056. Froebel Research Committee Bill Macintyre at British Digital Broadcasting Experience

8/8/2019 056. Froebel Research Committee Bill Macintyre at British Digital Broadcasting Experience

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THE BRITISH DIGITAL BROADCASTING

EXPERIENCEAbout Us

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A CONFERENCE AND VISITS PROGRAMME AIMED AT THE JAPANESE ELECTRONICS COMMUNITY

23-25 November 1999

This programme was supported by the Department of Trade and Industry (DTI)

and

the Japan External Trade Organizaon (JETRO))

Administered by

Asia-Pacific Technology Network

in associaon with

JEBA and BREMA

Tuesday 23 November: CONFERENCE

LOCATION:Department of Trade and Industry Conference Centre

1 Victoria Street, London, SW1

Chairman Sir Ivor Cohen,

Chairman, Japan Electronics Business Associaon (JEBA)

9.15 OPENING ADDRESS

Mr Andrew Fraser, Chief Execuve, Invest in Britain Bureau, Department of Trade and Industry

THE CURRENT DEBATE

9.30 INTRODUCTION AND SCENE-SETTING

Mr Peter Marshall, Technical Director, Digital Television Group

Bibliography Subscripons Sponsorship OtherPublicity

Seminars Current By Locaon By Sector By Country

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10.15 VIEWING BENEFITS

Mr Mick Gleave, Technical Adviser, BBC

abstract

11.00 Coffee

11.30 IMPLICATIONS FOR CABLE COMPANIES

Mr Ken McCann, Technology Director, ntl Interacve

abstract

12.15 IMPLICATIONS FOR SATELLITE SERVICES

Mr Nick Gregory, Director, Product Planning, BSkyB

13.00 14.00 Lunch

THE TECHNOLOGY

14.00 MAKING IT HAPPEN

Mr Greg Bensberg, Head of Engineering Policy, Independent Television Commission

abstract

14.30 OPTIONS FOR RECEIVING EQUIPMENT

Mr Peter Hamblin, Deputy MD Panasonic UK (Chairman of BREMA)

abstract

15.00Tea

THE UK POLICY DIMENSION

15.30 VIEW FROM THE ADMINISTRATION

Mr Bill Macintyre, Head Communicaons and Informaon Industries Directorate, Department of Trade and

Industry

16.00 THE RESEARCH AND DEVELOPMENT DIMENSION

Mr Ian Sharp, Commercial Manager, Eldon Technology

abstract

16.30 TOWARDS THE ALL-DIGITAL AGE


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Lord Tom McNally, President, BREMA

abstract

17.00 FINISH

18.00 19.30 RECEPTION AND BUFFET FOR DELEGATES AND INVITED GUESTS:

HOTEL: St Ermins Hotel, Caxton Street, London SW1

----- // ----

VISITS PROGRAMME

Wednesday 24 November

09.00Leave Mayfair InterConnental Hotel

09.30Arrive BBC, Broadcasng House

11.30Leave BBC

12.30 Arrive ONdigital

14.30 Leave ONdigital

15.30 Arrive ntl Digital Media Centre

17.30 Leave ntl

18.30 Arrive back in Central London

BBC visit (09.30 - 11.30)

The demonstraon / presentaon outlined the current digital broadcasng situaon in the UK.

The BBC's plaorm neutral approach to the delivery of an extended range of public service television

channels.

The BBC's approach to digital radio.

The importance of Online as the third broadcast medium.

It then covered the key enabling technologies which are helping to shape our thinking on future service

provision, parcularly: The way the convergence of online and broadcast access from the same

equipment will enable broadcast services to be enriched by on-demand programme related content.


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The importance of broadband telecommunicaon technologies to the public service broadcaster.

The way digital storage in the home will enable 'TV Anyme',

and the ability of viewers to construct their own virtual television channels.

The future importance to delivering services to the mobile user.

ONdigital visit (12.30 - 14.30)

The delegaon was greeted by Graeme Stanley, Broadcasng Director

Ma Seaman, Director of Sales and Markeng

Chris Hibbert, Chief Engineer

Meirion Hughes, Head of Technical Standards

Patrick Ellio, Engineering Consultant

Andrew Marre, Head of Media and Public Affairs

ntl Digital Media Centre (15.30 - 17.30) Tour of the faci lity

Digital Cable Super Head End

Digital Terrestrial mulplexes

Brish Eurosport producon studios

THURSDAY 25 November:

DIGITAL VISION SOUTH WEST

Organised by the South West England Regional Development Agency

Hosted by the University of Bristol,

ST Microelectronics

Bath and North East Somerset Council.

Sponsored By Pixel Fusion

ST Microelectronics

07.30 : Leave Mayfair InterConnental Hotel by coach.


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10.00 : Arrive Bristol University:

Coffee on arrival

Pre-Conference Media Briefing Sess ion

10.30 : Welcome to Digital Vision South West Introducon to the day.

Caroline Bull, Director of Enterprise and Innovaon, South West of England Regional Development Agency.

10.40 : Welcome to the University of Bristol

Professor David May, Head of the Department of Computer Science

10.50 : Introducon to the Faculty of Engineering and the Centre for Communicaons Research: Image and

Video Communicaons

Professor D Bull

11.20 Introducon to the Department of Computer Science: Mulmedia Processing

Professor D May

11.50 Tour of CCR Laboratories.

Demonstraons to include: 3D Coding

Mulview Synthesis

Efficient Compression using Matching Pursuits Video over Internet and GSM

12.50 1.30 : Buffet Lunch

13.30 : Tour of Computer Science Laboratories:

Demonstraons to include: 3D Capture

Mulmedia Archiving

Wearable Compung


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14.30 : PixelFusion 3D Graphics Demonstraon Video.

Phil Atkin, PixelFusion Ltd., Bristol.

14.45 : HP Labs Digital Media E-business Infrastructure Project

Paul Eccleson HP Labs, Bristol.

15.00 : BCTN Demonstraons.

(to incorporate 45 minute programme provided by Dr Neil Davies).

15.45 End of University of Bristol Sessions

Delegates Travel to ST Microelectronics by Coach

16.15 : Arrive at ST Microelectronics / Regis ter

Tea and Coffee on arrival

16.20 : Introducon and Presentaon :

Mr R Krysiak

17.00 : PACT

17.15 : Cabot

17.30 : Ensigma

17.45 : Pixel Fusion

18.15 : Close

18.15 : Delegates Travel to Bath Spa Hotel by Coach

20.00 22.30 :

Civic Recepon at the Roman Baths followed by an evening meal and informal networking opportunity.


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CURRICULUM VITAE

Sir Ivor Cohen,

Chairman, Japan Electronics Business Associaon (JEBA)

Sir Ivor Cohen spent most of his full-me Career with Mullard, the UKs largest manufacturer of electronic

components and part of Philips Electronics. Aer a short spell running the lighng business of Philips UK,he was appointed Managing Director of Mullard from 1979 to 1987 and a Director of Philips UK from 1984-

7. During that me, he spent five years as a member of the Prime Minister's Informaon Technology

Advisory Panel (ITAP) and served on a number of other Government Commiees concerned with the

electronics, broadcasng and communicaons industries. He worked with the Naonal Economic

Development Office from 1980 for most of the me unl it was dissolved in 1992 , finishing as chairman of

the Electronics Sector Commiee. On rering from full-me work in 1987, he spent six years as Chairman of

Remploy Ltd, the country's largest employer of people with disabilies and served as a director or advisor

to a number of companies and has worked with the DTI in a number of capacies. He is currently on thc

Boards of PA Consulng, Oce UK, Sira Ltd and Deltron Electronics PLC and is an advisor to Mitsubishi

Electric Europe. Since 1991 he has been Chairman of the Japan Electronics Business As sociaon (JEBA),

which is commied to increasing the sales of Brish-made components to the Japanese electronics

industry. Sir Ivor was educated at University College London, where he was made a Fellow In 1987. He read

Modern history but spent his whole career in engineering. His engineering colleagues have made him a

Honorary Fellow of the Royal Academy of Engineering (1992), a Companion of the Instuon of Electrical

Engineering (1998), and companion of the Instute of Measurement and Control (1997). He was appointed

an Honorary Member of the City and Guilds of London Instute in 1989.

Mr Andrew Fraser, Chief Execuve, Invest in Britain Bureau, Department of Trade and Industry

Mr Andrew Fraser, Chief Execuve, Invest in Britain Bureau, Department of Trade and Industry Andrew

Fraser was appointed as Chief Execuve of the Invest in Britain Bureau (IBB) by Michael Heselne,

President of the Board of Trade, in July 1994.Andrew was born in Kuala Lumpur, Malaysia in 1950. He was

educated in the UK, graduang from the University of Sussex School of English and American Studies, and

on scholarship programmes at Harvard School and UCLA in North America. The IBB is the sole Government

body markeng the whole of the UK to internaonal investors. It is acknowledged to be among the foremost

development agencies worldwide. The UK is second only to the United States in aracon of Foreign Direct

Investment (FDI). It enjoys nearly 11% of the worldwide, and some 33% of the total EU stock of FDI. In the

last year, it posted record results with over 650 projects creang or safeguarding some 120,000 jobs.Prior

to joining the IBB, Andrew enjoyed an extensive career in internaonal adversing, starng in London with

Young & Rubicam in 1972. Thereaer, he served as Managing Director of McCann Erickson in Thailand from

1976-1980. He returned to London to join Saatchi & Saatchi where he served in a number of capacies in

London, Hong Kong and New York, and was laerly responsible for worldwide business development. He

le in 1992 to become Managing Director for Europe for Dentsus agency, cdp europe.He serves as a

Director of the UK-Japan 21st Century Group and the UK-Korea Forum for the future. He is a Member of the

RIIA Membership Commiee and the UK Panel 2000. He is a non-Exec. Director of English Partnerships, the

regeneraon Agency for England, and the Commission for New Towns.He lives in London with his wife,

Jane. His two daughters - Sarah and Emily - aend UK universies

Mr Peter Marshall, Technical Director, Digital Television Group

The Digital TV Group is an industry associaon represenng some 100 companies with a broad spectrum of

interests in digital television. It was set up with the objecve of launching digital terrestrial television in

the UK and, now that is achieved, it is working to develop the plaorm and to see the same "horizontal"

market model adopted in DVB-T plaorms in other countries. An insight into DTG acvies may be obtained

from its website at www.dtg.org.uk Peter Marshall is the Technical Director of the DTG and leads a small

secretariat staff that works to support the Steering Boards objecves. He has worked in broadcasng in the

UK for over 30 years. Aer an early career with the BBC, he worked for the Independent Broadcasng

Authority, rising to become Principal Engineer in their Technical Quality Control Service. He spent 5 years as

Engineering Operaons Manager of HTV, the ITV contractor for Wales and the West of England, before

returning to Channel 4 Television in London as Assistant Chief Engineer, a post which he held for nine

years. In this role, he was involved in the early preparaons for digital television and he moved to his

present posion as Technical Director of the DTG some two years ago, in the run-up to the launch of

services in November 1998.

Mr Mick Gleave, Technical Adviser, BBC

Michael Gleave is an Technical Policy Adviser with the BBC's Technology Directorate. He i s a member of a
http://www.dtg.org.uk/


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small team which monitors and assess new, predominantly digital, technologies in the changing

broadcasng environment, and provides advice to senior management on the full range of technical policy

issues. He joined the BBC in 1967 with a degree in Electrical Engineering. Prior to taking up his present

post, he worked for twenty years in broadcast engineering design, designing and developing a wide range

of specialis t technical equipment for the Radio and Television service, and subsequently as Assis tant Head

of a BBC department which provided the public, press and trade with advice on how to receive the BBC2's

broadcast s ervices to a high technical standard, and answers quesons on the broad range of BBC 's

engineering acvies. Throughout the past decade, Ken has stayed at the forefront of the key issues in

digital television. During that me, the focus has moved from video compression algorithm development to

compression equipment design to conformance tesng and now on to the integraon of complex systems

and the development of new types of operaonal services.

Aer graduang from Glasgow University in 1979, Ken worked at Philips Research Laboratories in Redhill

for seven years. He then joined the Independent Broadcasng Authority where he worked on video

compression algorithms, including chairing the pan-European algorithm development group within the

VADIS project that produced the best-performing of the 39 algorithms submied during the "compeve"

phase of the MPEG-2 video algorithm development.

Following the privasaon of IBA Engineering as ntl, Ken became project manager for the development of

the world's first commercial implementaon of a broadcast quality MPEG-1 decoder. Ken subsequently

managed the Compression Encoder Group at ntl, in which role he was responsible for the development of

the world's first real-me MPEG-2 encoding system. Aer nine years at IBA/ntl, Ken le to join Symbionics

Instruments (recently re-named Adherent Systems) where he spent two years as the Video Product

Development Manager. He was responsible for seng up a new development acvity on specialist MPEG

test products, which subsequently became the main business of the company.

1n 1997 Ken re-joined ntl to head the Digital Technology Department within the Interacve Services

Division. This Department provides s pecialist technical resource for specific projects such as the digital

cable system that ntl is building in the UK. It also has a longer-term focus on technological developments

that may enable completely new types of services in the future, as the worlds of broadcasng,

telecommunicaons and compung connue to converge.Ken represents ntl on the DVB Steering Board and

the DVB Technical Module, where he chairs the sub-group on MPEG-2 Implementaon Guidelines. He holds

a BSc in Physics, an MSc in Systems Engineering and is a Chartered Engineer. His hobbies include skiing and

windsurfing.

Mr Greg Bensberg, Head of Engineering Policy, Independent Television Commission

As Head of Engineering Policy at the Independent Television Commission Gregory Bensberg is responsible

for the management of the technical regulaon of the ITC's terrestrial television licensees, the spectrum

planning of all television services for the commercial television sector and the operaon of the ITCs

technical facilies at Foley Street and KingsWorthy. He also work closely with colleagues from other

divisions, principally economic regulaon and secretariat and other regulators, such as OFTEL and the OFT,

on maers s uch digital television licensing, ITV licence renewals, condional access regulaon and

European Commission compeon invesgaons.

Mr Peter Hamblin, Deputy MD Panasonic UK (Chairman of BREMA)

Aer working for Unilever Research in the field of Microbiology, I joined ShellMex & BP Ltd in a Markeng

funcon, working on Industrial Fuels Sales and Markeng. In 1973, I joined Naonal Panasonic UK Ltd,

which had opened its UK operaon some 3 months earlier. The company was renamed Panasonic UK Ltd as

part of the global change to the Panasonic brand. Panasonic UK Ltd is the Sales/Markeng Company

operang in the UK market, distribung Panasonic /Technics products for Parent Company, Matsushita

Electric, of Osaka, Japan.Working in the Consumer Electronics Division unl 1992 as Markeng Director, and

having been appointed to the Board of Panasonic UK Ltd in 1991, I was promoted to Deputy Managing

Director with responsibility for the Technical and Service Division of Panasonic UK Ltd in January 1993.My

involvement with BREMA started in approximately 1978,when I sat on the Economics and Stascs

Commiee. This was followed by serving on the Commercial Commiee from 1984 unl 1992. I was

appointed to the Execuve Council as Panasonic UK Ltd's representave in1988, and joined the Finance

&General Purposes Commiee in1991. I was elected as Chairman of the BREMA Execuve Council in

1998.In addion I have had close involvement with EACEM (European Associaon of Consumer Electronics

Manufacturers), of which BREMA is an acve member, and of which Matsushita Electric Europe is also a

member; serving on the Copyright Commiee from 1993 to 1998."

Mr Bill Macintyre, Head Communicaons and Informaon Industries Directorate, Department of Trade and

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William Macintyre is the head of Communicaons and Informaon Industries Directorate in the UK

Department of Trade and Industry. The Directorate is responsible for advice on and implementaon of the

Governments policies towards the communicaons and informaon industries. Prior to this, he held several

senior posts in the Department of Energy, including head of the Division dealing with electricity

privasaon. A graduate of St Andrews University, he worked for the Brish Petroleum Company, prior to

joining the UK Government services in 1972.

Mr Ian Sharp, Commercial Manager, Eldon Technology

Ian Sharp received his Bachelor of Engineering degree in Electronics from Leicester Polytechnic in 1992.

Since then he has been solely employed by Eldon Technology. Inially working as a design engineer in the

areas of; low power RF, designing prototype baery powered home based communicaon systems and

remote meter reading transceivers.

MPEG audio and video decoding, inial exploraon into MPEG decoding culminang in development PCBs

which went on to be demonstrated at the Cable and Satellite show. This inial design work formed the

basis for Eldon's first digital Set Top Boxes, tuners and digital demodulators for satellite and cable systems,

development of the first generaon QPSK front end modules which were used to feed the MPEG decoders

with satellite signals. QAM front end applicaons boards for customers developing cable front ends, TVpower supplies, switched mode design with low power standby and tube scanning circuitry.

Aer six years of development work Ian moved into the Commercial Department within Eldon Technology.

This new posion gives him responsibility for project planning, proposals and budgeng of projects and

contract negoaon as well as the day to day commercial management. Dedicated to projects for specific

customer groups it is the role of the Commercial Manager to ensure that each customer obtains the

opmum service from Eldon for each project. This is of course a constant learning exercise as each

customer has different expectaons and different reporng requirements.

The role of commercial management also means that regular meengs with broadcasters and engineeringgroups on behalf of Eldon and our customers are essenal.

Lord Tom McNally, President, BREMA

Lord McNally was born in Blackpool in 1943. Aer graduang from University College London with a B.Sc

Econ. he became a Labour Party researcher (1967-1968); then joined the Internaonal Secretariat of the

Labour Party (1969-1974), before becoming Polical Adviser to the Foreign and Commonwealth Secretariat

(1974-1976) and the Prime Minister (1976-1979).

Tom McNally was MP for Stockport from 1979 to 1983; inially as a Labour MP but later as a Social

Democrat, He was a member of the Select Commiee on Industry and Trade; and later SDP Parliamentary

spokesman on Educaon and Sport. He failed to be re-elected in 1983,

From 1983-1984 Lord McNally was Public Affairs Adviser to GEC before being appointed Director-General of

the Brish Retail Consorum, 1985-1987. He was then Head of Public Affairs in Hill and Knowlton 1987-

1993. He became Head of Public Affairs, Shandwick Consultants in 1993, a post he sll holds.

He was created a Life Peer (Baron) in 1995 and ass ists Lord Thomson who is the Liberal Democrat

spokesman on Culture, Media and Sport.

Documents

056. Froebel Research Committee Bill Macintyre at British Digital Broadcasting Experience