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THURSDAY, JAN. 20, 2011VOLUME 85 � ISSUE 75
Student runs own business painting shoes
Board to discuss residence hall project, AD seach committee
Work explores idea of lifestyle change
Hitting the slopes
SHOES continued on Page 6 ➤➤BOOK continued on Page 2 ➤➤
Making music
Artistic Tech
Tech alumna Charise Adams’ art can be seen throughout Lubbock. Check out what inspires her. LA VIDA, Page 3
By CARRIE THORNTONSTAFF WRITER
By BRIAN HOWARDSTAFF WRITER
A specially called Board of Regents meeting is taking place by teleconference today to dis-cuss Texas Tech’s dire need for new student housing and the use of an outside consultant to search for a new athletic director.
According to the meeting’s agenda, the Board of Regents approved the first phase of a
project relocating the Exercise Science Center to the PrinTech building. The initial budget for the project was $2 million and was slated for completion by August.
However, the agenda states the Sports Studies Center will need to be demolished earlier than planned to make way for a new residence and dining hall on the site east of Boston Avenue, between 18th and 19th streets.
The new plan calls for the
“abatement and demolition” of the building starting in May, causing classes and academic programs to be relocated ahead of schedule.
The Sports Studies Center contains exercise and sport sci-ence classes as well as Tech’s dance program.
The agenda states the initial project was to renovate 15,000 square feet of the PrinTech building, creating space for cardio-related labs, intervention
University calls special regents meeting
By TOMMY MAGELSSENNEWS EDITOR
labs, motor behavior and biomechan-ics labs, sport and exercise p sychology labs, offices, classrooms, and support space.
Because of the potentially updated schedule, a multi-use research facility for labs will not be included in the renovation of the PrinTech building project.
According to the meeting’s agenda, a new residence hall, with a dining facility and park-ing, requires the approval of the aforementioned schedule
change to relocate the Exercise Science Center to PrinTech three months earlier.
The residence hall will be ap-proximately 174,000 square feet, the agenda states, with 500 bed spaces. The dining hall will be 20,000 square feet.
Additionally, the Board of Regents will discuss the autho-rization of a consultant to help search for a new athletic director.
Current athletic director Gerald Meyers is scheduled to retire in May.
MYERS
WalkingCanvases
An assistant professor in the College of Education recently pub-lished a book covering the idea of social validity, a new and interest-ing way to gauge the ultimate suc-cess of human behavioral change.
According to WebMD, more than 63 percent of Americans either are overweight or obese, showing that many people have trouble changing their behavior, even when their health is on the line.
The difficulty of behavioral change, along with lack of research into the topic, is why Stacy Carter, assistant professor in the College of Education, said he initially was inspired to research social validity, ultimately leading to the publish-ing of his new book, “The Social
Validity Manual.”“I continually went to confer-
ences in which the presenters recommended that more research should go into social validity,” he said. “I began to look for various ways to incorporate elements of social validity into treatments.”
“The Social Validity Manual” takes an in-depth look at incor-porating the unique behavioral approach, Carter said, which hasn’t been done before.
“A few textbooks have had a single chapter covering it, but never before has an entire book been published on the subject,” he said. “Researchers typically spend more time on statistical reliability, but it’s important to get the consumer’s perspective on the treatment.”
ON THE AGENDA• Residence hall project- Discussion of the need to expedite demolition and abatement of the Sports Studies Center• Athletic director search committee- Disscussion of the need to bring in outside consulting fi rm to aid in search
Professor’s book explores novel behavioral approach
Page 3
Although only a freshman in college, Weston Betts knows a thing or two about starting, and running, a business.
At 11 years old, Betts managed to sustain a lawn mowing business maintaining nine yards at a time. Nine years later, while many Texas Tech freshmen spend their time getting accustomed to college life, Betts, a business marketing major from Murphy, started his own shoe-painting business that began with a romantic anniversary gift.
“A lot of people have told me I’m a romantic,” Betts said with a laugh. “I’ve been dating my girlfriend for more than two years, and I always try to go above and beyond with gifts.
“For our two-year anniversary she was talking about wanting a pair of TOMS Shoes … so after I checked them out, I had to go above and beyond, and decided to paint a pair I got her.”
This gesture caught the attention of several students, Betts said, and he soon realized there was a market for customized apparel—and people were willing to buy.
After that fi rst pair he completed on Oct. 18, Betts said KustomKicks has sold 11 pairs and has eight cur-rently in the works. The base fee for each pair is around $20 to $25, and can increase depending on how complex the design is and the number of hours it takes to complete.
“Basically I give them a $5 to $10 range,” he said. “I tell them I just need to fi gure out how long it will take me because I’m not in this solely to make money. I really do enjoy it, and I love getting to see people’s expressions when they get the shoes.”
On Oct. 20, Betts began spreading the word about his newly born busi-ness, fi rst relying on word of mouth
WESTON BETTS, A freshman business marketing major from Murphy, recently started his own shoe-painting business, KustomKicks.
PHOTO BY KARL ANDERSON/The Daily Toreador
and then creating a Facebook page, he said. Through the page, inter-ested customers can order through a set of instructions he has listed on the info section.
By the end of the semester, Betts said, he hopes to have an offi cial website with a patented company
name. In terms of design, Betts said the
customer has complete control or can surrender it if they don’t have anything particular in mind.
“Some people know exactly what they want, but the majority come to me and are like, ‘I want
a pair of painted shoes, but I have absolutely no idea what I want,’” Betts said. “So after 15 to 30 minutes of me talking to them, just getting to know them and such, we can come up with something that they’d really like.”
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Los Angeles Times Daily Crossword Puzzle Edited by Rich Norris and Joyce Lewis
FOR RELEASE JANUARY 20, 2011
ACROSS1 Volkswagen
model since1979
6 Stare10 Charm14 Unit of
capacitance15 “Would __?”16 Baseball’s
Moises17 Tough handicap
to overcome in ajoust?
20 Words after postor suffer
21 Beginning22 Hoopster
featured in anews magazine?
26 Leo, for one27 Manhattan
neighborhoodacronym
28 Ready to serve32 Uncertain
concurrence35 Gave a buzz37 Snaps38 Mineo of “Rebel
Without aCause”
39 What “purls ofwisdom” is anexample of?
41 HBO competitor42 __ king43 Hokkaido native44 Shoot for, with
“to”46 Old Italian bread48 Puts on50 Biol. branch51 Was familiar with
Britain?55 Unlikely lint-
gatherer58 Without delay59 Bow tied by
mortal hands?65 Pinup Hayworth66 Pianist Gilels67 Church parts68 They have heads
and handles69 Mug
imperfections70 Symbol of
strength
DOWN1 LaGuardia
alternative,familiarly
2 Suffix withCaesar
3 Like jibs
4 Movie posterwords
5 For a specificpurpose
6 Big name inguitars
7 Pledge ofAllegiance ender
8 November 2006Nintendo release
9 Barbie’s beau10 Took one’s place
at, as a post11 Cries following
charges12 __ Cuervo
tequila13 Remove from
office18 Sound of
reproach19 End for free22 Capital of
Rwanda23 Cookie
information,perhaps
24 Relax, as tenserelations
25 Ancient Aegeanregion
26 Cordage fiber29 Retina-brain link30 Jerk31 Stand out33 Calypso offshoot
34 Like uglyremarks
36 Fast sports cars40 “__ pronounce
you ...”45 Naval attire47 Loyal Japanese
dogs49 Sluggards52 “The Matrix” hero53 Modern dash-
mounted device:Abbr.
54 Croquet venues
55 Creolevegetable
56 Windowsalternative
57 Handy bag60 Kasbah
headgear61 “I didn’t need to
know that!”62 Best seller63 General at
Antietam64 Step up from
dial-up
Wednesday’s Puzzle Solved
By Mark Bickham 1/20/11
(c)2011 Tribune Media Services, Inc. 1/20/11
www.ombuds.ttu.eduv
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“The way a team plays as a whole determines its success. You may have the greatest bunch of
individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” ~Babe Ruth
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SportsPage 8Thursday, Jan. 20, 2011
The Lady Raiders’ bench has been a vital component to this season’s success so far, to the surprise of some — head coach Kristy Curry isn’t surprised at all.
Even before the regular season tipped off, her team’s newfound depth was sup-posed to be a big difference this year, which has been exactly the case to this point in the season.
“That’s what you got to have as well, is the depth and the chemistry,” Curry said Monday. “We’ve got to continue to do that. We feel like we go 10, 11 deep, and on any given night it can be a lot of different heroes to some degree, and we’ve been pleased with that.”
There have been many different players this season who have stepped up in some crucial moments to give Tech the momentum it needed to get the victory.
The Lady Raiders’ bench averages 24.5 points per game, and scored 27 in a 71-61 loss at No. 14 Oklahoma on Wednesday in Norman, Okla.
Sophomore guard Chynna Brown has been a catalyst for the Lady Raiders in all three Big 12 Conference wins this season. Brown has been the high scorer in two of those three games, including a 22-point performance against Missouri. She was also nine-for-nine from the free-throw line in that game.
But that statistic was not a surprise to anyone considering Brown has been almost perfect from the line the entire season. Brown is 19-for-20 on the season and has been 11-for-11 from the foul line in conference play, a team best.
Brown said the thing she loves the most about the bench is the role they play in the game even when they’re still sitting on the sidelines.
“The bench is just wonderful, every time out; every time we huddle they’re always — they’re always cheering,” she said. “You can you hear them talking to us on and off the court even if they’re not in the game.
“That’s the good thing about the bench.”
Whenever the Lady Raiders have been down by a considerable amount, Curry has looked to her bench to answer with some quick points.
Sophomore guard Mary Bokenkamp has been one of the players she has called on a consistent basis, as Bokenkamp tends to answer the call with her shot from
We have all heard it before: “De-fense wins championships.”
Well, maybe when your dad started watching football, but not anymore.
The Steelers, Jets, Packers and Bears are all in the top 10 in total defense. Each defense has a leader and playmakers, but each team has a franchise quarterback.
Each of these elements is neces-sary in the quest to constantly make and win in the playoffs. There are anomalies. The Colts won a champi-onship with a horrible defense. Trent Dilfer was the quarterback when the Ravens they won the big game, 34-7, against the New York Giants in 2001.
Yes, you can win without one or the other, but these factors will lead to consistency.
Just look at the entire play-offs this year. Only two teams have not invest-ed in a franchise quarterback. The remain-ing teams have some of the best in the game.
Like him or hate him, “Big Ben” Roethlis-berger has be-come a main-stay in the NFL playoffs. He is asked to often put a hurt or un-talented offense into positions to win. He has had some help, though.
Troy Polamalu leads the second-ranked league defense. The Steelers defense makes Big Ben’s job easier. James Harrison rushing from the edge scares opposing teams. The Steelers’ 3-4 defense seems to just plug guys in, but they know how to make plays.
The Jets’ defensive side of the ball isn’t anything to laugh at either. Rex Ryan brought Bart Scott with him to New York from Baltimore. Scott, in the pass rush, along with two talented cornerbacks in Darrelle Revis and Antonio Cromartie, helps the young quarterback Mark Sanchez.
Sanchez, criticized for his early
Cody Stoots
Stoots is a senior broadcast journalism major from Houston.➤➤[email protected]
Defense no longer key factor for NFL Super Bowl title
exit from USC, was tabbed as the Jets quarterback of the future when the team traded up to get him in the 2009 draft. Sanchez has had his growing pains but has shown he can make some big plays.
The Packers fi nally moved past Brett Favre and handed the keys to the green and yellow kingdom to Aaron Rodgers in 2008. After a disappointing fi rst year, Rodgers soon
became one of the best in the league, this year doing so with-out a real run-ning game.
V e t e r a n corner Charles Woodson and superstar line-backer Clay M a t t h e w s helped elevate the Packers to the fi fth-ranked defense. The emergence of Matthews at the end of last year and through-out this year has catapulted a once-awful Packer defense.
The Chi-cago Bears have always been about defense. Their run through the play-offs in 2007 was built on a defense that could stop any opposing offense. While this year’s defense isn’t as stout as ‘07’s, it still employs one of the best leaders and defenders in the game, linebacker Brian Urlacher.
I have bestowed a nice little nickname on Bears QB Jay Cutler. “Coffee“ Cutler is great when he is hot, but when he is cold no one wants anything to do with him. Chicago invested tons of draft picks in the trade for Cutler, but when he is on a roll, few are better.
Each of these teams knows who is tossing the football for the foreseeable future. Each team also knows they have built defenses, with playmaking leaders, to stop those gunslingers.
The old adage of defense wins championships is dead; in the pass-heavy NFL, it simply isn’t true any-more. Just having a great quarterback doesn’t get you there either. Peyton Manning, Tom Brady and Phillip Riv-ers will all be sitting at home watching this weekend just like you and me.
The new realization is that de-fense gets you to the championship, but it falls to the quarterback to win the big games.
“
“Just look at the entire playoff s this
year. Only two teams have not
invested in a franchise
quarterback. � e remaining
teams have some of the best in the
game.
Lady Raiders’ bench play vital to team’s success
By JOSHUA KOCHSTAFF WRITER
behind the arc.Two times this season Bokenkamp’s
3-point shooting capability has come in handy, against Idaho State and Kansas State.
Against Idaho State, she led the team with fi ve 3-pointers — a career high — and also was the team’s high scorer for the game, logging 15 points.
In the Kansas State game, Boken-kamp only hit three shots from deep, but each shot was essential to the victory. She buried one at the buzzer to wrap up the fi rst half, another to help send the game
into double overtime, while the fi nal one came in double overtime.
Jordan Barncastle can nail 3-point-ers when called to do so but said there is no difference between the players that get the start and the ones who come in for relief duty.
“Our bench has been key to several of our victories,” she said. “I think that just our depth, and then just how, when the subs come in, there’s no drop off. We don’t really change the game plan; it’s still in-your-face defense.”
Sophomore guard Christine Hyde also is another player that can be a fac-tor on both the offensive and defensive end of the court.
Hyde has had a couple big perfor-
mances this season, scoring 15 points against Mississippi Valley State and a seven-rebound performance against Houston Baptist.
Hyde said having the coach turn to the bench and expect so much out of them makes those players feel confi dent about their contributions to the squad.
“We feel good about that; it always lets us know that we’re important, that she has faith in us, that she can trust us,” she said earlier this season. “A perfect example is, we went to the chancellor’s house, and he says, ‘You don’t have to be a starter to be a superstar.’ And that is so true because we can come off the bench and have a great game and help out.”
JULIANNE CHISOLM GUARDS Teena Wickett during Texas Tech's 68-66 victory against Kansas State on Saturday in the United Spirit Arena. Tech lost to Oklahoma 71-61 on Wednesday in Norman, Okla.
PHOTO BY KARL ANDERSON/The Daily Toreador
