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Title of the study: Marketing strategies for CCTV based security
solutions - a
study conducted in Larson &Toubro Limited
Contact addresses of student
Jagrathi TallalliSai Sinchana PG
1stcross, Kumaraswamy layoutBangalore560 078
Internal Guide
Dr. Maruthi Ram.R.
Professor,
DSATMUdyapura, Kanakapura Road
Bangalore560 082
External Guide
Mr. T. Paul Koshy
Head - Marketing
Larsen & Tourbo LimitedNo. 38, Cubbon Road,
Bangalore560 001
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Introduction
In the background of growing culture and civilization the
education level of the people
also increases. At the same time the fear also creeps in. The
fear of theft and intrusions will
always haunt the minds of people. The security has been a matter
of worry starting from
individual persons to the country level. In this back drop it is
felt that there is need to study the
CCTV based security solutions. Larson & Toubro Limited has
been a leader in the above
business. Hence the topic of study has been selected.
Objectives and summary
This project work in comprise of following objectives.
1. To study the factors influencing marketing strategies of
L&T with respect to CCTV based
security solutions
2. To make a competitors analysis of products.
3. To study the innovative marketing strategies adopted by
L&T for CCTV based security
solutions.
4. To study the role of marketing mix in CCTV based security
solutions.
5. To study the customersresponse to the CCTV based security
solutions of L&T.
The above objectives are indicative and will be fine tuned in
consultation with both internal and
external guide. A structured questionnaire will be designed and
data will be collected. By
applying appropriate statistical tool the data will be analyzed
and the conclusions will be drawn.
Review of articles / literature
Robert L. Mitchell (June 2013) in an article titled Keep watch:
5 cloud security cameras in
Economic Times states that there is a need to keep an eye out
for intruders at home, keep tabs on
the baby in the other room or just want to see what the pets are
doing when one is not around. He
says that thecloud security cameras can help.
Kim Paone (Feb 2014) in his article Security the Strong Driver
of Consumer Interest in Home
Automation states that consumers increasingly rely on
surveillance cameras and NVRs to
bolster the security of their homes and businesses.
http://www.computerworld.com/s/author/572/Robert%20L.%20+Mitchellhttp://www.computerworld.com/s/topic/158/Cloud+Computinghttp://www.computerworld.com/s/topic/158/Cloud+Computinghttp://www.computerworld.com/s/author/572/Robert%20L.%20+Mitchell
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Schedule to be followed during Internship
Activity Time line Remark
Understanding structure,
culture and functioning ofthe organization.
First two weeks of internship.
(From 10.4.2014 to 24.4.2014)
Understanding products/services
and problems of the organization.
Preparation of researchinstrument for data
collection
3rd to 4thweek of internship(From 25.4.2104 to 9.5.2014)
Discussion with the guide forfinalization of research
instrument
in the domain and present the sameto the guide. (First
presentation)
Data collection 5th to 8thweek of internship(10.5.2014 to
31.5.2014 )
Data collected will be edited, coded,tabulated and presented to
the guide
for suggestions for analysis.
(Second presentation)
Analysis and finalizationof report
9th to 11thweek of internship
(1.6.2014 to 22.6.2014)Using appropriate and lateststatistical
tools and techniques the
date will be analyzed and theResults will be shown in the
report.
(Third presentation)
Submission of report 12th week of internship23.6.2014
Final report will be submitted to theuniversity
