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New Club Development Guide
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Why Organize a New Lions Club
• To serve
• To make a difference
• To assist those in need• To introduce new projects to local
communities
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District Benefits
Fulfill unmet needs in communities that are not currently served by Lions
Attract families, women and younger members
Rejuvenate and grow membership
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Choosing a Club Format
Traditional Lions clubs Campus Lions clubs Lioness Lions clubs Leo Lions clubs Club branches Special interest clubs
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Steps to New Club Development
To organize a new Lions club, you will need: 20 or more charter members A sponsoring club, region, zone, district cabinet or district committee Completed charter application and report of charter members Your district governor’s approval Appropriate charter fees and certification forms
Once you find a need, it's easy to charter a new club!
Increase sustainability by 70% by chartering with 25 or more members!
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To organize a club branch, you will need: A minimum of five branch members Elected branch president, secretary and treasurer A sponsoring club and branch liaison Your district governor to be informed Completed notification form
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Step One
Determine Areas of Opportunity
Size of the population Current service clubs and community
organizations Local project possibilities and benefits for
the area
Groups of people who are not currently being recruited by another Lions club
Young adults, women, ethnic communities and other underrepresented groups
Location of nearest possible sponsoring Lions clubs
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Step Two
Develop Your Team
Team members should be:
Hardworking
Committed to the development of the new club
Passionate about being a Lion
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Sponsoring Clubs
• Support the guiding Lion(s)• Ensure chartered club has proper orientation
into Lions• Co-host Charter Night• Encourage district participation• Encourage interclub functions• Support the club’s activities• Provide guidance without interfering
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SUB-TEAMS
Responsibilities Qualities
Lead Team • Contact Lions’ network via phone and email• Research key leaders• Set up appointments with leaders
• Organized• Tech-savvy• Comfortable on telephone• Strong writing skills
Field Team • Develop plan for outreach to key community business leaders• Visit business leaders and ask them to join Lions or attend
informational meeting• Post informational flyers in high-visibility areas and at
businesses
• Social• Professional demeanor• Quick thinker• Strong interpersonal skills
Ground Team • Develop plan for outreach to community members• Set up promotion stations in the community
• Social• Professional demeanor• Strong interpersonal skills
Response Team • Conduct follow-up with prospective members• Keep new members informed about meeting times and updates
• Organized• Tech-savvy• Comfortable on telephone• Strong writing skills
Once your team is established, consider dividing the members into the following four sub-teams:
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Lead Team Responsibilities
• Build a Lions’ network • Research key community
leaders• Conduct Lions’ network
outreach • Conduct key leaders
outreach
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Field Team Responsibilities
• Develop a plan for outreach• Visit business leaders• Post informational flyers in high-visibility areas
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Ground Team Responsibilities
• Build a Lions’ network • Develop an outreach plan• Contact businesses• Get promotional materials• Conduct outreach
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Response Team Responsibilities
• Build a Lions’ network • Create a database• Conduct follow-up• Keep everyone informed
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Step Three
Conduct Site Development Research
Contact Community Leaders to discuss their needs• Community leaders• Chamber of Commerce executive director• Mayor and other community leaders• School administrators • Officials from law enforcement agencies, fire departments,
human service agencies and business groups
Community Needs Assessment
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Step Four
Promote the New Club to the Community
• Promote the new club to the community.
• Identify your potential members.
• Develop a campaign which highlights targeted message.
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Step Five
Recruit Charter Members
The number one reason why people don’t join is simply because they were never asked.
Who will we recruit?
• Community leaders
• Residents
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RECRUITING WHEEL
Community Leaders*
Relatives
Friends
NeighborsLocal Professionals**
People You Do Business With
Colleagues
People you do business with
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How Will We Recruit?
1. Canvassing2. Limited recruiting3. Group
conversion4. Ground recruiting5. Branch
development
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1. Dress appropriately.2. Turn your phone off.3. Start at the top. 4. Overcome obstacles at the front desk. 5. Don’t wait more than 10 minutes. 6. Don’t carry too much literature. 7. Get clues from their office. 8. Anticipate responses. 9. Always be positive and leave them
smiling.10. Always ask for referrals.
Recruiting Tips
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Introduce yourself and explain that you are recruiting new members for your Lions club in their community. Ask if
they are familiar with Lions clubs.
Compliment the individual and thank them for their time.
If they are not familiar
Explain that your Lions club is a service group of men and women interested in
improving their community.
Ask what they know about Lions. Explain that your
Lions club is a service group of men and women
interested in improving their community.
If they are familiar
Explain that there will be an informal meeting for the club in their community. Invite person to come and learn more. Give the date, time and location of the
meeting.
Explain the time commitment and cost of joining the club.
Recruiting Script
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T h an k th e m fo r th eir tim e an d jo in in g.
G ive th em info rm a tio n o n th e ne x t m eetinga n d e nc o ura ge th em to br ing
th e ir s po u se , fam ily o r fr ien d s.
A s k if th ey kn ow a nyo n e e lse w h o w o uld bein tere rs ted in jo in in g. Ask fo r th eir ph o ne nu m b er
a n d e m ail a dd res s so tha t yo u ca n fo llow -upw ith th em .
A s k fo r a c hec k fo r $ 25to cover th e ir o ne -tim e en tran ce fee.
H a nd the m th e a p plic ationa n d a sk th em to c o m p lete it.
YES
T h an k th e m for the ir tim e a nde n co urage th e m to
c a ll if th e y h a ve an y q u e stio nsb efore th e m eeting
E n co u ra g e them to b r ing th e irs p o us e , fa m ily o r fr ien d s.
G ive th e m d eta ils o n th e in fo rm a tio n alm eeting a nd en cou ra g e th em to attend to
re ceive m ore in form ation
A s k th em to com ple te th e ap plic ationto ob tain th e ir c on tac t in form ation
s o so m eo n e c an fo llo w u p.
MAYBE
T h an k th e m fo r th eir tim e.
L ea ve them w ith in fo rm ation o n thein form atio na l m e etin g in c as e th e y c ha n ge
th e ir m ind or k no w s o m e o ne w ho is in te re sted.
A s k if th ey kno w of anyo new h o w ou ld b e in te res ted in jo in ing
NO
A s k if th ey w o uld bein te re s ted in jo in in g.
Recruiting Script
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Recruiting Materials
• Better Communities. Changed Lives (EX-511)• Charter Member Application (TK-188)• Recruiting Flyer (EX-109A)• Lions Make a Difference (ME-40)• Family Membership Brochure (MPFM-8)• I Am a Lion (ME-37)• Be Part of Something that Matters Brochure (EX-801)• Lions Pocket Card (ME-33)
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New Club Development Materials
The following kits are available:
• Traditional Kit (KITEXT)
Special Interest Lions Club Flyer (EX-544)
Champions Lions Club Guide (EX-547)
Champions Lions Club Brochure (EX-546)
• Campus Lions Club Kit (KITCC)
• Lioness Lions Club Kit (KITEXT + Lioness Brochure MKLP-1)
• Leo Lions Club Kit (KITEXT + Leo to Lion Program Brochure LL-1)
• Club Branch Kit (KITBR)
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Leads
Category Action Taken Action Needed
Group 1Charter Members Completed an application and paid the
charter fee.Send a letter of congratulations with the date, time and location of the first club meeting.
Group 2High-Interest Prospects May come to a club meeting but did not
complete an application.Send a letter inviting them to the meeting.
Group 3
Other Prospects May be interested but could not attend a club meeting.
Keep on the mailing list and contact them following the first meeting with an update on the club’s progress. Continue to invite them to get involved.
Group 4Possible Prospects Listed names of people who may be
interested.Determine a time to contact them in person.
Group 5Not Interested Expressed no interest in joining at the
current time.Keep on the mailing list for future projects and events of the new club.
Put leads into five categories:
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Step Six
The Informational Meeting
• First meeting for prospective members to find out more about Lions and the new club
• Begin to build the new club’s membership
• Prepare for a successful organizational meeting
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Meeting Preparation
• Set up for fewer people than expected and have some light refreshments.
• Lions should dress professionally (not Lions vests).
• Have name tags with attendees’ names prepared in advance.
• A Lion should be at the entrance to welcome attendees.
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Conducting the Meeting
• Welcome • Introductions• Present overview• Discuss community• Inquire about projects• Verify upcoming meeting• Collect club membership applications
1. Start on time, and end on time. The meeting should last 60 minutes or less.
2. Emphasize that 100% of the money collected from the public goes directly to helping those in need.
3. The club should meet every week until the club is formed.
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Post-Meeting Follow-up
• The next day, send a thank you letter to all attendees and send meeting information to those that did not attend.
• Contact recommended individuals and others in the community to invite them to the next meeting.
• Update any flyers or promotional materials for the next meeting.
• Before the next meeting, make phone calls to members and prospective members to confirm their attendance.
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Step Seven
The Organizational Meeting
• Elect officers • Plan the first service
project
The set-up for this meeting is the same as the informational meeting.
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Conducting the Meeting
• Welcome new and past attendees with a recap of last meeting.
• Explain a charter club application or branch application.
• If all agree, conduct elections and complete charter application.
• Set-up a date, time and place to hold the next meeting.
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Post-Meeting Follow-up
• Meet with club officers to begin new training.
• Motivate members to promote club and extend invitations for upcoming meetings/service projects.
• Maintain contacts and follow-up with interested individuals who could not attend meeting.
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Step Eight
New Club Application
• Naming the new club
• Other naming restrictions
• Dues• Completing the Club Branch
Application, if appropriate
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Available Charter and Dues Discounts
• Family membership
• Student members
• Leo Lions and young adults
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Step Nine
Charter Approval
• Once approved, materials will be sent to the new club’s guiding Lions.
• The Charter will be presented during the Charter Night celebration.
• Districts who charter ten or more new clubs in a fiscal year must provide verification that the new clubs will be supported for long-term growth.
June 20th deadline for chartering new clubs in same fiscal year.
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Step Ten
Continued Club Development
• Sponsoring club assistance
• Guiding Lion support
• Transition of power
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New Club Development Awards
• Extension Awards
• District Governor Extension Award
• Family Membership Banner Patch
• New Club Sponsor Banner Patch
• Campus Banner Patch
• Campus Award Pin
• Club Branch Banner Patch
• Club Branch Award
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Questions?
