1. Background• Norway’s preparation for the ”post oil”

economic situation – the importance of labour• Service sector challenges – productivity

and innovation• Policy challenges – heterogeneity and

the innovation system• Firm level challenges – differentiation,

service innovation complexity, intangibility and regulation

• Thus,– Use the Norwegian policy instrument Centres for Research-based

Innovation (CRI) to address these challenges at the firm level– Establish Center for Service Innovation (CSI) as a CRI at the

Nowegian School of Economics and Business Administration

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2. Center for Service Innovation (CSI)

• Objectives:– Increase the quality, efficiency and commercial success of innovation

activities at leading Norwegian service providers– Enhance the innovation capabilities of its business and academic partners

• Preparations:– Prestudy with 64 interviews on SI challenges

• Themes 2011-2015 :– Innovations in customer and

brand experiences– Co-creation and open innovation

processes – Business model innovations– Structural and regulatory innovations

• Approach– Partner NSD projects basis for all research

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Center for Service Innovation (CSI)

• Organization:– Virtual center, hosted by NHH– Researchers as theme and WP managers– Foresight WP for theme guidance– Majority of business partners on CSI Board

• Partners:– 11 Business partners,

3 bridging partners, 4 national and 2 internationalresearch partners

• Budget:– Total: € 22 Mill over 8 yrs– RCN funding: € 10 Mill– Business funding: € 5 Mill

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Advisory boardProposed members:

Professor Richard P. BagozziProfessor J ulia Balogun

Professor Peter KleinProfessor Keld Laursen

Professor I rene NgRCN Representative

CSI Board

CSI Management groupDirector Per Egil Pedersen

Co-directors Nicolai J . Foss and Jarle MøenTheme managers Helge Thorbjørnsen/Simon

Clatworthy, Kirsten Foss/Per Egil Pedersen, Nicolai J . Foss andEirik Vatne/Arne J . Berre

Administrative staff

CSI Consortium partnersTelenor, DnB NOR, Posten, Storebrand, Tryg, EDB, PwC, inFuture, BEKK, Induct,

Argentum, Abelia, HSH, Norsk Designråd, SMEsNHH, SNF, Sintef, AHO, KAU, CBS

I nfrastructure-and structural innovations

Business model innovations

Co-creation and open innovation

processes

Innovations in customer and

brand experiencesR

ese

arc

h

them

es

11 Work packagesCross WP and integrating/syntesis

activities

New workpackages

Telenor, DnB NOR, PostenStorebrand, Tryg

SMEs

NHH, SNF, SINTEF, AHO, KAU, CBS

inFuture, BEKK, PwC, EDB Ergo, SME’s

Abelia. HSH

ArgentumNorsk DesignrådInduct

SME and SMEsSME-networks

Center for Service Innovation

Service provider partners

Researchpartners

Bridging partners

SME-associates

Specializedcompetencepartners

KIBSpartners