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e-: 2 . . 721 : . .Customers' Comings and Goings Not Always Linked to Satisfaction, By Erika Morphy, CRM Buyer, 02/14/14 (http://www.crmbuyer.com/story/79985.html).

, . , eRetailers ( )., ( ). , - . . .Use and Perceived Importance of Marketing Metrics in Different Business SettingsFrsn J., M. Jaakkola, and A. Vassinen (2008), Aalto University publication series

+The most important market-assets are customer satisfaction and brand equity (Aaker and Jacobson 1994; Ambler et al. 2002; Anderson et al. 1994; Fornell et al. 2006; Keller 1999; Keller and Lehmann 2003; Srivastava et al. 1998). (http://www.stratmark.fi/wp-content/uploads/Use%20and%20Perceived%20Importance%20of%20Marketing%20Metrics%20in%20Different%20Business%20Settings.pdf) eCommerce eMarketerhttp://www.emarketer.com/

eCommerce Enter ( , )http://www.towave.ru/pub/sovremennye-trendy-razvitiya-rynka-riteila-v-faktakh-i-tsifrakh.html

The Global Retail E-Commerce IndexA. T. KearneyIt ranks the top 30 countries for their e-commerce potential http://www.atkearney.com/consumer-products-retail/e-commerce-index

()Click , CPT = / * 1000 ( CPM ) CTR= / (, 0,001% 3%).CTB= / () CTI= () /OTS=Impressions = frequency ( ) - ,? , . ()CPS( ) , . CPA(Cost Per Action) - , .CPA( ) -, . CPA- .CPC (cost per click) . Flat-Rate PPC ;Bid-Based PPC . = / CPL (cost per lead, ) , , , , . CPA CPL , CPA , , , CPL .

( ) - ( ) (, ) (). -( ), , ( ).Landing Page (\ ) , .CTC (lick through conversions, ) , ( ).VTC (view-through conversions, ) , . Reach () , GRP (GrossRating Point) TRP (Target Rating Point) - CPR = /GRP ( )Rating ()

Click, pages viewed, shows, visitorsTime on page, Leads, Hits, Route visit, CTC, VTCRoute visit, usabilityCosts, Sales, InvestmentsCTR, CTB, OTSCTI, % refusals% refusals, positive reviewsProfit, Net Profit, NOPAT, ROI, P/E CRM AdWords, . ()ROI .

/1571020 . NOPATCFR (. )NPVCumulative NPVNPV -Cumulative NPV + - ( 2) ( McKinsey): , , P/E ( p/e).

SEO experts use different techniques to achieve performance, few are mentioned below:Creatingthe website using search engine friendly coding techniques that reducesthe use of Flash and framesUsing appropriate key words in the content to focus on target group.Incorporating keyword-rich content into a websites domain name, meta tags, title tags, alt tags, headings and the overall content of web pages and ensuring that content is updated regularly.Registering the website address with search enginesDeveloping a linking strategy with other websites (to and from) to grow qualityof inbound links referring to the site

, Alexa (by Amazon)http://www.alexa.com/siteinfo/yandex.ru :Daily Pageviews per Visitor ( )Bounce Rate ( )Daily Time on Site ( ) , , .. https://metrika.yandex.ru/list/. . . .. - (). , , : , , ( , - ..). . 100 ., .http://direct.yandex.ru/. .. . , ; , ; . / , ; .

Google AdWordshttps://accounts.google.com/ServiceLogin?service=adwords&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ltmpl%3Djfk&hl=ru_RU&ltmpl=jfk&passive=86400&skipvpage=true&sacu=1&sarp=1 . . .

, GoogleAnalyticshttp://www.google.ru/analytics/ .Competehttps://www.compete.com/Oh My Statshttps://ohmystats.com/

Nielsenhttp://www.acnielsen.ru/pages/13/87.htmAdEffect- . Nielsen 4RReach= ?Receptivity= - ?Resonance= ?Reaction= , ?

Erika Morphy, CRM Buyer, 02/14/14, Customers' Comings and Goings Not Always Linked to Satisfaction, Frsn J., M. Jaakkola, and A. Vassinen (2008), Aalto University publication series, Use and Perceived Importance of Marketing Metrics in Different Business Settingshttp://www.alexa.com/siteinfo/yandex.ruhttps://metrika.yandex.ru/list/http://direct.yandex.ru/https://adwords.google.com/ [ ]http://www.google.ru/analytics/https://www.compete.com/https://ohmystats.com/http://www.acnielsen.ru/pages/13/87.htmhttp://www.emarketer.com/http://www.towave.ru/pub/sovremennye-trendy-razvitiya-rynka-riteila-v-faktakh-i-tsifrakh.htmlhttp://www.atkearney.com/consumer-products-retail/e-commerce-index 2 721: m1shel@mail.ru. 89653930096 2014