2 Marquette Education Experiences, Internships, Volunteering
Reading/Knowledge of Marketing Building A Network of
ContactsEngaging / Social Media Graduate School Advisory Board
Networking Internships, Experience Career 1-5 Years Full-Time
(Entry Level) Career - Years 5-15 Career - Years 15-25 Pinnacle
BUILD A FOUNDATION FOR A SUCCESSFUL CAREER IN MARKETING ITS TIME TO
BUILD YOUR FOUNDATION
Slide 3
#1 THINK OF YOURSELF AS A BRAND NOW! 3 2010 GMR I. If getting a
job in marketing was like trying out for the NFL Draft, would you
be the #1 overall pick? There are thousands of others going after
the same exact internships and jobs II. To succeed, you need to
start asking yourself some important questions: What are you
passionate about? What things are you good at? (Marketing? Sales?
PR? CR?) What are your key attributes? (Leadership? Analytics?
Personality?) What are you doing to differentiate yourself? What is
your story?
Slide 4
#2 UNDERSTAND THE MARKETING LANDSCAPE NOW! 4 2010 GMR Know Who
the Key Companies, Decision Makers, and Rising Stars are: Brands
Coca-Cola Lowes Visa MillerCoors Comcast Gillette Agencies Event
Digital/Social Media Cause Multicultural Athlete Rep. Properties
Events Concerts Sports Festivals Universities Media Governing
Bodies Technology Licensing Rights Holders (CLC)
Slide 5
#3 GET ENGAGED (NETWORKING IS NOT AN OPTION)! 5 2010 GMR I.
Build a Personal Brand and Develop Connections Via Social / Digital
Media Create a Twitter Profile, LinkedIn Profile, Blog, Foursquare,
etc. II. Establish Life-Long Relationships with Classroom Peers
Connect on LinkedIn/Twitter, Engage Outside Class, Stay in Touch
III. Tap Into the Networks of Marquette Faculty Members Set up 30
Minute Meetings; Have Them Make Introductions V. Develop Lifelong
Relationships Through Work Experience / Volunteering Stay in Touch
with Associates From Internships/Work Experiences VI. Attend
University Networking Events, Industry Conferences, and
Sessions
Slide 6
#3 GET ENGAGED (NETWORKING IS NOT AN OPTION)! 6 2010 GMR
Slide 7
#4 GET AS MUCH EXPERIENCE AS FAST AS YOU CAN NOW! 7 2010 GMR I.
Its Never Too Early To Start Gaining Experience Freshman Year:
Volunteer with On-Campus Events, the Athletic Department, etc.
Sophomore-Senior Year: Internships, On-Campus Marketing, Volunteer
in the Athletic Department, Local Festivals (Summerfest, State
Fair), etc. II. Jump At Any Opportunity Do this even if youre
unsure whether its something you are interested in; it may help you
develop a better understanding of what you do/dont want to do III.
Its All About Who You Work For Not Which Company You Work For
Develop a GREAT mentor-mentee relationship; someone who is invested
in your career Working for companies like Nike/Abercrombie/Gap may
seem great (especially to friends/family) but dont hang your hat on
opportunities with those types of companies
Slide 8
#4 GET AS MUCH EXPERIENCE AS FAST AS YOU CAN NOW! 8 2010 GMR I.
How? Volunteer Internships Paid Work Experience Graduate
Assistantships Independent Studies Blogging III. Where? University
Athletic Departments Professional Teams Sports Marketing Agencies
On-Campus Promotions/Retail High School Athletics International
Measurement / Analytics Firms II. Doing What? Marketing Grassroots
Marketing / Mobile Tours Retail Social / Digital Media Community
Relations Public Relations / Media Relations Operations Brands
Tournaments Conferences Marathons Venues Media Agencies Academies
Digital/Social Agencies Multicultural Agencies Governing Bodies
Media Rights Holders Sponsorship Rights Holders (IMG College,
Learfield, Nelligan) Local Stores
Slide 9
#5 LEARN (READ, READ, READ) NOW! 9 2010 GMR I. Industry Blogs
Partnership Activation, Darren Rovells CNBC SportsBiz, The
BusinessofSports.com, DigitalFanMarketing.com, etc. II. Trade
Publications Chief Marketer, Promo Magazine, SportsBusiness
Journal/Daily, IEG III. Industry Email Blasts Cynopsis Sports,
Veritix, Sports Industry Daily, Partnership Activation IV. Twitter
@DanSchawbel, #SportsBiz, #Sponsorship, #DigiSport, @DarrenRovell,
@BrianGainor, etc. V. Books The Tipping Point, Good to Great,
Presenting to Win, Networking is a Contact Sport, VI. Miscellaneous
YouTube, Flickr, Wall Street Journal
Slide 10
#6 DO THE LITTLE THINGS THAT MAKE A BIG DIFFERENCE 10 2010 GMR
I. Be Creative II. Handwritten notes go a LONG way, especially
amongst 35+ III. Show respect for EVERYONE Interns, gatekeepers,
colleagues, bosses, etc. IV. Dont be afraid to get your hands dirty
The best leaders are the ones who are willing to do anything an
intern/assistant would be asked to do IV. Humility is underrated V.
Be Attentive Even when you dont have to VI. Offer to do something
extra regularly Walk around your workplace and ask people if they
need help. Also consider sending relevant articles to others VII.
Live in the Moment Be acutely aware of where you are and what you
are doing