The masthead is the largest font on the magazine. It is at the top of the cover and goes across the whole width. The masthead is also the only text that is in red, which is a different colour to the other text. The use of the red colour makes the masthead stand out and allows the audience to identify what magazine company it is.

The barcode and price is placed at the bottom corner of the magazine. All magazines which are sold need to have an ISBN code as this makes it possible to keep a track of all the magazine publications. The ISBN contains information about the publisher and country of publish. The barcode is not really significant to the cover however it is important to have one there it is placed at the bottom of the cover where it is not colliding with the content but can still be seen.

The next largest font text is the cover line. The cover line reads “Fall for all!” The cover line is informing the audience that there is fashion for everyone inside the magazine. It is also used as anchorage to the image as the image is of a black woman. The text could relate to the image and show that there is something inside the magazine for everyone, all races, sizes and styles.

There is a simple and subtle colour scheme. All headlines, cover lines and other text is in white. This makes it easy to read and does not ‘overwhelm’ the audience with too much colour. The white colour also does not clash with the image or distract the reader from the image.

The model for the cover is looking directly towards the audience. This makes the audience feel as if they are targeted and also makes the audience feel as if the cover is personal towards them.

The main image of the cover is taking up most of the canvas. The model on this cover is Lupita who is a famous actress. Vogue have made the actress stand out by making her dress bright and stand out which will attract the audience to the magazine.

There are many different headlines around the main image which attract the audience and encourage them to read inside. The purpose of adding well-known names and slogans is to attract the audience.

There is a lot of space in between the image and the headlines. This is to allow the audience to read the cover comfortably without being over whelmed by too much text. The background colour is similar to the models dress and does not contrast or interrupt the main image.

The masthead is the largest text on the cover. It spreads across the whole width of the magazine and can easily be noticed by an audience. The colour of the masthead is also in a different colour to all the other text on the cover, this means it stands out the most to the audience. The masthead is also the logo of vogue and is recognisable to many different audiences.

In the main image the model Kendall Jenner is looking directly at the audience. This allows the audience to feel as if the cover is personal to them as it feels as if the model is looking directly at them.

The model is wearing a top which is open from the front and can be seen holding the top from its ends. The image looks revealing as the sides of her breast are visible. The cover is using Goffman’s theory to attract a male audience as the image is revealing. The target audience for this particular cover could be men as they are attracted to the nudity on the cover. The issue could also be target at women who aspire to be like Kendall Jenner.

The next biggest text on the cover is the letter K. The letter K is in large font to attract the audience to read the cover line. As the letter k is in large text the audience are curious to see what is being said and why there is a letter k on the cover. Above the letter k it says ‘generation’. Generation K is telling us that Kendall is in ‘season’ just like we have different fashion seasons. The ‘generation K’ cover line can also relate to the ‘Kardashian/Jenner’ generation, as a lot of the target audience would be familiar with this family.

All the cover lines on the cover are in white font. This makes it easy for the audience to read and does not ‘over load’ the cover with colours.

The colour of the masthead is a similar colour to the clothing worn on the model. This gives the magazine cover a good colour scheme and gives the issue its individuality. The colour also does not clash with the other colours on the cover.

At the bottom of the cover there is a play-on-words slogan which reads ‘Fashions fantastic fearless fall”. This could attract the reader as there is a fun play on words therefore there could be ‘fun’ ‘playful’ content inside the magazine.