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A Beautiful A Beautiful RealityReality
Stephanie Laska11th grade
Age 16
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Mission StatementMission StatementOpportunity
-78% of high school junior and senior girls undergoing cancer treatment say they feel different from their peers as a result of their disease, and 89% say they have had an extreme lack of self confidence ever since their treatment began.
Mission Statement A Beautiful RealityA Beautiful Reality ’s mission is to help female teenage cancer patients look and feel equal to their peers, build self-confidence, and help them realize their true beauty on their prom night.
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Business ProfileBusiness Profile My business is a SERVICE.
It provides service to high school junior and senior female cancer patients.
We will provide them with:-Dresses that cover chemotherapy ports, IV sites and tubes, and anything else that would need to be covered-Non-allergenic makeup that will cover there scars and rashes so that they seem invisible. -Fashionable shoes-A nurse that will be on call in case of an emergency and self-confidence counseling to prepare
My business is a SOLE
PROPRIETORSHIP.
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QualificationsQualifications• Have taken a self-confidence training course at
Connecticut Children’s Medical Center.
• Have taken a business class/entrepreneurship class.
• Experience with pediatric oncology patients.
• Have family that are educated in nursing and fashion design to work beside me.
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Consumer ProfileConsumer Profile By Location
Connecticut Children's Medical Center oncology/hematology unit.
By Population Junior and senior high school females. (11 girls at CCMC)
By PersonalityUndergoing cancer treatments and suffering from the physical effects. Losing hair, bruising, skin changing, gaining and losing weight, and any other effects from chemotherapy or radiation but still able to attend school.
By IncomeAt least middle class income levels.
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Competitive Competitive AdvantageAdvantage
AverageQuality of Product/Service
Price
Location
Brand/Reputation
Unique Knowledge
Depends on how much effort you
put into it
Great
No entrance fee, but you
have to pay for dress, etc.
Varies; could be very expensive
Non-profit
All medical assistance available
Everything done exactly the way
you want it
Girls can experience
their schools prom
Hospital of patient Your home
Convenient for customer; at their home
Not typically what these girls want;
they want to experience a true
prom.
N/A (but many people say getting ready for prom is
stressful)
Excellent
Factors HospitalSpecific Events
Doingit yourself
A Beautiful Reality
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PriceAffordable.
PromotionAdvertisements in
hospitals and retail places that sell prom
attire.
ProductA service that prepares girls undergoing
cancer treatments for prom.
Marketing Mix
PeopleJunior & Senior high
School girls undergoing cancer
treatments.
PlaceConnecticut
Children’s MedicalCenter.
Marketing PlanMarketing Plan
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Marketing PlanMarketing PlanPurchase Retentio
nI will make sure it is known that a this experience will be at no cost to the customer and is satisfactory guartenteed. The success of my business will be spread by word of mouth.
I will make customers aware of my product or service by having signs and posters displayed at Connecticut Children's Medical Center and by word of mouth.
I will build a long term relationship with my customers by offering benefits such as discounts on any of the products we use on the girls.
Awareness
$200.00 $0.00 $0.00
Monthly cost, by phase:
Awareness
Purchase Retention
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Definition of One Unit – One Prom Experience
Cost of Sales Per Unit
Direct Labor$8.25 an hour
Time (in hours) to make 1 unit6 ½ hours
Direct Labor Cost Per Unit
$53.63
Total Direct Labor Per Unit
$53.63
Material Description Cost/Total Quantity
Cost Per Unit ($)
Shoes $25.00/1 pair $25.00
Hair Accessories $9.00/1 hairstyle $9.00
Make up $32.00/1 make up kit $32.00
Dress $350.00/1 dress $350.00
Total Material Cost Per Unit $416.00
Total Other Variable Costs Per Unit $0.00
Cost of Sales Per Unit $469.63
Cost of Cost of Materials/Direct LaborMaterials/Direct Labor
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Economics of 1 Economics of 1 UnitUnit
Definition of One Unit One Prom ExperienceSelling Price per Unit $940.00
Direct Labor per Unit $53.63
Materials per Unit $416.00
Total COGS per Unit $469.63
Total Other Variable Costs per Unit $0.00
Total Cost of Sales $469.63
Contribution Margin $470.37
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Average Monthly Average Monthly Fixed CostsFixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend $54.63
Insurance ($1M Liability) $150
Salaries of Employees $160.89
Advertising $150
Utilities $80
Rent $50
Other Fixed Costs $100
Total Monthly Fixed Costs $637.18
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Time Time Management Management
PlanPlanSchool Hours, 42
Business , 56
Free time , 50
Work Hours , 20
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Projected Yearly Projected Yearly Income StatementIncome Statement
Selling Price Per Unit $ 940.00
# of Units Sold 21
Total Sales $ 19,740.00
Total COGS $ 9,862.23
Other Variable Costs $ 0.00
Total Variable Costs $ 9,862.23
Gross Profit $ 9,877.77
Yearly Fixed Costs $ 7,646.16
Other Costs/Unforeseen $ 1,000.00
Total Fixed Costs $ 8,646.16
Profit before Taxes $ 1,231.16
Less Estimated Taxes @25% $ 307.79
Net Profit $ 923.37
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Monthly Sales Monthly Sales ProjectionsProjections
0
5
10
Jan Feb Mar AprMayJuneJuly AugSept Oct NovDec
Units
Sold
Break Even Units
1.3
Total Units21
Full Capacity33
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ItemWhere I will
buy this?Cost of Item
Computer Best Buy Already Owned
Dress materials Fabric store $ 200.00
Shoes DSW Shoes $ 25.00
CASH RESERVE covering 3 months of fixed expenses $1,911.54
Estimated TOTAL START-UP INVESTMENT $2,626.54
Start-up Start-up InvestmentInvestment
6 ½ hours $53.63$8.25 an hourx =
Total: $2,680.17
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ReturnReturn
…on Sales
…on Investme
nt34%
Annual Net Profit
Start-Up Inv.
$923.37
$2680.17=
$0.34
5%
Annual Net Profit
Total Sales
$923.37
$19,740.00= $0.05
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Financing StrategyFinancing Strategy for Total Start-up for Total Start-up
InvestmentInvestment
SourceAmount
DebtEquit
yGift
Personal Savings $600.17 x
Relatives/Friends $2,080.00 x
Total: $2,680.17
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Business Business Responsibility Responsibility
PlanPlan 6% of A Beautiful RealityA Beautiful Reality‘s‘s annual net profit will
go to the Alex’s Lemonade Stand Foundation for Childhood Cancer.
I will make this known to the public by displaying it on my business cards and website.
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Business & Business & Educational GoalsEducational Goals
Make my business more successful by more familiar with the fashion industry and designing dresses.
Maintaining the quality of my business by staying up to date with the new formal dress styles.
Graduate SMSA with honors.
Have a part time job in the medical field.
Business
Personal
• Raise at least $50,000 to donate to Alex’s Lemonade Stand.
• Expand my target market to males and include other types of dances and special occasions.
• Pay acceptable rates to my RN (mother) and seamstress (sister).
Eventually become a successful pediatric oncologist.
Lon
g
Term
Sh
ort
Term
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You’re dreams CAN be a reality.
Thank you for your consideration of
A Beautiful A Beautiful RealityReality
