1

MONTHLY REPORTMONTHLY REPORT March, 2010March, 2010

Planning Planning DivisionDivision

Sam LungSam Lung

2 Apr. 20102 Apr. 2010

2

Market News

AIA will be integrated with Prudential in 2010

CompanyMarket share-

NBMarket share-

TPAgent #

Prudential 31.4% 39.9% 30,328

AIA 9.8% 6.7% 11,953

Total 41.2% 46.6% 42,281

Company Information (2009 Q3)

After integrated, the market share of Prudential will be over 40% and policy number will increase to 1.67M

3

Market News

Baoviet cooperate with HSBC in providing

Travel Insurance products Online

Coverage: Medical Personal accident Emergency medical repatriation

Inconvenient services

Coverage: Medical Personal accident Emergency medical repatriation

Inconvenient services

Channel HSBC website Channel HSBC website

4

Project this Month

New product launch

New product Promotion

Q2 Campaign

Customer Analysis

5

New product launch

Cathay short-term Endowment (A03)

Cathay Medical Rider (R04)

Cathay Term Rider (R05)

6

New product launch-A03

Insurance term 5 years

Paying Period 2 years

Insurance Interest rate 8.5%

LA age 0~ 65 years old

SA limitationMin: 10MMax: 800M (age≤14), 2.5B (age≥15)

Premium Limit Min: 300,000 VND each payment

Benefits1. Death benefit: 100%SA2. Accidental benefit: 200%SA3. Maturity benefit: 100%SA

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New product launch -R04 and R05

R04:• Hospitalization:

1~30 Days： 100%SA

31~120 Days： 150%SA

• Home Health care ： 1~120Days： 50%SA

• ICU

1~30Days： 100%SA• BICU

1~30Days： 100%SA

• In-patient surgical: 5xSA

R04:• Hospitalization:

1~30 Days： 100%SA

31~120 Days： 150%SA

• Home Health care ： 1~120Days： 50%SA

• ICU

1~30Days： 100%SA• BICU

1~30Days： 100%SA

• In-patient surgical: 5xSA

R05:• Death Benefit:

100%SA+unearned premium

• TPD Benefit:

100%SA+unearned premium

R05:• Death Benefit:

100%SA+unearned premium

• TPD Benefit:

100%SA+unearned premium

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Project this Month

New product launch

New product Promotion

Q2 Campaign

Customer Analysis

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New product Promotion-A03

• Promotion Period: 4 wkm• Mode: Original Performance FYP rate × 2

Original Promotion Period

PFYP rate 10% 20%

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Project this Month

New product launch

New product Promotion

Q2 Campaign

Customer Analysis

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2010 Q2 Promotion Campaign-2010 Q2 Promotion Campaign- Exciting Summer With Cathay Exciting Summer With Cathay

Campaign Period: 25/3 ~ 16/6 (4~6wkm)

Cathay Whole Life with Cash Benefit (C05)

FP ≥ 3.5MCathay Whole Life with Return of Premium (C06)

Cathay Premium Endowment (C07) FP ≥ 5.0M

How to participate?

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Drawing PrizeDrawing Prize

Prize Price Amount

1st Gold soccer ball 30,000 1

2nd Adidas backpacks 1,000 10

3rd Adidas soccer ball 400 20

Unit: thousand VND

1st prize 2nd prize 3rd prize

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Happy GiftHappy Gift-World Cup Calendar-World Cup Calendar

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Marketing Tool - DMMarketing Tool - DM

88

Agent information

Customer information

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Q2 Focus Product

SavingSaving

RetirementRetirement

A03A03

C07C07

C05C05

C06C06

Short-term Target Return money soon Short-term Target Return money soon

Long-term Target Counter InflationLong-term Target Counter Inflation

Cash coupon every 3 yearCash coupon every 3 year

CoverageCoverage RiderRider Attach elasticallyCheap premiumAttach elasticallyCheap premium

Death coverage+ Maturity benefitDeath coverage+ Maturity benefit

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Project this Month

New product launch

New product Promotion

Q2 Campaign

Customer Analysis

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Customer Analysis

• Know Your Customer

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Customer Profile

How many customers do we have?How many customers do we have?

Policy ownerPolicy owner InsuredInsured TotalTotal

11,217 11,217 12,873 12,873 16,759 16,759

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Gender-Age Analysis

7%

10%11%

14%

9%

11%

6%

7%

4%5%

3%

5%

2%

3%

1%2%

0%

2%

4%

6%

8%

10%

12%

14%

18~24 25~29 30~34 35~39 40~44 45~49 50~54 55~

M

F

Main CustomerMain Customer YoungYoung

FemaleFemale

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Purchase Behavior Analysis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

18~24 25~29 30~34 35~39 40~44 45~49 50~54 55~

EndowmentEducationTerm LifeWhole Life

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

18~24 25~29 30~34 35~39 40~44 45~49 50~54 55~

EndowmentEducationTerm LifeWhole Life

Product-ageProduct-age Annualized PremiumAnnualized Premium

Young Adult EducationAfter 40 EndowmentYoung Adult EducationAfter 40 Endowment

Age increase Premium increase Age increase Premium increase

Re-sale to young group with their life cycleRe-sale to young group with their life cycle

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City analysis

0%

5%

10%

15%

20%

25%

30%

HCM HN DN CT

18~24

25~29

30~34

35~39

40~44

45~49

50~54

55~0%

10%

20%

30%

40%

50%

60%

70%

HCM HN DN CT

M

F

Similar distribution Young group are mostSimilar distribution Young group are most

Female> Male Except Can ThoFemale> Male Except Can Tho

AgeAge GenderGender

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Product analysis

HCM&HN EndowmentDN Endowment & EducationCT Whole Life

HCM&HN EndowmentDN Endowment & EducationCT Whole Life

4.14.54.0

5.4

-

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

HCM HN DN CT

AverageEndowmentEducationTerm LifeWhole Life

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

HCM HN DN CT

Whole Life

Term Life

Education

Endowment

HCM highestHN relatively lowerHCM highestHN relatively lower

Product Product Annualized PremiumAnnualized Premium

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Marketing Strategy

Main Customer

Main Customer Young female GroupYoung female Group

ProductProduct Design Women InsuranceDesign Women Insurance

SaleSale Strengthen different product education by city Re-sale to potential young people

Strengthen different product education by city Re-sale to potential young people

MarketingMarketing Corporate image and declaration Young and Soft External actives Attract young group

Corporate image and declaration Young and Soft External actives Attract young group

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Planning Project Next Month

New Product

Dong Nai opening

Review Agent System

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Thank you!!

Planning Planning DivisionDivision

Sam LungSam Lung