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© C. Warren 2005 www.FanTrust.com
Entertainment Strategies
PUT NAME OF TALK HEREFor the Love of the Game
Putting Fan Culture at the Heart of Game Craft
© C. Warren 2005 www.FanTrust.com
Fans take interactivity beyond the game. Will you be there to meet them?
© C. Warren 2005 www.FanTrust.com
We hold these truths to be self-evident
• Story is important
• Interacting with gamers goes beyond game play
• A conversation is a type of interactivity
© C. Warren 2005 www.FanTrust.com
“The story was the bushman’s most sacred possession. These people knew what we do not; that without a story you have not got a nation, or culture or civilization. Without a story of your own to live, you haven’t got a life of your own.”
-- L. Van der Post,
The Lost World of the Kalahari
© C. Warren 2005 www.FanTrust.com
Thousands of hours of game design?
Years of game play?
At latest count, there are 27,870 Final Fantasy storylines written by gamers
appearing on just one unofficial website: FanFiction.net
© C. Warren 2005 www.FanTrust.com
From “aficionado” to “zealot,”your fan by many other names…….
Critic
SupporterAuthori
ty
Contributor
Groupie
Champion
Core Client
Investor Subscriber
Repeat Customer
Patron
Member
Meal Ticket
ViewerWell
Wisher
© C. Warren 2005 www.FanTrust.com
If you look up “Fan Fiction” on Google, you get more than 2 million links!
© C. Warren 2005 www.FanTrust.com
Genres
• Fan Fiction
• Blogs: “Grand Text Auto”
• LitCrit
• Reviews
• Mods
• Role play and other game interaction
© C. Warren 2005 www.FanTrust.com
“Get a life.”
William Shatner to Star Trek fans
It all started with a naughty idea about Kirk and Spock…
© C. Warren 2005 www.FanTrust.com
“Filk” & “Slash”
Fans also create other tributes to storylines:
• “Filk” is folk music by fans about their favorite TV shows or characters
• “Slash” is erotica by fans featuring explicit sex between established characters
© C. Warren 2005 www.FanTrust.com
Fan Question:
“I have written a script for my favorite game. Where can I send it?”
Corporate Answer:
“Keep on writing.....the more you write the better you will get !!
But... ALL unsolicited ideas and scripts are left unopened and are THROWN AWAY. This is for YOUR protection.”
© C. Warren 2005 www.FanTrust.com
• People who critique and people who create
• One expert estimates that 98% of fanfiction is written by women
• The New York Times calls fan-written criticism “electronic tough love”
Who are these people?
© C. Warren 2005 www.FanTrust.com
“If someone had told me when I was growing up in New York City that someday people would win tens of thousands of dollars, automobiles, and other prizes from being good at games I’d have told them to double up on their medication.”
-- Angel Munoz
Cyberathlete Professional League Founder & President
© C. Warren 2005 www.FanTrust.com
Competitive video game play will be the next “Reality Television”.
© C. Warren 2005 www.FanTrust.com
“Five years from now every game will have a story.”
-- Nokia game producer
© C. Warren 2005 www.FanTrust.com
The changing business of Fans
GameDeveloper
Publisher
Consumer
Publisher ConsumerGame
Developer
Existing Model
New Model
© C. Warren 2005 www.FanTrust.com
“Thanks for taking the time to check these pages out, and enjoy!”
-- Chief Executives BioWare, Company Webpage quote
• Good game companies are exploring and exploiting direct relationships with Fans
• Today’s technology makes connecting Fans and Brands easy and relatively inexpensive
• Fans seek entertaining and well-run places to form communities-of-interest and swap ideas
© C. Warren 2005 www.FanTrust.com
Old media meets new media?
“Nielsen Plays New Game, Adds Videogame Ratings Service”
-- MediaPost Headline 2004
© C. Warren 2005 www.FanTrust.com
Lead from your strengths
• Extend interactive storytelling beyond the game
• Cultivate Fans online
• Analyze Fan intelligence
• Staff for the fan future