Brief introduction of GROW Who we are, what we do Sustainability plan and issues Our constituents Marketing plan Implementation of sustainability

Brief introduction of GROW Who we are, what we do

Sustainability plan and issues Our constituents Marketing plan

Implementation of sustainability plan Experience with constituents

Summary of our sustainability efforts to date

Muniram BudhuProfessor, Civil Engineering & Engineering Mechanics

OUTLINEOUTLINE

Phase I: Geotechnical, Rock, and Water Resources Digital Library

National Civil Engineering National Civil Engineering Resources LibraryResources Library


WHAT IS CIVIL ENGINEERING?WHAT IS CIVIL ENGINEERING?

The water that you drink

The roads that you drive

A better world by creative,economical design and construction

The bridges that you cross

The parks where you

play

TYPICAL CIVIL ENGINEERING PROJECTSTYPICAL CIVIL ENGINEERING PROJECTS

Gateway Arch, St. Louis, MO

Three Gorges Dam, Yangtze River, China

Petronas TowersKuala Lumpur, Malaysia

Building new structures whilekeeping existing (transportation) systems in use –Light (mono) rail system in Seattle, Washington

CIVIL ENGINEERING DISCIPLINESCIVIL ENGINEERING DISCIPLINES

• Environmental Engineering• Geotechnical Engineering• Hydraulics and Water

Resources Engineering• Structural Engineering• Transportation Engineering• Construction & Management• Hydropower Engineering

WHO ARE INVOLVED?WHO ARE INVOLVED?• Muniram Budhu, Project Director - Professor, Department of Civil Engineering

• John Kemeny, Assoc. Professor, Dept. of Mining and Geological Engineering

• William Rasmussen, Assoc, Professor, Dept. of Agric. & Biosystems Engineering

• Maliaca Oxnam, Engineering Librarian, University of Arizona Library

• Paul Bracke, Systems Librarian, University of Arizona Library

• Jeremy Frumkin, Systems Librarian, University of Arizona Library

• Wayne Brent, Instructional Applications Manager, CCIT

• Janice Lodato, Project Manager, Department of Civil Engineering

• Leo Przybylski, Systems Developer, Department of Civil Engineering

• Elena Berman, Assessment Specialist, Assessment & Enrollment Research • Anita Coleman, Asst. Professor, School of Inf. Resources & Library Science

PARTNERSHIPPARTNERSHIP• Macromedia• John Wiley & Sons• Geo-Institute (ASCE)• American Rock Mechanics Association

(ARMA)• Sustainability of Semi-Arid Hydrology and

Riparian Areas (SAHRA)• Corbett Elementary School• Catalina High School

DELIVERY – Server, System administration, server based software – UA Learning Objects Depository

Maintain collection (content) and user services – main sustainability thrust

Grow collection and improve user services - Goal


SUSTAINABILITY PLANSUSTAINABILITY PLAN


BUSINESS AND MARKET PLANBUSINESS AND MARKET PLANMarket Demographics

Contractors

Government GroupsConsultants

Philanthropists

Publishers

Grant organizations

Professional SocietiesCommunity

Universities

Community Colleges

K12 Corporations

Business MarketAcademic Market

Develop customer base – registered users, site visitations

Create awareness of GROW – create condition to generate revenue for sustainability


SHORT TERM MARKET OBJECTIVESSHORT TERM MARKET OBJECTIVES

Create revenue to sustain GROW

Add new collections

Become the no. 1 site for quality information in CE


LONG TERM MARKET OBJECTIVESLONG TERM MARKET OBJECTIVES

Customer base – 31000 visitations/month

Create awareness publications( journals, conferences,

magazines, news bulletin, TV ) Initiated discussions with professional

organizations, alumni (consultants, contractors, etc.)


IMPLEMENTATIONIMPLEMENTATION

Obtaining financial contribution – budgetary constraints


CHALLENGESCHALLENGES

Business & Marketing Plan Sustainability - difficult, time-

consuming Major problem - getting financial

contribution


SUMMARYSUMMARY

Documents

Brief introduction of GROW Who we are, what we do Sustainability plan and issues Our constituents Marketing plan Implementation of sustainability