2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube

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Víctor Muñoz Troitiño

Twitter: @SrVik

Mobile: +34 696 92 93 97

Connecting brands with customers through digital video experiences, influencer marketing &

branded content

2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube

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S C A L E , C O N T R O L , C R E AT I V E C O N T E N T, ADAPTATION, ROI… Including Youtubers is the most effiecient way to reach the target audiece for brands, they are the truly influencers of the new generations.

¿WHY INFLUENCER MARKETING? AUTHENTIC, ORGANIC, NATIVE & RELEVANT

2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube

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¿WHAT’S GOING ON IN YOUTUBE? AUTHENTIC, ORGANIC, NATIVE & RELEVANT

$

ROI: of each dollar you invest in influencer marketing

650%

W.O.M.: Increase 2X Sales Purchase Intention

75% Already used influencer marketing strategies

84 %Would use influencer

marketing strategies during next year

* A brand is no longer what we tell the consumer it is. It’s what consumers tell each others it is.

* Tomoson – Influencer Marketing Study * Nielsen – Global Advertising Study * Augure – The State of Influencer Engagement * Defy Media Study * The YouTube Generation Study

2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube

N A T I V E , O R G A N I C , RELEVANT, EFFICIENT, HONEST, AUTHENTIC, ORIGINAL, INNOVATIVE… Including Youtubers is the most effiecient way to reach the target audiece for brands, they are the truly influencers of the new generations.

¿WTF IS AN INFLUENCER? THEY CALL US YOUTUBERS

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2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube

EVOLUTION 2BTUBE IS THE FASTEST GROWING NETWORK GLOBALLY OVER THE PAST 2 YEARS

• 2btube ranks #23 in global MCNs • #5 when removing MCNs owned by large media companies,

record companies and non western languages. • #2 Spanish language MCN after Mitù • #4 in monthly views per channel [after Vevo, Mitù and

SiriusStar (Russia)]. Network average= 604K views per channel

• Over 2 billion minutes (2.802 years) of 2btube’s content is consumed every month

• All time views: 3.5 Billion

A NETWORK RANK

23th SUBSCRIBER RANK

59th VIDEO VIEW RANK

650 NETWORKED MEMBERS

Networked Views (Last 30 Days): +471M Networked Subscribed (Last 30 Days): +2.7M

450M

400M

500M

350M

300M

250M

200M

150M

100M

50M

NOVEMBER2014

JANUARY2015

MARCH2015

JULY2015

SEPTEMBER2015

JANUARY2016

JUNE2016

SEPTEMBER2016

557K 36M

120M

470M

380M

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2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube

2BTUBERS

FANS & FOLLOWERS

+50M23thRANKED NETWORK

+5002BTUBERS

500MMONTHLY VIEWS

282 channels in Spain for 398M monthly views · 91 channels in Mexico for 65M monthly views · 368 channels for 31M for monthly views in 2bAcademy

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2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube

EFFICIENCY

TECHNICAL RESOURCES

Brands & influencers face a big number of challenges when they want/need to work together.

LOSE CONTROL

ADAPT TO THE BRAND NEEDS

NO ANALYSIS LESS ROI

2btube is specialized in project management: Contracts, we offer all our tech resources, manage all the work-flows we look after accomplishment of all the agreements and commitments, we deliver Performance Campaign Analysis, we facilitate processes and relations for success achievement.

¿WHY WITH 2BTUBE? DOING LIFE EASIER TO INFLUENCERS BRANDS & AGENCIES

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Success Story

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BRANDED CONTENT - UNCHARTED

CHALLENGE Sony PlayStation proposed 2btube the creation, realization and production of original content to generate awareness for the kick off of his new Uncharted videogame.

SOLUTION 2btube find the way by using influencers Toniemcee y ByViruzz and a creative team to create and produce content. They developed a content strategy and a serie lead by: Trailer + 6 videos BC + live + gameplay + events, based on his starring character Nathan Drake.

RESULTS Published March, 2016 Subscribers: 261K Views: 345K PS Spain + > 2,3M Influencers True Engagement Rate: + 20 % Talents: Toniemcee, byViruzz, Goorgo, Alpha Sniper, Nexxuz, DoctorePoLLo…

GO TO VIDEO!

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SMART TV0,6%

MOBILE56%

LAPTOP27%

TABLET15%

VIDEO CONSOLA

1,8%

DEVICES

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DEMOGRAPHIC DATA

81% 53,5%EDAD < 34 AÑOS EDAD < 34 AÑOS

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NEXT STEPS

•At the end of the day. brands need their content to be the most wanted and with more views.

•We should keep creating content where the influencers can identify with the brand and the content the brand propose should be organic for the c h a n n e l s , p r o d u c i n g l a r g e engagement with the audience.

Learnings Recommendations Conclusions

CONTENT IS NOT THE KING ANYMORE!

•The original and innovative content the we produce is building a community around the channel where everyone is commenting and waiting for the release of every video to see what’s new. Appreciat ing the or iginal i ty and relevance of every content.

•Audience is the new king! Brands should produce relevant content considering the audiences to whom it is directed.

UNIQUES IN SPAIN

•We ’ re t h e o n e a n d o n l y N e w Generation Media Company in Spain. We’re creating original content in all of our channels.

•Follow a strategy to add differential value over competitors through talent management, own production and Branded Content.

2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube

2btube.com

Engage with your audience

2016 ® All right reserved to 2btube