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ISV PROGRAM GUIDERED HAT
Accelerate Your Success!
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TERMS TO NOTE OF
ISV
RED HAT
JBOSS
Independent software vendors
an American software company engaged in providing open software products to the enterprise community. Red Hat provides operating system platforms, middleware, applications, management products and support training and consulting services
an open-source Java EE-based application server
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Red Hat Partner Program-ISV Partner Track Red Hat and it’s partners works together to deliver superior
solutions to customers. The Red Hat Partner Program establishes the relationship
between Partners(Marketplace experts) and Red Hat.
Role of PartnerOur Partners plays an integral role in
Technology development Go-to-market strategy, and overall success
Why partner with us All Red Hat partners who have enrolled through the Red Hat
Partner Center have access to variety of benefits designed to assist Partners accelerate their success through their knowledge and use of Red Hat and JBoss technologies.
INTRODUCTION
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Red Hat ISV
PrograMGuide
B
E
C
D
ARed Hat Partner
Program
ISV Partner Track
ISV Program Track Benefits
Red Hat Partner Helpdesk ISV Program enrollment
ISV Partner ProgramRed Hat Program Structure
Membership LevelISV Track Specialization
Development/Technical Support
MarketingSales & Business Development
Membership ProcessRenewal
Contact PersonEmail
CONTENTS
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Multi-tiered, multi-track partner program designed to support solution providers and independent software vendors who resell and certify their solutions
Offers resources and to assist solution providers and ISVS to support and certify their applications
Provides access to a variety of baseline benefits available to assist the development of expertise via the Red Hat Partner Center
These benefits may include software subscriptions, marketing collateral and sales resources
RED HAT PARTNER PROGRAM
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PROGRAM TRACKS
SOLUTION PROVIDER (Reseller) – supports value added resellers, channel partners and consultants by offering business and technology services and expertise
INDEPENDENT SOFTWARE VENDORS TRACK – provides a bundle of benefits to ISVs to facilitate enhanced success in marketing/commercializing its technology solutions
RED HAT PARTNER PROGRAM STRUCTURE
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READY • Intended for all ISVs• Enables access to Red Hat Enterprise Linux and JBoss• Enables access to an array of marketing materials,
tools, and discounted developer support
ADVANCED • Intended for ISVs who make additional commitments to selling and marketing of Red Hat or JBoss solutions
PREMIER • Intended for market-leading global ISVs experienced in developing horizontal or vertical enterprise class applications
• Enjoy all benefits of the Ready and Advanced Tiers in addition to initiatives tailored to each partner’s needs
MEMBERSHIP LEVELS
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ISV TRACK SPECIALIZATION
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• Deliver resources and benefits that align with your business model and relationship with Red Hat
• Allows access to resources based on interests
• Includes sales and marketing collateral, training and certification offerings, and technical resources
ISV TRACK SPECIALIZATION
Platform Infrastructure
Red Hat Enterprise Linux PlatformsRed Hat Management Platforms
JBoss Middleware JBoss Enterprise Application PlatformJBoss Portal Platform, JBoss SOA PlatformJBoss Hibernate, JBPM, JBoss RulesJBoss Developer Studio
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• Access to important online Red Hat and JBoss information, along with guidance on doing business with Red Hat
• Delivers resources and benefits that will help you align with your business model and relationship with Red Hat
• Access to Red Hat knowledge-base through Red Hat Partner Center to research answers to technical product questions
• Access to the latest information about all Red Hat and JBoss products, services and campaigns
• Helps you train your sales team and to present solutions to your customers
ISV PROGRAM TRACK BENEFITS
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Software Ready Advanced
Developer Subscription – No Support Yes Yes
Developer Professional Support Subscription(4 CPU, 1 Named Contact, 2-day Response Time)
$ Discounted $ Discounted
Developer Enterprise Support(32 CPU, 2 Named Contacts, 4-hour Response Time)
Yes $ Discounted
NFR For Pre-Sales Opportunities Yes Yes
SOFTWARE BENEFITS
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DEVELOPER SUBSCRIPTION Granted access to not-for-resale demonstration
subscriptions to Red Hat and Jboss products and can only be used for development, training, testing, and end-user product demos
DEVELOPER SUPPORT PROFESSIONAL SUBSCRIPTIONProvides 1-contact, 2-business day SLA with Red Hat’s
Global Support Services team Includes an entitlement of up to 4 CPUs for all
NFR FOR PRE-SALES OPPORTUNITIESGranted access to not-for-resale demonstration
subscriptions to Red Hat and JBoss products for training, testing, and demonstration of potential customers
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DEVELOPER & TECHNICAL SUPPORT READY ADVANCED
Access to Professional Services (Technical Architects, Consulting)
$ Discounted $ Discounted
Access to APJ Partner Helpdesk via web and email
Yes Yes
Access to Global Learning Services $ Discounted $ Discounted
Discounted Attendance at Red Hat developer/user conferences
Eligible Eligible
Partner Center (ISV Resource Center access) Yes Yes
DEVELOPER & TECHNICAL SUPPORT BENEFITS
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ACCESS TO PROFESSIONAL SERVICES Able to request a technical architect or consultant for either
development or use in customer engagement Can book resources at a daily rate
ACCESS TO PARTNER HELPDESK Can contact Red Hat Partner Helpdesk during business hours for
questions regarding the program, opportunities or information on Red Hat products
DISCOUNTED ATTENDANCE AT DEVELOPER/USER CONFERENCES Eligible for attendance discounts at selected developer/user
conferences hosted by Red Hat
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ACCESS TO GLOBAL LEARNING SERVICES Eligible for discounts off current Red Hat’s pricelist of open
enrollment training classes Capable of purchasing Global Learning Services at a discount (as
specified in the country guide)
PARTNER CENTER Access to Partner Center, Red Hat’s online content repository and
partnership management tool Delivers a range of program, product, marketing and sales resources
designed for Red Hat partners Serves as primary source of information on products and campaigns Allows you to self-manage your company and individual
membership information
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MARKETING BENEFITS
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MARKETING SUPPORT READY ADVANCED
Promotion of partners reference architectures n/a Optional
Shared co-op marketing and market development funding
n/a Per business plan
Joint webinars, shared collateral n/a Per business plan
Exhibit presence at developer/user conferences $ $
Partner profile in solutions catalog Yes Yes
Success story support Yes Yes
Public relations announcement support n/a Yes
Access to partner center Yes Yes
Partner newsletter, blogs, mailing lists Yes Yes
Partner program logo usage Yes Yes
Partner certificate Yes Yes
ISV Partner Program Plaques n/a Yes
Sample Install Guides for ISV + Red Hat Software (RHEL only)
n/a yes
Red Hat Ready Application Logo usage (upon Self certification)
Yes Yes
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PROMOTION OF PARTNER’S REFERENCE ARCHITECTURES Can promote reference architectures on Partner Center extranet, a
one-stop access to Red Hat’s worldwide ecosystem of distributors, value0added reseller, integrators, consultants and trainers
SHARED CO-OP MARKETING & MARKET DEVELOPMENT FUNDING Eligible for market development funding for activities designed to
drive brand awareness, lead generation, and sales opportunities products according to their Business Plan
JOINT WEBINARS AND SHARED COLLATERAL Eligible for shared webinars, jointly promoted and delivered live,
online, or via recorded presentation Eligible for shared collateral (print or online) which promotes
integrated solutions
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EXHIBIT PRESENCE AT DEVELOPER/USER CONFERENCES Invite partners to participate through sponsorship, exhibit presence
and speaking opportunities
PARTNER PROFILE IN ISV SOLUTIONS CATALOG Provides access to ISV solutions catalog, an online directory of all
Red Hat and JBoss solutions, applications and products
SUCCESS STORY SUPPORT Can leverage customer success stories and use Red Hat to help
distribute the news of these successes
PUBLIC RELATIONS ANNOUNCEMENT SUPPORT Can seek public relations support for newsworthy activities ranging
from a supporting quote to active participation in the release to a joint release
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ACCESS TO PARTNER CENTER Eligible for access to Red Hat’s online content repository and
partnership management tool providing programs, products, marketing, and sales resources
PARTNER NEWSLETTERS, BLOGS, MAILING LISTS Learn the latest news about upcoming product releases, campaigns,
available resources, success stories and more
ISV PROGRAM LOGO USAGE Use of Red Hat ISV program logo according to level of expertise and
specialization to market their open source expertise and Red Hat relationship
PARTNER PROGRAM Use of ISV Program Certificate indicating level of participation to
market their open source expertise and relationship
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ISV PARTNER PROGRAM PLAQUE Receives a plaque indicating the partner level and specialization
used for open source expertise and relationship
SAMPLE INSTALL GUIDES FOR ISV + RED HAT SOFTWARE Able to submit implementation and tuning guides in Red Hat
templates and made available to visitors via solutions catalog
RED HAT SOFTWARE CATALOG GUIDELINES Encourage interoperability between applications on Red Hat
family of products and assures joint solutions of ISV applications running together with the applicable software
Doesn’t guarantee interoperability nor provide any support for third party applications
Red Hat reserves the right to change guidelines without notice and to determine whether the application appears in the catalog
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RED HAT SOFTWARE RED HAT ENTERPRISE LINUX
TECHNICAL GUIDELINES
• Applications should not modify, replace or recompile existing OS infrastructure
• Application vendor should not recommend to any customer that similar modifications to the Red Hat Linux Operating System be made as described above
• In the event of a customer support issue, Red Hat reserves the right to require removal of modifications
BUSINESS GUIDELINES
• Application vendor must confirm the specified version of Red Hat Enterprise Linux are supported platforms
• Agree to support its product generally on the target Red Hat Linux platform
• Must support substantive Kernel modifications as soon as commercially practicable
RED HAT REMARKS
• Red Hat Certified Logo • Red Hat Ready Partner Logo
RED HAT SOFTWARE
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RED HATENTERPRISE LINUX
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RED HAT SOFTWARE JBOSS APPLICATION PLATFORM
TECHNICAL GUIDELINES
• Applications should not modify, replace or recompile existing libraries shipped with JBoss applications
• Application vendor should not recommend to any customer that similar modifications to the JBoss applications be made as described above
• In the event of a customer support issue, Red Hat reserves the right to require removal of modifications
BUSINESS GUIDELINES
• Application vendor must confirm the specified version of JBoss products are supported platforms
• Agree to support its product generally on the target platforms • Support general bug and security errata as commercially
practicable after release of errata in Red Hat Network
RED HAT REMARKS
• JBoss Certified Application Logo
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JBOSS
APPLICATION PLATFORM
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RED HAT SOFTWARE JBOSS SOA ENTERPRISE PLATFORM
TECHNICAL GUIDELINES
• Applications should not modify, replace or recompile existing libraries shipped with JBoss applications
• Application vendor should not recommend to any customer that similar modifications to the JBoss applications be made as described above
• In the event of a customer support issue, Red Hat reserves the right to require removal of modifications
BUSINESS GUIDELINES
• Application vendor must confirm the specified version of JBoss products are supported platforms
• Agree to support its product generally on the target platforms • Support general bug and security errata as commercially
practicable after release of errata in Red Hat Network
RED HAT REMARKS
• JBoss Certified Application Logo
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JBOSS
SOA ENTERPRISE PLATFORM
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SALES AND DEVELOPMENT SUPPORT READY ADVANCED
Access to Partner Account Manager n/a Yes
Access to Sales College/ Sales Training Webinars
Yes Yes
Access to the Red Hat Center Of Excellence
n/a Yes(country specific)
Reseller Privileges Yes Yes
Access to Embedded Runtime Pricing (separate agreement needed)
n/a Optional
SALES & DEVELOPMENT BUSINESS
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ACCESS TO PARTNER ACCOUNT MANAGER Acts as a liaison point with Red Hat, conducts business planning and
assists Partner to make the most of the benefits
ACCESS TO RED HAT’S CENTER OF EXCELLENCE Offers a specific sales tool – Red Hat and Intel Centers of Excellence
designed to helps accelerate deployment of solutions
SALES COLLEGE, SALES TRAININGS AND WEBINARS Provides multiple resources to help increase overall knowledge of
JBoss and Red Hat products whether its product, sales or technical focused training
RESELLER PRIVILEGES If ISVs want to sell Red Hat products along with theirs, Red Hat
encourages them to buy from Red Hat business partners
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ISV PROGRAM TRACK REQUIREMENTSREADY ADVANCED
INFRASTRUCTURE JBOSS
ENROLLMENT
Complete Online Application Yes Yes Yes
Sign Partner Agreement With Applicable Addenda
Yes Yes Yes
Self-certify On RHEL And Jboss (Ready Application Program)
Yes Yes Yes
TECHNICAL SKILLS
Sample Install Guides For ISV + Red Hat Software (RHEL Only)
n/a Yes Yes
MARKETING
Public Customer References n/a Yes Yes
Business Plan n/a Yes Yes
Software Listing Criterion Yes Yes Yes
Annual Fee n/a Purchase of annual professional dev
support subscription – min 1
Purchase of annual professional dev
support subscription – min 1
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COMPLETE ONLINE APPLICATION – required to complete Red Hat ISV Program application including company profile and application details as outlined in Partner Center
SIGN PARTNER AGREEMENT WITH APPLICABLE ADDENDA – required to accept the terms of Red Hat ISV Partner agreement and must maintain compliance throughout their partnership
GENERAL RED HAT ISV PROGRAM TRACK REQUIREMENTS
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• RED HAT READY APPLICATION AGREEMENT – confirms general availability of software applications and willingness to support such application when deployed at our mutual customers. The software application that adheres to Listing Criteria is called a “Red Hat Ready Application”
• PUBLIC CUSTOMER REFERENCES – provide customer success story proposals wherein Red Hat will review and determine which ones to develop
• SAMPLE INSTALL GUIDES FOR ISV AND RED HAT SOFTWARE – submit implementation and tuning guides in Red Hat templates and made available to visitors via globe solutions catalog
ADVANCED LEVEL ISV PARTNERTRACK REQUIREMENTS
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• ANNUAL FEE – required to buy an annual Developer Professional Subscription and through this, partners receive incidents of technical support. As the agreement comes due for renewal, the annual participation fee is required
• RED HAT SOFTWARE CATALOG LISTING CRITERIA – agrees to maintain current product profiles in the Red Hat Software Catalog meanwhile maintaining an accurate information on Red Hat Product releases and languages supported
• TERRITORY – defined as the country of the partner’s primary address as submitted in the company profile and it applies regardless of membership level for specialization
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APPLICATION PROCESS1. Complete the application profile2. Accept the Red Hat Partner Agreement
If you prefer to sign a hard copy, you may print out the agreement, sign it and return to Red Hat according to instructions provided in the Partner Agreement
Note that partners in certain countries are required to return a signed copy of the agreement. Countries for which a “wet signature” is required is specified in the agreement
ISV PROGRAM ENROLLMENT
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MEMBERSHIP RENEWAL Red Hat Partner Program is for a 1-year term Maintaining good standing will be automatically renewed Advanced or Premier Partner membership level will renew their
current level if they met respective annual requirements Unable to meet annual requirements upon membership renewal
may be assigned a lower level of membership
PARTNER PROGRAM CHANGES Red Hat reserves the right to alter the program including all
tracks, membership levels and specializations Occasional corrections or updates may be required to assure
accuracy of the information Partners agree for being responsible for compliance with terms
of the Red Hat Program Guide and Agreement
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For questions regarding the Red Hat Program, partner opportunities or information on product portfolio during normal business hours, contact APJ partner helpdesk
Email: [email protected]
RED HAT PARTNER HELPDESK
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TO WRAP THINGS UP
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RED HAT PARTNER PROGRAM
Provide superior solutions to customers
Offers resources to assist solution
providers
Access to benefits to assist in in developing
your expertise
Sales
Marketing
Developer
Software
Developer Subscription
Developer Professional
Support
BENEFITS:SPECIALIZATIONS
Infrastructure
Middleware
Virtualization
Red Hat Enterprise Linux
JBoss SOA Enterprise Platform
JBoss Application
Platform
Multi-tiered multi-track partner program
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Red Hat Ready Partner
Program Tracks:Solution Provider (Reseller)
Independent Software Vendors
Highest level of visibility at Red Hat and in the marketplace
Access to marketing collateral, tools and software
Enjoy enhanced benefits plus access to additional resources
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What are the types of licenses available?
Since Red Hat delivers software and services via a subscription, there are no license or upgrade fees.
Question Forums
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Who should select which type of subscription
• Red Hat are for those organization who wants to get get a robust, scalable, and flexible IT application platform that meets your performance, security, and budgetary goals, you get access to world-class expertise and a culture of innovation and collaboration that will support you throughout your entire infrastructure life cycle.
• Jboss are for organizations that seek the advantages of open source software while also requiring the stability, manageability, and support traditionally found with proprietary software.
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What are the differences between each
• A Red Hat subscription provides an enterprise-class application platform that evolves with your business. It allows you to leverage the unique and leading position Red Hat has in the open source development community, as well as our strong industry relationships.
• JBoss Enterprise Middleware integrates software components from many different open source communities, such as the JBoss Community, Apache Software Foundation, and the Eclipse Foundation, and transforms them into a finite and manageable set of robust, fully tested, integrated and supported middleware platforms that together offer a middleware reference architecture for today’s enterprise.
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What is the cost?
• Since Red Hat delivers software and services via a subscription, there are no license or upgrade fees. Neither does Red Hat charge additional maintenance fees, per incident support fees, or user access fees. Simply maintain one active subscription per resource running Red Hat software to take advantage of the value we provide.
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Softwares and hardwares involved in each license?
Red Hat: (a) Red Hat Enterprise Linux (b) Red Hat Enterprise Virtualization
JBoss: (a) JBoss Application Platform (b)JBoss SOA Enterprise Platform (c) JBoss Enterprise Middleware
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Thank YouHave a Nice Day
