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FROM YOUR OFFICE TO YOUR RELAXING DESTINATION!
Mission Statement
Magellan Corporate Travel Incentives is a company that provides prepackaged or customized leisure travel incentives that companies can buy to reward their employees.
Business Description
Example of Packages
Standard Package
• 1 Week + Hotel + Airfare• 1 Tour• 2 Cab rides• 1 Dinner at a famous restaurant
Employee of the Month Package
• 1 Week + Hotel + Airfare• 1 Tour• 4 Cab rides• 2 Dinners at famous restaurants • Translator
Elite Package• 2 Weeks + Hotel- penthouse + Airfare• 1 Tour• Personal chauffeur• 2 Weeks of dinner at any restaurant• Prepaid SIM card
Target Market Large Corporations
Delaware, USAoMore than one-half of Fortune 500
corporations are incorporated in Delaware.
oPer capita real GDP was the highest in the nation-49 percent above the national average.
Target Market Cont’d
◦London, England About 58.2% of 2.15 million business
enterprises in the England are corporate businesses
Strong business relationship with U.S.
Home for one of the largest airports in the world (Heathrow) as well as British Airways
Office for National Statistics. (2009). UK enterprises by legal status. Businesses. Retrieved March 28, 2010 from http://www.statistics.gov.uk/cci/nuget.asp?id=1238
United States Domestic Base:◦ Delaware
Foreign Base:◦ London, United Kingdom
There is:◦ 1 Chairman◦ 1 Vice President
Each base has:◦ 15 locally hired employees
Business Operations
Chairman
Vice President
IT Manager
Employees
Marketing Manager
Employees
Finance Manager
Employees
Accounting Manager
Employees
Customer Service Manager
Employees
Organizational Structure
Diverse work staff
Open- physical space
A “Go Green” company
Follow a strict code of ethics
Motivate employees
Management
Carefully monitor work
Encourage creativity and innovation
Plan effectively to maximize profitability
Internal communication through various forms
Management
Finance
Accounting
Google Adwords
Yahoo Ads
Marketing
Strengths Weaknesses Opportunities Threats
◦ Competitors
SWOT Analysis
Technology Need:
◦ Log-ins for employees and companies◦ Online Booking◦ Package Level Access Code or voucher◦ Payment system
Using:◦ Website◦ Travel Agency Software◦ PayPal Payment
Technology
Website objectives: Compatibility and Security.
Compatibility:◦ Work on Internet Explorer, Firefox, Safari browsers◦ Written in HTML5◦ Easy to navigate through out the pages
Account/Payment Security:◦ Standard 128 bit encryption◦ Strong username and password
Time◦ 5 hours ahead of Delaware*
Converting currencies*◦ £0.65 to $1.00
Culture◦ Language and spelling◦ Holidays**
Limitations
ReferencesBlack, L. S. (2007). Why corporations choose Delaware.
Retrieved March 24, 2010 fromhttp://corp.dellaware.gov/whycorporations_web.pdf
Bureau of Economic Analysis. (2009). Economic slowdown widespread among states in 2008. Regional economic accounts. Retrieved March 28, 2010 from http://www.bea.gov/newsreleases/regional /gdp_state/gsp_newsrelease.htm
Office for National Statistics. (2009). UK enterprises by legal status. Businesses. Retrieved March 28, 2010 from http://www.statistics.gov.uk/cci/nuget.asp?id=1238
