1 Fall 2008 (c) Copyright 2008 Mortensen Consulting Group LLC Session #10 Strategic Management Dr. Mark H. Mortensen Sessions 001 and 270 Thursdays 6:00PM

1Fall 2008 (c) Copyright 2008 Mortensen Consulting Group LLC

Session #10Strategic Management

Dr. Mark H. MortensenSessions 001 and 270Thursdays 6:00PM to 9:00PM

(c) Copyright 2008 Mortensen Consulting Group LLC 2Fall 2008

Mortensen Consulting Group

You Will be Prepared for TodayIFF You: Read H&W Chapter 10 Scanned Chapter 11, if you had time Do Assignment #5 (Read Toyota Motors

Case Study, prepare to answer questions in class as a group, and do the Temperament Sorter questionnaire)



Today6:00 Key points from last week

Lecture/Discussion on Chapter #10Group work on Assignment #5

BreakReadout of Assignment #5 &

Discussion on Personality TypesLecture/Discussion on Chapter #11Group Project Template DiscussionReview Study Guide for Quiz

8:50 End



Key Points from Last Week – Harley-Davidson Case Study Responding to competition by fixing

internal quality (or margin) operational problems

Focusing on customers How demographic and customer

preference changes can undermine a company’s success, forcing changes in the company’s strategies and tactics.



Key Points from Last Week – Chapter 9 Strategy Implementation is the sum total of

activities and choices required to execute a strategic plan

Strategy is implemented via Programs, Budgets, and Procedures

Strategy, size, and company maturity determine the company’s structure (Simple, Functional, Divisional, Beyond SBUs – Matrix, Virtual, Cellular)



Lecture/Discussion on Chapter 10:



Assignment #5 (Toyota)Due by: 6:00PM, Thursday, 6 November 2008

Prepare for group work in next class.

Fill out the Kiersey Temperament Sorter-II questionnaire found at www.advisorteam.com (look at the upper right of the web page) and print out your resulting personality type. The free report is sufficient.

Read the assigned Toyota Motors Case Study and prepare to work together with your Group next week in class to answer the following questions in 30 minutes. One member of the team will serve as spokesperson and present to the class:

What R&D strategy was Hiroshi Okuda following with the introduction of the Prius?

Why did Toyota decide on the hybrid technology – was it a rational decision, backed up by hard facts?

Given what has happened since, with the increased price of gasoline and the increased sales of the Prius, but given it is 2008, was the strategy successful?

Describe the process that your group went through to make its decisions on the above.



Meyers-Briggs Personality Categories

Extroversion Introversion

Intuition Sensation

Thinking Feeling

Judging Perceiving



Personality Types

Guardians

Idealists

Rationals

Artisans

Architect (INTP) Field Marshal (ENTJ) Inventor (ENTP) Mastermind (INTJ)

Supervisors (ESTJ) Protectors (ISFJ)

Inspectors (ISTJ)

Providers (ESFJ)



Lecture/Discussion on Chapter 11



Group Project Template Discussion

For the Group Project, you will do a Strategic Analysis of Gomez, Inc. www.gomez.com

Source material for the Group project can be found on my faculty web site – http://faculty.uml.edu/mmortensen

There is a PowerPoint template there that can be used for the group presentation

A written Strategic Analysis example can be found in the book in Appendix 15.C – you will need to turn this in.



Study Guide for Next Week’s Quiz on Chapters 9, 10, & 11



Study Guide:Chapter 9: Organizing for Action Strategy Implementation definition How is strategy implemented (Programs,

Budgets, and Procedures – definitions and examples)?

Relationship of strategy, size, and company maturity in determining the company’s structure (Simple, Functional, Divisional, Beyond SBUs – Matrix, Virtual, Cellular. Definitions and examples.)



Study Guide:Chapter 10: Staffing and Directing Relationship of strategy and how upper

management is staffed Options in bring together cultures in an M&A

situation (Integration, Assimilation, Separation, Deculturization – Definitions and examples)

MBOs – What is it? How to apply it. TQM – What is it? What does it attempt to do?

What is its approach/philosophy?



Study Guide:Chapter 11: Evaluation & Control Evaluation and Control via Input, Behavior, and Output

Controls – Definitions and examples Primary measures of Performance (ROI, EPS, ROE,

Operating Cash Flow, Free Cash Flow, Shareholder value, EVA, MVA – Definitions and examples)

Balanced Scorecard – what is it, and pluses and minuses

Benchmarking – what is it, why do it, and examples Problems with measuring performance and the

applicability of the law of unintended consequences.



Reminder for Next Week

Study for Quiz on Chapters 9-11 for next week

Read through the Group Project Template I suggest you scan the material for the

Group project and start to organize your groups.

Documents

1 Fall 2008 (c) Copyright 2008 Mortensen Consulting Group LLC Session #10 Strategic Management Dr. Mark H. Mortensen Sessions 001 and 270 Thursdays 6:00PM