01.Basic Principles of Communication [Compatibility Mode]

8/6/2019 01.Basic Principles of Communication [Compatibility Mode]

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PROF. ANUPAMA TIWARI

BASIC PRINCIPLES OFBASIC PRINCIPLES OF

COMMUNICATIONCOMMUNICATION

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PROF. ANUPAMA TIWARIPROF. ANUPAMA TIWARI

WHAT IS COMMUNICATIONWHAT IS COMMUNICATION ??

uu IT IS PROCESS BY WHICH WEIT IS PROCESS BY WHICH WEEXCHANGE MEANINGS, FACTS,EXCHANGE MEANINGS, FACTS,IDEAS, OPINIONS OR EMOTIONSIDEAS, OPINIONS OR EMOTIONS

WITH OTHER PEOPLEWITH OTHER PEOPLE



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WHAT IS COMMUNICATION ?WHAT IS COMMUNICATION ?

uu The word communication is derivedThe word communication is derivedfrom the Latin word communis,from the Latin word communis,which means to sharewhich means to share



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uu COMMUNICATION IS THE GLUECOMMUNICATION IS THE GLUEWHICH HOLDS THE ORGANISATIONWHICH HOLDS THE ORGANISATIONTOGETHERTOGETHER



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uu Communication in simple terms isCommunication in simple terms isthe transfer of information betweenthe transfer of information betweenpeople, resulting in commonpeople, resulting in common

understanding between them.understanding between them.



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DEFINITIONSDEFINITIONS

uu According to Newman and SummerAccording to Newman and Summer

Communication is an exchange ofCommunication is an exchange of

facts , ideas, opinions andfacts , ideas, opinions andemotions by two or moreemotions by two or morepersons.persons.



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uu According to AMERICAN MANAGEMENTAccording to AMERICAN MANAGEMENTASSOCIATIONASSOCIATION--

Communication is any behaviourCommunication is any behaviourthat results in an exchange ofthat results in an exchange ofmeaning.meaning.



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uu ACCORDING TO BERELSON AND STEINERACCORDING TO BERELSON AND STEINER

Communication is transmission ofCommunication is transmission of

information , ideas, emotions,information , ideas, emotions,skills etc, by the use of symbols,skills etc, by the use of symbols,words, pictures, graphswords, pictures, graphs etc.etc.



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ACCORDING TO D.E McFarlandACCORDING TO D.E McFarlandCommunication may be broadlyCommunication may be broadly

defined as the process ofdefined as the process ofmeaningful interaction amongmeaningful interaction among

human beings. More specifically,human beings. More specifically,it is the process by whichit is the process by whichmeanings are perceived andmeanings are perceived and

understandings are reachedunderstandings are reachedamong human beings.among human beings.




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ACCORDING TO ALLEN LOUISACCORDING TO ALLEN LOUIS

It is the sum of all the things one It is the sum of all the things one

person does , when he wants toperson does , when he wants tocreate understanding in the mind ofcreate understanding in the mind ofanother.another.



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ACCORDING TO ANDERSONACCORDING TO ANDERSON

Communication is the process byCommunication is the process by

which we understand others, and inwhich we understand others, and inturn endeavor to be understood byturn endeavor to be understood bythem. It is dynamic , constantlythem. It is dynamic , constantlychanging and shifting in response tochanging and shifting in response to

the total situationthe total situation



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CHARACTERISTICS OF COMMUNICATIONCHARACTERISTICS OF COMMUNICATION

It is unavoidableIt is unavoidableIt is both exchange and sharing ofIt is both exchange and sharing of

informationinformationIt is a dynamic processIt is a dynamic process

It is intentional, as well as unintentionalIt is intentional, as well as unintentionalItIt isis transactionaltransactional-- involves sender andinvolves sender and

receiverreceiverIt can be verbal or non verbalIt can be verbal or non verbalIt is a systemic processIt is a systemic processIt is successful when the receiver interpretsIt is successful when the receiver interprets

the same meaning as the sender.the same meaning as the sender.



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PROCESS OF COMMUNICATIONPROCESS OF COMMUNICATION

IDEA MESSAGEMESSAGE MESSAGERECEIVED

IDEAENCODING MEDIUM DECODING

SENDER RECEIVER

ONE WAY COMMUNICATION



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IDEA MESSAGEMESSAGE MESSAGERECEIVED

IDEAENCODING MEDIUM DECODING

SENDER RECEIVER

TWO WAY COMMUNICATION

FEEDBACK



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ELEMENTS OF COMMUNICATIONSELEMENTS OF COMMUNICATIONS

1.1. SENDER /SOURCESENDER /SOURCE

2.2. ENCODINGENCODING

3.3. MESSAGEMESSAGE4.4. MEDIUMMEDIUM

5.5. RECEIVERRECEIVER

6.6. DECODINGDECODING7.7. FEEDBACKFEEDBACK



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ONE WAY COMMUNICATIONONE WAY COMMUNICATION

Information is always transferredInformation is always transferredin one direction from source to thein one direction from source to thetarget.target.

No direct interaction betweenNo direct interaction betweenpersons involvedpersons involved

Receiver cannot clarify or questionReceiver cannot clarify or questionthe information receivedthe information received

It follows the linear sourceIt follows the linear source messagemessage-- mediummedium-- receiver (Sreceiver (S--MM--MM--R)R)



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TWO WAY COMMUNICATIONTWO WAY COMMUNICATION

It is interactive.It is interactive. It involves both persons, fully.It involves both persons, fully. Persons constantly alternate betweenPersons constantly alternate between

being the source and receiver.being the source and receiver. Receiver can ask for clarifications andReceiver can ask for clarifications and

question the source.question the source. Receiver can add own ideas and views.Receiver can add own ideas and views. At the end , both gain information.At the end , both gain information. It requires interpersonal skills.It requires interpersonal skills. It can be more satisfyingIt can be more satisfying Brings better understanding andBrings better understanding and

agreement.agreement.


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01.Basic Principles of Communication [Compatibility Mode]