Why should it be mobile? What content should I make mobile?
What need do I serve by making my content available to mobile
users? What value does it add to their lives from a mobile
perspective?
Slide 3
Defining the overall goals for the site. Business What are your
organizations goals? How does a mobile presence help your
organization achieve its goals? Does it improve my current business
reach? Does it provide new business opportunities? Is there an
opportunity for innovation?
Slide 4
Defining the overall goals for the site. User How does your
audience benefit from a mobile presentation? What tasks will they
accomplish with your mobile content? Does the immediacy of mobile
help the user? How will they interact with your content?
Slide 5
Defining the overall goals for the site. Technical Technology
and resource opportunities and constraints. Look at these goals as
a triangle or three- legged stool. (business, user, technical)
Slide 6
Understanding the needs of users helps humanize the process and
keeps your project in check with their goals. Users know best and
will cast their vote by giving their attention to your site or not.
Think about how and where people will interact with your content or
application. What content would they want to get through a mobile
device?
Slide 7
People accessing the site from a mobile would probably want a
textual menu, location and directions, contact information and
hours of operation. Providing the days specialties on the site
would be a good feature to offer with the phone number on the same
page. Technological constraints should verify the capabilities of
the user's device before offering features like online ordering and
a PDF- based menu.
Slide 8
Knowing your audience is an important principle in developing
your mobile web strategy. It is important that you understand what
your audience is looking for. so you can anticipate how they will
want to navigate your site, and so provide them with quick and
efficient navigation. Analyzing demographic and market data on your
target audience.
Slide 9
In the mobile context it is especially important to structure
information as simply as possible. Placing the right information in
the right place is an important part of providing a usable
experience
Slide 10
While building the mobile information architecture, think about
users click investment. Even at 3G speeds data retrieval on a
mobile phone takes significantly longer than we are accustomed to
on a desktop PC. Every link should use clear labels to communicate
to the user what to expect on the resulting page.
Slide 11
Slide 12
Limit choices. Take the content thats relevant to a mobile user
and discard the rest. Create a simple site drill-down architecture,
nesting content into well- labeled categories.
Slide 13
Slide 14
Limit categories as much possible Attempt to limit links to ten
per page unless you know that the device can present more
information well Provide at least one content item with each
category page i.e. avoid empty links Prioritize links by activity
or popularity
Slide 15
Slide 16
Once you determine your content requirements and define your
category structure and labels, compile them into a simple site map.
This gives you a high-level overview of your information
space.
Slide 17
An important difference between developing for mobile and
developing for the desktop is creating the right flow of
information for the user. Due to the limited screen size, the
mobile designer might need to spread out information into multiple
pages rather than present it on one page. A welldesigned click
stream is an important concept in mobile design and
development.
Slide 18
Designing for Different Screen Sizes Designing for the Right
Device. Feature Phones Smart Phones PDA Voice Only Phones Mobile
Web Navigation Paradigm use a simple vertical list of options,
often assigning and listing the corresponding numbers (09) to the
accesskeys for keypad navigation.