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Introductions

Nenad Petkovic

Business Development Manager, Eunet d.o.o.

European AppLogic Cloud service provider

Three critical phases: People, Planning, Phases

AppLogic rapid Cloud deployment

Our Cloud business & strategy

AppLogic’s business benefits

Our customers

Comparing service providers & the Enterprise

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2003 - 2008 2008 - 2009

Previous Steady State

Recession & Credit

Crisis

IT Budget

& Resource

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New Normal

Business IT Demand

BOTTOM LINE: IT Needs a Game Changer

The same story about IT, do more with less.

Innovation starved by 50%-60% operations “tax” Brittle infrastructure Outdated monolithic provider model

Growing Alignment

Gap

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facilitating new Private Clouds

3 critical steps to bypassing those roadblocks:

People

Multi-disciplinary team

Do the AppLogic training

Use available external help

Ongoing knowledge transfer

Planning

Where do you need to be & when?

AppLogic & best design practices

Plan your workflows

Reporting on real-world benefits

Phases

Choose the right project

Rent for development

Move *then* build for Cloud

Hybrids & Cloudspace

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AppLogic rapid Cloud deployment

Hardware

Commodity serversSimple configurationRapidly procure & deploy

Compatibility

Catalog of templatesRapid efficiency savingsRapid app deployment

Mobility

Geographic freedomRe-use of appliancesCentralised admin & updates

1.Choose a template

2.Install your Application

3.Setup virtual infrastructure

template

branch

replicate

migrate

share

scale

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Our background & approach

AppLogic-based since 2008

Pan-European operations: UK & SEE

4 Cloud hosting sites: 2 in UK, 2 in SEE

BGP Level(3), Cogent & Telenor

20 employees engaged in ‘the Cloud’

MoM revenue growth of 10%

Not Amazon: different size & approach

Focused on the ‘Cloudscape’ not just Clouds

Public, Private, Enterprise, Service Providers

Scalability, Price, Efficiency are important now

Interoperability, Mobility, Evolution for tomorrow

AppLogic’s holistic approach to Cloud management 5

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What are we doing with AppLogic?

• Cloud Servers (VMs)

• Private Clouds

• Virtual Infrastructure

• Applications

• Auto-scaling streaming

• Public Cloud Storage

• Remote Private Clouds

• Applications & Control

• 24x7 support

• Cloud Assist

• Hybrid integration6

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Template & Services examples

• audio streaming • video streaming

• mailing server template

• Linux ili Windows Box

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Software

Hardware

Operating System

Web Server

Operating System

Database Server

Operating System

Layer 7 Code

Router Load Balancer ServersSAN

How do you achieve a revolution?

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How do you achieve a revolution?

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Perceived down-sides

Our benefits Customer benefits

License costs: 25% Increase in hardware utilisation:25%

Reduction in infrastructure costs: 40%Increased versatility

Skills acquisition costs

Increase in support revenues: 100%New revenue streams

On-demand supportBypassing roadblocksKnowledge transfer

Extra Sys/Network admin workload

Overall reduction: 20%Standardisation

Quicker responseLower charges

Commodity hardware limitations

Affects 5% of customersLower stock levels: 75%Increased lifespan: 35%

Freed from hardware investmentsMonthly contracts

Mobility leads to increased Churn

Net inflow increase: 15%Inter-host collaborationApp rental revenue

Less lock-inMobilityMulti-site integration

Business benefits from AppLogic

Loss of control Gain efficiency savings, oversight & accountability for deployed IT resources - more control, not less!

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Why we chose AppLogic

Our mission in 2008 was to get ahead of the crowd, to think beyond virtualisation and envisage the future Cloudscape.

Vision

More than virtualisation

Versatile: Providers, Enterprise, SMEs

CloudWare: the future of Cloud

Abstraction of the datacenter

Technology

Encapsulation of Apps & Infrastructure

Rapid development & deployment cycles

Out-of-the-box resilience

Multi-OS support

Budget

Low investment costs, incremental scaling

Commodity hardware

Immediate commercial benefits

New revenue opportunities

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Customer case study

Web server was connected to corporate RTS network;

Existing web server could not support such number of requests – about 60.000 and upon publishing hot news web server was mainly unavailable;

Whole IT infrastructure was moved to best Data Centre in SEE region with full TIER3 standards;

Infrastructure and web applications was redesigned for AppLogic Cloud platform;

Today web site have about 125.000 unique visitors, for which provides about 900.000 pages and 5.500.000 files. When the important news was published web site supported up to 210.000 unique visitors without any slow-down or down-time; 10

National television network Serbia is strategic national establishment which have important role in social, cultural and political life in Serbia with role of informing, educating and entertaining Serbian public.

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Comparing service providers & the Enterprise

Enterprise IT departments are evolving rapidly under pressure into internal Service Providers – Cloud technology can help facilitate this change

Financial

Minimise costs

Maximise return on investment

Efficiency & oversight

Differentiate from competition

New revenue streams

Operations

Self-service IT

Rapid development/deploy cycles

Standardisation

Custom SLAs

Monitoring & Security

Technology

Scalability

Reliable platform support

Multi-OS capabilities

Template-based development

Multi-site & Hybrid integration

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In Summary

People

Senior-level commitment

Multi-disciplinary team

Do the training

Leverage external expertise

Planning

Where and when?

AppLogic best design practices

Plan your workflows

Reporting on real benefits

Phase One

Choose the right project

Rent for development

Use catalog & templates

Replicated environment

Next phase

Bring Private Cloud in-house

Re-build for Cloud

Self-service IT

Join broader IT processes

Advanced capabilities

Multi-site replication & DR

Hybrids & Cloudspace

Auto-scaling & Cloud-bursting

Nomadic systems

Financial

http://www.eunethosting.com

Maximeturn on investment

Efficiency & oversight

Differentiate from competition

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Closing Thoughts

Evolution or Revolution – it is your choice

Depending on your situation, you may choose one or all

CA Technologies is uniquely positioned, we offer both evolution and revolution

Come by and see for yourself!

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Eunet d.o.o.Dubrovačka 35/III11000 Beograd

www.eunethosting.com