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1.
In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
Keri Hilson’s video for “Return The Favour” included many extreme close up shots throughout the video.
Because the shots are so close up, it is more
personal to the audience, so they connect with the
artist better. Also it accentuates her beauty.
I was inspired by the extreme close ups in Keri Hilson’s video, so I
included many close up shots in my own video.
Although I would say I DEVELOPED and
CHALLENGED this feature, because I experimented with
different scenes, props and
unconventional/unusual makeup instead of
just integrated shots of the same scene like in
Keri’s video.
Also I changed the hues of some of the extreme close ups to make them look more
interesting.
Extreme Close Ups
TransitionsI got inspiration from Nicki Minaj’s
video “Massive Attack” because
the most common and
effective transition
throughout the video is a cross dissolve, where
one image merges into
another image.
The cross dissolves created smooth links between the shots in her video, making it
very interesting to watch.
I used this feature within my own music video by including lots of cross
dissolves between various shots throughout it.
One shot changes to another shot by merging them together and one fades
out, while another shot fades in.
It creates a smooth
transition between the 2 shots instead of just a cut
from one shot to the next
shot. It looks more
aesthetically pleasing because it
links the shots together.
Different shots of the same actionIn the Brick & Lace video
for “Love Is Wicked” there were many
examples of several different angled shots of the same action, one
after the other.
Many music videos use this technique because it makes the video look much more interesting and exciting, rather than just one shot for a long time.
I used this technique within my own music video, by showing 3
consecutive shots of the same action/scene, but from a different angle.
By incorporating this technique within my own work, it made this scene of the video look much
more interesting, because what should have been one shot was broken up into 3 different angles.
Goodwin’s Principles
In our media lessons, we learnt about the 6 principles that are commonly used within music videos according to the theorist Andrew
Goodwin.
So when planning, filming and editing my music video, I had Goodwin's principles in mind so that my music video could be as
professional and effective as possible.
Because I have included Goodwin’s principles within my own work, it would include elements that are included in real existing
music videos, and so it shows that my product USES and DEVELOPS conventions of a real media product.
•I made sure that throughout the video, the action in each shot matches the music.
•I made sure that the lip synching/miming was on time with the lyrics being sung in the song, so that it looked professional and as if she were really singing it – lip synching is a technique they use in lots of real music videos.
•Also lots of the editing work matched the beat and tempo of the song.
•For example in one part of the song, I edited together 5 really quick shots that flashed onto the screen in time with the hi-hats of the beat of the song. Each shot was about a quarter of a second long, so that they flashed onto the screen with each hi-hat of the beat. I also varied between coloured shots and shots with the hue dulled down, so that it created more of a contrast when they flash consecutively.
There is a relationship between the music and the visuals
By introducing her with close-ups the audience feel on a much more personal level with the artist and the way I edited it to look intriguing and mysterious will attract their attention
and draw them in right from the start.
There is a demand on the part of the record company for lots of close-ups of the main artist/singer
The audience feel more connected and more in favour of
buying the music if they can actually see the artist instead of just hearing them, because it’s
more personal.
I included lots of close ups and extreme close ups of the artist, so that
the audience can clearly see her, and also to show how beautiful she is,
which will be appealing and attractive to the audience.
This is the opening sequence/introduction of the video.I introduced the artist by showing a variety of shots of her body, her face, and also extreme close ups of
her eyes and her mouth.
Specific or particular genres of music might have their own music video style and iconography
From my research, I realised that a lot of hip-hop and R&B music videos of female singers contain many glamorous shots of them against plain backgrounds and lots of outfit changes of them wearing fashionable clothes.
My video is quite similar to her video,
because I included lots of different outfit
changes for different shots to make the video look more
interesting.One of the main
focuses of female hip-hop and R&B videos is
to make them look glamorous and beautiful, and i
achieved this within my music video by
choosing fashionable and appealing outfits,
and by doing the models makeup.
In my video, I included lots of shots against a plain background – it concentrates the
attention and focus solely onto the artist, and also looks aesthetically pleasing.
I got inspiration
from Keri Hilson’s music
video, where there are lots
of shots of her against a plain
background.
In Keri Hilson’s music video she has a total of 5 outfit changes throughout the video – all very
fashionable outfits.
During the editing process I added an effect called "Raster“ to a few certain shots - this effect put lines across the
footage and made it lighter, which made it look like CCTV footage compared to
the rest of the shots.
There is likely to be a reference to voyeurism
I edited certain shots to made them
look like CCTV footage, to portray an
element of voyeurism.
The running theme throughout Keri Hilson’s video for “Return The Favour” contains a lot of shots that
reflect voyeurism and the element of being watched. The shots and editing in this video
heavily inspired my own work because it looks so creative.
The editing effects used in Keri Hilson’s video hugely inspired me – the pixelated
shots and shots with lines through them make them look like
CCTV footage.
Also in some of the shots she is wearing a boys T-shirt and chains and also a men's shirt.This theme of wearing men’s style clothing could be used in future videos and appearances as part of her iconography and celebrity image, because it would make her stand out from other artists.
The artist may develop their own iconography in and out of their videos, which becomes part
of their celebrity image over time
Katy Perry’s video for “California Girls” had a running theme
throughout it of sweets and candy. Now Katy Perry is well-known for wearing clothes with pictures of
sweets on, and holding sweets – because of the music video, it has
become her branding.
Throughout my music video I have portrayed her as being beautiful and glamorous, with lots of attitude.