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OUTLINE Audience Profile Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment in their company. Often work long hours. Age – late 30’s and older. Well educated. Successful. Possibly with families to support, who also take precedence over sleep. Delivery Small groups in a board room with a laptop and just interested management. Message Our phones are damaging our sleep, but they can be used to promote productivity and aid in healthy sleep. Purpose Promote the Sleep Genius App as part of a sleep strategy to promote productivity

Audience Profile Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

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 Increased demands of the workforce  Mobile devices allow for a state of constant connectivity

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Page 1: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

OUTLINE Audience Profile

Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment in their company. Often work long hours. Age – late 30’s and older. Well educated. Successful. Possibly with families to support, who also take precedence over sleep.

Delivery Small groups in a board room with a laptop and just

interested management. Message

Our phones are damaging our sleep, but they can be used to promote productivity and aid in healthy sleep.

Purpose Promote the Sleep Genius App as part of a sleep strategy

to promote productivity

Page 2: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

MOBILE DEVICES

The Cure for and Cause of Sleep Disorders

Sleep Genius Inc.Alanna Lewis

Page 3: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

OVERVIEW Increased demands of the workforce Mobile devices allow for a state of

constant connectivity

Page 4: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

HOW CONNECTED ARE WE?

More than 67% of North Americans own a Smartphone

Average of four mobile devices per person in the US

The cost? Your health.

Page 5: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

Our devices are

damaging our sleep

Page 6: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

SLEEP AND PRODUCTIVITY Sleep deprivation is

damaging to your physical and mental health

Sleep is important for productivity

Fatigue-related productivity costs are estimated at $1967/employee annually

Page 7: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

What is sleep loss

costing you?

Page 8: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

SLEEP STAGESN1 Sleep “Drowsy Sleep”

N2 Sleep“Light Sleep”

N3 Sleep“Slow Wave

Sleep”

N4 Sleep“Deep Sleep”

REM Sleep“Dream Sleep”

Page 9: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

Brainwave Frequencies Hz (cycles per second)Slow

Frequency Fast Frequency

Delta Waves0.5-3 Hz

Theta Waves4-8 Hz

Alpha Waves9-12 Hz

Beta Waves13-30 Hz

N3 and N4 Sleep N1 Sleep

N2 Sleep

REM Sleep

Awake

Page 10: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

Sensory cues such as light sound smell and balance influence sleep.

Sensory cues from our mobile devices are having a negative impact on sleep

Page 11: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

PRESENTEEISM

Page 12: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

SLEEP DISRUPTORS: SOUND

N1 and N2 sleep are light sleep stages

You are likely to be roused by unusual sounds

Problem: Sound

Solution: White Noise

Machine

Page 13: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

SLEEP DISRUPTORS: BLUE LIGHT

Artificial light cues interrupt our circadian rhythms

Shorter light wavelengths emitted from mobile devices suppresses melatonin production

Problem: Screens

Page 14: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

SLEEP DEFICIT This is my personal

sleep deficit over the past few months

Sleep deficits cause: Increased reaction

time Impaired judgment Impaired decision

making skills Impaired problem

solving abilities

Page 15: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

Updated Sleep Deficit

Page 16: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

How Our Phones Can

Help

Page 17: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

SLEEP ALARMS Choose your

awake time Alarm sounds at

bed time Keeps you from

staying awake too late

Helps develop a sleep schedule

Page 18: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

SLEEP SOUNDS a.k.a. Auditory

Facilitated Relaxation

Use regular sounds to mask irregular environment noises

For those who think rain is the perfect lullaby

Combine calming sounds

Page 19: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

THE SLEEP GENIUS

SOLUTION

Page 20: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

SMART ALARM Actigraphy measures motor activity Determines when you are in light sleep stages Prevents sleep inertia Regular “fixed time” alarm clocks result in an 89% chance

of sleep inertia.

Page 21: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

Adapts your screen to the time of day

Filters out blue light emissions

Helps to maintain your natural melatonin production

Helps maintain your natural circadian rhythm

BLUE LIGHT BLOCKERS

Page 22: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

BINAURAL BEATS Use structured sound waves to

synchronize regions of the brain Mimic natural sleep cycle frequencies

Page 23: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

CONCLUSION Sleep is a fundamental biological issue Important to health and wellness Vital for productivity

Who can afford to spend so much time sleeping anyways?

The truth is you can’t afford not to.

Page 24: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

REFERENCESChilcott, L., and C. Shapiro. "The Socioeconomic Impact of Insomnia.

An Overview." National Center for Biotechnology Information. U.S. National Library of Medicine, 1 Jan. 1996. Web. 22 Mar. 2015. <http://www.ncbi.nlm.nih.gov/pubmed/10163422>.

Fingas, John. "Two-thirds of Americans Now Have Smartphones." Engadget. 11 Feb. 2015. Web. 21 Mar. 2015. <http://www.engadget.com/2014/02/11/two-thirds-of-americans-now-have-smartphones/>.

Fryer, Bronwyn. "Sleep Deficit: The Performance Killer." HBR.org. Harvard Business Review, 1 Oct. 2006. Web. 23 Mar. 2015. <https://hbr.org/2006/10/sleep-deficit-the-performance-killer>.

Hemp, Paul. "Presenteeism: At Work - But Out of It." Choixdecarriere. Harvard Business Review, 1 Oct. 2004. Web. 21 Mar. 2015. <http://www.choixdecarriere.com/pdf/6573/2010/Hemp2004.pdf>.

Horowitz, Seth S. "Understanding the Science of Sleep." SleepGenius.com. Sleep Genius, 8 Feb. 2013. Web. 21 Mar. 2015. <http://sleepgenius.com/universe/wp-content/uploads/2014/06/Whitepaper-1_Sleep-Genius_SHorowitz.pdf>.

Johannes, Laura. "Alarms Decide When You Should Really Wake Up." WSJ. Dow Jones & Company Inc., 23 Apr. 2012. Web. 23 Mar. 2015. <http://www.wsj.com/articles/SB10001424052702303592404577361962413693708>.

Page 25: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

REFERENCESKrugman, Michael. "Brainwave Frequencies During Waking, REM, and

Non-REM Sleep." Soundersleep. Michael Krugman, 1 Jan. 2008. Web. 22 Mar. 2015. <http://soundersleep.com/uploads/waves2%28w%20pics%29.pdf>.

"Normal Sleep." Sleep Disorders Center. University of Maryland Medical Center, 30 July 2013. Web. 23 Mar. 2015. <http://umm.edu/programs/sleep/patients/normal-sleep>.

Rosekind, M.R., K.B. Gregory, M.M. Mallis, S.L. Brandt, B. Seal, and D. Lerner. "The Cost of Poor Sleep: Workplace Productivity Loss and Associated Costs." National Center for Biotechnology Information. U.S. National Library of Medicine, 10 Jan. 2010. Web. 24 Mar. 2015. <http://www.ncbi.nlm.nih.gov/pubmed/20042880>.

"Sleep Inertia 12 Facts." EasyWake.me. Dream Trap Commercials Ltd, 1 Jan. 2015. Web. 22 Mar. 2015. <http://www.easywake.me/articles/article-sleep-inertia-12-facts>.

Smith, Melinda, Lawrence Robinson, and Robert Segal. "How Much Sleep Do You Need?" Sleep Cycles and Stages, Lack of Sleep, and How to Get the Hours You Need. Helpguide.org, 1 Feb. 2015. Web. 24 Mar. 2015. <http://www.helpguide.org/articles/sleep/how-much-sleep-do-you-need.htm>.

Urbandroid Team. "Twilight." Google Play. Google, 30 Mar. 2014. Web. 21 Mar. 2015. <https://play.google.com/store/apps/details?id=com.urbandroid.lux&hl=en>.

Page 26: Audience Profile  Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment

REFERENCES"Why Is Sleep Important?" - NHLBI, NIH. 22 Feb. 2012. Web. 21 Mar.

2015. <http://www.nhlbi.nih.gov/health/health-topics/topics/sdd/why>.

Wood, B., M.S. Rea, B. Plitnick, and M.G. Figueiro. "Light Level and Duration of Exposure Determine the Impact of Self-luminous Tablets on Melatonin Suppression." National Center for Biotechnology Information. U.S. National Library of Medicine, 31 Mar. 2013. Web. 20 Mar. 2015. <http://www.ncbi.nlm.nih.gov/pubmed/22850476>.