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MIP International Patent Forum 2011

Licensing and tech transfer: making the most out of your patent

London, 5 April 2011

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NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIALicensing and tech transfer

Making the most out of your patent

In many Western Countries production is less and less important.

Licensing and tech transfer are therefore the key factors to compete in the worldwide market

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TEAM

SOFTWARE

Ogni progetto vede impegnato un team composto da un consulente marchi e/o brevetti e da un paralegal.Ciò facilita le relazioni con il cliente, massimizza l’efficienza e permette di avere una memoria delle attività del cliente

PATRICIAo più di 5000 utentioaggiornamento automatico sulla legge di tutti i

paesio report personalizzati

NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIATrade with China

• China is the biggest exporter in the global economy ahead of Germany and the US.

• China accounts for about 11 % of world trade in goods.

• More than half of China's exports are currently produced by foreign invested enterprises.

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TEAM

SOFTWARE

Ogni progetto vede impegnato un team composto da un consulente marchi e/o brevetti e da un paralegal.Ciò facilita le relazioni con il cliente, massimizza l’efficienza e permette di avere una memoria delle attività del cliente

PATRICIAo più di 5000 utentioaggiornamento automatico sulla legge di tutti i

paesio report personalizzati

NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIATrade deficit with China

In 2010 the U.S. trade deficit with China was €206 billion• U.S. goods exported to China €69 billion • U.S. goods imported from China €275 billion

In 2010 the EU trade deficit with China was €164 billion • E.U. goods exported to China €131 billion• E.U. goods imported from China €295 billion

Source: US Census and European Commission

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NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIATax strategies

Where to pitch your company and how

• Global licensing programs deal with companies located in many different jurisdictions.

• This means a large number of cross national transactions and the involvement of tax authorities from many different countries and relevant tax treaties.

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NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIAWithholding Tax

USA Japan China UK Germany France ItalyUSA - 0% 10% 0% 0% 5% 10%Japan 0% - 10% 0% 10% 10% 10%China 10% 10% - 10% 10% 10% 10%UK 0% 0% 10% - 0% 0% 8%

Germany 0% 10% 10% 0% - 0% 5%France 5% 10% 10% 0% 0% - 5%Italy 10% 10% 10% 8% 5% 5% -

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NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIAHow to make tech transfer in emerging

markets really work

Licensing is becoming a global business with a much larger number of potential licensees.

An efficient and effective licensing strategy is needed!

How do you address this evolving change?

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NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIALicensing Laundering

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NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIALicensing Laundering

MP3 Export Notice

Dear industry members,  MP3 technology is Audio MPEG (USA) and Sisvel’s (Italy) patented technology. Since the end of last year, they have been blocking products at customs. If products cannot be demonstrated as licensed, they may be seized and possibly destroyed. Our company’s products are licensed, should you have such a need, please contact us. The Microsoft DRM license may also be required for export to the United States and Europe. Also, Thomson requires MP3 encoding royalties of USD $1 – 2. Our company and JuLi Co. have a cooperation whereby we are legally authorized.Hotek is the only professional manufacturer of MP3 products that has dedicated R&D, high quality & service and is fully licensed and respectful of IP.If you have problems with the Sisvel, DRM or Thomson licenses, please contact us immediately.

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NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIAAnti-trust considerations and licensing

•The antitrust treatment of IPRs licensing has taken on increased significance.

• Licensing activities that can raise antitrust issues include:

• Unilateral refusals to license• Tying / bundling (“you can’t license Y unless you also license Z”)• Offering special terms to certain licensees (discrimination) • FRAND – one solution to an anti-trust issue?

• Antitrust issues in patent pools

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NETWORK Relazioni consolidate con agenti locali in più di 150 paesi

METODOLOGIAAnti-trust considerations and licensing

US Antitrust Cases – Federal Courts

(Private plaintiffs only)

Year Number

2004 7312005 7962006 1,0502007 1,0282008 1,2392009 7702010 528

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Thank you!