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« Life Tastes Good » Championship French National Competition. Partnership with FFCA. The entire process of the French national competition (from the recrutement of participants to the final stages) will be managed by FFCA in collaboration with LG France. - PowerPoint PPT Presentation
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Partnership with FFCA
The entire process of the French national competition
(from the recrutement of participants to the final stages)
will be managed by FFCA in collaboration with LG France.
FFCA (Fédération Française de Cuisine Amateur)
Mission: For-profit organization for amateur cooks & food lovers
Founded: September 2008
Number of members: 5000
Partners: 500 blogs, 450 amateur cooking schools in France, food companies
Major activities: Organizing cooking classes & cooking competitions
Providing cooking-related information
Main events: French amateur cooking championship (since 2008)
Table setting championship (since 2009)
Budget
Source: EHQ Amount: US ＄ 150,000 (€ 107,000)
15/0810/07 09/09FINAL24/09
Timeline
Recrutement
of Participants
Selection
of Finalists
Recipe Adaptation& Training
Recrutement of Participants Period: July 10 – August 15
Method: E-mailing
Target:
- 220 LG product owners (data collected by FS CRM)
- 120 bloggers (LG network)
- 5000 FFCA members Selection of Finalists
Recipe Adaptation & Training Period: September 10 – September 23
Participants will adapt recipes with SolarCUBE
and train themselves.
Product to be rented: MP-3297IXC (SteamChef)
Period: August 16 – September 9
Number of finalists: 6
Criteria:
- Best recipes reflecting the theme « Cooking of Light »
- Visual presentation
Jury: LG & FFCA
Final
Program of the day
12:00 Welcome & Introduction 13:30 SolarCUBE demonstration 15:45 Competition 17:10 Presentation 19:00 Award ceremony
Date: Thursday, September 24
Time: 12 pm – 7:30 pm
Place: « Atelier Guy Martin » in the 8th district of Paris
Cooking school run by Guy Martin, 3 Michelin star rated chef
Jury: 3 celebrities in the domain of « French gastronomy »
- Guy Martin
- Jean Pierre Coffe: Journalist (France 2, Canal+, Europe 1, RTL)
- Delphine de Montalier: Author of renowned cookbooks
PR
On-line Communication
Period: July – September
Blog:
- Special section for the competition on LG Blog
to cover the entire process of the competition
- Providing related information to bloggers specialized in cooking
AdWord on search engine sites
Blog
Press Release distributed on July 7
Target: Most influential culinary media
(Elle à table, Cuisine & Vins de France, etc.)
Journalists to be invited to the competition
High attendance rate expected thanks to the pretigious venue
& 3 celebrity juries
