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200616
200616
Copyright 200 DENTSU INC. All Rights Reserved. 2
19961996
20052005
19971997
20002000
20032003
20042004 ee
19941994
20062006
SEMSEM24/7RealMedia24/7RealMedia2424--7 Search7 Search
ADKADK
ee//20012001
Copyright 200 DENTSU INC. All Rights Reserved. 3
60
2005154.8%2,800
S P
0% 50% 100%
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005 10,377 3,9451,778
20,411 19,819487
2,808
,
,
,
Copyright 200 DENTSU INC. All Rights Reserved. 4
20095,600
2,722
3,422
4,142
4,885
5,660
+26%
+18%
+16%
+21%
0
1,000
2,000
3,000
4,000
5,000
6,000
300 440 554 666 775
119 131 140 146 150
13 25 45 80 139
590 754 927 1,106 1,292
1,700 2,071 2,477 2,888 3,304
2005 2006 2007 2008 2009
Copyright 200 DENTSU INC. All Rights Reserved. 5
20112010200920082007200620052004
GG G G3.5G
06 11
BS 07BS 11
1
CATV
QR
Bluetooth IC
DVR S-CAS
ADSLFTTH 10
PLC
VOD
MNP
1 PLCPower Line Communication2 S-CASConditional Access System
3
Copyright 200 DENTSU INC. All Rights Reserved. 6
Copyright 200 DENTSU INC. All Rights Reserved. 7
CM
CRM
E
IT
Copyright 200 DENTSU INC. All Rights Reserved. 8
e
Copyright 200 DENTSU INC. All Rights Reserved. 10
(Consumer Generated Media)
Copyright 200 DENTSU INC. All Rights Reserved. 11
2,800+
Copyright 200 DENTSU INC. All Rights Reserved. 12
Desire
Memory
Action
DM
POP
Copyright 200 DENTSU INC. All Rights Reserved. 13
Copyright 200 DENTSU INC. All Rights Reserved. 14
Copyright 200 DENTSU INC. All Rights Reserved. 15
One Show Interactive
2004 2005 2
1
3 6
1 1
0 1
4 7
1 1
2 1
Winner 2
8
5
1
2 2
5
5 10
29 45
1 0
1 3
2006
Copyright 200 DENTSU INC. All Rights Reserved. 17
CM
CRM
E
IT
Copyright 200 DENTSU INC. All Rights Reserved. 18
NTTDoCoMo
au
SEM
EPG
Electronic Program Guide
Copyright 200 DENTSU INC. All Rights Reserved. 19
e
Copyright 200 DENTSU INC. All Rights Reserved. 20
e
e
e-CRM
ee
Copyright 200 DENTSU INC. All Rights Reserved. 21