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M.A. (Mass Communication)(TWo Years Integrated Course)

SYLLABUS'

North Maharashtra University, JalgaonPost 130xNo, 80. Jalgaon " 425 001

:Maharashtra State. India

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North Maharashtra University

Rules & guidelines for M.A. Mass Communlcatkm

UGC htls rocommanded inti! the nomencl1Jture of the Mater's. Degreeprogrammes should only be MA (Mass Communications. The Universitiesoffering Master's Course In Mass Communication I Communication andJournalism or Journalism <ind Communication Studies, Cornmunicaiion,Communication Arts, alc" should endeavour to amend their statutes to biingunifonnity in the ftofilel1c1ature throughout Iha country. The .::!egr",e should,therefore, be called only MA (Mass Communication). According to this it isrecommended that the two year integrates master course MA(MassCommunication) will run from the academic year 2002-2003. The structure ofth!s cou~e and papers number for each paper Is as fcJiows -

(GJ 101)(CJ 102)(CJ 103)(CJ '!O4)(CJ 105)(CJ 106)(CJ 107)(C.] 108)

Principles of Mass CommunicationDe..•..elopment of MediaPrint Media.l (Reportir.g and Editing)Elsctronic Media (Radio and Television)Advertising end Public Relations I Corporate CommunicationCornmunic<ltion ResearchMp.dialaw and EihicsMedia Management

PART -I :-

12.3.4.5:6.7.•PART. II :.

ICore Subjects 1 to 4

1.2.3.4.

Developmeni Communicationinternational CommUnicationNew Modi", Appli6:ations!nter-cu!1ural Communication

(CJ 201)(CJ 202)(CJ 203)(CJ 204)

Optional Subjects 5 to 12 (Choice of any THREE)

5. PrintMedia-Ii6., Radio7. Television8 Advertising9. Public R",!ations iCorporalEo CommUnication10. Advance Journalism11. Comperalive Journalism12. ,Maga;;::ineJoumaliem

(CJ 205)(CJ 206)(CJ 207)(CJ 208)(CJ 209)(CJ 210)(CJ 211)(CJ 212)

PART. J

CJ1D1 Principles of Mass Communicatioli

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N;;l:.:ro ::::nd p:oc<:,s:> of hUr>1OiI1cor.;muni::<:ilio~, junction':> of communicption,verDa! ana non-verba! communication, intra-pef"'ona!, inw,-pef'Sona!, sma!lgroup, public and mass communic:lticr'!.

Models: SMR, GMCR, Shannon and Wf'J'1lw'Jr, lasswf:'I, Osgood, Dan~,Schr:-;mm, Gerbener, NE.WCOlllb,converg"nt and giite-f..e",plng, communicationand socialization.

Nature ant! process of rna:>:; communico.tion, meQlo. 01 rna:;:; communj(;lltion,cha~cteristics and typology of audiences.

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media system and theories : fluthorilarian, libert,nian, socialistic, social.responsibility,' development, participatory M<1sSmedia: public opinion anddemocracy. Media culture and its production. Media organizations, mediacontent, market. driven media content - effe..'"ts, Skyv9sion, Cultural integrator.and ,cultum! pollution.

Issues of media monopoly. cross-media ownership;

ONnership pattems of mass mwia, ethical <1spects of mass media, floXldorn ofspeech l'lild expression, right to informa~ion, medl;;l and social responsibilitymedia accountability, infotainmet and ICE, '

Paper II

CJ 102

Print

Deve!opment of Media

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Language and so;;;iety - development of language as a vehicle of communication• invention of printing press and paper - pioneer publications in Europe and USA,

Early communication systems in India • development of printing. e3rt'J efforts topublish newspapers In different p"lIT oi india.

N~apers and magazines in the ninet"".u;t/'l ce+"llury• firsl war of IndianIndeplilndance and the press - iSf;ues of freedom, both politic ••! freedom andpress freedom.

The Birth of Jourr:aJ:sm : :::c'~' .".:~;::: '~di(ln NGwspapers - Hicky's G;'l.ZGtlo,Buckingham's Journa!, ne'llISpapers; in the presidencies, officiai press legislatonsfrom 1799 to 1678.

Birth of language journalism : Development of Bengali arK! Hindi newspapers,orthodm: vs reformist newspapers; Social reform mOW!rtumt and journalism.Raja Ram Mohan Roy ete.

History of Marottli journalism : Sal Shastri Jambhckar, Lokahft6W3di. Ranade,Tila\<, Agar!<sr, !'J.e. Kelkar, S.M. Paranjape. Babasaheb A."TIbedkar, Khll.dl!kar,Acharya Atra, Nanasaheb Parulekar etc. Some significant Maratt'li newspapers :Kessrl, K1II, Naval<.al,Sakal, Loksat!.e, Mahara:lhlra Times etc.

History of Independ_mee Movement 1857-1885, 1885-1920, 1920.1947.

Role of the Press during the FreedomStruggle National leaders andMwspapors _ Tilak )Kasarl, Matatt:}, S:.mmdranath 6anG;jGG (BagalO, MahatmaG~:U'ld;.,;(H••,i.i"n), Gne.. broth",r. {Amrit BAaar p",trika}, Q_jclmin •.•••••••i_n(Bombay Chronicle), Jawaharlal Nehru, Kasturl Ranga (Hindu), La!a Lagpat Ral,$.$adanand (Free PrElGS Journal), Robert Knight (Times of India, Statesman)etc.

The Presa in India Afl~r 1947 : De'"elopment of news agencies, changing roleand nature of the nress. Government newsprint policy; EmergenC'f and the pmss;rePOrts of the Press CommiSSions: prominel inslituticns and organIZationsconncted with the press; cummt Irends in English and !angu~ge journalism inIndia.

Radio

D<;velopment of radio as a medium of mass communication - technologyinnovations: historY of radio in India - radio as an instrument of propogonda. .during tIlo World War 11.

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EITIergem;e of .A.lR • c:ofl1m""ci-ei b!o<ld~&tiflg - l"M m[!]o - state m11 prtVflteiniul'i!ives,

• Television

, l.Jeveiopmem or television as a medium or mass communication • historicai'per:;;~ive of television in india - sate!!!te elnd cable !elevi:;;!on in India

Films

Earl,.' efforts - film 6,S a m:.:lSSmedium; historical developmant of Indiar: filmssilent arcr - t<l!kias - ir.dian cinema after Ind<:pandance; paro:JIQI cirmmacomm~rciai cinema; documentaries - issues :md problems oi jndlan cincm:.'l.

Foik media

Traditional media in India _ regiun",! diversity _ l.;ufit",ni _ fulfil _ <:h"r"d",r _ utility.evaluation. futura.

New Media

Deveiopmeni: of new media; convergence - internet - on line,

Paper iii

CJ 103 Print Media. I (Reportng and Editing)

• News: definition, concept. elements, values, sources, lead writing, kinds,reporting <:rime, weather, ctty life, speech, accident. disaster, court. election,riots ..Yo' ar fco IlflicYt",nsi 0os ,

Intenliewing - kinds, purposes, technique ..

!rwcstigntl'/c reporting • purposes. sources. styles, technique!), collimnsdevelcpment, criticism, reviews, fct:turc writing, news, :::na~lSis, background:ng.

Political repentingLegislative rl'lporllngDiploml'ltic rep"rtingScoops and exclus!ves and specialized rBPortil10- science. 3P;:;rts.economic, develcpment, commerce, gender, and allied oroO:l reporting for

Editing : Maiming, purposes, symbq!s, tods, lead, body, pZ!ragraphing.

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proof reading. m~anir1g, symbl,f(>, pu'pos"",,,.j"),,,w;; J;;;;k. "dit".-idl d8p",,-jm,,,,-,l s.,t_up, I'BWS n",v, cup!, ;Y,Bn0fWlYIC"limd organit::atin<'l.Headlines - techniques. s!yias, pur~."ses, ki;:~s of hGadli:lcS. Dummypage-ma!';e-up. l~yout. principles ct photo ecit:r.:;l.M:tgazine cditing, i:.WCl:t,gr:lphic::;.

Paper !V,

•• C,J 104

Evolution nnd growth of electronic medis r<ltiic, t<:1"vision and internet.Choracteri::;tic::; of rO}d:c. tciQvic:on :md intcrnst .:ISmedium of commllnic:ltion -spoken, VIsual and multiple versions of information through link~. Principies and

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.>',t~~hniqli,e-5 ..of <!U[!i0-ViSU'o,1cO'f,m,mEt,<1!ion - thir'kir9 ""Jclio '" nO pk;toJIBS, [!r!'!mmar0, :sQuno, v,sual;: and 'Jeb pradi ..i<":Jion_

• T_~"__'_gy --, "'''" "', ,- __ '" I''""",''',u,,,, '''' .",,,, _ ,111""r «" ••• nOil-msar syst6ms of audic-,1suaJcomm:.mi~tion - SCLHld construction ;::nd picture formation thrcuqn I.lwid'.) rangeof microphones, scur.d<mcordcrs, c:::mcordcrs. video rccord;~.graphics andstu?io eq~!pment (e.xposure through field visiis). Transmis~ion of s'ounc!. imagesano data !!lfough m!crol"laVe, sO'te!!!!e, cable and teil'''.'ision technologies,

Infm,>tuctmB, content ;)Inc!flo""", on int ••rnet with ~r",Gific r",fer.;nce (Q Incliil-re<lchand a~cess to persor,a! oempute;;; and internet connectivity. New"Sfjapei5,magaZine, radio, television, and on internet, ,

Paper V

CJ 105

Advertis,ng

Advertising and Pupiic Reiations

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Evo:ution and gro.,."t:-,of advertising - definititms of advertising _ relavance ofadvertising I'n the marKeting mix - ci::lssific::ltion of advertsing _ various media for

"'"~rt.,~i,,,, • "'"''''''''''' ""d gl~"'''1_'''''''';''''"' ,~',.•.,"- """'A ~A"'Am',,.,,,~~'" ""'''' "U,"V"u' U.. .y~~ u .vii.l~••,. "''''.,v. "'V""V."'''''''V 'Vy v.advertising.

M "lgency tilM\'!gemanl, V~I;'llI5 speeill1i$l. dep;ii'iment ill ••n ad ag~ney:(llCf.mmt pl",,,ning. <'(COlmt s.,rviciro9. erG!!ti,!.;!, media pi"'.nning, HR.D, etc)

Client related issues and the process. business development, pitching for'accol:nts . agency - dion! in!ctfaca : the parameters - croative <lnd madla briQfingprcceS$, agency-media interface, a:Jency rovenye earning :;Ina sources, agencyeudit.

Mas., mH!ia laws concerning adVoilrtising. ap'-!x b~,di% in advertising AAAJ, ,A..SCIetc), ASCI and it» (;ode of (;{jndu~t. case studies ff(jm ASCI

PubUc Rat.;:tions and Corporate Commufiicatiion

Evolution anchistory of public relations. definitions of PR, PR .:md ailie-ddisoiplines (Publioity, propaganda, public affairs, iobbying, etc.j

Symmetrical and t<SY'-"HYletrie."theories <:>j PR-iaw and ~!hics of PR (def;[jtr'l~liorr,"opyright inV::I.:oiOr] of priv(lC'/; PRSl co<;l", of ••llli",».

Interf.;:ce of PR 'with VDnou-s menegement disciplines (hum,,lfl resourcedc.•.~jopm~nt. financ::t, marketing. 100W,oto.) publics in PRo PR tcols(interpersonal, media and seiecil'/€ media) - PR in inductr)! (Pub!ic sector, privatesector and multinational) - PR in c'.1!"1+i~i<li10 s!<lte SD'.'e~nmGntand thefunctioning of vari,)tts mec'ia units C'rtho sial" and UniClf' gClvernf'1lmt-;:,

\tJriling for PR ititNr,fii'f)"o:i<~,; <hD,;S", j,)uif!.!i5; ou,:."in t>fl:)iO", open !lou:;;.:!;;,suggestion boxes, video magazines, etc..)

Wnt:ng lor mcdla (press reic:'l;;c l bacr:groundcr, f)'es brlcl. rei?inc!cr5, etc.,

Paper VI

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CJ 106

Definmon elements of research • scientif:c npproQchcommunication thsories rcla function coopt: andcommunicatIOn reeetuch - basic end appiied research.

f(l3COrch Dndimpo:!c,'1CO of

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Research design compon"nt.s -exre!imentill, q'I1l5i"cxr~"-;rnenti!!, l)",nGI1 mark,longitudinal '11u,jie,; _ Si;-ilu!<.'lti"n _ p ••n.,l "tudi"s _ (;(,r~l&tiDfi;,,1<!"signs_

Methods of communic6.tlon iesearcl1 ce!1SUSmethod. SuNey met'iod.observ.:ltion method - cll'1lcol ctudu,'s • caco ~tuctiec • content 0~;::iysi5

Tools of dam coilacfion : sourc~s, media source books, questionnflire andschedules, peopie's meter, diary method, field studi'Js, logistic groups, focusg(O(,PS, telephona, ;,ut'lo!!Ys, (lhli"", pol"'-. R;<!ndo(t\ $ar'J1I~1i')9 r•.•••1h<od$ tlndrepres",ntatjvne~s of tile s~mri"s, sampling errors ?fir:! distribution" in tho;!.",In HogS.

Madia rccaarch - ev:::lu:rtion, feadb:::ek - faad forw<lrd _ mod::l hZlbi:s _ publicopinion survey!; - pre-election siudies and exil poiis.

Repqrt wriiing - data analysis I'K-nniques _ coding and tabulat'on. non-statisiicaim<:>thoc!s- deScfip!"'B - !listoricai - s!at;sli(;[1! ~lf]a!ysis - parametric _ uni.var;a!e _bi-v-ariat •• " muiti_v3fiflto - tests of significance. _ 11W••;S of mefl';Uifom ••nt • centraitendency - lests of reliability and validity - SPSS <:I"dother statbtic<ll packages,

Media research as a tooi of reporting. Readership l::r:d i :;Iudi<:lnccprcp::W:lticn of research reports f prcjcc'.s / d:sserta:ions ,I these::,perspectivas of mass mOOia research,

P<'lpel' \Iii

SUlVCys,Ethi:;;;:1

CJ 107 Media ~wand ~thics

Media L::::w•,

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C.,.,rt".;~~~f,~",,~,.,,"d~""'~~'~','~"'~••~~..•~....•~.~,"'h""'" ,.••..,,,N,, ~ ';~""." " ,,_•••.•',••. ''''''~ _",",~~"", ••" '" .,"'••., ••,'expression and their iimits - directive principies of slale POliCY, provisions ofd~ci8fing emergency and t'leir effocts on med:" - pro\1sion~ for ",mending theconstitution; provisions for legislature reporting; Pilriiamentary privileges andI11"Klia;theory (If basic structure, union and s,~.!e;;; and B!BDtion cOllllt1iss;o" 11'1(1its machinery,

Specified press laws : history of press lav•.s in lnai", - Contempt of COli ••..s Ac:19/1 • civii :Inc :;rimin/l;l law of defamatien • relevant provision:; of Indian Pen:::1Cede w:th reference of sedition, orime against women and children: law::; dealingwilh obscenity; Officiai Secrets Act, i~23, vis-a_vis right to information _ Pressand Registration of Books .A.ct,1567, Workir'!g JournC!!i.;ts and Other NewspaperEmployee" (Conditiof,s of Sl;lfyie.;, & i'lji$e ••ii~fI"'Qti'. P;-ov;,.i(Jns) Act, 1955; -Cin~rnalogr<;pl; Act, 19!';3i Prl;iSar 8t-,;;;r;;;tiAct; WTO ~grBem"'n: nnd intel!~cl,-,,,!piOp.art/ right legislations, includir-,g Copy,ight Act, Trade Marks Act and PatentAct • informatien tecnnclogy. convergence legi:;;!ati()ns including eytler lows an:sr'~"t~,..~t~",.,."A"" ~_.~ ~~"',.~ ~_, ~.,""~ -'_+M~'" ,••;,~,.~_.•.•••~,~ 'u,~ • ."U., u. """••••,""~'" _"', •••~~••y ,,,,,.••...,,"•• "'••~,•.

Ethlcs : Media's ethic:>! problems inCi'.ldirig privacy, right to rapr',!, communalwriting and son5ationai ilnd yeiiow joumaH"m; freoL-ias, bias, .ccioured raperts;ethical Issues rel<1led\'.'itll "wnef5hip Qr "lwlil'l - role of pfe~~ flnd/Of mediacouncil" and P''':>;;' u;-.-,l,u6sm••n i(, ::le world ~ Pm;;,; COlJi1CH of iiKJia and itsbroad guidelines for the ores:> - codes suggested for ~I;e press by Press Counciland Pies:; Com;r;;ssions and c.ther national and int.~rnationa: org6niz ••tion _ andcodes for r;:dio. teiev:slon. advertising ;;:nd publiC rel:::tiene.

Accountability and independenc", of m",dia_

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# Pap",r'v!i!,CJ 106 Media M•.magemiint

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PrinCiples of media man ••gc:J1cnt ~nd their significance - media .::s '::11industry:md profession .

Ownership p:atterns of mess.medi:a in India • so!e prop,!etorstlip, partnership,p,i •••.••tEo limited cOin/lani",S, p"plie- limit",,, iX>itIl):'<ni"'.5. trusts. co-op"Hat1v"'s,,,,li9;0"., in",tiWtion., (:-.,)(;I""i",O') and fril",.hi:-. ••e,- (ch\1ins). Policy f~,rmljlatiOI1-planning and contro:; problems, process and prospects of launchii'"ig macliaventures. Organisation theory, delegation. decentralizotion, motivation, centrol'::11dco-ordinntion.

Hierarchy, p_mctions :and organisational struct\ire of dift"gren!depa~e.'lts -genera) management. finance, circulation (saies promotion _inciuding pricing andplice - war 8Spe<:;!); "O\leilio;:fng (mark",!ing). personnel managem'ln\, production>ina ref&fefK•." sediuns: f;P.,", budies. DAVP, INS ;wJ ABC. Chang;ng rolp.'l ofeditorial staff .md othar media persons. Edttori"l- Response system.

Economics of print and electronic medi~ - management. I:)usiness, iegal ~ndfinancial aspects of mccia man~gement. Budgeting aild finance. capi~l CC!lts,produclion costs. commercia! pOlity. advertising and saies strategy, cQ'Tlpieilon<md survil'\li, evo\l'!n~ ~ strategy and pian of action, operations, proou!:'tionschedule ai,d Pi'<;><:$SS,aVl1llu••iI<;>h, buog",t control, <.;0(;ii('9, t~)\,j",bo"r I"w'l il.r'QPR f"r building <Ind 'Ool)~wlning b<.J'Ooin",s:;;fi"d fl",;I1;,ln<;:~.

Plar;ning and execl.ition of programme production - pmd.Jctior; tllrms, control~."ct;•.•..•....."d "' .................•"M.. h••~.~,d"~•.~~~~"M~~.~mm.....~~~~~....._.....~.;~m "'."'" ,,,..,,.••••,, •..y~..•y~.~.••.•....•"""",y., ••,'y"'"',.u •..•u"••.•," o"'~." ••••",""''',,. O<.,;,;l- scheduling, transmitting, rocorti keeping, qu::lity controi and cost effectivetechniques. Employee i employer and clJsiOme~.r~!alions, services; marketIngstraiegiel; • brand pfomQtio'1 (spa<;efi:ime. cIrcuiation) _ reach _ promoiion _mark",: -surv ••y techniques - Iv.! rl1:1nr8S8arC;' development f(lf medi"

Foreign equity in Indian media (including print media) and Press Commissions .:mIndian newspaper mam:;gament structure,

PART - i!

CQre Subjecreii _

Paperl

CJ 201

• Agricui.tural cummunication and lUral de\li'.:c.pm02n, : The genesis 0f aGriculturalextenSIon, extension approach system. approach in agricultural communic<ltion_d:ffusJCn ef lnnovot:en - medel ci ~.;;ricl:l:urc! c:ttcnsien _ C:lS~ st:":CiOS ::Ifcommunication support to agriculture .

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Of:\i'llopm&fl' suppu,-t corn''-'i.H1icationeducation and $o.;;iaty . er.vi.-oiimfntdavalopmsnt support comrnunic"t,on.

pupu! ••tion Elt,d i,3(f,iiy w.,lf",- •• ' health.and develcpm<;r;t problems faced in

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D"'''''''''''m"nt""d .",d "'''''.''~;n" ~""""i~r " • I' •~.v,~'",~,••••,' ,~,~,•.•A'••.•,~'v,'"",v" •..,';'•.. gov •..rnmen,;'j" scml,govcrnmer:.,I"!OI'1-govemmenlorganizations problems faced in effective communication, micro- macro - economic frame \"!or~;a'.'ai!ab!e ior aciua! development activities _ casestuciies 01, cl••v<;!!opm"'l'!t <::ort'lmunic;:;ti<>n p(C>9i"'m"H.~".

Writi,iQ developmer;t messages for rur••1audience: specific req.ui,ement of mediawriting with special reference to tadio and television.

Paper !!

CJ 202 Int~rnatio!lal Communication

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PolitkaL ecor;omic and cultural dimensions of international communieatioOi •communIcation and informatio;; as a tool of aquality <i"d exploitation _intcrnationo.i news flow - imboJlance - modia grol'{th - intcm;::tionai, regional andintern'll disparities.

!mpaci of new comml'nicatlon technology on nel'vs flow _ 5at",mte communication- i\$ historic"'l background - $l>ill.4$ • progress - ",[f",ci$ _ in(Nr,llfltioii SJ,JPHhighway,> - interna.tion;3! 1••!ecommunicatiQn and regulatory organiz<ttions •UNESCO's efl"or'.s in removal imbalance in news fki'N _ debate on newinternational information .<na Economic Order - Me Bride Commissions report _nOrl-aligngd nm•••s agGncias nows poel. its working. success, f~iluna.

!ssues in lntematlcna! communication - democr:atizaticry of Information fiow andmedia systems P'r."'''''s;'''''''! ct,. •..•,.;"'~'3; c(;>mm~!I'1jcatjonresearchtelecommunication tariff'.>; inf0n11alion - pro!l1p!ed CU!tW1'l! imp8fl;'l!i.s'll - crWcism ;vio!&ne& against rn"dia persons; _ effects ilf gk,b ••li7.at,on on mooia syst ••ms ;,;ndtheir functions; transnational media ownership. and issues of soveteignly andsecurity: international inteiiectu;::;i propert~ rights; international media i;;stt,,1:icnsand professional organizations; code of conduct,

CJ20~ N,,"w Media Technology

Communication Technology (CT) : concept and scope•

CT and iT: similarities and differences - teiephony - eiectronic digital exohange,C-Dot - Pager. Ce1!u!ar Teiephone.

Intern;;.!"': LAN, M.AN, WAN".E-malt W'?IJ.

Ovmen>hipand "dr,linistration of int~rnet, ISPs, WAP, types of Internet(;onnactions: Dial-up. ISDN, lease-tins.

Optical fibre: stn.:cr..:re, nd~'<lntageandCSL!P, TCPliP, PPP.

of Interr:ct: SLIP,

•Introductionto HTT?, HTML. ELP, DN~. JAVA; brov,.sing••na brO'iv"Si5.bC<1kmarks, searching: tl'1rcugh dirsctory ;,earch engine, searh resource; video___f,,""",.n..,~~,.,'~'~~n"y~...~.~~.~,~....~~~~~n.~,b"y;nn~n;;;~~"'~~l,.'n"•..v,' .•" .•..,'''' ••,'~ "'''~'''' " , .•.-•..""""" '"">C. "'~"""""""' •••• "'~, "'''''''''W, •..~"~""',advertising en Internet.

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~'Vt3bP[}g~ davt3iopment. inserting, linking; t3(!iting, pubiio.hing, 10c"l;ng, promotingand maintaining a welrsite.

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,(;Y!)er Jourr.a!i~m ; On-line editions of newsp3pcrs-m;Jnegement and economics;cyber ne\','spa~:-s-crc:;:tien, fccd, m;.'lrketir:g, revenue ::nd expenditurc, Onlineeo/ting, e-pub-iishing; security issues on intemet; Sociai, politica!, iegai andethical isswes related iT and CT.

P~ACT1CALS

Searching and downloading of information; 2. Establishing e-mailaddres;-;; 3.'"", •• ,."~ i'--';";"9) ',-d;"~~".•,-p''';'', • m~'"4 L'~~.••;"_ ~~•• f~~""',d''''~'''',.••..••.•.•,'''''.,''~ ,.", •• ,' "'""y,'",,, '1'" "-"~", ."',"'''''' •••'"'''~ v,,,,, "'-'''''_meii te muitlpie recipj!enls: 5. Chatting ever intemet: 6. Netvlo:i<:ing with sPecialinterest groups; 7. Designing hom" pages: 8. Cn~at!ng electronic newspapers;9. Creating inte-rnet ads, and, 10. Esroblishing ~nd analysing hits and eyebaiis.

Pape:r IV

C,J 204 Int;ar-Cultural CommlJl1icatj;)i1

primary -s*conaary - eastern 8rl'j western perspectives.Cu!tural • definition. process. culture as a sociaj Instituiicn _ vaiue systems _

;"(,,,(.cu,ture <:l>moHJJiica!iOr) - defin1!ior1 _ p'"eecS>' _ !Jhiiusopnical "no filJiclionaiQimensiol'''' C\II!l.JF ••.1 symbol" in verb>3l ••nd non-v,},!),,: ,'ornrr.<mi"ation,

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Perce;:,!ion of the world - We~tern and Greek (Christian) _ varied easternc:oncGPts (Hindu, is!;::mlc, Buddhist, cl~er:;) _ m!<lliol1 of information _ comparisonbetween eastern I:lnd Wesler() c(ln"e!J~,

CommuniC<ltion as a concept in western and eastern clliture (Dwaftha • Adwaltna- VosjosjtadW30!ja - Chines (Oao T5U and Confucius - Shinto 6!Jddi5m) and alsoSufism.

Language and grammar as a medium of cultural co~munic<ltionP;;!ninilF'amnj::lli- Prabhakara - M~nd.::nl;lmisra • Chomsky: rhoretlu and others~ lingu:stic 3SPec!S of inter-cult'JreJ communlca!ion.

Modem mass media as vehicles of in!crooCu!tura! commwnicE!i':Jn _ barriers ininIEl,-ciJitur••1 cOiYIl'Tli.Hiicatlofl• religious, pol,tical and ",,,oho,,,ie pr(lsures; in/er-(:ut!ural conf!icl:$ -an<! r.Qmmunic,;;tion; impact <:>f new teChnology on cu!lure;l;ilobalization effects on culture aiid commui1icatici1; i71<lS"",edia as a cultuf<im~nufact1Jrit19 itl<ju:)try • rna:):1 rne-dia ":I " ouitur(ll in:ltitution; m~,'il oultureh"..._,,' ,.,. .,.,h.;o~, ,-d f."~t.,fi~"h~~'h __'V,. ~ -" ",,,••..• " ~~ ,-"g.,v".

Culture, communication end folk media. character, content and functions _dance and music as instrumt'nts of inier-cu!tumi (;omml!!1ication; UNESCO's"'!forts in the pr(lmotio., of inf"r_,"ljit,II<!) Gomn,,'ni':;-'"1!i>.)r, _ other 0!GCl"izfltion5 _cod;:; of ethics.

Optional Subjects.

CJ 205 Prillt li.i!edia - il

,Rap<;>rtingii) Use c;f information technolofW in ne'NS g<lthHin:;" r.ov••r.aa~, (lr;Ener;~w~reporting. us~ 01 computer not~.booi\ & mobHe instrument. Voice '-~o9niiiO-IitechnOlogy and its use in news r:ov-el"age, Pr,dmlop and rr.cbile r.ommunioationss",.:;.

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b) Inv85!!g"~:lfe reiJo;t:!ng. ;nt8'p';~:':l;i,:'i' .erDrting. Bustainablelfiwelopmentalt"J.,w'B Reporting news reg,miing ,-,,,tl,ral cGlamilies like fluods,fire, accidents, Reporting t'1c P<lrtrament and Legisl;'ltiv~ Council and Assembly,Zill•• I"arish<ld and Civic.Body. Changing scene in repr:ing trends. ~iumaninterest, scienee lechhoiogjl IiAgricufturoJ. E-Busin~:l ncy.'S reports.

;) Fea!UfeWd!ing:N••.luNl <if,~l"e<ltufE! • F"",tl'te ",ngl$' - Sij'llclwr", and L"nijlisSj'" 1)/ a

r-"'{I,lure. l,.Ise of reference ma\"rin! and otbN f."lJrc~;;• Typ"'O' of F",<ltunc,Scien"", R.egioiiiil, Li;bour, EducaliG-Il, Sodai, DoveJupmei1t and Welfar& etc.Planning a Fef:lture - column and Columni:;! - 'The "Made" Feature _ The colourFaalure, trends In ne',','s basad f ••atufcS, fo<:tUra ~ditors and his dutias.

ii) Pheio J~'urn:llism :The cha.nglngof ph~tog~ph)c commur.lcatiof1 Process of Photo

Reproduction - Briefing Comeraman - Type of NeW'> Photos _ Photo selection.Photo EdithilJ • New:; Ph(,tQS and PI'oto Features _ Capti0t1 Writing, digitalphologf"phy, phiJlo ~diting on compule" lfi,Afl181 pha,o seNiGe;,;, ,spOlci;:;Uyofdigital photography,

Editing ':a) Planning a pag~ ma)-;c-up ?nge disploy variety and !xlia:lce. !nside Page- Feature page - Tho Regiona! and News Page - Leader Page _ Society orWomen's page - Education Pa9~ elc. .b, Edito,ia,v(g'anlz"lil;ll'l (If\dIf].;.",,,)•• <,Ilh", E:d;l,~1_ R.~latjons;;lp b~lwee,.,PrOpri1or, Chiif, F.ditor ;:t:;;litQr <ino l'J",ws E<titor,c) T00ls and T~::-,n)que" of Edjtciial Wriling • Planning Ed:torial P"ge _Editing of Special pages lik"l srts :;;ports and wcim-9rJetc. Planning and Editing ofsocial issue:; suppiimGlnt:-; and colcur prir,ting.d) Use of Process(ng of syndicated maiari2i - Conference with ieecler writers- Icons 01 Press -e). Editing and Team work. Relationship betw-se-n de>partmenr<li Heads andoHler eX"1QulivE's.1) R,;,feren(;e Ubi-,uy of Newsp.-.pef - Clipii".g ;!fld Morgue _ 3tyle book aNews.paper,g) Graphic:;: Principles of Graphics - Eiements ana types of NewspaperDesign -Imporronce of Page make_lJp Layout end Grephic ~tyles in Nevv:;papcrsand Magazines. Tabblid - rjpe:> and zt'jles of design. New Trend:> in Design.ThQ Rol" of artists and art-work in Morcorn N"wsp""p"r.

Ri'!djo

CJ 206 Radio Journalism and P~oduction :

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Radio progremme production vocezs end t.;chhiqu~; thinking "udio. j..specisof sound rccercing - type of micrcph!)!'lBS and tn{'j( '.isee • fio!d recording zkiHe:rt'loio feaiura prc>ouet;c>n;r~dio dOCl!mentary pwuclion: stwiio chain; !!V9 si'~dioi;>rr:wlGfl5t w,th n1ultip:e"s"ulce5. f!8W.S pro(JuctiCIn_

Using so•.•nd bytss and ae:u<iliti€>3:spacebridg~ with field sourc",s 'Oft1ewc;:studioproduction of ;'ad:e newsre;::! 6ind c(;rrtnt affairs pr~gra;";1r,l,,:; _ form'lf of radioprogrammes- studio Int.crvicw::; -.stUdio discussions. pheno-in progr.trr.mc _ 0.9.production cf spo.1i:lg alit:!meg:; events.

Writing f('f radio 8l=i?!-:efllanguage writing. '!!riii[~g for pmg,~!T!me _writing for,••din t:ofl'li'i'Hcial;;. ijIW;s!'fllinij t:<>f.)ywi(;, s{)lll"ld effects: f,eWS writ",s • st'[jelutil'\grdi(;-(:opy: ElQiting "g~fl<;:y C(lPY; r"')<xter's copy _ f:O"lpiling ,,,dir, "'O''P.>programmes: wrilir,g l.-.t;o to byte~ . "rriting headii"Gs. :;:,i:isern and prumos.

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Rad[~ repOf~!ng _: Fie!d reporting, reportil'g spBGiaii<:ed(I(eBS, investiga;i\lempuitlflg: vorce dlsf>3tches; int;;rvipvv lech"iqu('lS; plesent<ltion: structUfing afadlO report - news capsuling <:intiradio commentary.

Voice training • effective use of voice - cnunicalion, fiO;N. prorlunc:;;:tion,modulation; on.line interview tecn;)iques: moderating ski!!s fer f<l.dic discllssio:Jprogra.r;'mes: handling interactive iive transmission.

CJ 207 Televitiion

Television Journalism 1.lnd Production

Visual communication - communicating with stili pictures ",ne! video - shootingwi!.1-)TV camera - c~me!a mO!Jnting. Colwr bOl!anee, basic shots and camerarr,ovament

Basic: of TV Proauct!'-,flluminaries.

TV lighting if! f,,,ld, using ienactors, Lighting grid _

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Studb iighting • three ":lOlnt. cut, mix :::nd dissoive use d eutway • A9 roll editing:digi!3i effects and posl production. pi;,'h,ninQ loca!ion s:.:)ots • story oo;;ord• sinclecamera shooting _ mlirtl eamars shooi:ing , shooting I:\11df!ditmg schedules -s<wdio proo'.!ction - role of f>_mctionaries- p!anring studio progfamm~s - cuo's andeoh'lm~nd$ _ {,,(mE'ts 1;>1TV pr,,»r ••fflm"$ - "ti.io;", ;;,lsNI'rW - ",ludic) d;~ussion -studio chftt fihows with "udi ••.[1,~", p"rti<;;lp,l.ti<;>"- sti,Jqio qlli~ program withaudience participation. TVdoc •.•mcntari production - curporat.: video prcductioli.

W-,'.;"g ,-- t",v'"',,,,,"" . '~l.;""",t- ,'''' ",At,'O ,-- v'd.''''' ....,'~7~.•~~.,,~,,~,~to "'''''"d',.... .... "' ..•......v.",,,, ......•,t< ••• " ''''"' ••••• , "''', , ••• ~"~" ••••• h ••••• "... ..~,,,.

TV rltlWS writing: m~Jkjng copy In production language,

Writing for te!ev15iGrJ progrmnme'3 • r~_5",ar<;h, vi:;ualizat,,»)] ""x,d production script.

Television reporting: vi:>ualising news/ENG. rese;;rcll, investigation - interviewteci"-.niqu"s: piece to camera anC: voice over; sequencing 2<1d;dlting na.•.•.••packages: invostig;:,tive reporting. economic reporting - sports reporting - humaninterest storie:;,

Teievision news editing : planning, product:on <,-no compilation of newsprQgramiTu!!s _ writing !,w.a-in/i"tlo to ne\'I'$ p••ck",ges - ha(ldliMS writing, teaMrsll.'ld promo!>,

Televi~ion anchoring voice broadcast .skills - enunciation, flow, modulation -fnc:rl!;j :l camara _ aye cent<:ct - usa of teleprompter: 11\''<\studio and fieldinterview9 _ modersting lV <.l'!udiQdi$cuE;sIQn6; anchoring chat 8hQW$ and (:rO$8-l1re,

CJ 203 Ad .••.;:,rtisli1g _ 11

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AdvertiSing tools and practlc6: consumer behaviour: analysis. definitions androctors: defining con&ume~ t::::h;)vk,ur nr:d it" ',ariou:; factor:;; externalenvironment, culture. sub-cuitUfC, soci,,1 ci3%, :;oci:;:! grOI)p, bmiiy, internal5tates-perceptlon, learning, motivation, personality, ili8styie- and ~ttitudes, cic;)

Brand manage.ment : def1nitio", concepts and evolution "I b •.and n'Hm;;gement -component of '" brand: 'strategy nnd 3truct>Jre - brand aouity, image andparsor; ••iit"l- corporate brand.

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f Do'>finingcre~tiylty. s1a',les il'l t!l'? Cre?n.!" Pf:}',;€\SS,Cf,:,ative l)ri8f, advertisingappaals; language (;llpy - J"briefing of cumpaigris.

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Madia characteiis:i::s - def,i1ing media pl"n~ing. media scen;;: in india. sources of'media Information. meal;] ["rsleg!e, blldg~tin::J and presentation to client. media"";'~""""g .~~"hem>,! ".""m' ....•",." m"d'''' ,,,~',,,'" ••..'" '",,, •.. d," b' . , "_"~~,."~~,, •• > ,v~~,. ~,.~ ,"y,<'_"vy •. , y' ," "":,,,j', ",~OrJ",-" "~c L' UYIn ••",",~rJaiyz!ng media information on-lin~.

Adv$rtising /"'Se<1lreh : scoP'" ~iiJobJe(..1iv<:l- t"'':;0iloiCi, .,,, <1decisioh It-,akiii9 1(l6i.M<l.rl,RIr.,se(;lrch <Jnq <I.overusjng r~se ••r.;h • typ""s of ;",;;,,(lre!) : tag'i't m;lr',,~tjngresearch. positioning ros2<lrch - P,8-test rGs",arch, pcsttest research, audienceresearch, metl",ods of ••.,.::lIyzing re:;eai'ch (p:;ychogrnphicllife :;tyle research.P""',h'_"'''''~,o',~;~~l"~~"'"Ah'-T ••",,, ", :to'~"'" ~g~,~"

CJ 20& Pt<biic Rei(itio1"?s! Corporate Communication IOCj

Str>ltagi;:;public r0'r.:iufl5iI CC ;H,d m"nagem",nt: defining str"tegy and ilsrelevance in public re~lltiops and c<Jrpcrate communication; campaign planning,mi:lnagbment and ex"c'.ltion - role of PP.JCC in crisis communicatioi"i and disastermanagement,

Defining stakehoiders ;and media seiection _ study of symmetricai andesymmertric-a! mode]::; in h'.lndiing crises.

Building <; <:listinct c"rpuf"te i':!"'llt~ty : conc."'pto;, V<'Ji"lJ!e$ <,_nd.proc~", ' rnak.ingof house st)'i;:;s (loge. lettering and process) .

r"-d.,' ',I"".~AA- ~'~Ar.h'",~pr-~~~~Af~'A"~~""',_, "jr;~ A',~r •.••-,,",." .. , ." ••.•"" . '''~.. , •.. '~ _ ".;)~ ~•..•" "''''''~''''', ~'....,~,•.. ." .• ~, ,;)-

proactive and re"''"1iv'' ",,,,,i;,, ,,,!,,,;,~•.•, - "'••.•;""1 aspccts in media relations _ roleof technology:n FR,.Ce.

Frol" ,,":~PO,ti~lgto EdlH,lg lncr""asing responsibilities and widening~~p"'~','.'~.••~,."~v',,,,,,",Visua;is:r.g the ::ommur.:co:tion pll.ckoge as a whole

Adv<i:1ced jOUrr1:!!ism ami its pmctioners - Reporters, sub-editor,chief repoj~er. chief 'Oub,news editor, city eqltor, special<Xlrr"''''poru:,ent :,,,d bu(e<'llJ "hief, :fIss.isttlnt <l>dilof, Ihlll ",dilor

(C) Ccnc~Plu~!int.o';~lions in 0:comrr:un~cuticn packz:ge

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Role 'Jf lechnic ••!.lium<:in an conceptual skills iii <1dvancedjournalismPlr.m.ning, 0;g:;n::;in9, comtc!!ing and motIV;]!ing proc~ssos :::Ind releof top &f11 midd:e level jO!JrnalistsLaunch!n:;: 1)ne'H venture or reinvigcra!'lng the existing onecQnc€'pi.". re",i~i"hip SU'"'l"'Y, choQsit)g and d~if1ing the targetren'JI?f5:-,ip f Vi'~w('r",hip; t:ll"CWt ori<;'1ti'.ti0l1 at ~iI !Bveis,Po,b1iCl'l1 ,m,ievlS, ;;,Irv,,}>; find upda:.fl!) tilB p••ckag'"R"ader 'auc::?I1:;::;~ilrr;cip<...~ior;concepl of giving sHvic8 tore::deri"Lidi8f.C~':utilitj and en!',,;t;:;:nmentpa<::k£li;j",s: "pinion p~:ls;sone tor di::;'.cnl "nd divc:sc opiniont<,Intcf:1atb:-:.:-cifzetio:l ct' world r:ewz modi;:; :;r;d the new informationeiite_!,:,y,,:,,~i:-. ~::r_~.~::c:'.:i ;~~:~,,:J:i:;:.:v,'Qr!d citizen: b!uni!'s f!'ational;;'oulu:i;;,ri"'$, ;"dja >lnd il'l''''ri,l!b.,,,,l (,':''''oSSy""a,,", ~nt••it\<l:;onaio;;"rvice~c,f :~I,,:vi~kJna",cj ag'"'Kie~; !.nternPl:io",,1editions ofi:leriodic.::l!s <'Del lie'liSpap€rs.NeYI dimen~i0n$ of internationai nc.,.",>syslem. impact bf television~~''''''''A''A~~'A"-'.,,_"';p'~"'_.~"A"d_" Y. '~'~,,;~i.._~.."•..•'"'''' ",u",,,,'~,~,,•.••,~, ,~".••~,_" " "~''' .•",,,••.,,••.•,,U","terrorism. idevision and 'NtW \fIIoria <:sthe global viiiage.

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CJ 211 Comparative JQumaH~m

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Global Perspeetlve ; Problem of' National Images, Theories of the PreS5,Global NaViS floW, International anO' J;Jational News Ag,mcies. Ownershipand Monopolization, Freedom of the Press, RIght 10 Information, Right top~jYaC'j, Publication of fore:gn owned r:e\VSpllpers, De:nOCrlltisa1icn. 'Overview of the World Press(a) Asia

i) China, JapM, IsrealH) Pa!<ist.an,Nepal. B~!1gl;;d••5h, Sri l.anlr.<I

(b) Africa': Egypt, Kenya,Nigeria,South Af;ica(c) Europ~.: Britai", t:rtlnce, Germany, Russia(d) NorthAmarica: USA,C;;:.!'Iada(e) Latin i\merica :, Maxico, Cuba, ,<\rgcntina, Brazil, ChileA B:1ef Histo.lY of the Press in BritaIn and USA.(eo) A brief hi".iory of ihe Press in UK

Origi!l~of British n8VtSpap<:lrs,Adwmt of ~rloojca!sand dalll"l$.Quality ne'ilt"vapl1lfS and tabloids, 8rilis;11Press during the two worldwars, Royal Pie;;::; CommIssions

"(b) A briaf histor{ of tho Pr;;ss in U.S ,A.First Amcric;Jtl news;:J;Jpcrs and their char<'leteristl05, BenjaminFranklin, john Peter Zenger, American Prcs~ and t'":e 'warofindepend('!!1ce. iho Partis~m Pmss, Penny Press, YeliowJouFr.Ollism, Joseph Pwiiz;er, William Rr.mdolph Hearst. NewspaperChain,>, R....::~nt tfet"lds in A!hedCM JowffJt!,h.itl,

Some of th •.•in1port<lr.t rll'''vsp''jJ''f5' in the World •(l) AiAhtilm (Egypt), Asahi Shimb •.•;; (Japan), .(Ii) ,Le Monde, III Figaro (Frr.nce), (iii) Tha NC','/YI),K T;.•.•:7'~(' I.f' ..t!. iT~" Wan StraQt Jeurn<:1(USA). Th3

Washigaron Post (USA), The Christian Science Monitor, LosAnaelas Times (USA) .

VV) The Daily Telegr'-!ph, The Times, The G'.lt'lrdian, Daily Mail, Today.IndIan Pres.sln World Perspective Own'Jr»hlp, Censorship, Freedomand Responsibility. Critical Rll)a c.I th;;, Prass in >1Democracy, NationalIdentity, Technology,

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M<:gazine Journalism

O-E!fihljionalid typeS 6f lTI",g~zine$i) Week1yIFortnightly nfM'srnagazine's, Special interest

maga:cines,Opinlo" magazines, Women's and home. service;, :nllg(l~:r:(C~,Children':! m:!lg(lzjn~,ACc!ldemlo ISchoiar~,' magJZina; Matropollttln and ro;ional mag<l2inos,8usiMss'mag'3Zines, Laisurc tima and entertainmentmsgazines, Little magazines, PR magazines,

Briefhi'story of mEguzine journaiism in i) U.K. ii} U.S.A .. iii) IndiaMagazine,,>jn indhn language" Witll €!1"phasts (In Marathi, Englishand Hindi.StartiMg l>fleWm"'J~zines!scopeof maga;tine publi'Shing today.Edition a ffiag:iz;ne : Magazifi<J Formu:a3, Editorial objectivesBalandng conic .1':, Kncwing the ~O;;\der. Staying 3 step anead of ttle. rC::loer,: PI:l:n."li,l~;spec::;:! 3n1 other iscuos, Crc;:l!i','ity in editing,iorecaS!il::;' t,': r,,:.~,::.'~j;;~::N;c'; manuscripts, POlishing i1ndShapif'il up n ~ lUSCrfp!s,Wliting effet:tiv€ tilles- and headlines,Cr;>f(ectior"l a,~j V1,1j'iI)Cillir;>i1,Sub~itihg: mar"Jng cot:oy,marking for.type, sf;j"ap\i, F., :;t~nc!fm(;ts, Byiir,e. Housp. style, Diff~rencebetwesj, d.,ly rnd Sunday newspapers and magazines in i) Styl6,Ii) Format iii) Perspective andiv) Approaches,M<:g:lZ:n~r;onlor.t:;: !i,clvicGcolumn: Backgrounder:::, Sook-adapta!ion$, Campaigns, Competitions, Fiction, Horoscope$,

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~eaders !€tI",rs, Qu!zz{is, Re\l1Bws, Opiriion GO!!,Jmns.Editorial admiflislraUofl, Ihe Editor and the Law: Libel, Obscenity &Censorship, Copyright, Inv;'lsion of Privacy,Magazine P.roduction : Layowt and design, Photcgr ••phs andifIuslratlons, graphics, Printin.c., j;

Management: Advertis;ng, safes and sub~ripiion , Singie copyd]stribulion, Reeders!'Jp surveys. Promotion End Public Re!a!ions.Mag<'lzln.o.rese~rch :' Audienee !Ii!:!;l"••,eh, (:onieh! $tudi",ll;,advertising research,Freelancing for magazinesWriting features for magazineJmport::nt rn<::gazinas and anatomy or recant SUCcc!;;!;;es: IndiaTocia~', Frontline, Sunday, EPW, A&M, Filmfare, Seminar, Ufe,Time, Newsweek:.

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Ois-sf;rtatlon

Evary student wia ha~'a Ie do a diSsertation / project report 1n any are•• of masscommunication ldet::liled In the curriculum under theguidll.nce of regular/guest

'mculty. The objective of.the dissertstion is to enable:;; student to have an in-depth knowlooge Of me subject of hislher cholae. It should be a research-basedeffort Bndshould endeavour to create new knowledge -in any area of massoommunlColiliorl. -

At".achmei1t ,Each-student will have to undergo a four-week or mOTe attachment in any

of thsmodiasllchas nS~',ISpapars:mOlgOlZlflss, mdio; taiavision, :lIgancies ofadvertising and public relations I corporato communication, or any other ideniifiedby the students-':and facuity jointly I Individually facilities for which are easily'available iocally Of regionaliy.

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NORTH M,a,HAR.~SHTRA UNIVERSITY

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,Rules and Guideline for 6.C.J, & M.C.J .

Th.a Slnwtl.lre of thp. twu y",lu;; M.A. (Mass Communication) and th& marksfor each paper is as follows

PART ,! :

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•i Sr. i Tirie I Paper ! Tnllory : Practi : Term j iolal--TMinimum 1i Nn I I Nn I j "," , 'w",., , ' P,,'od11,-' i PfiflCip••ts of Ma"s: 6:1'101 i 7S ! -'" ::" - 75 ! 50"L :Communic"tion I Iii i

-j 2. ! Dev••lopmcilt of! CJ 102175 :. ! 75 150I .• i Media I I ---l-------!--.----r 'I... IPilntMedia- 1 CJ 103jJ5 _-L2-?_~ __i25 125 _~ __ ,i I .i 4. i ElectronicMedia CJ !O'LJ.L __---l.1~___+¥~ 125 -+, 66~ -'llIS. : Advertising: &. Public CJ 105; 75 i 25 125 125 _I i Relations I :: i II I Corporate i i : I 11-.:---: Comn:-_I,:mlcalio_n __ ~ ;.____: ",'-----+_,,__ ----J16. I CommunicaTion I CJ 106 i 75 I - , . , 7-;) : 50 r, : Re"~i1rch I I : , , ,t 7. i Media Law.s, Ethics 'cJ107r~~-::-----r-:----'i7s--I'.SO------i

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I Papor """"1iecry! No.

Skiils. I -StUdy!

and i,!

i Title

i &sic writingI Comp=lt:ltivelor Media1Newspapers,! Computer literacyi Vritta Vidya10_

Sc.i No,,9

I PractfT-Term i Tctal I Miniml.iu,I cal i Work I i Petiod

-----+--~1°0 '-'-0-0-" .•' 501- I''-'''!''''iiiI " Ii I I

! ISO !so 12 periods!'. ~ ~i_,__":"__1.dailL J

, 11, 1Jrolemsl,ip - ,-----: - I - ! 2~ : 25 . 100 hr" .J~17-:-! -~:;tl,ldY-fO'lr-- - ---- --','_.~.. _- r-- -- --- .-;-,--. ---125--t-.25 .--TOne --- I

, I 1 : i, II I: 'L' \.."-,,,et( ,.- - J ---.--------- .-<- ..•----- - • , .• _. " , __ .---.-c. ~3. I Viva Voce ! J ";"',0 _.L: ~~q,,__.i- -.Jl LTc~ ~ __.._.... ..1GOO__.__oj __1?~__! 275,. .~,_1~OOO ,. ,

PART iJ

!jCore Subjects :-

! i\i!;mmum. P<:dQ<1si 6075

i .oi'll! Title$,No .

: 1.

--p'ape, --T-h-~-.-,-y- 'j pf;cil ',ennr~". ' c:\1 : Wo,k

i Develupm;;r,l I CJ 201 ! 75 ----;~---i-.:- ,, Communication I ; : ' :1-- I ------- --~-----'---------~-~-.--- - +------+_ - ---_"__"

, 2. I Jnlematlcmal : CJ 202 : 75 ' - j _ : 75 60, 'i!! : Communication : !

f3-:--TNGw--'----Media7eJ 203"-,-7-5------1-25-_.r.----iToo- :-63------' -,, ! Applical;ons : : : i ! I ,.--" --,~- ------~. ---- ....- ------- ----.-----.----t-- ---,- ._--- ."- --~-..-.-----: 4. : Im:Qr _ Cwl:ur,,1 i CJ 204 i (5 i . j - , 75 60 :: .Lc;:om!!'_~'!!cation __~_____ _, ,.~_, __ ~ ~ :__ "_._ . __..~ ,,:

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-

,1-

,

f,• •

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,

------=--_.--~.~~

11'0' •I p"on ••l •• ubje....'1:;o ~_

(Achoice of ailY THREE of the f,,"(lV" _ """u '"'At least 10 students would have;~ "11,,'~:-"'''0' T ,:,Ptiena: CCUiS€Sfrom 5 to 12.

, 'se eo.an pllol1alCourse)r--_,._ ..__ . .ISr.i Titie --'--:Pa ---T.,.------,..~..,-.-~-- .~: r,lo : 1 per ,! !'leary 1!-'l'acti I Term ITotal i}',1Inimum-11 ,. , 1 'hIO; It' '_,,' , .'- '. : , ..., ,ca.' i!~""r'" 1:'", ••_.1 IJ:<. 'PrmtMedlaU IC'~.-'7~ 1__ 1__-"[ _ " _..",,5 ,C-~-+-'--, _,_~LU:;:',~ rLC ;L~ ,"1L5 '50 i!:' 1 ~adl~. ' , iCJ206175 i 2S-----r-2-S '125 ;')50" ,1<' ,le!ev;slon~, ICJ207175 '25 ;25 "i25 i50' , 'd ..' ! _ 1 , I F~. i I-'.vwtISl!1g....:.L..~_CJ-£9-"~jl~I2~ : 25 I 125 ! 50 JI 9, I Public Relations f,' CJ 209 I 75' i 25 ! 25-) 125 .: 5c-;-:----I'I : Corpora!E' I I I IL..LCU'llrllUn~ciJti'?~__ L_! i i j -.L i110. i Advance Journalism! CJ 210 ! 75 I 25 125 1''125 i 50---1!11. jComperativf!j ICJ211j7~ 125 i25 i125 :50I iJoumalism. i : ! Iiii12TI.1agaziOif!' i CJ 212 i 75 : 25 i 25 1125 : 50! .1Joumollsm ! I L __ .l __ .....L I

iii) Dissertatiotl• Viva Veee

'V) T{>rm WorkAs5ignm"",!s 51)Seminars 50•Study Teur 30,, Research Journal 20,Total Marks ,-Core SubjectsOptional SubjectsDisSli'rt<l.TI<;l1l + ViV'}T&ii11 \,'J':'fk

iOO50

(Local + Outstation)

i50

150

3253751501.50

1000

J,

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Ai! ret!es about admission, elig!b!!ity, stand1'lrd of passing, award ofciass, rem;;;ins 58rn", .