Next Generation Software – Fujitsu’s ISV Cloud Program

Harvesting Cloud Harvesting Cloud BenefitsBenefits

Room 13b

Harvesting Cloud Benefits – Room 13b

Reshaping IT Next Generation Software – Fujitsu‘s ISV Cloud Program

Björn KreutzfeldBjörn KreutzfeldHead of PaaS & ISV Businesszujitsu

13:00 h

1

13:00 h

2

Next Generation SoftwareFujitsu’s ISV Cloud ProgramBjörn KreutzfeldDirector PaaS & ISV BusinessDirector PaaS & ISV BusinessFujitsu Technology Solutions

Copyright 2011 FUJITSU

Agenda

1. What is Happening Outside in the Software Market?2 O S l ti f S ft V d2. Our Solution for Software Vendors3. Your Benefits with Fujitsu's ISV Cloud Program4 I i ht Of A F jit ISV P t4. Insights Of An Fujitsu ISV Partner

4 Copyright 2011 FUJITSU

1. What is Happening Outside pp gin the Software Market?


A Paradigm Shift Changes User Behavior

Purchase software

Today and in the past Traditional SW Projects

OI 27 Month < 50%

Purchase hardwareFind space in data centerSetup development & test

RO

ROISuccess

Riskp p

Configure systemsConfigure databasesConfigure networks

Time

Go Live~12 Months

Pay IT SpecialistMore … Cloud Business Solutions

Get a Login

Tomorrow and ready today

RO

I 10 Month ROI

Value to

> 90% Success

Risk

Time

CustomerRisk

Go Live


Go Live~7 Weeks

Cloud Services Will Grow Strongly

Cloud Computing Adoption Rates And Future Plans

60%2009 (actual) 2010 (actual) 2011 (planned) 2012 (planned)

50%More than 50% will use some form of Software as a Service in 2012 on.

40%

30%

20%

0%

10%

Base 531 North American & European software decision makersSource: Enterprise Software Survey, North America & Europe, Q4 2009, Forrsights Software Survey, Q4 2010


0%

SaaS adoption IaaS adoption PaaS adoption BPaaS adoption

Messages from Customers and Partners

Pervasive broadband access at a very low cost

Software as a Service:provides more flexibility and scalabilityprovides more flexibility and scalabilityis easy to integrate and maintainis already part of most people’s daily life

rapidly d

innovation drive down t

address new k trespond cost markets


2. Our Solution for Software Vendors


Our Solution at a Glance

Fujitsu has the full service technology to turn existing licensebased Software into a real Software as a Service product!

Fujitsu will additionally setup a full Business Eco-System!Starting with a Business Solutions Store beginning of 2012!


Ingredients of our Offering

Cooperating with Fujitsu uj sumeans:

Together with a

Business Solutions Store

strong Partner

ISV SoftwareISV Software

B i E bl t S i WebBusiness Enablement Services WebTool

11

Fujitsu Global Cloud Platform

Copyright 2011 FUJITSU11

Your Key Value Benefits

Cooperating with Fujitsuuj su

What's in it for the ISV?

Enter New Markets

Additional RevenuesLong tail

Standardization

Use of existing Software source codeFast cloud enablement & speed to market

BillingReduce Costs

Standardization

Fast cloud enablement & speed to marketNo vendor-lock-inNo initial costsR h d lRevenue-share-model Risk sharing model

F jit t t d l d t

12

Fujitsu, your trusted cloud partner.

Copyright 2011 FUJITSU

3. Your Benefits with Fujitsu's ISV Cloud Program


Benefits with Fujitsu's ISV Cloud Program

Overview of Fulfilled Business Needs Included

Zero Touch IT Integration and Flexibilityg yFlexible Sales PricingComprehensive Billing, Reporting & ControllingIntegrated Payment Service ProviderIntegrated Payment Service ProviderPowerful User ManagementIntegrated MarketingC i ti & B di

Easy IT I t ti

SaaSE bl t

Tenant P i i i

TransactionB d P i i

Subscription M tCommunication & Branding Integration Enablement Provisioning Based Pricing Management

Business Solutions Private

CSolutions Store

Brand

Catalogue

Billing

12Business

Enablement Services

Management

Portal Account Bill Reporting Payment

Billing


Portal Management Presentment Reporting Collection

Reach New Online Markets in Just 3 Steps

B i E bliBusiness Enabling Services

Business SolutionsLicense based

Software Business SolutionsStore

Define Go To Market Technical Interface Integration

Enjoy Cloud BusinessDefine Go To Market Technical Interface

Integration


1 2 3

Preview of our Business Solutions Store


Visit our ISV Corner – Join us for a Live Demo!

4. Insights of an Fujitsu ISV Partner


Fast Lean Smart: A Fujitsu SaaS Partner

FLS VISITOURVISITOUR is FLS flagship product

Fast Lean Smart (FLS)Mobile Workforce Management Software company with 35 The FLS POWEROPT algorithm

Real-time and dynamic planning of field service technicians

Software company with 35 employees in North Germany 20 years in business, started

ffIntegrated maps & easy integrationMOBILE solutions for all major

l f iOS A d id Bl kb

off in the logistics branchInternational expansion as of 2010Privately held no debt no investors platforms; iOS, Android, Blackberry,

Windows MobileRecently included in a major

Privately held, no debt, no investorsOver 200 projects implemented, over 45,000 field service technicians

ti i d ith l tiy j

research firm's annual report on Field Service solutionsNow we offer SaaS!

are optimized with our solutionsReference customers include: Atlas Copco, ThyssenKrupp, Neopost, Now we offer SaaS!Jungheinich, Netcologne, EnBW, IBM, and SMA Solar


19

20