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Delivering Trusted Information and Insight to the Insurance Industry Knowing who your customers are, how they relate to each other, what policies and products they own, and which agents or brokers they do business with is essential to insurance companies to identify new cross-sell opportunities, improve customer service, manage risk, ensure compliance, and lower the cost of doing business.

Unfortunately, years of operating in standalone business silos, lack of integration and governance of key business information including customers, brokers, and agents at an enterprise level, and incompatible data formats and standards have had severe downstream business consequences making it impossible to answer such basic questions as:

With how many unique customers do we do business?

Which customers are likely to not renew their policies?

How many and which of the insurers products do the customers own?

What products are a logical fit for them? What products can they afford?

Which agents or brokers do customers do business with most?

What products have been offered to them? Are they in the process of acquiring any of them?

Introducing the Informatica Insurance Master Data Solution The Informatica Insurance Master Data Solution is a comprehensive solution that delivers:

Authoritative, trusted, and 360-degree view of policy holders, their policies, and agents across all lines of business in a single master data solution for sales, service, marketing, risk, compliance, and fraud applications

Cleansed and standardized data, including customers, policies, and contact information

Out-of-the-box compliance with the latest ACORD XML data standards

A holistic and integrated view of customers across all policy classes with relationship views among customers (household), agents or brokers, and employees

Informatica Insurance Master Data Solution

benefITS

Identify new cross-sell opportunities to grow revenue and retain customers

Improve visibility into customer relationships across business lines

Accelerate time to market and business value

Key features and benefitsData Acquisition. Flexible and scalable data acquisition facility to integrate, cleanse, and transform existing customer, policy, agent, or broker data from internal and external systems

Universal data connectivity to mainframe platforms, all relational databases, XML, flat file, messaging queues, and ERP, CRM, and SFA systems in batch or real-time

built-in ACORD XML data transformation to standardize your data to the latest ACORD standards with automated feed management and exception monitoring to rapidly onboard custom sources with no programming

Data Management. Configurable, scalable, and business user friendly solution to manage customer, household, aqent or broker, and policy master data

Prebuilt data models leveraging the ACORD Information Model help organize and relate insurance customer, policy, and agent and/or broker information from internal and external systems.

Data model management provides a flexible approach to extending predefined models or building custom data models to fit your business needs.

Identity matching and resolution accurately identify unique customers and their related data using industry leading matching and standardization technology.

Hierarchy management manages relationships across customers, policies, agents, or brokers across all policy holdings and services.

Figure 1. Informatica Insurance Master Data Solution delivers a trusted, comprehensive, and extended view of customers, agents or brokers, across all channels to downstream business applications and users

Data Syndication. Universal connectivity and seamless delivery of required reference data to downstream systems

Universal connectivity to any target system, databases, or application ensures seamless delivery of your trusted customer, policy, agent, and/or broker master data to downstream operational and analytical systems.

Configurable data transformation capabilities convert your master data into the necessary formats for downstream systems and avoid the cost and risks of custom scripts.

Right-time syndication enables real-time or batch integration to downstream analytical and operational systems

Customer Success StoryAfter 6 mergers over the last 10 years, a growing Internet channel, and direct sales offices in 42 states, this large national insurance provider faced significant challenges managing its customer information to drive new cross-sell campaigns, retain customers, and drive lower operational costs. With more than 100 different applications managing customer, broker, and policy information, the firm had difficultly identifying existing customers, how they were related to each other, what channels they originated from, and what policies were held at a household level across life, auto, and property business lines.

After implementing Informaticas Insurance Master Data Solution to manage ACORD-compliant customer, policy, and agent data across all three lines of business, it was able to deliver a trusted view to boost cross-sell marketing campaign response rates by 15 percent, reduce claims fraud by 22 percent, improve regulatory reporting accuracy, and decrease redundant data management processes in IT by more than $1.5 million annually.

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AbOUT InfORMATICA

Informatica Corporation (NASDAQ: INFA) is the worlds number one independent provider of data integration software. Organizations around the world rely on Informatica to gain a competitive advantage with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,630 enterprises depend on Informatica for data integration, data quality and big data solutions to access, integrate and trust their information assets residing on premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USAphone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871 www.informatica.com

2012 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, and The Data Integration Company are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. First Published: May 2012

2012 (05/04/2012)