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HomeAway - world’s largest vacation rental marketplace
© Copyright 2013 HomeAway Inc. 2
! Headquartered in Austin, TX
! 171 countries, 21 sites, 16 languages1
! 1,300+ employees, 9 offices
! ~742,000 listings2
! ~$350 annual subscription for owners
! Free for travelers
! ~84% recurring subscription revenues
Key Facts
Simple Business Model
34 32
51
64
86
2008 2009 2010 2011 2012
($MM)
($MM)
Revenues
Free Cash Flow
1. As of 12/31/2012 2. Paid vacation rental listings as of 3/31/2013
82
120
160
230
280
2008 2009 2010 2011 2012
Vacation rentals or sharing economy?
© Copyright 2013 HomeAway Inc. 3
Other Markets Vacation Rental Market
Demographic:
Residence:
Market:
Length of Stay:
Properties:
Secondary home Primary home
Vacation destinations Metropolitan areas, Suburban areas
Extended stays (weeks, months)
Short-term stays (days, weekends)
Families, large groups, friends
Individuals, couples
According to November 2010 Radius Global Market Research survey titled “Market Sizing Study”
19.6MM Vacation Homes
Not Rented 13.5MM
Rented 6.1MM
HomeAway Listings (742K)
US and Europe
$85B market - $41B in Europe alone
4
Vacation rentals is a huge market and opportunity; significant untapped potential
85B!
VR homes!
Revenues!
NA!
EU!
3.2!
2.9!
6.1M!
44!
41!
5
Market snapshot – How 15 years have changed the market in Germany
26#million#guest#nights#booked#in#2012#(+37%#yoy)#
##Facilitated#€#600#million#in#booking#revenues#in#2012#
(+40%#yoy)##
5th#largest#tour#operator1#in#Germany#in#2012
1. Measured by travel participants
Started#with#80#vacaHon#rentals#online#
##Highly#fragmented#market#mostly#owned#by#tourism#boards#and#catalogues#
#VacaHon#rental#as#a#category#
didn’t#exist
1997 2012
No successful marketplace without global network
© Copyright 2013 HomeAway Inc. 6
! Travelers want the greatest selection of vacation rentals to chose from
! Owners want exposure to international traveler audience
! Virtuous circle: broader selection of vacation rentals has attracted more travelers, and a broader audience of travelers has attracted more vacation rental listings
Travel is a Global Experience for Consumers
Outstanding value proposition for owners: <3% commission on average
© Copyright 2013 HomeAway Inc. 7
Annual&Lis*ng&Fee& Es*mated&Annual&&Rental&Income&
Outstanding value creation for subscribers
~$3501
~40x:!!Es)mated!ROI!for!Owners/Managers!
Over 85% prefer a subscription model
-$13,000#
85% Prefer
Subscription
15% Open to Alternative
Model
Traveler value proposition: are fees sustainable?
© Copyright 2013 HomeAway Inc. 8
Other Sites HomeAway
Vacation rental rate:
Traveler fees:
Total rental price:
€ 0 € 140 - € 560
€ 2,800 € 2,940 - € 3,360
€ 2,800 € 2,800
30% - 50% pre-paid 100% pre-paid Payment: