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Search Engine Optimization
Dinesh Kumar Das Project Manager at SEOFIED Email: [email protected] Ph- 9124419800 Skype : dasdinesh
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Well, it may work for a baseball field in Iowa, but it doesn’t work for companies looking to generate business online.
A great website won’t do your business any good unless people know it
exists. One of the best ways to drive traffic is to have your company
website appear at or near the top of search engine results for searches related to your
products or services.
There are a number of ways to improve your rankings on search engines. One of the
most effective is to optimize your site for easy evaluation by search engine crawl bots.
What follows is a broad overview of search engine optimization (SEO), and how you can
build your website to drive more conversions for your business.
SEARCH ENGINE OPTIMIZATION ESSENTIALS
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Remember the line from Field of Dreams,
“build it and they will come?”
The job of search engines is to provide users with the most relevant and helpful results when they search for specific terms.
To do this, each search engine has created its own unique algorithm to
give users what they feel are the most relevant results to a query.
SEO refers to the process of increasing the visibility of specific web pages in organic search
engine results for chosen queries. “Organic” refers to the rankings assigned to web pages
for each query by search engines using their ranking algorithms. The methodology used
in the SEO process is based on knowledge of those ranking algorithms and how to best
influence them.
Ad Ad
SEARCH ENGINE OPTIMIZATION ESSENTIALS 3
What is Search Engine Optimization (SEO)?
Search engine programmers strive to provide the most relevant and query-satisfying results they can supply to any given search phrase.
That way, more users will want to use their search engine, and more users’ means more advertising dollars.
Millions of dollars are invested into making the ranking algorithms more helpful to users.
The constant research and updates result in continual changes to the weight given to
each individual factor that determines overall rankings.
HOW DO SEARCH ENGINES RANK ON Google.? 4
How Does One improve his Rank On Google
A number of core ranking factors remain constant, however:
Content on a web page must be related to a search query. That
means that the text on a page must appear to satisfy a given query. It
is not enough that a web page simply repeats or “stuffs” the same
keyword into a page as much as possible. Not only does
a phrase need to appear on a page, but it must re-appear consistently
throughout an html document and be surrounded by related
keywords in a natural way. Today’s search engines can detect and
penalize unnatural uses of language thanks to the sheer amount of data they have
access to. (Google has indexed over a trillion URLs.
1. Other related websites must re-affirm that the content on a web page is related to
a given query. Just like votes of confidence, each link from a related website to a web
page tells search engines that whatever is on that page must be related and therefore
should rank for a particular phrase.
2. To determine the value of each link to a page, in relation to what effect it will have
on ranking, the two factors to keep in mind are the relevance and authority of the
linking website.
Relevance is determined by how much the website linking to a web page is related to a topic, while authority is based on a variety of factors such as the number of links the linking website has to it, how old the domain is,
and what type of
domain name
extension the url of
the website has.
4) Authority of the website is based
on a number of factors. Obviously, the
search enginesdon’t weight all links
equally. Google, for example, gives a
significant amount of weight to
governmental sites (.gov), educational
sites (.edu) and to major media sites
(a link from The New York Times, e.g.,
carries significant weight).
5) Links to the web page must describe what is on that page.
Search engines place a lot of value on what is called “anchor text”. That is the text that is
hyperlinked
to another web page. The words that are hyperlinked are judged as descriptive of the
content on the web page being linked to. A clear example of this is the Adobe Reader
web page. Although the words “Click Here” do not appear on the page, it does rank for
that very search term on Google.com. That is because there are many websites which
have a link to the page using the words, “click here” (to download Acrobat Reader).
SEARCH ENGINE OPTIMIZATION ESSENTIALS 6
Keyword Research
At the heart of SEO is
selecting the
keywords that your
targeted audience is most likely to be
using. The criteria for deciding what
keywords to target are the following:
Relevance: to what extent does
the keyword relate to my website?
Search Volume: how much is
the phrase searched?
ROI: Consider that any keyword
or phrase may take months or years to
rank on page 1 of search results for your
industry. What is the potential revenue
from the keywords to be targeted and
how much will it cost to rank for those
phrases?
THE SEO PROCESS WHICH
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WEBSITEOPTIMIZATION 8
Websites need to be optimized to rank better in search engines for any specific search phrases that are actively being targeted. The factors
that contribute to website optimization are the following:
Page elements like title tags and usage of HTML code such as H1 tags. H1 tags are a specific
type of tag in HTML markup language that defines the largest headers on a page. Search
engine algorithms give this type of tag slightly more
weight than most other types of HTML tags.
Usage of exact matches of targeted keyword
phrases in content on web pages. For example,
if you want to optimize for “car repair”, don’t just
include the words “car” and “repair” throughout
your copy, but make sure that the complete
phrase “car repair” is present. Including related.
.
Link juice is a combination of factors resulting
in a certain amount of value being attributed to a
given page on a website. Each page has a certain
amount of link juice, which is divided up
between all the pages that the page links to. This
continues on every subsequent page, on every
web page of a website. If a website has a lot of
links to its homepage and none to its subpages, as is the case with many websites, it
is very important to channel link juice from the homepage to key subpages through
internal linking.
LINK BUILDING 9
One of the most is link building.
The key to link
building is creating
original and quality
content. This means
providing information
that is highly useful to
your target audience and is presented in
a clear and entertaining way.
If you do not have the in-house
expertise to create this kind of content,
it is strongly recommended that you find
a copywriter with the ability to do so.
Use social media to highlight your
quality content so other websites that
are relevant to your own discover and
link to your website.
Make sure you have schema markups on
as much content as possible. Doing this
will make your posts more visible
in Google’s SERP (search engine results
page) by adding things like images,
videos, or ratings to your search result.
SERP: The
search results
page, where
results from a
query inputted
into a search
engine appear.
Ranking: For every search there is
an order that websites are listed.
Your ranking is your position in this
list for a particular search phrase.
Organic: Refers to search engine
results that are produced by a
ranking algorithm as opposed to paid
advertising.
Ranking Algorithm: Aprogram which determines where
to rank each website for a particular
search query.
Anchor Text: Words which are
hyperlinked to another web page.
AN SEO GLOSSARY 10
As you begin the process of optimizing your site, you will be hearing a lot of SEO jargon. Here are together a few simple definitions of terms that will invariably come up
during the process.
Page Rank
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Steps for SEO Competitive Analysis & Research 11
For One of the most important activities for any SEO process is the initial competitive analysis. How do keyword research and competitive analysis go hand in hand? Here are some steps we can do to analyze your SEO competition so that we can beat your competitor.
1) COMPETITIVE ANALYSIS -:
After commencing work over your website we start by determining your top 15
competitor websites ( We will send that list for your review and ask you to changes
if we select the wrong ones ) who are actually performing best in search engine and
nearby your area. We then actively monitor their key data with a “bird’s eye view”
including:
o All Back links - We will download all the back links for your competitors one
by one and create back links for your website. (Whichever is possible). For paid
listings we make them separate list so you can go over and analyze and then
decide to pay for them or not.
o Works plan – We will use paid tools like
ahref , open site explorer to download all the
back links pointing to their website and start
analyzing the nature of the link whether they
are free or paid links .
o Marketing Mix o Online Sales Strategy
o Website Maintenance Strategy
o Online Marketing budget
SEOFIED - How We Can Help Your
Business
SEOFIED’s experienced and knowledgeable SEO Specialist, Project
managers are equipped to help you with a wide variety of business
problems, issues, and challenges. – We provide one-on-one assistance to help and workout how
to beat your competition in both short and long run with our below unique strategy.
SEOFIED is a team of 56 talented consultants and online marketers. Starting in 2009, SEOFIED began offering search engine optimization services. The company expanded internationally in 2010 by serving various USA clients and making partnership with 2-3 other designing and SEO company.
While offering services to the general public, SEOFIED continues to consult with corporate clients, agencies and small businesses. The company combines many years of experience in search engine optimization and internet marketing among its consultants to provide clients with tangible results. SEOFIED’s staff has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research, on-site optimization, and link building and Website Designing and its development.
We are a India based SEO and website development company specializing in
1. Website Design
2. Development
3. Ecommerce
4. SEO & SMO Management
5. Traffic Building
6. Bad Link Removal for better Ranking
IN CONCLUSION 12
Your business website depends on a steady flow of traffic that is constantly growing.
For more on search engine optimization and how to bring more qualified traffic to your website, visit our website today: www.seofied.com If you have any questions about SEO or search engine marketing in general, do not Hesitate to give USA call +13106264717.
Dinesh Kumar Das Project Manager at SEOFIED Email: [email protected] Ph- 9124419800 Skype : dasdinesh
http://www.seofied.com/contact-us.php
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