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Successfully ‘09 Saudi Arabia Cooking Competition held under keen interest of Saudi ladies. Now it’s positioned as an icon of LG women activity.
Date : 2nd of Sept. 2009Date &Revenue
Attendants
ExpectedOutput & Evaluation
Remarks
Venue : Hilton Hotel (Jeddah)
285 Saudi Ladies Attended
Contents
LG Life Tastes Good Championship Competition 2009 background explanation & Cooking Academy introductionSolarDom Presentation & Demo by Cooking Academy Chef9 participants selected by lucky draws for contest (9 from LG Cooking Academy)
Direct effect on sales of SolarDomCreating WOM not only SolarDom but also LG all Premium products PR through media
Event for Women need to avoid during Ramadan period (Less than expected)
LG Life Tastes Good Championship Competition 2009
Total 26 : 23 Female Media + 2 TV Channels (Saudia TV, Rotana TV) + 1 Radio (Saudi Radio)
LG Cooking Academy Staffs & office members
SolarDom & Cooking Academy PRPurpose Saudi Region Qualifying competition
CSR Activity for Saudi Ladies
※ 10 participants for single and 5 teams for team competitions
Women customer data collectionPR for LG Cooking Academy
※ Too much traffic jam and other many events held at the same time.
KSA
Cooking Competition paused by Lack of power supply
LG Life Tastes Good advertised at the Lobby’s screen
LG Cooking Academy Leaflets at theRegistration Table