+ Much more than a magazine! Communicate and network with your
humanitarian peers, share content online and attract new
members
Slide 2
+ Published monthly Delivered online or by print Rotary Down
Under is a Magazine
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+ With an online flip version delivered electronically each
month to digital subscribers
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+ Content is written by members for members
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+ Content is also produced by Rotary International for
members
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+ Like publishing the latest Global Outlook within the magazine
& online
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+ Rotary Down Under is the official regional magazine for
Australia, New Zealand and the Pacific Islands. We have the
broadest scope of knowledge of projects and resources available
across the region to help you.
Slide 8
+ Reading your magazine for just 30 minutes each month equips
Rotarians with the necessary knowledge on a wide variety of Rotary
topics
Slide 9
+ We are one of the most valuable and portable education and
resource tools available for Rotarians to keep up-to- date
Slide 10
+ Digital developments How is RDU keeping pace with changes in
communications and integrating digital publishing models into our
business model?
Slide 11
+ Integrated Brand Management 2013 is about MOBILE and engaged
SOCIAL context Desktop Mobile Tablet
Slide 12
+ Magazine feature stories are published on the RDU
website
Slide 13
+ RDUs e-newsletter Bite size content stories highlighted in
monthly e-newsletter. Delivered to 28,000 subscribers electronic
mailboxes each month. Click through rate is 10% higher than
publishing industry average!
Slide 14
+ Rotary, Down Under is also a COMMUNITY A social community of
humanitarians working together across Australia, New Zealand and
the Pacific to help improve the lives of others. Engaging through
stories, pictures and ideas in print, online and social media.
Slide 15
+ Who we are Who we help Humanitarians & Fundraisers Local
& Global communities
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+ NOW WITH DAILY NEWS! Rotary Down Under also distributes
online news and the latest information daily and weekly through
Facebook and Twitter. We can help you save time by having pre-
prepared online content ready for your Club and District to
SHARE!
Slide 17
+ Shared content = Shared core values Hey, we support
eradicating polio, lets share this Example of how to translate
shared core value into effective real-time marketing during Bill
Gates visit to Australia. 93 likes and 504 shares District
9520
Slide 18
+ Online social news is also integrated on the RDU website
Slide 19
+ We can and do provide live social media reporting from key
events
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+ Facebook Results Over 10,000 people reached during 2013
Rotary International Convention with Facebook posts and
engagement
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+ Getting Results on Twitter
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+ Sharing and growing Rotarys membership is the responsibility
of every Rotarian
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+ Thats why we also work with Rotary Public Image Coordinators
to help you attract new members
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+ RDU District and Club Directories Contact details for 27
Rotary Districts, an interactive map linked to District Websites
and 1400 Club meeting venues and times all published on RDU website
with links to your site. Please link back to RDU!
Slide 26
+ Business Directory Over 1400 Rotarians are listed on our
Business Directory. Search for services, add your own company or
find others to partner with you on mutually agreeable
projects.
Slide 27
+ Event Bookings In charge of organising your District
conference and dont know where to start? RDU can help with setting
up the online booking service: Manage registrations Manage the
online payments Reimburse you for payments received
Slide 28
+ Event Speakers Search our online directory of over 300
speakers available to present at Club and District meetings.
Recommend new speakers to add!
Slide 29
+ RDU Merchandise Arrange your Club and District corporate
clothes through RDU Merchandise and Promotions: E:
[email protected]
