1. Intro, Importance and process of comm.pptx

8/10/2019 1. Intro, Importance and process of comm.pptx

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LECTURE No. 1

INTRODUCTION, IMPORTANCE & PROCESS

OF COMMUNIACATION


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What is Business

Communication?


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Definitions

Communication(from Latin commnicre, meaning "toshare)[is the activity of conveying information throughthe exchange of ideas, feelings, intentions, attitudes,expectations, perceptions or commands etc. It is themeaningful exchange of information between two or

more participants.

According toMurphyCommunication is the process oftransmitting and receiving verbal and non-verbal messages

According to Fred Luthans: Communication means Theflow of material information, perceptions and understandingbetween various parts and members of an organization.
http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communication


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Importance of Communication

Helps in getting a desired job

Helps in maintaining social relationships

Helps in getting on the job promotion

Helps in solving others problems


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Effective Communication

Effective communication is the life blood of

every organization and a key to success in

our business career and our personal life.

Effective communication is vital inside the

company because employees can be bettermotivates and more efficient by it.


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Types of languages with respect to

Business Communication

Formal Language

Informal Language


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Types of languages with respect to Business

Communication

a. Formal Language

Formal language is used when we talk about business areas.

The business affairs can be termed as some of the follows:

Sending letters to different/other party on behalf of thecompany

Placing orders for different products

Hiring people Preparing reports both oral and written

Writing memos to employees

Applying for jobs


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Difference between Formal and Informal

Languages

Formal Language Informal Language

(1) It is the language spoken in office,

business and other formal places.

(1) It is the language spoken at home or

with friends.

(2) Proper and standard words are used. (2) Improper words and slangs are used.

(3) It consists of specific purpose words

like manager, supervisor, owner,

employer etc.

(3) It has all purpose words like boss

that stands for various personalities.

(4) It is used comparatively less than

informal language.

(4) It is used in daily life.

(5) It is used when the speaker is

relaxed.

(5) It is used when speaker is in a hurry.


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Document Purpose

Documents should be created for explicit purposes, so

that both the writer and the reader would readily agree

on. Although there are many explicit purposes for

creating a scientific or technical document, there are

four general categories:

To provide information

To give instructions

To persuade the reader

To enact (approve) or prohibit something


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PROCESS OF COMMUNICATION

2. Encoding / Message

The thought generated in the mind of sender is

ambiguous and unable to be communicated unlessit is put into a receivable form. This step is knownas encoding where the sender converts his thoughtinto a message by means of a language.Forexample, a sender thinks about having a job. Now,

he will put his thought on a paper. That is called jobapplication. In his way, his thought becomes amessage.


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4. Noise and Barriers

While transmitting the information to the receiver, the senderfaces lots of barriers. These noise and barriers are explained as

under:

On senders side

(Lack of concentration, typing mistake, poor language etc)

I n the medium

(Poor transmission on T.V./radio or misprinting in newspapersetc)

On receivers side

(Poor reading ability, emotions, lack of concentration)


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5. Decoding by Receiver

Having received the message from the

sender, the receiver attempts tounderstand and interpret the message.This process of converting the languageof message into thoughts is known as

decoding. For instance, the receiver,having received job application, reads theapplication and understands the messageconveyed by the applicant.


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6. Feedback

Process of communication is incompleteuntil the receiver responds to the sender.This response may be negative, positive, orfor further inquiry. It means when the

receiver of job application welcomes orregrets the sender, the process ofcommunication is deemed to be complete.