Started with Sputnik o Doppler Effect o Triangulation using
Doppler 1959 - TRANSIT o First GPS satellite system o Used mainly
by submarines
Slide 6
1974 - Navstar Block I First modern GPS satellite network
launched as proof of concept 1989 Block II satellite First fully
functional satellite system is launched by military along with the
first commercial handheld GPS 2000 - Military stops purposeful
inaccuracy of GPS Brings accuracy down to a few feet as opposed to
several hundred feet. 2005 - Modern GPS satellites come online,
dedicated Civilian line. Current Block IIF satellites brings the
fleet to 19
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Slide 8
Standalone GPS Units o Includes handheld GPS units and
dashboard units o Route calculation and mapping are done within the
unit o Requires updating Smartphones o Almost all modern
smartphones have a GPS receiver o Route calculation and maps are
handled by a server
Slide 9
Shipping o Knowing where delivery trucks and cargo ships at
allows for better estimation of package ETA Real estate o Easier to
do surveying and settle disputes Security o For expensive items
such as cars and ipads the gps can be turned on remotely to help
prevent theft. Location based advertisement o Targeted advertising
can be sent to your device for businesses within the local
area
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Slide 11
Block III Satellites o Launching in 2014 o Increased signal
strength M2M o Machine to Machine communication o Projected to grow
by a factor of 20 times in 10 years
Slide 12
Standalone devices are in decline o Standalone device makers
like Garmin and Nuvi have to compete with mobile phones o Costly
updates deter buyers, or lifetime updates lower profit margins.
Smartphone GPS o Increasingly sophisticated servers and apps o No
update required o Cheaper then a standalone device or free o
Requires data plan. Google Glasses o Street overlay with
vision
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Slide 14
Physical maps are no longer used Growth in several social media
sites o foursquare o twitters geotagging o Facebook's locations now
added to posts
Slide 15
Concerns of companies now tracking your location As part of
Apples TOS they know where you are at all times if youre using an
iPhone
Slide 16
Fundamental part of everyday life Commercial usage expected to
grow rapidly Innovative uses for social growth.
