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Food Labeling & Advertising

Can you judge a food by it’s cover?-Discuss the following picture cards-

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What’s it all about?Food labeling & advertising plays a vital role

in influencing our food choices. It’s our first point of contact with a product.

There are many techniques that a product marketer will use to get your attention when advertising a product

Attractive packaging (particularly if aimed at younger people), branding (logos) and food “styling” (making the food look amazing)

Promotions (deals), endorsements (using famous people), product placements (in movies) and advertisements (TV ads, billboards...)

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Spam (1975)Who is this ad targeted at?

-What is Spam?

-In what ways are the

marketers trying to promote Spam to the target

audience?

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Fuze DrinkThis advertisement uses a special

technique to market their product, what is it? Does it work?

-Why are they suggesting that cancer will be prevented if you

drink this?-

Will cancer actually be prevented?

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Pictures speak louder than words

Compare the way these foods look on the packaging vs. how they really look. How do you think they got the food to look so much better on the package?

-Is this “false advertising”? Why or why

not?-

If you knew how it really looked, would you still purchase it? Why or why not?

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Children as targetsWhy would children be attracted

to these products?-

Why is children’s marketing so successful and what are the

potential dangers of this?-

What foods attract you?