Embed Size (px)
Citation preview
Karsten PÅlsson, Pålsson Arkitekter AS„Byggeri+Arkitektur reflects on current
trends – within a broad cross-section of
the building industry. The presentation of
new architecture, designs and products
makes it a very relevant magazine for all
of us at the studio.”
Kim HerfortH nielsen, Founder of 3XN „Byggeri+Arkitektur provides insight in
the architecture and building industry. By
focusing on present and future projects,
they shed light on the trends and chal-
lenges the industry is facing.“
estrid elsted, Interior designer, MDD „We benefit greatly from ’Byggeri+Arkitektur’
in our everyday life. The magazine helps us
keep up with information on new products.
The articles on various products accompanied
by fine and detailed interior images inspire
us. Great graphic design and use of colours,
which is also a sign of well executed design.“
- Architects reAd Byggeri+Arkitektur
The ArchiTecTs survey shoWs ThAT:
• 98,5% of architects are acquainted with Byggeri+Arkitektur
• 40% of architects respond to advertisements in Byggeri+Arkitektur
• 45,7% of architects use Byggeri+Arkitektur to search for specific information
source: A & B Analyse, Architects survey 2014
testimoniAls
mediA informAtion
reAdershiP figuresHE MAGAZINE VERSION OF BYGGERI+ARKITEKTUR IS PUBLISHED FOR:
DisTriBuTioN iN DANMArK QuANTiTy coverAGe
Architects, MAA’s (Members of the Architects’ Association) 4964 Byggeri+Arkitektur is distributed to 83% of all architects’ private
addresses
Architecture practices 2300 87% of all architecture practices
interior designers 560 90% of all interior designers
consulting engineers 270 Consulting engineers with more than 5 employees
Administrators etc. 330 Administrators of real property, owner-occupied buildings, and social housing cooperates
The biggest companies in Denmark 330 Domiciles, companies with minimum revenues of DKK ½ billion
Municipalities, technical administrations 98 Municipalities, technical administrations etc.
Banks, insurance companies etc. 257 Financial institutions, insurers, financial holding companies and investment trusts/companies with more than 50 employees
contractors and craftsmen 516 contractors, electrical technicians, plumbers, carpenters and construction companies with more than 20 employees
various 400 Manufacturers of furniture and building materials
Total 10,025
evidently, studies show that a lot of communication is lost in
cyberspace. And there is growing evidence that conventional
media is making a comeback in comparison with digital media
which has been the focus of attention in recent years.
1. efficiently holds the reader’s attention
A recent survey by MarketingProf in the us showed that the
number one priority area for communication and marketing
in 2014 was to maintain the reader’s attention. And here,
conventional media is exceptional in the way that it more
often gets you immersed in the subject. in addition, you don’t
have the same high communicative noise levels as on digital
media.
2. Changes behaviours – and gets the message through
According to a survey conducted by the Direct Mail Association
Factbook in Germany and the US, 60% of consumers make
purchases as a result of a physical direct mail – which is signifi-
cantly higher than what can be expected of an email campaign.
In addition, 32% of respondents in the survey are able to recall
the actual content of the physical direct mail, whereas only 5%
of email recipients were able to do this.
3. Conventional media is more emotional
it evokes a much higher level of emotion when you are holding
a gorgeous magazine in front of you rather than flipping through
pages on an iPad. And this is exactly the feeling that a lot of
people are beginning to strive for in a time when there is an
increasing need to “unplug” when we are at home. combined
with much better opportunities to stand out with stunning and
extraordinary formats, this enables analogue media to have a
great impact.
(source: Kailow Ltd.)
emphasise the synergy between different platforms
The key is to create impact through synergy between online
and offline media. here, the bottom line is choosing and put-
ting together the right media combination with regard to the
content, target group, context and purpose of communication.
Why is it that conventional media is getting exciting again?
2016The magazine version of Byggeri+Arkitektur is published in Denmark,
Norway and Sweden in a circulation of 10,200 copies, 8 times per
year. The magazine is distributed to builders and architects, as well as
decision-makers with a professional interest in architecture and interior
design, in both private and public sectors. unless otherwise stated,
images and illustrations are kindly supplied by builders and architects.
The editors welcome requests relating to building projects where
special consideration has been given to aesthetics, function and choice
of materials, as well as news and stories concerning the Danish and
international design industry.
Februar 2014 – 12. årgang #56
Magasinet for bygherrer
projekter
og Design
56
Skolebyggeri - Skillevægge, lofter og akuStik - offentlige byggeprojekter - M
øbler & interiør - StockholM furniture fair
CECI N’EST PAS
UNE OEUVRE D’ART
Med Parafon Creo får du et komplet system
af vægabsorbenter, designet til a
t give din
kreativitet fuld frihed. Skab lyddæmpning
som smelter ind og matcher omgivelsern
e.
Lad stilheden tale, m
ed farve og form.
Vi har systemet, du afgør hvor stort et kunstværk
din lyddæmpning skal være. Mere in
fo på
paroc.dk
b+a#56_cover.indd 1
14/02/14 11.50
April 2014 – 12. årgang #57Magasinet for bygherrer
projekter og Design
Maj 2014 – 12. årgang #58Magasinet for bygherrer
projekter og Design
58
DOMICILBYGGERI RENOVERINGSPROJEKTER INDRET.DK
www.unoform.dk
København | Lyngby | Hillerød | Næstved | Odense | Aarhus | Aalborg | Vejle | Esbjerg | Holstebro | Hjørring | Aabenrå | Rønne
Dansk byggeri og arkitektur er anerkendt verden over, for dets unikke
udtryk samt høje kvalitet, og kræver et interiør af tilsvarende karat.
Over 45 års erfaring i design, produktion, montage og logistisk styring,
placerer uno form som én af de mest foretrukne inventarleverandører i
eksklusive byggerier. Med introduktionen af Avantgarde, sætter vi nye standarder, for både
design og kvalitetsniveau til projektmarkedet. Dette endda i et særdeles
attraktivt prisniveau.Kontakt vore erfarne projektrådgivere i dit lokale uno form Studio,
og hør mere om Avantgarde.
uno form Avantgarde sætter nye standarder
DK_byggeri_arkitektur_230x297_403197.indd 1
11-04-2014 08:45:18
Juli 2014 – 12. årgang #59Magasinet for bygherrer
projekter og Design
September 2014 – 12. årgang #60Magasinet for bygherrer
projekter og Design
NO. PUBLICATION DATE
DEADLINE PROJECTS PRODUCTS EVENTS
70 29 February 12 February
school building projects Partitions, ceilings and acoustics
stockholm
Furniture FairPublic building projects Furniture & interior
iNDreT.DK
71 11 April 29 March
Domicile projects Flooring & coatings
Light+Buildingrenovation projects roofing & roofing underlay
iNDreT.DK
72 17 May 29 April
Landscape & urban space Lighting salone de
Mobileeducation centres Furniture & interior
iNDreT.DK Facing & solar screening
7327 June 10 June
social housing projects sustainable concrete
renoverprisenindustrial building projects ventilation & indoor climate
iNDreT.DK
74 12 September 26 August
renovation projects energy-efficient buildingmaterials and projects
Building Greenschool building project Doors & Windows
iNDreT.DK
iNDreT.DK 10 October 23 September Byggeri+Arkitektur special edition – interior design
75 07 November 21 October
hotel & conferences urban space, park and town square projects
Lysets Dagshopping malls Lighting
iNDreT.DK
76 12 December 25 November
institutions ventilation & indoor climate
orgatecGazebo building projects insulation
iNDreT.DK
* There may occur minor changes so check our website accordingly for the latest version.
** cancelling or missing a deadline for submission of material will invoice the full amount without any given discount.
rAtes And formAts
Delivery of aDvertisementsAdvertisements are supplied in CMYK, 300 dpi.
Fonts in vector-based illustrations are converted to curves. Press-ready PDF with fonts included.
Advertisements to edge + 5 mm for cropping plus cropping marks.
remember to indicate the media and publication number.
Delivery by email:[email protected]
PaPer tyPe: Cover: 300 g Galerie Silk Contents: 100 g Arctic Volume highwhite
bulk Discounts:
Print volume:10.200 copiesDistribution volume: 10,005 copies
Byggeri+Arkitektur is a member of The Danish Audit Bureau of circulation.
2/1 sider, 460 x 297 mm. Dkk 40,600
1/1 side, 230 x 297 mm. Dkk 25,300
1/2 side, 98 x 268 mm. Dkk 14,700
1/2 side, 203 x 125 mm. Dkk 14,700
1/4 side, 46 x 268 mm. Dkk 8,200
Advertising sAles
2 insertions 3 insertions 4 insertions 5 insertions 6 insertions
12 month discount agreement
suPPlements:special placementBack page placement:
Material fees:
5%10%15%20%25%
30%
25%50%
- 2%
usman Malik
Tel.: +45 31 33 18 57
uffe eriksen
Tel.: +45 31 49 41 38
Byggeri+Arkitektur • Bredgade 36, 1. sal, Forhuset, 1260 Copenhagen K
weB
www.byggeri-arkitektur.dk is a powerful online media, each month visited by thousands of decision-makers from the Danish building industry.
We give you the opportunity to showcase your products and news in an editorial online setting targeted at the right decision-makers.
Depending on your requirements, we can help you with, e.g.:
• Implementation of banner campaigns
• Publication of your news and articles online at www.byggeri-arkitektur.dk
• Participation in newsletters
• Production of editorial material
In addition, we are open to any other creative input from you.
MediaXpress A/S is responsible for the layout and managing of your campaigns, so getting started is easy.
WHAT WE OFFER YOU
What are the opportunities to target your specific mes-sage?We offer a wide range of dynamic solutions. If you have any suggestions for an alternative campaign, we are always willing to think outside the box and find the right solution for you.
BANNER FORMATS
We offer the following banner formats:
We are happy to manage the production of your banner. In case MediaXpress A/S is responsible for the production of advertising material, we require a production time of three working days including two proofs. Please contact us for a quote..
HOW TO GET STARTED?
You have probably already invested in a website that provi-des a good description of who you are, your products and services. This investment may well be of use when you ad-vertise on our platform.
LICENCE
Signing a licence agreement for www.byggeri-arkitektur.dk will help you communicate directly with your target group.
Depending on your needs, a license includes one or more of the following:• Company profile incl. 3 products• Company logo• Profile picture• Profile text, allowing for revisions • Contact information• Product images• Product-specific links to own site• Possibility to integrate video etc.• Up to 10 news and products posted at www.byggeri-arkitektur.dK
For additional products, the charge is DKK 500,- each.
All articles will be published on the front page of the website and is subsequently included in the relevant index. This means that your articles are always searchable to our users.
Enhance your online presence and promote product sales and news online to target groups seeking inspiration on the web.
Accepted file formats: GIF, JPEG, SWF and HTML
Animation: Animation and looping is possible. No time limit. Flash-ads must be hardcoded.
URL’s: For GIF/JPEG, URL and ad must be separated.
Audio: Ads with audio can be initiated by mouse over or click only. When it is moused off, the audio must stop.
Deadline: Same day processing is possible for press-ready ads submitted no later than 2. pm.
More information: We follow industry standards from FDIM.
Design: Byggeri-arkitektur.dk reserves the right to reject an ad if the design style differs significantly from our web design, or quality
is not satisfactory.
BANNER SPECIFICATIONS
Top banner Skyscraper Article banner
930 x 180 160 x 600300 x 250
DKK 10,000,- per monthDKK 7,500,- per monthDKK 5,000,- per month
weB
Byggeri+Arkitektur • Bredgade 36, 1. Sal, Forhuset, 1260 Copenhagen K • Phone: 45 3152 7549
We do all the work for you and integrate existing information from your website and add it to the web profile.
Licence - Price: DKK 5,000,-
12-month licence. MediaXpress A/S is responsible for layout and administration.
EXAMPLE:
930x180 px
300x250 px
300x250 px
300x250 px
Front page News posting:
THE NEWSLETTER
The newsletter currently has 3,000 subscribers; buyers and decision-makers in the building industry.
For editorial content, presentations etc. in the newsletter, for non-licence agreement holders, the price is DKK 1,500,- per newsletter issue.
NEWSLETTER BANNER
Formats: 600x180 DKK 1,000,- per issue180x150DKK 1,000,- per issue
Other formats are available by pre-arrangement. NO HTML or Flash content is possible in the newsletter.
ONLINE BANNER
Formats: 930x180 DKK 10.000,- per month 300x250 DKK 5,000,- per month 160x600 (New) DKK 7,500,- per month
Article posting:
160x
600
px
600x180 px
180x150 px
