Group 23

Sarah Branagan

Barry Murphy

Jack Sheehan

Ciarán Smith

Political Motor Tax

Export VRT Scheme

Admin Charge €500/vehicle

Economic Seasonal Industry

Consumer demand- 13% increase in transactions

Value of transactions 67% lower

Exchange Rates

PESTLE

Historical Retail Sales Forecast Retail Sales

PESTLESocial

12% growth of tourism to Ireland in 2015

Irish tourist attractions

Technological 2014- 44% Bookings were

online

Value of online bookings increased by 5% -total value of €139million

PESTLELegal

Car safety standards

seat belts

air bags

emissions

EU Law- car seat

Environmental Hybrid and electric cars

Tax on CO2 emissions

New cars more fuel efficient

Business Model.

Customer Service Excellence Model. Smart, well trained employees, passionate about their job who are able to

deliver exceptional customer service to ensure new and repeat customers continue to choose Enterprise.

The USP focusing on the customer gives Enterprise the edge over main competitor Hertz.

SWOT Analysis

Strengths

• Leading market position

• Diverse Fleet of vehicles

• No.1 in customer service

Weaknesses

• Maintenance and cost of repairs

• Capital intensive operations

• No one way rentals

Opportunities

• Trend for renting cars

• Use of internet • Bigger presence at

airports

Threats

• Increasing fuel prices

• Intense competition• Mergers &

Acquisitions

Strengths

• Brand Strength• Number of locations• Financial Leverage

Weaknesses

• High- staff Turnover• Bad Acquisitions• Weak Supply Chain

Opportunities

• Use of internet • Marketing Campaign• Trend for renting

cars

Threats

• Increasing fuel prices

• Intense competition• Mergers &

Acquisitions

Competitor Analysis - Enterprise Rent a Car V Hertz

Cost: In terms of costing, Enterprise Rent a Car and Hertz rank relatively the same. Although Enterprise are cheaper at first glance they charge additional fees which Hertz do not.

Car Selection: In terms of car selection, there is no clear winner. Enterprise Rent a Car offer a wider variety of environmentally green cars such as hybrids, however, Hertz offer a ‘Dream’ car product which sees customers being able to avail from a range of high end market vehicles.

Locations: Hertz come out on top in this sector with the largest amount of non-airport locations in the country.

Competitor Advantage. – Customer Service orientated.

Issue: Inefficient Demand Planning

Cars sitting idle = Loss of revenue Customer wait times = customer dissatisfaction Staff under pressure = unhappy workforce

Days Earned system

Fleet Manager at Enterprise Rent-A-Car

Interview conducted on 07/11/15 at Enterprise Rent-A-Car at Dublin airport.

Days Earned system

- No correlation between what cars available and what cars are booked.

Solution: Live booking system

Advantages: Improved ESQI, customer

service. Increased revenue. Increased utilization of

fleet.

ESQI: Enterprise Service Quality Index

Disadvantages: Capital investment. Implementation time. Manpower required.

Questions ?