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“Stepping forward from behind her desk at the hub of the Magdi Yacoub Foundation in Zamalek, Anissa Hassouna ex-udes a powerful combination of warmth and energy. This is a woman whose lifetime achievements make those of the most ambitious men look tame. But, then, as Hassouna points out, women are accustomed to taking on many roles in life. ‘Not women, but super-women,’ she points out when describing the lives of those with full-time careers and fami-lies to take care of. Running the Magdi Yacoub Foundation is just the latest turn in an illustrious career spanning de-cades.” Cairo West Magazine

Be ready to assume the role of leadership! Women are forg-ing their own paths and moving forward facing the chal-lenges of creating a balance between juggling family and career. These are time of boundless opportunities and we must not falter in believing in our capabilities, intelligence and achievements. Women who harness their unique pow-er to multitask, lead intuitively and build strategic, collabo-rative relationships are invaluable assets in all fields of ex-pertise and industry.

In this workshop, we focus on breaking down barriers to success and identifying negative, weak messages that im-pede our innate abilities. The ultimate goal is to transform them into messages that inspire mutual respect and coop-eration. Working together in harmony can do wonders for an organization’s competitive position and for the individ-ual’s prospects for advancement in their chosen industry.

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By attending this program, you will gain the skills to:

Create a powerful image / brand.Develop a vocabulary to impart a message that will be heard.Lead or follow with equal grace and ease.Build relationships of trust and respect.Make powerful presentations to the Board of Directors.

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Our procedures or objectives:

Within an affable environment, participants practice and role-play their new-found learning experiences. Initial self-assessments are completed and ongoing goals are incor-porated. Our objective is to have participants emerge with the personal knowledge and confidence to succeed in their careers and interact strategically with clients, colleagues and stakeholders.

With over two decades in the business etiquette and inter-national protocol industry, these programs have been deliv-ered successfully to executives and hundreds of companies and organizations across all industries.

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The Program:

First impressions are created in seven seconds and snap judgments are made within four seconds!

Do not underestimate your inner power and wisdom!Act “as if” until you “are!” Your appearance is a critical part of your message! How you look on the outside is perceived as how you feel on the inside! Your facial expression, walk, stance, posture and voice convey a thousand messages…make them count!Understand “Mirroring” and what unspoken messages are being sent by micro facial expressions. Your Profile is your calling card! Practice and assimilate the 7 steps of creating your unique brand of self-repre-sentation.

It’s not what you say…It’s how you say it!

Understand your own communication style and that of your colleagues…it provides the key to your advancement or not!

Attitude is everything!Learn when to say “Yes,” OR “No!”“I” strain drains your credibility.The “Soft Touch” is not businesslike!Say what you mean…mean what you say!Use the “Grammar” of Power! Establish an environment of civility.Rudeness drains your spirit!Avoid misunderstandings by understanding your per-sonality type and that of your colleagues.Learn the 6 keys to assertiveness and powerful diplomacy.Identify and anticipate conflict before it happens!Develop strategies to handle conflict effectively.

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Leadership is an art

Know your predominant leadership style and adopt compli-mentary styles to be more effective.

The 10 Traits of effective Leaders Leaders are not managers and managers are not lead-ers! Emotional Intelligence…respect your innate wisdom.Assert Authority diplomatically…authority has to be earned! “Charisma” and how to develop it. Recognize this trait in others and you will understand what it is and how to become a charismatic leader.Are you a visionary? Can you communicate that vision? How do you execute that vision? Recognize where you want to go and how you’re going to get there.

Interpersonal skills – Build relationships

Confidence in any business situation!Knowing how to interact with confidence in a professional setting requires strong interpersonal skills:

Never “fumble” introductions again! Know which name to mention first and how to make all parties feel respected, which in turn makes you look good! What’s in a name? Tips to help you remember names and why it is so important to do so.Converse like a diplomat – Conversation is the art of lis-tening! Listen actively and learn more than expected.Business Cards are a critical part of your professional image.Executive correspondence and E-Mail etiquette are an essential component of your executive image.

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Meeting Strategies / Presentation Skills

Reflect an image of confidence and authority at business meetings and learn techniques that will get you noticed for the right reason!

Your body language speaks volumes!Credibility destroyers!Where you sit makes a difference!Interruptions – How to deflect diplomatically!The Winning Recipe for Presentations: Organize your thoughts…if you don’t understand what you want to say, your audience won’t either!Techniques to overcome your fear of public speaking.Tools to create and construct an effective speech.Dedication to improvement in delivery.Learn how to create formulas for various presentations.Develop professional stage presence and learn tech-niques to hone your skills.

Social Skills – Establish & build the rela-tionship

We are judged by our confidence level in social settings. It is crucial to be perceived as a polished professional when en-tertaining or being entertained.

To achieve your business goals, hosting an impressive business luncheon which is more congenial to consider-ation or acceptance of your proposal.Establishing connections is the name of the game at Business Receptions and networking events…you were not invited for the food!We are judged by our dining skills or lack thereof! Learn the “rules of the table” and never worry again about which fork to use!

The program includes: Power Point Presentations, inter-active activities, exercises, real-life simulations and assess-ments.

Professional Presence is a requirement in today’s competi-tive business environment and our seminars and workshops are requested by professionals across all industries including sales, technology, medical and governmental organizations. The real-time solutions imparted in this program are univer-sally accepted as the master class in executive development.

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Woman’s Way to Incredible Success in Business by Mary El-len Drummond and Protocol for Profit, A Manager’s Guide to Competing Worldwide, by Carl A. Nielson.

Presenter:

Marie Betts-Johnson, Founder and Director of the Interna-tional Protocol Institute of California is an internationally recognized consultant, speaker and columnist and has tak-en from her experiences and distilled them into the design, development and customization of hundreds of training programs, seminars, keynote speeches, individual coaching and train-the-trainer programs. Prior to founding the Insti-tute, she served two years on the staff of the late King Hus-sein and Queen Noor of Jordan, where she had the opportu-nity to meet and interact with dignitaries and royalty from all over the world including the royals of England, Spain and various Middle Eastern countries.

Ms. Betts-Johnson has presented hundreds of programs covering regional and country- specific culture and protocol norms, some of which include… Malaysia, Indonesia, Japan, China, India, London, Switzerland, Germany, Jordan, United Arab Emirates, Mexico, Argentina, Peru, Paraguay, Colombia and the United States. She is a regular guest on local and national radio and television. Her articles have appeared in numerous magazines and newspapers, in-cluding Business Munster (Doing Business in China), Busi-ness Options, Student’s Book, Oxford University, England (Doing Business in Japan), The Khaleeji Times, Dubai, The Gulf Times, National Speakers Association Magazine (Inter-nationally Speaking), and the San Diego Business Journal. She has contributed her expertise on business success and in-ternational protocol to books and publications including A

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“The six day intense training on being a protocol specialist was a mix of theory, real life examples and work exercises. The trainer, Marie Betts-Johnsone was very knowledgeable & great at delivering the subject through an interactive & enjoyable session. It was such an informative experience which I would highly recommend to anyone who works in the fields of Public Relations & Protocol.”

Khawla Jassim Al SerkalDirector General - Sharjah Ladies ClubSharjah, UAEInternational Protocol Specialist Batch – Dubai - April 2016

“I have come from a military background and the course was exactly what I needed. After completing the program, I have a reference to follow and approach to implement procedures, origin of which I wasn’t aware of. I am glad and would like to encourage everyone in the field of protocol to join this program.”

Manaf Al MannaiProtocol Officer - Bahrain Defense ForceBahrainInternational Protocol Specialist Batch – Dubai - April 2016

“It was a pleasure to be a part of this intensive training and many thanks to Levenbert and IPIC for that.”

Hamad Al ShamsiGovernment Relations Senior SpecialistMohammed Bin Zayed Al Nahyan OfficeAbu Dhabi, UAEInternational Protocol Specialist Batch – Dubai - December 2015

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“The training was intensive and no matter how much you think you know, eventually after the train-ing you realize it was just a fraction! The training really helped me evolve to a professional diplomat since I continuously interact with delegates visiting from different parts of the world.”

Dr. Muna TahlakCEOLatifa Hospital - Dubai, UAEInternational Protocol Specialist Batch – Dubai - December 2015

“It was a fantastic program that I have ever come across so far and hope it continues to help others the way it has helped us. Infact for me, it was really a very good insight as I come with the practical knowledge of being a part of the protocol industry, however I haven’t been a part of a real practical training like this which not only gives you a hands-on but also prepares you well. I am sure with this training, I would be able to do something better in the future.”

Yasin Saif AlsawaeeVP and Prime Minister Private Secretary - Yemen GovtYemenInternational Protocol Specialist Batch – Dubai - April 2016

“I am delighted to be a part of this exclusive training where I have learnt a lot, I felt that I should have attended this training much earlier. I will surely send my team members for the next batch”

Mr. Omar Al MuhairiDirector – Government RelationsDP World - Dubai, UAEInternational Protocol Specialist Batch – Dubai – December 2015

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“ To know what protocol means, to understand how it works, cultural overviews, doing business, ne-gotiating strategy and business etiquette. It is one of the best training courses I have attended withattendees from different levels and organizations. It give us an excellent experience and I must say that International Protocol Specialist Program is my passport to international business”.

Mr. Saif Al NaqbiCommunications & Branding Officer Abu Dhabi Ports- Abu Dhabi, UAEInternational Protocol Specialist Batch – Dubai – December 2015

“I have attended many trainings before, but this one was different with personal attention in every session and a team so unique and special. Thank you Levenbert and IPIC for this excellent experi-ence.” Ms. Reem Al BardanProtocol Managerهيئة الشارقة لإلستثمار والتطوير - شروقSharjah Investment and Development Authority - ShurooqSharjah, UAEInternational Protocol Specialist Batch – Dubai – December 2015

“It is one of the special course that I have attended so far. Everyone during the training was from a different country with a different background with so much of experience and exposure that I was delighted to be a part of this program.”

Fatima Al MutawaMarketing Specialist Abu Dhabi PortsAbu Dhabi, UAEInternational Protocol Specialist Batch – Dubai – April 2016

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“The course for the Certified International Protocol Specialist was professionally organized. I liked everything about the presentation. Based on my previous experience, when compared to previous courses I have ever attended, I would confidently say that, the International Protocol School of Cal-ifornia, has a perfect approach for adult learners. They make you feel, taste, smell and touch their invisible skills. Despite the fact that we were few in number, the practical presentation of this course made it appear like a well-organized business event, to be highly rated by international gurus. The exceptionally group interaction made me feel like we had it all in one package. To sum it all, we hit two birds with one stone.”

Mary Tenywa SsebaddawoPrincipal Banking officer (PBO) - Head of Unit Protocol, Events and Guest Relations OfficerBank Of Uganda - Uganda, AfricaInternational Protocol Specialist Batch – Dubai - April 2016

“Making the right investments in learning and development programs has never been more import-ant or more of a challenge for business leaders. The Certified Protocol Specialist Program is very important in building bridges of trust, respect and integrity between cultures globally, I highly recom-mend it.”

Haytham DabboussyHead of GovernmentMarket Development – MENA - Thomsun ReutersDubai, UAEInternational Protocol Specialist Batch – Dubai - December 2015

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• Levenbert Profile •

[ A B O U T L E V E N B E R T ]

LEVENBERT is a consultancy firm with a regional network of companies and portable dynamic exper-tise. Working with local, regional and global clients across different industries to provide consultancy that drives optimal results.

As your business’ trusted escort to excellence, we do not stop at high level consultancy and theoretical recommendations, but rather walk with businesses hand in hand through their journey to functionally enduring solutions.

Our slogan “Consultancy Services with Turnkey Im-plementation Solutions” defines the kind of services we are offering and the way we are working.

Our pledge is never to say its “out of scope”. Our clients count on us and their trust is the cornerstone of our credibility.

At LEVENBERT we take pride in putting our exper-tise at our clients’ finger tips as their one of their abiding resources, where we can turn our promises into deliverables.

[ O U R V I S I O N ]

To be a steadfast, solutions oriented, consulting firm in the region. Leading the way through excellence

[ O U R M I S S I O N ]

To provide innovative and reliable solutions and services to enable our clients to achieve excellence and exceed all their customers’ expectations

[ O U R V A L U E S ]

Commitment | Superiority | Delivery | Innovation | Partnership

P.O. Box 23439 Dubai, UAEDubai - United Arab EmiratesTel + 971 4 41 72 417 Fax +971 4 33 22 069www. levenbertacademy.com

[ C O N T A C T U S ] Dir: 04 41 72 477Mob: 05 2 7 35 7300