First Ever Bugatti Showroom in Beijing

Sparkle Roll Group Limited established Bugatti’s world’s first-ever showroom in Beijing on 23

September. The showroom is located in the prime location on Jinbao Street, also referred to

the “World’s Eleventh Commercial Street” in Beijing, which carries the reputation of the

cradle of super luxury branded cars. To mark the occasion, Mr Wilson Ho, General Manager

of Bugatti Beijing of Sparkle Roll Group and Mr Alasdair Stewart, Sales, Marketing and

Customer Service Director of Bugatti Automobiles S.A.S., etc were present in Beijing for its

opening ceremony. The showroom was showcasing the commemorated legendary Type 35

Grand Prix, which was also one of the four special editions race cars, that was manufactured

by the world’s renowned race car manufacturer Ettore Bugatti.

Bugatti is famous for manufacturing super deluxe race cars and top branded luxury

automobiles. Currently, only “Veyron” branded super car is available to the worldwide market

which is priced between RMB30 to 45 million. Its potential client profiles are mostly

successful entrepreneurs or with assets over USD 100 million, which a majority of them are

super race cars lovers and collectors.

To celebrate the establishment of the first worldwide Bugatti’s showroom, respectable guests

including Mr Wilson Ho, General Manager of Bugatti Beijing of Sparkle Roll Group (Left), Mr

Peter Mak, Executive Director, Dah Chong Hong Holdings Ltd & Chairman of Bugatti China

(Centre), and Mr Alasdair Stewart, Sales, Marketing and Customer Service Director of

Bugatti Automobiles S.A.S. (Right).

Bugatti’s Beijing showroom neighbors beside Lamborghini’s showroom which is another

top-branded race car under Sparkle Roll Group.