– Seeing Data Differently

Presented by: Robert HopkinsDate: 13th November 2007

Agenda

Who are D&A?

The problems

Solution – SAP & QAS

Benefits of implementation

Reasons for choosing QAS

Who are we?Established more than 255 years ago, D&A is the oldest retail chain on the high-street

370 + stores

One of four major high-street optical retailers

‘First for Service’

Provide clinical eyecare services, aftercare, spectacles and contact lenses to over four million active customers

Previous (no longer active) customers include Charles Darwin and Charles Dickens

The problems...and affects

ProblemsNumber of legacy systems in place

No ability to link business functions

Large amount of old customer data

AffectsLost money

Ineffective communication with

customers

The solution – SAP & QAS

SAPLink together all retail offices

Overhaul legacy system

Streamline business processes

The solution - QAS

QAS BatchQAS Batch used during data migration

Clean and reformat old customer data

Ensures clean data enters new SAP application

QAS for SAPCapture accurate address details

Standardise data capture across all retail sites

Data shared across the organisation

Benefits for the future

Increase in business efficiency

Standardised processes across all retail sites

‘Joined up’ approach

More effective marketing campaigns with less wastage

Improved customer perception – “First for Service”

Why QAS?

Experience with SAP implementations

QAS already integrated into the SAP solution

High level of QAS Professional Service support

QAS professionalism

Thank you for listening

Presented by: Robert HopkinsDate: 13th November 2007