-MIDWEST-IN-South-Bend Urban $0-$24,999 1.5064304 Will definitely consider Karat (such as 14K)2013-05-25 06:42:02 Male Unknown US-WEST-CA-Moreno-Valley Suburban $50,000-$74,999 Will definitely consider No preference2013-05-25 11:56:51 Unknown Unknown US-SOUTH-TX-Richardson Urban $50,000-$74,999 Will probably consider Percentage (such as 66% gold)2013-05-25 12:01:37 Male 65+ US-WEST-WA-Spokane Urban $0-$24,999 0.7237026 Will possibly consider Karat (such as 14K)2013-05-25 14:05:24 Male 35-44 US-MIDWEST-IL-Dixon Suburban $25,000-$49,999 0.7166455 Will possibly consider Karat (such as 14K)2013-05-25 14:12:59 Unknown Unknown US-WEST-NM-Rio-Rancho Suburban $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-25 14:20:59 Male 55-64 US-MIDWEST-OH-Barberton Suburban $25,000-$49,999 0.6551049 Will probably consider No preference2013-05-25 14:56:06 Male 45-54 US-MIDWEST-OH-Akron Urban $0-$24,999 0.5302558 Will definitely consider Percentage (such as 66% gold)2013-05-25 14:59:07 Unknown Unknown US-SOUTH-MS-Brookhaven Rural $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-25 15:33:05 Male 65+ US-MIDWEST-IN-South-Bend Urban $0-$24,999 0.8188357 Will possibly consider Karat (such as 14K)2013-05-25 15:39:36 Male 45-54 US-MIDWEST-OH-North-Ridgeville Suburban $50,000-$74,999 0.5302558 Will possibly consider Karat (such as 14K)2013-05-25 15:49:55 Male 35-44 US-WEST-OR-Eugene Suburban $25,000-$49,999 0.7757138 Will definitely consider Karat (such as 14K)2013-05-25 15:55:37 Unknown Unknown US-WEST-CO-Grand-Junction Urban $0-$24,999 Will possibly consider Karat (such as 14K)2013-05-25 16:20:30 Female 25-34 US-MIDWEST-MN-Austin Suburban $25,000-$49,999 1.2221702 Will probably consider Percentage (such as 66% gold)2013-05-25 16:20:56 Male 45-54 US-NORTHEAST-PA-Palmerton Rural $25,000-$49,999 0.6642132 Will definitely consider Karat (such as 14K)2013-05-25 16:21:50 Male 35-44 US-SOUTH-VA-Charlottesville Suburban $25,000-$49,999 1.7260601 Will possibly consider Karat (such as 14K)2013-05-25 16:25:26 Male Unknown US-WEST-NM-Santa-Fe Suburban $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-25 16:32:51 Female Unknown US-MIDWEST-IL-Bolingbrook Urban $50,000-$74,999 Will probably consider No preference2013-05-25 16:45:16 Unknown Unknown US-SOUTH-TX-Houston Urban $50,000-$74,999 Will definitely consider Karat (such as 14K)2013-05-25 16:50:21 Unknown Unknown US-WEST-CA-Los-Angeles Urban $25,000-$49,999 Will probably consider Percentage (such as 66% gold)2013-05-25 16:55:29 Female 45-54 US-WEST-CA-Santa-Monica Urban $25,000-$49,999 0.6588038 Will probably consider Karat (such as 14K)2013-05-25 17:01:32 Male 18-24 US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 1.5230328 Will possibly consider Karat (such as 14K)2013-05-25 17:52:58 Female 55-64 US-SOUTH-TX-Dallas Urban $25,000-$49,999 1.1074415 Will possibly consider Karat (such as 14K)2013-05-25 18:13:19 Female 25-34 US-MIDWEST-SD-Yankton Suburban $25,000-$49,999 1.2221702 Will possibly consider Karat (such as 14K)2013-05-25 18:22:16 Male 55-64 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.6265952 Will possibly consider Percentage (such as 66% gold)2013-05-25 19:52:08 Unknown Unknown US-MIDWEST-OH-Westerville Suburban $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-25 20:19:26 Male 65+ US-SOUTH-FL-Clermont Suburban $25,000-$49,999 1.5083940 Will probably consider No preference2013-05-25 20:21:32 Female 55-64 US-WEST-HI-Honolulu Suburban $25,000-$49,999 0.6265952 Will possibly consider No preference2013-05-25 21:10:10 Female 45-54 US-WEST-CA-Sacramento Urban $0-$24,999 0.6588038 Will probably consider Karat (such as 14K)2013-05-25 22:53:09 Male 18-24 US-SOUTH-TX-Midland Urban $25,000-$49,999 1.2574457 Will possibly consider No preference2013-05-25 23:23:13 Male Unknown US-WEST-CA-South-Lake-Tahoe Suburban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-25 23:34:21 Female 35-44 US-WEST-WA-Spokane Urban $0-$24,999 0.7757138 Will possibly consider Karat (such as 14K)2013-05-25 23:40:00 Female 35-44 US-WEST-CA-Rocklin Suburban $75,000-$99,999 0.7757138 Will possibly consider Karat (such as 14K)2013-05-25 23:50:08 Male 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6265952 Will possibly consider Percentage (such as 66% gold)2013-05-26 00:01:27 Male 25-34 US-SOUTH-NC-Charlotte Suburban $50,000-$74,999 3.0000000 Will definitely consider Percentage (such as 66% gold)2013-05-26 00:02:23 Female 55-64 US-SOUTH-NC-Charlotte Suburban $25,000-$49,999 1.1074415 Will probably consider Percentage (such as 66% gold)2013-05-26 00:04:58 Female 55-64 US-SOUTH-NC-Charlotte Urban $25,000-$49,999 1.1074415 Will definitely consider Karat (such as 14K)2013-05-26 00:12:48 Female 45-54 US-WEST-CA-El-Dorado-Hills Suburban $75,000-$99,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-26 00:20:01 Female 65+ US-SOUTH-KY-Lexington Urban $0-$24,999 1.5083940 Will probably consider Parts-per-thousand (such as 900PPT)2013-05-26 00:21:38 Female 55-64 US-SOUTH-KY-Lexington Urban $0-$24,999 1.1074415 Will probably consider Karat (such as 14K)2013-05-26 00:30:44 Female 45-54 US-WEST-CO-Denver Urban $25,000-$49,999 0.6588038 Will probably consider Karat (such as 14K)2013-05-26 00:32:55 Male 55-64 US-NORTHEAST-NJ-Mount-Laurel Urban $50,000-$74,999 0.6472301 Will possibly consider Karat (such as 14K)2013-05-26 00:34:23 Female 55-64 US-SOUTH-TX-Lytle Rural $25,000-$49,999 1.1074415 Will possibly consider Karat (such as 14K)2013-05-26 00:36:47 Female 25-34 US-SOUTH-MD-Damascus Suburban $75,000-$99,999 3.0000000 Will probably consider Karat (such as 14K)2013-05-26 00:39:10 Female 45-54 US-WEST-WA-Pullman Suburban $0-$24,999 0.6588038 Will definitely consider No preference2013-05-26 00:44:30 Female 45-54 US-SOUTH-TX-Austin Rural $50,000-$74,999 1.1559828 Will probably consider Percentage (such as 66% gold)2013-05-26 00:46:43 Female 65+ US-WEST-CA-Sacramento Urban $25,000-$49,999 0.7237026 Will definitely consider Karat (such as 14K)2013-05-26 00:52:48 Unknown 65+ US-NORTHEAST-PA-Erie Urban $0-$24,999 1.0938386 Will possibly consider Percentage (such as 66% gold)2013-05-26 01:03:23 Female 55-64 US-MIDWEST-ND-Fargo Suburban $25,000-$49,999 0.6551049 Will possibly consider Karat (such as 14K)2013-05-26 01:04:27 Female 55-64 US-MIDWEST-MI-Ironwood Suburban $25,000-$49,999 0.6551049 Will possibly consider Karat (such as 14K)2013-05-26 01:08:10 Male 55-64 US-WEST-NM-Albuquerque Urban $50,000-$74,999 0.6265952 Will possibly consider Karat (such as 14K)

Page 46: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-26 01:16:11 Female 45-54 US-SOUTH-TX-Conroe Rural $25,000-$49,999 1.1559828 Will probably consider No preference2013-05-26 01:26:16 Female 55-64 US-SOUTH-FL-Cape-Coral Suburban $25,000-$49,999 1.1074415 Will possibly consider Percentage (such as 66% gold)2013-05-26 01:32:42 Female 35-44 US-SOUTH-TX-Austin Urban $25,000-$49,999 1.7260601 Will possibly consider Percentage (such as 66% gold)2013-05-26 01:45:10 Male 18-24 US-NORTHEAST-ME-Orono Suburban $25,000-$49,999 1.5230328 Will possibly consider No preference2013-05-26 01:48:19 Female Unknown US-WEST-CA-Los-Angeles Suburban $100,000-$149,999 Will probably consider Percentage (such as 66% gold)2013-05-26 01:50:03 Female 35-44 US-MIDWEST-MI-Taylor Urban $25,000-$49,999 0.7166455 Will definitely consider Karat (such as 14K)2013-05-26 01:57:40 Female 55-64 US-SOUTH-TX-Dallas Urban $25,000-$49,999 1.1074415 Will probably consider Karat (such as 14K)2013-05-26 03:48:03 Male 55-64 US-NORTHEAST-PA-Chalfont Suburban $50,000-$74,999 0.6472301 Will possibly consider Karat (such as 14K)2013-05-26 03:51:52 Male 18-24 US-WEST-CA-Temecula Suburban $50,000-$74,999 0.9372214 Will possibly consider No preference2013-05-26 03:59:50 Female 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6265952 Will possibly consider Karat (such as 14K)2013-05-26 04:04:37 Unknown Unknown US-WEST-CA-Auburn Suburban $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-26 04:19:23 Unknown Unknown US-MIDWEST-OH-Loveland Suburban $50,000-$74,999 Will definitely consider Percentage (such as 66% gold)2013-05-26 04:21:53 Male 35-44 US-WEST-CA-Citrus-Heights Urban $25,000-$49,999 0.7757138 Will definitely consider Karat (such as 14K)2013-05-26 04:22:10 Male 35-44 US-WEST-CA-Bakersfield Suburban $25,000-$49,999 0.7757138 Will definitely consider Percentage (such as 66% gold)2013-05-26 05:08:47 Male 18-24 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.9372214 Will possibly consider No preference2013-05-26 06:23:09 Male 25-34 US-NORTHEAST-NJ-Tenafly Urban $75,000-$99,999 1.1574964 Will definitely consider Karat (such as 14K)2013-05-26 07:08:49 Unknown Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will possibly consider No preference2013-05-26 08:08:22 Female 55-64 US-WEST-OR-Portland Urban $25,000-$49,999 0.6265952 Will definitely consider Percentage (such as 66% gold)2013-05-26 08:53:42 Male 45-54 US-WEST-WA-Seattle Urban $25,000-$49,999 0.6588038 Will possibly consider Percentage (such as 66% gold)2013-05-26 09:36:22 Female 25-34 US-WEST-CA-Redding Suburban $25,000-$49,999 1.3762373 Will possibly consider Percentage (such as 66% gold)2013-05-26 10:44:32 Female 35-44 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.7166455 Will possibly consider Karat (such as 14K)2013-05-26 11:19:51 Unknown Unknown US-MIDWEST-OH-Cincinnati Urban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-26 11:59:46 Unknown Unknown US-MIDWEST-OH-Twinsburg Suburban $50,000-$74,999 Will possibly consider Parts-per-thousand (such as 900PPT)2013-05-26 12:02:20 Male 25-34 US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.1574964 Will definitely consider No preference2013-05-26 12:31:48 Female Unknown US-WEST-CA-Santa-Clara Urban $50,000-$74,999 Will probably consider Karat (such as 14K)2013-05-26 12:40:51 Male 35-44 US-SOUTH-MD-Severna-Park Urban $75,000-$99,999 1.7260601 Will possibly consider No preference2013-05-26 12:45:31 Male 18-24 US-NORTHEAST-PA-Meadville Suburban $25,000-$49,999 1.5230328 Will possibly consider Karat (such as 14K)2013-05-26 12:50:19 Male Unknown US-WEST-CA-Visalia Suburban $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-26 12:57:36 Male 55-64 US-NORTHEAST-PA-O'Hara-Township Urban $50,000-$74,999 0.6472301 Will probably consider No preference2013-05-26 13:02:38 Female 65+ US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.5083940 Will possibly consider Karat (such as 14K)2013-05-26 13:04:59 Male 25-34 US-NORTHEAST-CT-Newington Urban $50,000-$74,999 1.1574964 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-26 13:19:29 Female 35-44 US-SOUTH-FL-Boca-Raton Urban $50,000-$74,999 1.7260601 Will probably consider Parts-per-thousand (such as 900PPT)2013-05-26 13:46:12 Female 18-24 US-NORTHEAST-PA-Erie Urban $0-$24,999 1.5230328 Will definitely consider No preference2013-05-26 13:47:54 Unknown Unknown US-WEST-CA-Bakersfield Suburban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-26 14:08:36 Male 45-54 US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.5302558 Will possibly consider Percentage (such as 66% gold)2013-05-26 14:14:04 Unknown Unknown US-WEST-CO-Avon Suburban $50,000-$74,999 Will definitely consider Karat (such as 14K)2013-05-26 14:26:01 Female 65+ US-MIDWEST-OH-Elyria Suburban $25,000-$49,999 0.8188357 Will possibly consider Karat (such as 14K)2013-05-26 14:27:08 Male 35-44 US-WEST-CO-Westminster Urban $50,000-$74,999 0.7757138 Will possibly consider Karat (such as 14K)2013-05-26 14:32:45 Female 45-54 US-SOUTH-FL-Palm-Beach Urban $75,000-$99,999 1.1559828 Will probably consider Parts-per-thousand (such as 900PPT)2013-05-26 14:50:51 Female 55-64 US-NORTHEAST-PA-Pittsburgh Urban $0-$24,999 0.6472301 Will probably consider Karat (such as 14K)2013-05-26 14:57:07 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-26 15:01:01 Male Unknown US-WEST-CA-Belmont Urban $75,000-$99,999 Will probably consider Karat (such as 14K)2013-05-26 15:18:47 Male 35-44 US-WEST-CA-Mountain-View Urban $50,000-$74,999 0.7757138 Will possibly consider No preference2013-05-26 15:40:25 Unknown Unknown US-NORTHEAST-PA-Erie Suburban $25,000-$49,999 Will possibly consider No preference2013-05-26 15:41:36 Unknown Unknown US-MIDWEST-IL-Chicago Urban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-26 15:46:39 Female 35-44 US-MIDWEST-OH-Newark Suburban $25,000-$49,999 0.7166455 Will definitely consider Karat (such as 14K)2013-05-26 15:52:38 Female 45-54 US-SOUTH-FL-Kissimmee Urban $25,000-$49,999 1.1559828 Will probably consider Karat (such as 14K)2013-05-26 16:40:05 Female Unknown US-SOUTH-AR-Greenbrier Rural $25,000-$49,999 Will probably consider No preference2013-05-26 17:47:00 Female 35-44 US-WEST-NM-Portales Suburban $25,000-$49,999 0.7757138 Will possibly consider No preference2013-05-26 18:45:40 Unknown Unknown US-WEST-NM-Albuquerque Urban $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-26 19:23:23 Female 35-44 US-SOUTH-AL-Tuscaloosa Suburban $0-$24,999 1.7260601 Will definitely consider No preference2013-05-26 19:32:53 Unknown Unknown US-WEST-CA-San-Leandro Urban $50,000-$74,999 Will probably consider No preference2013-05-26 20:02:19 Male 65+ US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.7237026 Will probably consider No preference2013-05-26 20:11:01 Male 18-24 US-SOUTH-FL-West-Little-River Urban $0-$24,999 1.2574457 Will definitely consider Karat (such as 14K)

Page 47: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-26 20:23:18 Female 18-24 US-WEST-WA-Gig-Harbor Suburban $50,000-$74,999 0.9372214 Will possibly consider Karat (such as 14K)2013-05-26 20:54:07 Female 55-64 US-WEST-CA-Sacramento Urban $25,000-$49,999 0.6265952 Will definitely consider Karat (such as 14K)2013-05-26 21:03:32 Unknown Unknown US-SOUTH-TX-North-Richland-Hills Urban $50,000-$74,999 Will possibly consider No preference2013-05-26 21:03:40 Unknown Unknown US-SOUTH-TX-Plano Urban $75,000-$99,999 Will definitely consider No preference2013-05-26 21:07:01 Unknown Unknown US-SOUTH-TX-North-Richland-Hills Urban $50,000-$74,999 Will possibly consider No preference2013-05-26 21:20:07 Female 65+ US-MIDWEST-MO-Columbia Suburban $25,000-$49,999 0.8188357 Will possibly consider Karat (such as 14K)2013-05-26 23:33:29 Female 18-24 US-SOUTH-SC-Charleston Urban $25,000-$49,999 1.2574457 Will probably consider No preference2013-05-27 00:03:26 Female 55-64 US-NORTHEAST-NY-Carmel Suburban $50,000-$74,999 0.6472301 Will possibly consider Karat (such as 14K)2013-05-27 00:04:57 Male 45-54 US-MIDWEST-MI-Muskegon Suburban $25,000-$49,999 0.5302558 Will possibly consider No preference2013-05-27 00:07:37 Female 25-34 US-NORTHEAST-PA-Sandyston Rural $25,000-$49,999 1.1574964 Will probably consider No preference2013-05-27 00:11:05 Unknown Unknown US-WEST-WA-Washougal Rural $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-27 00:12:08 Male 45-54 US-SOUTH-NC-Washington Rural $25,000-$49,999 1.1559828 Will definitely consider Karat (such as 14K)2013-05-27 00:13:56 Female 35-44 US-MIDWEST-IL-Polo Rural $25,000-$49,999 0.7166455 Will definitely consider No preference2013-05-27 00:13:58 Female 45-54 US-WEST-UT-Park-City Suburban $50,000-$74,999 0.6588038 Will possibly consider No preference2013-05-27 00:31:59 Unknown Unknown US-SOUTH-FL-Sanibel Rural $75,000-$99,999 Will probably consider Karat (such as 14K)2013-05-27 00:32:33 Unknown Unknown US-SOUTH-FL-Sanibel Rural $75,000-$99,999 Will probably consider Karat (such as 14K)2013-05-27 00:34:06 Unknown Unknown US-WEST-WA-Washougal Rural $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-27 00:47:06 Female 55-64 US-MIDWEST-WI-Manawa Rural $25,000-$49,999 0.6551049 Will possibly consider Karat (such as 14K)2013-05-27 00:47:06 Female 45-54 US-NORTHEAST-NJ-Atlantic-Highlands Urban $50,000-$74,999 0.6642132 Will definitely consider Karat (such as 14K)2013-05-27 01:03:38 Female 45-54 US-MIDWEST-MO-Kansas-City Suburban $25,000-$49,999 0.5302558 Will probably consider No preference2013-05-27 01:03:48 Female 45-54 US-SOUTH-GA-Augusta Suburban $25,000-$49,999 1.1559828 Will probably consider Karat (such as 14K)2013-05-27 01:03:58 Female 35-44 US-SOUTH-AL-Birmingham Suburban $50,000-$74,999 1.7260601 Will probably consider No preference2013-05-27 01:13:29 Male 45-54 US-SOUTH-NC-Matthews Suburban $50,000-$74,999 1.1559828 Will definitely consider No preference2013-05-27 01:26:30 Unknown Unknown US-SOUTH-GA-Albany Suburban $0-$24,999 Will possibly consider Karat (such as 14K)2013-05-27 01:26:37 Female 55-64 US-SOUTH-FL-Kissimmee Urban $25,000-$49,999 1.1074415 Will possibly consider Karat (such as 14K)2013-05-27 01:30:47 Male 18-24 US-SOUTH-NC-Charlotte Urban $25,000-$49,999 1.2574457 Will probably consider Karat (such as 14K)2013-05-27 01:33:48 Female 45-54 US-SOUTH-LA-Baton-Rouge Urban $25,000-$49,999 1.1559828 Will definitely consider No preference2013-05-27 01:35:49 Unknown Unknown US-MIDWEST-OH-Cincinnati Urban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 01:41:44 Unknown Unknown US-WEST-CA-San-Diego Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 01:44:42 Female 55-64 US-MIDWEST-IA-Mount-Pleasant Suburban $25,000-$49,999 0.6551049 Will probably consider Karat (such as 14K)2013-05-27 01:45:05 Female 55-64 US-MIDWEST-IA-Waterloo Suburban $25,000-$49,999 0.6551049 Will possibly consider No preference2013-05-27 01:46:18 Female 45-54 US-MIDWEST-MI-Howell Rural $50,000-$74,999 0.5302558 Will possibly consider No preference2013-05-27 01:47:14 Female 25-34 US-WEST-WA-Seattle Urban $0-$24,999 1.3762373 Will definitely consider No preference2013-05-27 02:47:55 Unknown Unknown US-WEST-CO-Lafayette Suburban $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-27 02:54:37 Female Unknown US-SOUTH-TX-San-Antonio Urban $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-27 03:08:16 Female 45-54 US-WEST-UT-West-Valley-City Urban $50,000-$74,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-27 03:13:28 Male 25-34 US-SOUTH-DE-Rehoboth-Beach Suburban $25,000-$49,999 3.0000000 Will definitely consider Percentage (such as 66% gold)2013-05-27 03:49:53 Male 25-34 US-WEST-CA-Modesto Urban $25,000-$49,999 1.3762373 Will definitely consider No preference2013-05-27 03:56:54 Male 45-54 US-SOUTH-LA-Monroe Urban $25,000-$49,999 1.1559828 Will possibly consider Percentage (such as 66% gold)2013-05-27 04:18:59 Male 18-24 US-SOUTH-AL-Tuscaloosa Suburban $25,000-$49,999 1.2574457 Will probably consider Karat (such as 14K)2013-05-27 04:20:56 Female 55-64 US-WEST-NM-Albuquerque Urban $25,000-$49,999 0.6265952 Will possibly consider No preference2013-05-27 05:03:13 Male 45-54 US-WEST-CA-San-Jose Urban $25,000-$49,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-27 05:08:51 Male 55-64 US-WEST-CA-Santa-Monica Urban $50,000-$74,999 0.6265952 Will probably consider Percentage (such as 66% gold)2013-05-27 05:28:19 Female 35-44 US-SOUTH-LA-Pineville Rural $25,000-$49,999 1.7260601 Will possibly consider No preference2013-05-27 05:30:54 Male 45-54 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 0.6588038 Will possibly consider No preference2013-05-27 05:36:54 Male 18-24 US-WEST-OR-Woodburn Suburban $25,000-$49,999 0.9372214 Will definitely consider Percentage (such as 66% gold)2013-05-27 06:14:57 Male 25-34 US-WEST-CA-Bakersfield Suburban $50,000-$74,999 1.3762373 Will probably consider Karat (such as 14K)2013-05-27 06:26:15 Male 65+ US-WEST-CA-Palmdale Suburban $25,000-$49,999 0.7237026 Will probably consider No preference2013-05-27 08:38:44 Male 18-24 US-WEST-CA-West-Covina Urban $50,000-$74,999 0.9372214 Will definitely consider Percentage (such as 66% gold)2013-05-27 10:27:08 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will possibly consider Percentage (such as 66% gold)2013-05-27 10:48:49 Male Unknown US-SOUTH-FL-Four-Corners Unknown $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-27 10:58:45 Female 65+ US-SOUTH-MS-Natchez Suburban $25,000-$49,999 1.5083940 Will definitely consider Karat (such as 14K)2013-05-27 11:03:08 Male 45-54 US-SOUTH-SC-Williston Rural $25,000-$49,999 1.1559828 Will possibly consider No preference2013-05-27 11:25:19 Male 35-44 US-MIDWEST-SD-Sioux-Falls Suburban $25,000-$49,999 0.7166455 Will possibly consider Karat (such as 14K)

Page 48: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-27 13:13:38 Unknown Unknown US-NORTHEAST-PA-Erie Urban $0-$24,999 Will possibly consider No preference2013-05-27 13:17:16 Male Unknown US-SOUTH-TX-Katy Suburban $75,000-$99,999 Will definitely consider No preference2013-05-27 13:23:57 Female 35-44 US-SOUTH-SC-Cheraw Rural $25,000-$49,999 1.7260601 Will probably consider Karat (such as 14K)2013-05-27 13:24:19 Male Unknown US-MIDWEST-MN-Saint-Cloud Suburban $25,000-$49,999 Will probably consider No preference2013-05-27 13:24:39 Unknown Unknown US-WEST-CO-Durango Rural $25,000-$49,999 Will probably consider Percentage (such as 66% gold)2013-05-27 13:35:10 Unknown Unknown US-NORTHEAST-NJ-Willingboro-Township Urban $50,000-$74,999 Will possibly consider Percentage (such as 66% gold)2013-05-27 13:45:10 Male 45-54 US-MIDWEST-IA-Perry Suburban $25,000-$49,999 0.5302558 Will probably consider Karat (such as 14K)2013-05-27 13:53:57 Male 18-24 US-NORTHEAST-PA-North-East Rural $25,000-$49,999 1.5230328 Will definitely consider No preference2013-05-27 13:57:28 Unknown Unknown US-SOUTH-TN-East-Ridge Urban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 14:07:59 Female 45-54 US-NORTHEAST-NY-New-York Urban $0-$24,999 0.6642132 Will definitely consider Karat (such as 14K)2013-05-27 14:14:46 Unknown Unknown US-SOUTH-MS-Pearl Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 14:14:52 Male 55-64 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6265952 Will definitely consider Karat (such as 14K)2013-05-27 14:15:25 Unknown Unknown US-SOUTH-MS-Natchez Suburban $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-27 14:18:53 Male 45-54 US-WEST-NM-Clovis Suburban $25,000-$49,999 0.6588038 Will possibly consider Karat (such as 14K)2013-05-27 14:21:33 Male Unknown US-WEST-NM-Santa-Fe Unknown $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-27 14:28:48 Unknown Unknown US-MIDWEST-IL-Bradford Rural $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-27 14:36:08 Male 55-64 US-SOUTH-GA-Ringgold Rural $25,000-$49,999 1.1074415 Will probably consider Karat (such as 14K)2013-05-27 14:37:45 Unknown Unknown US-SOUTH-TX-Houston Suburban $50,000-$74,999 Will definitely consider No preference2013-05-27 15:07:11 Female 65+ US-SOUTH-AL-Dothan Suburban $25,000-$49,999 1.5083940 Will possibly consider Percentage (such as 66% gold)2013-05-27 15:12:47 Unknown Unknown US-MIDWEST-WI-Madison Urban $0-$24,999 Will possibly consider No preference2013-05-27 15:14:07 Female Unknown US-WEST-CA-Pleasant-Hill Urban $50,000-$74,999 Will possibly consider Karat (such as 14K)2013-05-27 15:16:08 Male 55-64 US-NORTHEAST-NY-New-York Urban $75,000-$99,999 0.6472301 Will probably consider Percentage (such as 66% gold)2013-05-27 15:17:54 Female Unknown US-WEST-CA-Los-Angeles Urban $0-$24,999 Will definitely consider Karat (such as 14K)2013-05-27 15:24:51 Female Unknown US-SOUTH-FL-Clearwater Urban $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-27 15:28:54 Female 25-34 US-MIDWEST-KS-Wichita Suburban $0-$24,999 1.2221702 Will definitely consider Percentage (such as 66% gold)2013-05-27 15:28:36 Female 55-64 US-MIDWEST-OH-Coshocton Rural $25,000-$49,999 0.6551049 Will probably consider Karat (such as 14K)2013-05-27 15:35:10 Female Unknown US-NORTHEAST-NY-New-Rochelle Urban $25,000-$49,999 Will probably consider Parts-per-thousand (such as 900PPT)2013-05-27 15:39:42 Unknown Unknown US-NORTHEAST-CT-Manchester Suburban $25,000-$49,999 Will possibly consider Percentage (such as 66% gold)2013-05-27 15:44:52 Unknown Unknown US-SOUTH-VA-Lebanon Rural $25,000-$49,999 Will definitely consider Percentage (such as 66% gold)2013-05-27 15:50:14 Unknown Unknown US-SOUTH-TX-Austin Urban $25,000-$49,999 Will possibly consider No preference2013-05-27 16:01:10 Female 25-34 US-SOUTH-TX-Houston Suburban $50,000-$74,999 3.0000000 Will possibly consider No preference2013-05-27 16:06:42 Unknown Unknown US-NORTHEAST-NJ-Old-Bridge-Township Suburban $50,000-$74,999 Will definitely consider Percentage (such as 66% gold)2013-05-27 16:17:57 Male 55-64 US-NORTHEAST-PA-Erie Urban $0-$24,999 0.6472301 Will possibly consider Karat (such as 14K)2013-05-27 16:25:38 Unknown Unknown US-MIDWEST-NE-Lincoln Urban $25,000-$49,999 Will probably consider Parts-per-thousand (such as 900PPT)2013-05-27 16:26:09 Unknown Unknown US-MIDWEST-IL-Davis-Junction Rural $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-27 16:26:52 Unknown Unknown US-SOUTH-MS-Natchez Suburban $25,000-$49,999 Will definitely consider Parts-per-thousand (such as 900PPT)2013-05-27 16:56:52 Unknown Unknown US-MIDWEST-KS-Lawrence Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 16:57:28 Unknown Unknown US-NORTHEAST-PA-Pittsburgh Urban $0-$24,999 Will definitely consider Karat (such as 14K)2013-05-27 17:06:13 Unknown Unknown US-WEST-CA-San-Bernardino Urban $0-$24,999 Will definitely consider Karat (such as 14K)2013-05-27 17:07:37 Unknown Unknown US-NORTHEAST-NY Rural $50,000-$74,999 Will possibly consider No preference2013-05-27 17:11:58 Unknown Unknown US-SOUTH-GA-Atlanta Urban $0-$24,999 Will possibly consider Karat (such as 14K)2013-05-27 17:16:10 Female 45-54 US-NORTHEAST-PA-Edinboro Rural $25,000-$49,999 0.6642132 Will possibly consider Percentage (such as 66% gold)2013-05-27 17:28:24 Male 45-54 US-NORTHEAST-NY-New-York Urban $50,000-$74,999 0.6642132 Will probably consider Karat (such as 14K)2013-05-27 17:30:04 Female 55-64 US-MIDWEST-IL-Sycamore Suburban $50,000-$74,999 0.6551049 Will definitely consider No preference2013-05-27 17:30:52 Female 55-64 US-NORTHEAST-NY-Ithaca Suburban $25,000-$49,999 0.6472301 Will possibly consider Karat (such as 14K)2013-05-27 17:31:33 Unknown Unknown US-SOUTH-TX-Schertz Suburban $50,000-$74,999 Will possibly consider Percentage (such as 66% gold)2013-05-27 17:31:37 Unknown Unknown US-SOUTH-MS-Starkville Rural $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 17:57:22 Female Unknown US-MIDWEST-MI-Traverse-City Rural $25,000-$49,999 Will possibly consider No preference2013-05-27 18:00:55 Female Unknown US-WEST-CA-Susanville Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 18:03:41 Unknown Unknown US-NORTHEAST-NY-Rochester Urban $25,000-$49,999 Will possibly consider Parts-per-thousand (such as 900PPT)2013-05-27 18:05:48 Female 18-24 US-MIDWEST-MO-Moberly Suburban $25,000-$49,999 1.5064304 Will possibly consider No preference2013-05-27 18:07:54 Unknown Unknown US-MIDWEST-NE-Lincoln Urban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 18:10:25 Unknown Unknown US-MIDWEST-IL-Joliet Unknown $50,000-$74,999 Will possibly consider Parts-per-thousand (such as 900PPT)2013-05-27 18:15:48 Unknown Unknown US-MIDWEST-OH-Middletown Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)

Page 49: 1 Survey ID Question number Question text Winning answer ... · 5trxbvqughtvm 1 How likely are you to consider purchasing fine jewelry, either for yourself or someone else, in the

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Exh2_Google_Data.xlsx

2013-05-27 18:25:47 Unknown Unknown US-WEST-MT-Whitefish Rural $25,000-$49,999 Will definitely consider Karat (such as 14K)2013-05-27 18:26:19 Male Unknown US-SOUTH-MD-Urbana Rural $50,000-$74,999 Will definitely consider No preference2013-05-27 18:40:19 Male 45-54 US-NORTHEAST-NY-New-York Suburban $25,000-$49,999 0.6642132 Will definitely consider No preference2013-05-27 18:44:56 Unknown Unknown US-WEST-CA-Fresno Suburban $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-27 19:07:47 Unknown Unknown US-SOUTH-FL-North-Port Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 19:47:52 Unknown Unknown US-SOUTH-FL-Cutler-Bay Urban $25,000-$49,999 Will probably consider Karat (such as 14K)2013-05-27 19:54:26 Female 18-24 US-MIDWEST-IN-Indianapolis Urban $0-$24,999 1.5064304 Will possibly consider No preference2013-05-27 20:05:43 Female Unknown US-NORTHEAST-NY-Harris-Hill Suburban $75,000-$99,999 Will possibly consider Percentage (such as 66% gold)2013-05-27 20:10:21 Male 45-54 US-WEST-OR-Mc-Minnville Suburban $25,000-$49,999 0.6588038 Will probably consider No preference2013-05-27 20:14:21 Unknown Unknown US-SOUTH-TN-Nashville Urban $0-$24,999 Will definitely consider Percentage (such as 66% gold)2013-05-27 20:19:01 Unknown Unknown US-SOUTH-TX-San-Antonio Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)2013-05-27 20:20:02 Male 25-34 US-WEST-OR-Salem Suburban $25,000-$49,999 1.3762373 Will probably consider Karat (such as 14K)2013-05-27 20:21:26 Female 65+ US-NORTHEAST-NY-New-York Urban $25,000-$49,999 1.0938386 Will definitely consider Karat (such as 14K)2013-05-27 20:27:11 Unknown Unknown US-MIDWEST-MO-O'Fallon Unknown $50,000-$74,999 Will possibly consider Percentage (such as 66% gold)2013-05-27 20:32:08 Male 18-24 US-WEST-WA-Spokane Urban $0-$24,999 0.9372214 Will probably consider Karat (such as 14K)2013-05-27 20:32:14 Unknown Unknown US-WEST-NM-Albuquerque Suburban $25,000-$49,999 Will possibly consider Karat (such as 14K)