Company NameMission Statement/Tagline for Company

Table of Contents

Introduction

The Solution

The Target Market

Our Team

Growth Strategy

Sales and Marketing

Going to Market

Intro

The market you are entering What kind of customers will buy your product?

The needs in that market What need are you fulfilling?

Your qualifications to be in this space

Your Solution

Describe you solution and how it solves the problem / meets the need

How is your solution built?

Why is your solution to the problem different from everybody else’s? Ex.: Using different technology, efficiency in the process, an active

business model, etc. Stress the uniqueness of your approach What’s the end value to your consumer? What does your

customer get through your approach that would not be available elsewhere?

The Target Market

Describe and explain your target market. The size of that market Any major competitors you have in the market What are the major trends of this market? Where is the potential growth in this market?

Our Team

Who’s on your team, and how qualified are they to help you run your business?

Your organizational structure and management should be stressed. Take two slides if you have to.

Create a chart or list that matches each of your employees with a working position. If possible, this chart should also show the hierarchy of your company.

Growth Plans and Scalability

How is your company going to expand and create a profit for you and your investor?

Add some statistics on Number of customers Units already shipped Units on order etc.

Give milestones you will achieve in the coming months after funding to focus your efforts.

What are the company’s projections for the next 2-3 years? What milestones can this firm achieve in that time?

Sales and Marketing

Give info on your market segment. What are some milestones and sales targets you plan to hit? Give a 3-5 year rough approximation (not too rough!) of

your sales figures. Restate your competitors, and also state possible partners in

your sector. How are you going to market your product?

Advertising Region of focus Sales force etc.

Going to Market / Launch

Include if you haven’t already launched

How are you going to launch your product to your target market?

What are the milestones you plan to achieve in the first three months to a year?

What are the major challenges you face to bring your product to market?