* NOTE: , 2017; rates subject to 20% increase after that date. … · 2017-05-07 · RWB –050317v1-Final The Rose, White and Blue 4th of July Parade and Festival is celebrating

* NOTE: Sponsorship rates shown are ‘Early-bird’ pricing for sponsorships purchased by May 1st, 2017; rates subject to 20% increase after that date. Optionally, you may

lock-in current ‘Early-bird’ rate for the next 3 years (2017-2019) at any time.

RWB –050317v1-Final

The Rose, White and Blue 4th of July Parade and Festival is celebrating its 10th year as an annual

community event and San Jose’s largest 4th of July Parade. The Parade takes place on July 4th

from 10:00 a.m. until Noon and features over 100 parade units with more than 2,000 parade

participants and is enjoyed by more than 30,000 spectators who line the streets along the

Parade route through the neighborhoods along The Alameda to watch the Parade.

Our post parade activities commence directly afterwards in the Festival and Picnic Area at The

Alameda and Shasta Avenue at the Westminster Presbyterian Church and surrounding area.

Festival activities include opening ceremony, live music with Big Mike and The Heartbeats,

children’s play zone and picnic area where attendees can enjoy food from our local restaurants

or featured gourmet food trucks. Our festival booths offer businesses and organizations an

opportunity to connect with the local families and residents in a fun-filled environment.

The Rose, White and Blue 4th of July Parade and Festival is a 501(3)C Non-profit organization

and sponsorships and donations are tax deductible as allowed by law.

This year The Rose, White and Blue 4th of July Parade and Festival celebrates a seminal year with

our 10th anniversary along the Alameda as we become the longest running parade on the Alameda – out lasting our historical counterparts the Carnival of Roses and the Fiesta de Las

Rosas.

This year we pay homage to public transportation by honoring Supervisor Dave Cortese as the

Grand Marshall of the 2017 Parade. Supervisor Cortese is a local champion for more effective

transportation modes as shown through his work as the President of the Santa Clara County

Board of Supervisors, Chair of the Housing, Land Use, Environment and Transportation

Committee, Chair of the Metropolitan Transportation Commission, and as a past member of the

Valley Transportation Authority.

Additionally, we will be honoring the entire Santa Clara County Board of Supervisors for their

work on the various Board Policy Committees that help to guide and shape the future here in

‘the Valley of Heart’s Delight’.

EVENT INFORMATION

THE 2017 PARADE


LEGACY SPONSORSHIPS

DONATION: NEGOTIABLE

Some of the Available Options:

Naming rights for the Parade as the title sponsor-

“The ‘YOUR BUSINESS NAME’ Rose, White, and Blue Parade”

Your representative can be a Guest Anchor of the television coverage of the Parade

Recognition plaque presentation to your selected representative in the sound booth

Golf cart Transportation for your selected representative to/from the VIP area & the sound

booth

A Parade Float base with patriotic-themed decoration with large 3´ X 6´ banners with

your company name and logo on both sides of float.

Banner on main stage with ‘YOUR BUSINESS NAME’ and Logo

Company name & logo in eProgram/print/web/social media event promotions

Company name announced as the Title Sponsor during the Parade and at the

Festival Opening Ceremonies

Complimentary entry in the parade with premium line-up placement

Complimentary Festival Booth Space - Exhibit space for your company to distribute

literature, conduct consumer research, solicit product feedback and build your database

Seating in our Private VIP Area for your guests from 9:30 a.m. – 3:00 p.m.

VIP Parking passes for cars - Golf cart Transportation to/from the VIP Area

Contact us for additional details at:

Tel: (408) 471-7981 or eMail: [email protected]

mailto:[email protected]

* NOTE: Sponsorship rates shown are ‘Early-bird’ pricing for sponsorships purchased by May 20th, 2017; rates subject to 20% increase after that date. Optionally, you may



‘GRAND OL FLAG’ SPONSORSHIP

DONATION: $ 7,500.00* - ONLY TWO AVAILABLE

A Parade Float base with patriotic-themed decoration with large 3´ X 6´ banners with

your company name and logo on both sides of float.

Your guests or employees can ride on the Float in the Parade

Your guests or employees can walk alongside the Float and hand out small toys or candy

to the children in the crowds

TV interview & recognition plaque presentation to your selected representative in the

sound booth. Golf cart transportation provided to/from the VIP area & the sound booth

Banner on main stage with your company and Logo


Company name announced as a Grand Parade Sponsor during the Parade and at the




Seating in our Private VIP Area for up to 8 guests from 9:30 a.m. – 3:00 p.m.

VIP Parking passes for 4 cars - Golf cart Transportation to/from the VIP Area




‘UNITED WE STAND’ SPONSORSHIPS

DONATION: $ 5,000.00* - ONLY FOUR AVAILABLE

Large Division banner with company name and logo carried through the parade

by two people

Complimentary entry in the parade with premium line-up placement behind your

Division Banner

TV interview & recognition plaque presentation to your selected representative in the

sound booth. Golf cart transportation provided to/from the VIP area & the sound booth

(Broadcast time set before parade)



Company name announced as a Parade Division Sponsor during the Parade and at the





VIP Parking passes for 2 cars - Golf cart Transportation to/from the VIP Area




‘DON’T TREAD ON ME’ SPONSORSHIPS

DONATION: $ 2,500.00* - ONLY FIVE AVAILABLE

A beautiful convertible car with company name on both doors as a “Proud Sponsor”

Both you and one guest can ride in the convertible through the Parade

Drive up TV interview & recognition plaque presentation at the TV booth



Company name announced as a Sponsor during the Parade and at the Festival Opening

Ceremonies




VIP Parking passes for 1 car - Golf cart Transportation to/from the VIP Area




DONATION: $ 1,250.00* - ONLY TEN AVAILABLE

Large banner with company name and logo carried through the parade by two people

Complimentary entry in the parade with premium line-up placement behind your Banner

A recognition sponsorship plaque, available for pick-up at the church after the parade




Sponsor one of the American Flags hung from light poles along The Alameda during the

Rose, White & Blue 4th of July Parade & Festival

Your Company or Family name featured as a ‘Liberty’ Sponsor on a Banner displayed in

the Festival and picnic area

Seating in our Private VIP Area for up to 4 guests from 9:30 a.m. – 3:00 p.m. with


DONATION: $ 500.00* - ONLY TEN AVAILABLE Large banner with company name and logo carried through the parade by two people

Complimentary entry in the parade with premium line-up placement behind your Banner



Your Company or Family name featured as a ‘Patriot’ Sponsor on a Banner displayed in



with VIP Parking passes for 1 car - Golf cart Transportation to/from the VIP Area

‘LIBERTY’ SPONSORSHIP

‘PATRIOT’ SPONSORSHIP




DONATION: $ 250.00* - ONLY TEN AVAILABLE



Your Family name featured as a ‘Stars’ Sponsor on a Banner displayed in the Festival and

picnic area



DONATION: $ 100.00* - ONLY TEN AVAILABLE



Your Company or Family name featured as a ‘Stripes’ Sponsor on a Banner displayed in



DONATION: $ 50.00* - TWENTY AVAILABLE



Your Company or Family name featured as a ‘Flag Waver’ Sponsor on a Banner displayed

in the Festival and picnic area

Can be dedicated “In Memory of” a loved one

‘FLAG’ WAVER SPONSORSHIP

‘STARS’ SPONSORSHIP

‘STRIPES’ SPONSORSHIP


Business / Organization: _______________________________________________________

Street Address: _____________________________________________________________

City: _____________________________________ State: ______ Zip Code: ___________

Primary Contact Person: _______________________________________________________

Main Phone No.: ______________________ Cell Phone No.: ______________________

Email Address: _______________________________________________________________

Alternate Contact Person: _______________________________________________________

Main Phone No.: ______________________ Cell Phone No.: ______________________

Email Address: _______________________________________________________________

Please select the type of SPONSORSHIP you are requesting:

☐ LEGACY Sponsorship** Starting at $25,000… call (408) 471-7981 for details.

☐ GRAND OL’ FLAG Sponsorship (Only 2) Donation: $ 6,000.00 / $ 7,200.00

☐ UNITED WE STAND Sponsorship (Only 4) Donation: $ 5,000.00 / $ 6,000.00

☐ DON’T TREAD ON ME Sponsorship (Only 5) Donation: $ 2,500.00 / $ 3,000.00

☐ LIBERTY Sponsorship (Only 10) Donation: $ 1,250.00 / $ 1,500.00

☐ PATROIT Sponsorship (Only 10) Donation: $ 500.00 / $ 600.00

☐ STARS Sponsorship (Only 10) Donation: $ 250.00 / $ 300.00

☐ STRIPES Sponsorship (Only 10) Donation: $ 100.00 / $ 120.00

☐ FLAG WAVER Sponsorship (Only 20) Donation: $ 50.00 / $ 60.00

Total amount of Donation(s) included in application: $ _______________

Enclose check for payment of entry fees made payable to: “The Alameda Business Association”

A $25 fee will be assessed for checks that do not clear the bank due to insufficient funds.

Please complete the Sponsorship Application below with all required

information. Please be certain to READ the information, Rules and Guidelines included as part of this application.

Limited number of Sponsorships - availability is not guaranteed.

Application must be received no later than June 16th, 2017.

Return the completed application along with the required documentation to: Rose, White & Blue Parade

1100 Shasta Avenue, San Jose, CA 95216

Telephone: (408) 471-7981

SPONSOR APPLICANT INFORMATION

SPONSORSHIP SELECTION

Suggested Donation Amount: Before May 20th / After May 20th


Assumption of Risk and Release of Liability (Indemnity/Hold Harmless Agreement)

Participation in the Rose, White & Blue Parade and/or the related Festival/Picnic to be held on

July 4, 2017 (hereinafter “Events”) shall be at the Participant’s own risk.

Participant assumes full responsibility for any injuries or damages, and does hereby release and

discharge the City of San Jose, the Alameda Business Association, and parade committee

members, as well as their respective departments, representatives, members, officers, agents,

and employees from any and all claims, demands, damages, rights or causes of action present

or future resulting from the undersigned’s participation in the Events.

I/we hereby understand, voluntarily agree and chose to accept any and all risks, including

bodily/personal injury, property damage, and/or other damages which I/we may incur or cause

a third party to incur as a result of my/our active and/or passive participation in the Events.

I/we assume on behalf of ourselves, successors, assigns, heirs, executors, and administrators,

and any other person or entities who/which may have a claim based on my/our personal injuries

and/or property damage, full responsibility for all risks, and any injuries and damages associated

with the Events, and agree not to bring against, and do hereby waive, release and discharge the

City of San Jose, the Alameda Business Association, and parade committee members, as well as

their respective departments, representatives, members, officers, officials, agents, volunteers

and employees from any and all claims, demands, damages, right or causes of action present or

future, known or unknown, resulting from the undersigned’s participation in the Events.

Photography - Image Release

I/we understand that the The Alameda Business Association (ABA) and/or the “Rose, White, and

Blue 4th of July Parade & Festival” (RWBPF), and/or their representatives may photograph or

videotape the events or activities in which Participant(s) have requested to participate.

I/we give permission for any photograph, video or audio of myself, our business or organization

participants (and/or any minor children in our group) obtained during Parade participation

activities at the “Rose, White, and Blue 4th of July Parade & Festival” (RWBPF), to be used in

informational material and for publicity, training and promotional purpose by the The Alameda

Business Association (ABA) and/or the “Rose, White, and Blue 4th of July Parade & Festival”

(RWBPF), and/or their representatives and/or their partners/sponsors. I hereby acknowledge

that NO compensation of any kind will be paid to ANY Participant(s) at this time or at any time in

the future for the use of ANY Participant(s) likeness.

I/we have read and understand the above terms and I am authorized to execute this agreement

and included releases on behalf of the Sponsor / Participant(s) .

Business/Organization Name: __________________________________________________

Authorized Representative: ____________________________________________________

Authorized signature: _________________________________ Date: __________________

All applications are subject to the approval of the Rose, White and Blue 4th of July

Parade and Festival Board of Directors. If you are not accepted as a Sponsor, your

payment will be refunded. Once your Sponsorship application has been approved by

the Board of Directors and processed, the fees paid will become fully non-refundable.

PARTICIPATION AGREEMENTS

Documents

* NOTE: , 2017; rates subject to 20% increase after that date. … · 2017-05-07 · RWB –050317v1-Final The Rose, White and Blue 4th of July Parade and Festival is celebrating